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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8033960 | Non-linear resistance based exercise apparatus An exercise apparatus includes a base. A first and second vertical support members are coupled to the base. Additionally, a resistance assembly is coupled to the first and second vertical support members. When viewed from the base, the first and second support membe... | 10/11/2011 |
| 7837598 | Exercise bar with adjustable angle handles An exercise bar includes a pair of handles having proximal ends with at least one fulcrum hole extending through the proximal end of each thereof. A center plate has a periphery and a pair of pivot holes therethrough. One of a pair of pivot pins is inserted through ... | 11/23/2010 |
| 7699756 | Arrangement for attaching an exercise device to a ladder-like frame of an exercise machine An apparatus for removably mounting an exercise apparatus to a supporting structure such as a ladder-like structure. Various types of mounting apparatus with specially designed brackets having multiple interchangeable parts, attachments and accessories, are used to ... | 04/20/2010 |
| 7662067 | Exercise apparatus An exercise apparatus comprises at least one upright joined to a cross bar provided with a limb support means. The limb support comprises an upright connecting cross bar of such a length that the cross bar is spaced from the floor sufficiently such that, in use, the... | 02/16/2010 |
| 7381173 | Training apparatus A training apparatus consisiting of a rope (2) which can be passed via a suspended direction reversal means (1), wherein a first part (2′) of the rope is arranged to hang down from one side of the direction reversal means, wherein a handle loo... | 06/03/2008 |
| 7364530 | Workout apparatus A collapsible workout apparatus is disclosed. The apparatus includes a crossbar member with support legs pivotally attached at each end. The supports legs are operable to pivot outward to a trapezoid shape to form a self-standing structure with the crossbar member s... | 04/29/2008 |
| 7361856 | Low impact switch apparatus A platform of the type holding a plurality of normally-open electric switches in position for activation of a selected individual switch by application of a force in a direction normal to a surface of the switch by a portion of a human body. An exemplary platform ac... | 04/22/2008 |
| 7361128 | Exercising apparatus An exercising apparatus has a front frame, a rear frame and a seat assembly. The rear frame is connected to the front frame and the seat assembly is mounted pivotally between the front frame and the rear frame. The seat assembly has a seat back, a seat, a leg holder... | 04/22/2008 |
| 7355134 | Practice switch apparatus A platform of the type holding a plurality of normally-open electric switches in position for activation of a selected individual switch by application of a force in a direction normal to a surface of the switch by a portion of a human body. An exemplary platform ac... | 04/08/2008 |
| 7351155 | Half pipe harness safety system The invention relates to a harness safety system that can be used while riding, for example, a skateboard, a bike, rollerblades, etc. through a half pipe. Specifically, the invention comprises a track spanning the half-pipe having a free-running cord and harness han... | 04/01/2008 |
| 7344482 | Adjustable aquatic exercise device This new and unique adjustable cantilevered aquatic exercise device offers a clean modern appearing device for exercising on the side of a swimming pool or from the end of a diving board. By mounting two extension arms to two horizontal support arms connected and mo... | 03/18/2008 |
| 7341543 | Apparatus for shifting weight from a runner to a wheeled frame An apparatus for shifting the body weight of a runner from a runner's legs to a wheeled frame for enhancing the runner's performance and minimizing leg strain comprises a loop of elastic rod-shaped material stretchable during standing and during running movement. A ... | 03/11/2008 |
| 7338411 | Removable exercise pole It is the object of the current invention to provide a removable exercise pole with a base connected with a housing pole that is extended by means of a telescoping upper extension pole. The pole is held in place by a compressive tensioning mechanism that also allows... | 03/04/2008 |
| 7329211 | Backswing release handle An exerciser uses a handle and bracket combined with a resistance that opens the bracket away from the handle to facilitate wrist cocking in a backswing region of a simulated swing. As the handle moves downward and forward toward a hitting region of the swing, the b... | 02/12/2008 |
| 7326155 | Exercise extension handle A handle for a swing-type exercising device has an adjustable shaft extender connectable to a resistance as the handle is swung for exercise purposes. The handle can also have an offset extension that allows a resistance to apply a torque force to the handle shaft a... | 02/05/2008 |
| 7303517 | Motorized inversion gravity machine for the body An inversion apparatus for performing exercises of suspending the body of a person in an inverted position. The inversion apparatus including a stable steel frame, a winch, and a pair of padded anchor rings which connect the feet of the person to a winch operated by... | 12/04/2007 |
| 7273443 | Portable interlocking skate rail assembly The present invention 10 discloses a portable, modular skate rail comprising a plurality of square or tubular interlocking rail members 12 that may be assembled to provide grind rails of various lengths and elevations. Each rail member 12 has at... | 09/25/2007 |
| 7217227 | Portable device for assisting chin-up and dip exercises An upper body exercise apparatus for assisting an exerciser in performing chin-ups and dips. The apparatus includes at least two securely yet releasably attached elastic stretch components connected to a substantially inelastic flexible component that functions as a... | 05/15/2007 |
| 7179211 | Portable exercise device A portable exercise device is provided. The device includes an elastic cord with two ends. Each of the ends of the cord is received into opposite sides of a coupling. A clamp element is provided around a portion of the coupling. The clamp element compresses the coup... | 02/20/2007 |
| 7175534 | Challenge course A challenge course (10) comprising a frame (20) having a substantially horizontally oriented track (120), a vertically oriented column (60) fixed to and extending downwardly from said substantially horizontally oriented track beam (30 | 02/13/2007 |
| 7160233 | Abdominal exercise device An exercise apparatus that will exercise at least five groups of muscles is disclosed. The exercise apparatus exercises the abdominal muscles, the serratus muscles, the intercostals muscles and the leg muscles. The apparatus uses a seated position for the person exe... | 01/09/2007 |
| 7147579 | Pass rush trainer A pass rush trainer has a rigid base that is height adjustable. Two coil torsion springs are mounted on the base and extend upwardly therefrom. At their upper extents, the springs are coupled to a frame including two outwardly extending arms which support the arms o... | 12/12/2006 |
| 7147591 | Universal fitness apparatus A universal fitness apparatus for force resistance, postural, and balance exercises. A flange assembly is coupled to a longitudinal shaft. The flange assembly can comprise receptacles for receiving handles or it can itself comprise handles. A user can support hersel... | 12/12/2006 |
| 7144353 | Exercising device An exercising device (10) for building strength and flexibility of muscles and other tissues, comprising a substantially vertically arranged first stand (11) for abutment against a substantially plane and horizontal underlying surface and a second stand (12), arrang... | 12/05/2006 |
| 7137933 | Apparatus and methods for abdominal muscle and gluteal muscle exercise Device and methods for strengthening and toning the abdominal and gluteal muscles. A seat is mounted in a fixed position on a base, and a back is pivotally mounted for movement about an axis toward the rear of the seat, with springs or elastic cords yieldably urging... | 11/21/2006 |
| 7122751 | Switch apparatus A platform of the type holding a plurality of normally-open electric switches in position for activation of a selected individual switch by application of a force in a direction normal to a surface of the switch by a portion of a human body. An exemplary platform ac... | 10/17/2006 |
| 7112167 | Exercise apparatus An exercise apparatus with both a mat rotating means operated by an electric motor and a foot support means to allow a user reclining on a mat to hang his/her body upside down from the foot support means or to do exercises, such as sit-ups, without help from another... | 09/26/2006 |
| 7108664 | Continuous passive motion device for rehabilitation of the elbow or shoulder A continuous passive motion device is provided having specific application to rehabilitative treatment of the elbow or shoulder. The device includes a motorized winch displacable in a first or second direction, a cord suspended from the winch by a variable extension... | 09/19/2006 |
| 7108636 | Portable exercise apparatus A portable exercise apparatus includes a hollow central bar member and telescopic end portions operably insertable therein. Such telescopic end portions allow the central bar member to be securely engaged between a pair of vertical members. A plurality of spring mem... | 09/19/2006 |
| 7104939 | Apparatus for back therapy and multiple exercises A freestanding back therapy and multiple exercise station on which various therapeutic, stretching, bending, twisting, extension and inversion exercises may be carried out utilizing the user's weight for fully flexing and decompressing the spine and strengthening th... | 09/12/2006 |
| 7097590 | Gym equipment, particularly for the training of movements on the high bar A piece of gym equipment, particularly for training for the execution of exercises to be performed on the high bar, comprising a tubular element, which is adapted to be supported, so that it can rotate about its own axis, by a supporting frame so that it is parallel... | 08/29/2006 |
| 7090627 | Device for exercising abdominal muscles An article for allowing a person to exercise the oblique abdominal muscles comprises a rigid member, in accordance with a preferred method of use, is grasped in the hands and held behind the neck. At either end of the rod, an elastic member extends downward with the... | 08/15/2006 |
| 7077795 | Feet-binding apparatus for a tilting inversion exercise machine A feet-binding apparatus for a tilting inversion exercise machine comprising an adjusting device, a control device, and an ankle holder. The adjusting device is connected to the tilting inversion exercise machine. The control device includes a pivoting member pivota... | 07/18/2006 |
| 7066866 | Chin up bar assembly with sliding and swiveling handles A chin up bar assembly is provided with a cross bar and a pair of handles slidably mounted on the cross bar. The handles are pivotally mounted for movement between locked and unlocked positions. When a user hangs from the handles, the handles automatically pivot to ... | 06/27/2006 |
| 7063651 | Abdominal exercise device for inverted abdominal exercises An exercise device allowing a user to exercise his abdominal region by lying on his back while extending his arms generally upwards is disclosed. The device has a hand-gripping member positioned generally above the user's head for the user to grip while exercising. ... | 06/20/2006 |
| 7060002 | Physical fitness course A physical fitness course for providing an inexpensive workout course comprising primarily of PVC material. The physical fitness course includes a pull-up exercise unit being securely situated upon a ground; and also includes sit-up units being disposed upon the gro... | 06/13/2006 |
| 7014594 | Ladder climbing safety system Ladder climbing safety system for use with a trapeze set-up and which is separate and apart from the usual trapeze safety system. The ladder climbing safety system is arranged to engage a safety belt worn by the trapeze artist to prevent the person from falling when... | 03/21/2006 |
| 7011297 | Hand rail assembly for recreational vehicles A hand rail assembly for assisting the ingress and egress of a recreational vehicle. The hand rail assembly has a banister and a support structure, one end of each pivotally attached to the exterior of a recreational vehicle adjacent to a door, and the other end of ... | 03/14/2006 |
| 7008358 | Exercising apparatus The exercising apparatus has a body support against which the torso of a person using the apparatus mainly rests. The apparatus also has first, upper support means (2; 22; 32) for the person's upper extremities and second, lower support means (3; 23; 33 | 03/07/2006 |
| 6994655 | Horizontal bar A horizontal bar includes two side supports, a top bar, and a swing member. The side supports are provided at upper ends with two symmetrical locating holes, through which two outer ends of the top bar are extended to thereby connect the top bar to the side supports... | 02/07/2006 |
