Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6811268 | Water-resistant, shade apparatus for attachment to an optical device A water-resistant scope shade is provided having a sun shielding barrel which includes a barrel grasping collar, a barrel body, and a pivotal hook affixed to the barrel. The sun shielding barrel is removably attached to a sighting end of a telescopic sight of a rifl... | 11/02/2004 |
| 6782652 | Rail cover for use with a picatinny rail A rail cover may be snapped on or off the side of Picatinny rail mounted to a weapon, such as a rifle. The rail cover protects the user from the teeth of the rail and from heat generated during repeated firing. The rail cover is readily installed or removed from the... | 08/31/2004 |
| 6715227 | Rifle periscope A rifle periscope (30) is provided for allowing an indirect line of vision without obstructing use of existing sight assemblies (18, 20) mounted on a rifle (10). The rifle periscope (30) includes a removable mount assembly (32) att... | 04/06/2004 |
| 6609321 | Forearm handguard for a rifle A forearm handgrip for a rifle, comprising a pair of essentially identical semi-oval mating half-grip pieces adapted to mate together to form the grip. The half-grip pieces have an exterior shaped in a generally semi-oval lateral section having curved sid... | 08/26/2003 |
| 6571504 | Dual powered illuminated fiber optic gun sight A dual powered fiber optic sight for a gun, which can be illuminated either by ambient light or by a light source. The light source is preferably a light-emitting diode (LED). Ambient light and light from the LED are carried by a fiber optic rod to a targ... | 06/03/2003 |
| 6360473 | Adjustable aperture mechanism An adjustable aperture forming mechanism provides a tapered hole, an O-ring located in the tapered hole, and a pusher that pushes the O-ring and compresses it into the tapered hole in order to reduce the size of the aperture. When the pusher is retracted,... | 03/26/2002 |
| 6327806 | Optical sighting devices An optical device for aiming at a target wherein an optical element of the optical device has a surface that reflects a source of light to create a sighting image for alignment with the target. The optical element has aspherical surface to minimize aberra... | 12/11/2001 |
| 6269577 | Hand grip removal assist A tool to assist in the field removal of a rifles's hand grips or hand guards, comprising a pair of releasably joined split ring segments which are adapted to urge the slip ring of a rifle away from the rifle's mounting ring, thereby freeing the rifle's h... | 08/07/2001 |
| 5933972 | Sight for firearms A rear sight is provided for use in conjunction with a firearm. The rear sight includes a base member which is secured to the firearm, and a tubular shroud which is integrally formed with the base member. A targeting plate containing a notch therein is di... | 08/10/1999 |
| 5471777 | Firearm sighting device A firearm sighting device is disclosed that prevents dominant eye crossover and ensures proper shoulder placement of the firearm for increased accuracy. The sighting device includes an elongated housing having an opening at one end, and a light source is ... | 12/05/1995 |
| 4920654 | Viewing apparatus Preferred forms of viewing apparatus according to the teachings of the present invention are shown as including an enclosed and elongated see-through passage having a hooded front opening. The rear end of the enclosed and elongated see-through passage inc... | 05/01/1990 |
| 4912852 | Viewing apparatus A viewing apparatus for the purpose of separating a particular view from its surroundings and for the purpose of identifying the distance of the viewed object is disclosed. A viewing apparatus that attaches to and is used in conjunction with firearms weap... | 04/03/1990 |
| 4734989 | Viewing apparatus Preferred forms of viewing apparatus according to the teachings of the present invention are shown as including an enclosed and elongated see-through passage having a hooded front opening. The rear end of the enclosed and elongated see-through passage inc... | 04/05/1988 |
| 4505047 | Front sight for small arms A front sight for handguns having side vanes for shading the sighting surface from undesirable reflections, and providing ramps to prevent the sight from snagging when used with a holster.... | 03/19/1985 |
| 4394797 | Cover for a rifle sight A cover for a rifle sight including a substantially hollow elongated body open at the bottom along a pair of first and second parallely disposed side portions, each side portion having a lowermost wall portion arcuately formed transversely of the elongate... | 07/26/1983 |
| 3984917 | Gun sight A combat gun sight for horizontal and vertical sighting of weapons such as police pistols, also functioning as a guard for a front post sight including side posts on opposite sides of and in equally spaced relation to a center post whereby in use a target... | 10/12/1976 |
| 3983634 | Sun shades for gun sights Sun shade tubes of variable length and diameter adaptable to the rear sight of most target rifles for keeping the sun or bright light from shining directly into the eyes of the shooter.... | 10/05/1976 |
| 3974586 | Firearms accessories A shooter sighting down the rib of a shotgun aligns the front sight, at the end of the rib, with a target using one eye. An improved blinder is described which prevents alignment of the front sight and target from crossing over to the other eye and a resu... | 08/17/1976 |