Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8153236 | Roof covering for a building having a roof with structured roof tiles and a structure projecting out from the roof surface, such as a chimney, a window, a wall, or ventilating pipe A roof covering for a building having a roof with structured roof tiles and a structure projecting out from the roof surface, such as a chimney, a window, a wall, or ventilating pipe. The abstract of the disclosure is submitted herewith as required by 37 C.F.R. ยง1.... | 04/10/2012 |
| 8137792 | Water resistant adhesive and methods of use The invention provides the art with an adhesive that may advantageously be used in the manufacture of water resistant paperboard products, such as laminated board and corrugated board. The adhesive has the required tack, water resistance and viscosity that allows it... | 03/20/2012 |
| 8043690 | Exhaust washed structure and associated composite structure and method of fabrication A composite structure and an associated exhaust washed structure are provided which may be formed of ceramic matrix composite (CMC) materials. A method of fabricating a composite structure which may include the CMC material is also provided. A composite structure ma... | 10/25/2011 |
| 7820271 | Laminates of films and methods and apparatus for their manufacture A laminate of thermoplastic polymeric films comprises a fluted ply A and non-fluted ply B, adhered to one another in bonded zones along some of the flute crests the fluted ply A. The wavelength of the flutes is preferably no more than 3 mm. Ply A has a generally uni... | 10/26/2010 |
| 7695803 | Sheet material for radio wave absorber and radio wave absorber A sheet material for a radio wave absorber and a radio wave absorber formed from the sheet material, where the sheet material is light weighted and has excellent form-retaining capability and workability for field assembling. A sheet material (1) for a radio ... | 04/13/2010 |
| 7485360 | High strength film/board lamination and method of making same A high strength film/board lamination is formed from a cross-oriented laminated film and a corrugated layer. The cross-laminated film is formed from a first oriented plastic layer and a second oriented plastic layer in which the orientations of the plastic layers cr... | 02/03/2009 |
| 7427434 | Self-bonded corrugated fibrous web A self-bonded corrugated web made from a primary pre-bonded web layer of thermoplastic fibers having a substantially uniform thickness. The primary pre-bonded web layer is arranged to form corrugations forming a corrugation pattern of parallel corrugation lines, whi... | 09/23/2008 |
| 7416662 | Corrugated density baffle A density baffle assembly for use in a water treatment system is disclosed. The density baffle assembly includes a plurality of density baffles where each density baffle comprises a corrugated panel member having an upper edge, a lower edge, a first lateral side, an... | 08/26/2008 |
| 7370808 | Method and system for manufacturing radio frequency identification tag antennas A method and system for manufacturing radio frequency identification (RFID) tag antennas is described. A casting surface is provided having at least one raised antenna pattern extending therefrom. The casting surface is coated at least in an area other than the at l... | 05/13/2008 |
| 7371451 | Sandwich type construction structural panel having foam tube core A structural panel comprised of a plurality of distinct layers of cylindrical foam elements each covered with a fiber-reinforced composite material. The cylindrical foam elements are arranged in layers such that the elements of adjacent layers are arranged non-paral... | 05/13/2008 |
| 7370047 | System and method for filtering and sorting data System and method for filtering and sorting data. The system includes data management system for displaying a data table having a plurality of rows and columns of data cells. Each of the columns in the data table has an associated filter cell whereby the user may in... | 05/06/2008 |
| 7368159 | Reinforcing strips for corrugated paperboard and related method and apparatus for its manufacture Reinforcing packaging strips comprised of low melt point, low density polyethylene coated on at least one surface of a substrate. Corrugated paperboard packaging comprising a fluted paperboard medium having in selected areas a reinforcing liner, wherein said reinfor... | 05/06/2008 |
| 7364607 | Wrought fiber sheet and filter unit A wrought fiber sheet or air cleaning filter unit that exhibits high performance and is biodegradable so as to enable reducing load upon environment. The wrought fiber sheet is produced by coupling biodegradable fiber sheets having electret properties by means of a ... | 04/29/2008 |
| 7364042 | Packaging material A packaging material comprising a plurality of flexible strips of material integrally interconnected to one another along one end thereof so as to form a unitary mass and so that the strips of material are intertwineable with one another to form a resilient tuft. Th... | 04/29/2008 |
| 7353641 | Void forming core formwork for concrete beam To render a formwork (10), having a hollow (11b) defined therein and embedded in the elongated concrete member (40) during casting of a concrete material, to be lightweight, environmentally friendly and inexpensive and to have a sufficien... | 04/08/2008 |
| 7350008 | Electronic system having modular expansion function facilities An electronic system supporting modular expansion of its functions is of a type including a portable host electronic device associated with an expansion module adapted for quick-connect engagement and disengagement in/from the portable device. The expansion module i... | 03/25/2008 |
| 7334631 | Heat exchanger To reduce pressure loss on a heat-exchanger fluid while downsizing a heat exchange and reducing the production cost of the heat exchanger without impairment of the heat transfer performance of the heat exchanger by forming a fluid channel in surfaces of thin metal p... | 02/26/2008 |
| 7331087 | Activatable fastening system and web having elevated regions and functional material members A web for use in applying a functional material is provided. The web includes a layer that has a plurality of elevated regions. The layer defines a plurality of cavities such that the cavities are located between adjacent elevated regions. A plurality of depressed r... | 02/19/2008 |
| 7326456 | Low density oriented strand board A low density oriented strand board has an average density of less than about 1.5 times the density of wood species used in the board and a homogenous vertical density profile. Low density OSB may be formed by preheating the wood finish prior to pressing, controllin... | 02/05/2008 |
| 7326168 | Method and apparatus for forming corrugated board carton blanks An in-line method and apparatus for making a corrugated board and carton blanks from the corrugated board include: a laminating station for completing the formation of a corrugated board having a corrugated medium, an inner liner, and a printed outer liner; an adhes... | 02/05/2008 |
| 7322156 | Skylight domes with reflectors A skylight cover includes a transparent lens and an opaque reflector attached to the inside of the cover opposite the lens. Light entering the lens can be refracted by the lens so that it reflects off of the reflector and into a tubular skylight assembly. Thus, the ... | 01/29/2008 |
| 7320742 | Packaging device and method for absorbing moisture A packaging device and method for absorbing and reducing moisture as well as a manufacturing process for such device. The packaging device is a container made from paperboard such as containerboards or linerboards with a corrugated medium. The paperboard is insulate... | 01/22/2008 |
| 7318302 | Equipment support for a metal building A device for supporting equipment on a wall panel having protruding ribs. Channels are mounted perpendicular to the ribs. The channel has a base wall, and a pair of side walls extending outward from the base wall. The channel also has an outward wall portion communi... | 01/15/2008 |
| 7314587 | Method of forming a multilayer golf ball with a thin thermoset outer layer The present invention is directed towards a method of forming a multilayer golf ball which comprises a core, an inner cover layer and an outer cover layer. The steps include forming a golf ball core; forming an inner cover layer around golf ball core with a material... | 01/01/2008 |
| 7311201 | Packing container for a bottled commodity The packing container for a bottled commodity is made a hollow cylinder with a cylindrical cover, both made from papers; the hollow area is for receiving the bottled commodity, the container especially suits containing a bottled liquid commodity such as wine, bubble... | 12/25/2007 |
| 7303641 | Method for fabricating cellular structural panels An apparatus for manufacturing cellular laminate structural panels includes one or more supply stations of a flexible strip material including folding rollers for sequentially folding the strip material into cellular structures and feeding the cellular structures in... | 12/04/2007 |
| 7300547 | Absorbent sheet exhibiting resistance to moisture penetration An absorbent paper sheet is treated with an aqueous wax dispersion such that the sheet includes a fused wax and emulsifier residue in an amount of from about 1 to about 20 weight percent of the sheet based on the combined weight of the fiber, wax residue and an emul... | 11/27/2007 |
| 7300691 | Moldable construction incorporating non-olefin bonding interface A composite construction incorporating one or more mat layers of interwoven axially drawn heat fusible tape fiber elements. The axially drawn tape fiber elements incorporate a central or base layer of a strain oriented polymer with a covering layer of a heat fusible... | 11/27/2007 |
| 7294384 | Moldable construction incorporating bonding interface A composite construction comprising a mat structure comprising a plurality of layers, each layer comprising plurality of fibers arranged substantially parallel to one another along a common fiber direction, a multiplicity of embedded fiber elements extending in anch... | 11/13/2007 |
| 7293724 | Animal bedding composition method of manufacture An automated method and system of manufacturing an animal bedding composition includes cutting or shredding pieces of multiple panel corrugated cardboard structures having an internal corrugated panel sandwiched between outer panels and adding an adsorptive deodoriz... | 11/13/2007 |
| 7294383 | Moldable construction incorporation non-olefin bonding interface A composite construction incorporating one or more mat layers of interwoven axially drawn heat fusible tape fiber elements. The axially drawn tape fiber elements incorporate a central or base layer of a strain oriented polymer with a covering layer of a heat fusible... | 11/13/2007 |
| 7281650 | Beverage cup A beverage cup that is constructed to be inexpensive and disposable with the beverage cup having an anti-slip exterior surface. The anti-slip exterior surface can be constructed of a foam coating or constructed by placing a mass of small holes through a corrugated l... | 10/16/2007 |
| 7271222 | Thin-layer-covered golf ball with improved velocity A golf ball comprising a center comprising a polybutadiene having a molecular weight of greater than 200,000 and a resilience index of at least about 40; and a cover layer comprising a polyurethane composition formed from a prepolymer having no greater than 7.5 perc... | 09/18/2007 |
| 7270652 | Interlabial pad It is an object of the present invention to provide an interlabial pad with which the fitting point can be found with ease and without damaging the interior of the labia in the fitting process. By equipping a transmitting region 20, which transmits the feel o... | 09/18/2007 |
| 7261789 | Method of producing paperboard product with an even thickness A method is disclosed for producing a multilayer paperboard product, as well as an assembly suited for implementing the method and a paperboard manufactured according to the method, whereby the paperboard is made from at least two, advantageously three layers (4,... | 08/28/2007 |
| 7258910 | Topsheet for absorbent article A topsheet for an absorbent article which has an uneven profile formed on a surface thereof to be brought into contact with a wearer's skin, the uneven profile being flexibly deformable in conformity to the contour of the wearer's body and to the wearer's movement, ... | 08/21/2007 |
| 7255723 | Crest supported filter frame assembly and method A fluid pleated filter assembly arrangement including a method and structure wherein crests of the pleated medium are sharp and narrow being enhanced by alignment of the fibers with the direction of fluid stream flow with the crests being supported by a preselective... | 08/14/2007 |
| 7255765 | Method of making a composite building material A composite building component includes a non-planar molded composite web having two outer zones and two angled zones wherein the caliper of the angled zones differs from the caliper of at least one of the outer zones, and a flange disposed on an outer surface of an... | 08/14/2007 |
| 7249662 | Shock absorbing structure for motor vehicle and shock absorbing assembly including the same A shock absorbing structure for a motor vehicle including at least one main body which includes a top wall and two leg walls, wherein the distance between the leg walls in a direction in which they are opposed to each other gradually increases with an increase in a ... | 07/31/2007 |
| 7246665 | Methods of using settable compositions in a subterranean formation The present invention relates to settable compositions that comprise magnesium oxide and at least one divalent salt and associated methods of use. In some embodiments, the present invention discloses methods of a forming a hardened mass comprising providing a settab... | 07/24/2007 |