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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8173262 | Molded composite article, process for producing the same, and a joinable resin In a molded composite article, a resin member comprising a non-urethane thermoplastic resin and a resin member comprising a thermoplastic polyurethane resin are directly joined with each other. The non-urethane thermoplastic resin comprises at least one member selec... | 05/08/2012 |
| 7534494 | Composite formed body and method for producing same In a molded composite article formed by directly joining a resin member comprising a polyamide-series resin to a resin member comprising a thermoplastic polyurethane-series resin, as the polyamide-series resin, a polyamide-series resin having an amino group of not l... | 05/19/2009 |
| 7531238 | Laminated thermoplastic resin film and laminated thermoplastic resin film roll The present invention provides a laminated thermoplastic resin film which is excellent in adhesion and blocking resistance. A laminated thermoplastic resin film has a covering layer containing a copolymerized polyester resin and a polyurethane resin on one side or b... | 05/12/2009 |
| 7399515 | Protecting laminate for automotive carpeting Another object of the present invention is therefore a process for the preparation of a carpet comprising an upper fibrous layer, an intermediate thermoplastic protective laminate and a polyurethane foam layer wherein the polyurethane foam layer is formed on the sur... | 07/15/2008 |
| 7387837 | Thermoplastic polyurethane composition and process for producing the same The present invention provides a thermoplastic polyurethane composition which comprises an ethylene-vinyl alcohol copolymer and/or a polyamide, and a thermoplastic polyurethane, in which the retention of melt tension thereof, when kept in a molten state at 220° C. ... | 06/17/2008 |
| 7368171 | Laminating adhesive, laminate including the same, and method of making a laminate Disclosed is a method of making a laminate that includes a) preparing an adhesive composition, where the preparing includes combining a first part that includes (meth)acrylate functional, polyisocyanate prepolymer, and polyisocyanate monomer, the first part includin... | 05/06/2008 |
| 7318960 | Polarizing molded article and process for preparing the same A polarizing molded article, which includes a polarizing plate-containing laminated structure. The laminated structure includes a polarizing sheet layer that is held between two protective sheet layers. One of the two protective sheet layers is connected to a polyur... | 01/15/2008 |
| 7294400 | Flexible barrier film structure A flexible barrier film, including a polyester layer, and a vapor barrier film having a base layer and an inorganic layer disposed on the base layer, and a heat sealable layer having polyethylene. In addition, the flexible barrier film includes a first adhesive laye... | 11/13/2007 |
| 7288316 | Cycloolefin copolymer heat sealable films The present invention relates to a heat-sealable film which consists essentially of a cycloolefin copolymer (COC), the glass transition temperature (Tg) of the COC being within the range from 30 to 55° C. The film or sheet has excellent low temperature heat-sealing... | 10/30/2007 |
| 7267862 | Controlled COF films Disclosed are methods and compositions of films using selected blends of primary and secondary fatty amide additives at critical ratios, which enable the primary fatty amides to interact favorably with the secondary amides so as to provide controlled COF and other u... | 09/11/2007 |
| 7267878 | Hot-melt adhesive in particulate form A moisture-curing hot-melt-adhesive composition in granulate, tablet or powder form can be produced by a.) fusing the reactive hot-melt-adhesive composition and heating the melt, subject to exclusion of moisture, b.) extruding this melt thr... | 09/11/2007 |
| 7265183 | High clarity, low friction polyethylene compositions for films A melt-blended polyethylene/COP composition suitable for making optically clear films with low coefficients of friction includes from about 70 to about 98 weight percent of a polyethylene resin and from about 2 to about 25 weight percent of a first COP resin compone... | 09/04/2007 |
| 7244501 | Fiber reinforced thermoplastic sheets with surface coverings A composite sheet material that includes at least one porous core layer including a thermoplastic material and from about 20 weight percent to about 80 weight percent fibers based on a total weight of the porous core layer, and at least one skin covering a surface o... | 07/17/2007 |
| 7175916 | Composite material and method for preparation thereof A composite of a resin member bonded to a vulcanized rubber member is obtained with using a rubber member vulcanized with a radical-generating agent (e.g., an organic peroxide) and a thermoplastic resin having at least 2 atoms, on average, selected from H and S atom... | 02/13/2007 |
| 7097908 | Polyamide/polyurethane multilayer structures for decorated articles The present invention relates to a multilayer structure comprising a transparent polyamide-based layer and a layer based on a thermoplastic polyurethane (TPU). The invention also relates to a decorated article consisting of an object to which the above structure has... | 08/29/2006 |
| 7008501 | Sterilisable composite film for packaging purposes The process for preparing a composite film for packaging purposes, that includes coextruding polyethylene terephthalate (PET) and polyethylene-2, 6-naphthalate (PEN) to form a film of polyethylene-2,6-naphthalate. On at least one of the at least one PEN-coated side,... | 03/07/2006 |
| 6994909 | Isocyanate-based laminating adhesives The invention relates to a laminating adhesive including a reaction product of at least one polymeric polyol (part A) and at least one NCO terminated polyurethane prepolymer (part B). The part A includes a reaction product of at least one alkylene diol; at least one... | 02/07/2006 |
| 6932882 | Coated film and method of laminating the same A multi-layer application film formed by laminating at least two resin films, a top layer film (I) being formed from a crosslinkable resin coating composition (A), an under layer film (II) being formed from a thermoplastic resin (B), showing practically no stickines... | 08/23/2005 |
| 6926405 | Eyewear lens having selective spectral response An eyewear lens provides for selective spectral performance in response to varying light conditions, including both changes in intensity and spectral distribution. The lens responds selectively to both ultraviolet and visible light, and exhibits different spectral t... | 08/09/2005 |
| 6872798 | Polycarbonate composite material which can be thermoplastically shaped, methods for the production thereof, use of the same and a flame-proof polycarbonate moulded part The invention relates to a polycarbonate composite material which can be thermoplastically shaped and which comprises at least two layers. The invention is characterised in that at least one layer comprises an LOI value of lower than 29 and at least one layer compri... | 03/29/2005 |
| 6846534 | Flexible membranes Described is a membrane comprising a microlayer polymeric composite having at least about 10 microlayers. The microlayers are each individually up to about 100 microns thick and alternate between at least one gas barrier material and at least one elastomeric materia... | 01/25/2005 |
| 6846532 | Laminate packaging material A laminate packaging material for use with food products, and a retortable pouch comprising that material, are disclosed. The laminate material includes an outer polyethylene terephthalate layer, a nylon second layer, and a polypropylene inner layer. A solventless a... | 01/25/2005 |
| 6797215 | Membranes of polyurethane based materials including polyester polyols The present invention relates to membranes including an urethane including a polyester polyol, wherein the membrane has a gas transmission rate of 15.0 or less for nitrogen gas wherein the membrane has an average thickness of approximately 20.0 mils. Under certain e... | 09/28/2004 |
| 6790514 | Coating system for substrates A substrate suitable for printing a toner image thereon, comprising: a sheet of plastic; an underlayer coating, on the sheet of plastic, comprising a first polymer material preferably comprising a polymer chosen from the group consisting of amine terminated polyamid... | 09/14/2004 |
| 6787244 | Adhesively bonded chip-and wafer stacks The present invention describes the use of poly-o-hydroxy amides (PHAs) for adhesively bonding articles or materials, especially components used in the semiconductor industry, such as chips and wafers, a process for adhesively bonding materials, especially chips and... | 09/07/2004 |
| 6783821 | Polyamide composite having two or more layers A good layer adhesion can be achieved in a composite having two or more layers wherein a layer I is obtained from a molding composition which has the following components: a) from 0 to 80 parts by weight of a polyamide selected from the group consistin... | 08/31/2004 |
| 6716777 | Fabric structure for making bags and the like A fabric structure is constructed having a fabric base sheet, a viscidity layer, a polymeric back layer, and a protective layer. The polymeric back layer is prepared from SBC (styrenic block copolymer) for the advantage of low specific gravity and preventing the dra... | 04/06/2004 |
| 6706413 | Non-porous, breathable membrane containing polyamide-4,6 The present invention is a non-porous, breathable membrane of at least polyamide-4,6, with an elongation at rupture of about 250 to about 500% in the longitudinal direction and about 200 to about 500% in the transverse direction. The membrane has a higher heat resis... | 03/16/2004 |
| 6677400 | Aqueous dispersions of hydrophilic polyurethane resins An aqueous polyurethane resin dispersions containing i) a polyol component with a molecular weight above 300 daltons, containing a polyether diol initiated on an aromatic diol, ii) a polyol component with a molecular weight of 62 to 299 daltons, iii) a ... | 01/13/2004 |
| 6667082 | Additive transfer film suitable for cook-in end use A multilayer film has a first layer and a second layer. The first layer comprises an additive, a binder, and a crosslinking agent. The additive is a flavor, fragrance, colorant, antimicrobial agent, antioxidant, chelating agent, and/or odor absorbent. The... | 12/23/2003 |
| 6635711 | Moisture-setting polyurethane adhesive for hygiene articles A moisture-crosslinkable polyurethane adhesive, comprising a)70 to 95% by weight of a polyurethane prepolymer obtained by polyaddition of at least one polyol to at least one diisocyanate trimerized as isocyanurate and, b) 5 to 30% by weight of an essentia... | 10/21/2003 |
| 6627306 | Soft elastic cushion A soft elastic cushion for use in conjunction with an orthopedic aid has a textile composite comprising at least two layers arranged on the soft elastic cushion. It is possible in this way to secure a textile cover on a soft elastic substrate such as sili... | 09/30/2003 |
| 6617417 | Unsaturated polyester resin compositions The invention relates to unsaturated polyester resins and more particularly polyester resin compositions curable at room temperature and comprising divinyl ethers. Unsaturated polyester resin compositions in accordance with the invention comprise 50-90 wt... | 09/09/2003 |
| 6617031 | Isocyanate-based laminating adhesives The invention relate to a method of laminating flexible packaging, articles of manufacture and bonded laminates. The method comprises employing a laminating adhesive comprising an isocyanate-based composition comprising the reaction product of at least on... | 09/09/2003 |
| 6592995 | Humidity activated materials having shape-memory The present invention relates to shape deformable materials, which are capable of (1) being deformed, (2) storing an amount of shape deformation, and (3) recovering at least a portion of the shape deformation when exposed to a humid environment. The shape... | 07/15/2003 |
| 6582786 | Flexible membranes Described is a membrane comprising a microlayer polymeric composite having at least about 10 microlayers. The microlayers are each individually up to about 100 microns thick and alternate between at least one fluid barrier material and at least one elasto... | 06/24/2003 |
| 6565978 | Multi-component composite coating composition and coated substrate A multi-component composite coating composition is provided which includes a basecoat deposited from an aqueous basecoat film-forming composition and a transparent topcoat applied over the basecoat. The basecoat film-forming composition includes at least ... | 05/20/2003 |
| 6548154 | Electrical charge relaxable wear resistant coating for bias charging or transfer member A bias transfer member or bias charging member for a xerographic device includes a support substrate, and a multi-layer conductive surface coating over the support substrate. The multi-layer coating includes a base layer of metal-containing particles in a... | 04/15/2003 |
| 6541550 | Low temperature thermally activated water-dispersed adhesive compositions The invention provides low temperature thermally activatable water-dispersed adhesive compositions and adhesives made from the compositions by removing water. The adhesive compositions of the invention comprise a mixture of low modulus crystallizing polye... | 04/01/2003 |
| 6534137 | Two-component, heat-sealable films A two-component laminated multilayer film suitable for use in packaging articles such as pet food comprises a first component and a non-heat-shrinkable second component. The first component comprise an outer first film layer, an optional second film layer... | 03/18/2003 |
