Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Application No. | Application Title | Issue Date |
| 20100058536 | SUPPORT ELEMENT FOR A CUSHION COVER FOR SEATING AND LYING AREAS A support element for a cushion cover for seating and lying areas, preferably for mattresses, includes a baseplate that can be fixed to a base, and at least one spring element formed by a plurality of spring arms and extending upward from the baseplate in the direction ... | 03/11/2010 |