Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7232350 | Human powered watercraft The watercraft described herein is a surfboard, skim board, dive board, or boat having a propelling fin driven by a standing surfer or boater with an upward and downward stroke which may be used to propel the watercraft by an upward and downward fin motion. The surf... | 06/19/2007 |
| 7112108 | Water craft A watercraft (10,40, 60, 90, 110, 200, 210, 310) is disclosed which is propelled by at least one pair of pivoted sheets (28, 29) which are reciprocated through the water by a propulsion mechanism (18, 25, 45, 48, 91, 92) which is driven by repea... | 09/26/2006 |
| 6579134 | User-propellable sport board device A sportboard device (10) for movement over a fluid medium, including water, snow, or ice; including a plurality of pivotable fin assemblies (20) for transferring force from the user's feet to the fluid. Fin assembly (20) includes foot platform (30), trans... | 06/17/2003 |
| 5816871 | Muscle-powered watercraft A muscle-powered watercraft includes flotation and propulsion structure having at least two blades which remain rigid under the stresses that are subjected to. The front edges of the blades are hinged about respective axes transverse to the watercraft's a... | 10/06/1998 |
| 5462466 | Occupant actuated water vehicle A water vehicle which is actuated by the occupant when alternating their body weight simultaneously upon two buoyant members having simultaneous, alternate, vertical movement means for one end of each member. The movement further actuating a pair of flipp... | 10/31/1995 |
| 4968273 | Water-borne vessel A propulsion system for a water-borne vessel. There is a generally inflexible fin member. A projection member is connected to the vessel. It has a resilient connecting member attached to the generally inflexible fin member. The projection member is connec... | 11/06/1990 |
| 4214547 | Rider propelled boat An amusement device comprising a boat, for a rider, which is formed of lightweight material, and permits the rider to stand on the boat much like on a surf board and by rolling the boat about its longitudinal axis causing provided fins to flex and form pr... | 07/29/1980 |