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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 42/143 - Hood, guard, shade, or cover


Subclass of Class 42 - Firearms
Definition: Subject matter including means to protect the device from
No. of patents: 18
Last issue date: 11/02/2004


NumberTitleIssue Date
6811268Water-resistant, shade apparatus for attachment to an optical device
A water-resistant scope shade is provided having a sun shielding barrel which includes a barrel grasping collar, a barrel body, and a pivotal hook affixed to the barrel. The sun shielding barrel is removably attached to a sighting end of a telescopic sight of a rifl...
11/02/2004
6782652Rail cover for use with a picatinny rail
A rail cover may be snapped on or off the side of Picatinny rail mounted to a weapon, such as a rifle. The rail cover protects the user from the teeth of the rail and from heat generated during repeated firing. The rail cover is readily installed or removed from the...
08/31/2004
6715227Rifle periscope
A rifle periscope (30) is provided for allowing an indirect line of vision without obstructing use of existing sight assemblies (18, 20) mounted on a rifle (10). The rifle periscope (30) includes a removable mount assembly (32) att...
04/06/2004
6609321Forearm handguard for a rifle
A forearm handgrip for a rifle, comprising a pair of essentially identical semi-oval mating half-grip pieces adapted to mate together to form the grip. The half-grip pieces have an exterior shaped in a generally semi-oval lateral section having curved sid...
08/26/2003
6571504Dual powered illuminated fiber optic gun sight
A dual powered fiber optic sight for a gun, which can be illuminated either by ambient light or by a light source. The light source is preferably a light-emitting diode (LED). Ambient light and light from the LED are carried by a fiber optic rod to a targ...
06/03/2003
6360473Adjustable aperture mechanism
An adjustable aperture forming mechanism provides a tapered hole, an O-ring located in the tapered hole, and a pusher that pushes the O-ring and compresses it into the tapered hole in order to reduce the size of the aperture. When the pusher is retracted,...
03/26/2002
6327806Optical sighting devices
An optical device for aiming at a target wherein an optical element of the optical device has a surface that reflects a source of light to create a sighting image for alignment with the target. The optical element has aspherical surface to minimize aberra...
12/11/2001
6269577Hand grip removal assist
A tool to assist in the field removal of a rifles's hand grips or hand guards, comprising a pair of releasably joined split ring segments which are adapted to urge the slip ring of a rifle away from the rifle's mounting ring, thereby freeing the rifle's h...
08/07/2001
5933972Sight for firearms
A rear sight is provided for use in conjunction with a firearm. The rear sight includes a base member which is secured to the firearm, and a tubular shroud which is integrally formed with the base member. A targeting plate containing a notch therein is di...
08/10/1999
5471777Firearm sighting device
A firearm sighting device is disclosed that prevents dominant eye crossover and ensures proper shoulder placement of the firearm for increased accuracy. The sighting device includes an elongated housing having an opening at one end, and a light source is ...
12/05/1995
4920654Viewing apparatus
Preferred forms of viewing apparatus according to the teachings of the present invention are shown as including an enclosed and elongated see-through passage having a hooded front opening. The rear end of the enclosed and elongated see-through passage inc...
05/01/1990
4912852Viewing apparatus
A viewing apparatus for the purpose of separating a particular view from its surroundings and for the purpose of identifying the distance of the viewed object is disclosed. A viewing apparatus that attaches to and is used in conjunction with firearms weap...
04/03/1990
4734989Viewing apparatus
Preferred forms of viewing apparatus according to the teachings of the present invention are shown as including an enclosed and elongated see-through passage having a hooded front opening. The rear end of the enclosed and elongated see-through passage inc...
04/05/1988
4505047Front sight for small arms
A front sight for handguns having side vanes for shading the sighting surface from undesirable reflections, and providing ramps to prevent the sight from snagging when used with a holster....
03/19/1985
4394797Cover for a rifle sight
A cover for a rifle sight including a substantially hollow elongated body open at the bottom along a pair of first and second parallely disposed side portions, each side portion having a lowermost wall portion arcuately formed transversely of the elongate...
07/26/1983
3984917Gun sight
A combat gun sight for horizontal and vertical sighting of weapons such as police pistols, also functioning as a guard for a front post sight including side posts on opposite sides of and in equally spaced relation to a center post whereby in use a target...
10/12/1976
3983634Sun shades for gun sights
Sun shade tubes of variable length and diameter adaptable to the rear sight of most target rifles for keeping the sun or bright light from shining directly into the eyes of the shooter....
10/05/1976
3974586Firearms accessories
A shooter sighting down the rib of a shotgun aligns the front sight, at the end of the rib, with a target using one eye. An improved blinder is described which prevents alignment of the front sight and target from crossing over to the other eye and a resu...
08/17/1976
 
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