Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7188908 | Furniture frame attachment system This invention is related to a knock down frame attachment system. The knock down frame attachment system includes a seating portion, a pair of side panels and a plurality of sets of mounting brackets. A set includes both a left and a right mounting bracket. A set o... | 03/13/2007 |
| 7174808 | Hand tool An apparatus for locking the head of a hand tool to the handle of the tool. The apparatus generally includes a tapered handle with one or more groove cut into the handle at the tool end of the handle. The grooves are then filled with a compressible material. The hea... | 02/13/2007 |
| 7171793 | Means and method for rigidly elevating a structure A means and method for rigidly elevating a structure includes a base member securable in the ground and which has a portion extending above the ground. A pole section, having a bore inside a lower end, and an upper end, can be stacked upon the base means upwardly by... | 02/06/2007 |
| 7140690 | Furniture frame attachment system This invention is related to a knock down frame attachment system. The knock down frame attachment system includes a seating portion, a pair of side panels and a plurality of sets of mounting brackets. A set includes both a left and a right mounting bracket. A set o... | 11/28/2006 |
| 7125193 | Modular connection for orthopedic component An orthopedic component comprising a first element and a second element, with the first element and the second element being secured to one another with a modular connection, wherein the modular connection comprises a taper junction and an engaged-fit junction. ... | 10/24/2006 |
| 7111745 | Boom for a load handling machine A boom for a load handling machine, the boom has a mounting by which the boom is mounted on a body of the machine, and at least first and second telescoped sections. In use, the boom carries a load handling implement at or towards its outermost end. The first boom s... | 09/26/2006 |
| 7065935 | Method for laying and interlocking panels Rectangular floor panels, a fastening system for joining the panels, and a method for laying and interlocking the panels are disclosed. The panels are provided complementary, form-fitting retaining profiles extending over the length of the sides. The complementary e... | 06/27/2006 |
| 7004668 | Connector for flex shaft for string trimmer An improved connector for flex shafts for a string trimmer has an input area and a drive area, where the input area of the connector has a modified diamond shape with sloping sides. This diamond shape allows for easy and reliable connection of the driven working end... | 02/28/2006 |
| 7003565 | Clickstream data collection technique Methods, systems, computer program products, and methods of doing business by improving collection of clickstream data in network exchanges comprising a plurality of related request and response messages. A clickstream cookie is created by an application, and contai... | 02/21/2006 |
| 6957492 | Cooking implement with handle storage feature A cooking implement is disclosed which is comprised of a hollow sheath and a utensil, wherein the utensil can be stored within the hollow sheath. The utensil can be a fork, knife, spoon, skewer or any myriad of other types of utensils. The sheath serves as both a st... | 10/25/2005 |
| 6922936 | Fishing rod connector, and connector assemblies for fishing poles A fishing pole is provided having a handle assembly, a rod, and a connector assembly. The connector assembly includes a first retaining member and a second retaining member. One of the first and second retaining members is provided on the handle assembly, and anothe... | 08/02/2005 |
| 6916248 | Flexible coupling Flexible couplings are provided comprising a male member disposed within a female member in a spaced apart configuration, with the space being filled, at least partially, with an elastically deformable material. The male and female members comprise features that pre... | 07/12/2005 |
| 6886484 | Composite tension rod terminal systems A composite tension rod is received in the sleeve portion of a shank that forms part of a terminal fitting, and is spaced from the shank sleeve and connected thereto by a potting resin. The shank sleeve wall tapers out from thin at its distal end to thick at the bur... | 05/03/2005 |
| 6648543 | Device for a space vessel A flange (1) for a space vessel (2), which flange (1) is arranged so as to reduce a shock or impact wave that occurs upon the release of a coupling (5). The coupling (5) is intended to impart a radially inwardly acting force to hold together two separable... | 11/18/2003 |
| 6581351 | Flooring A flooring member comprising a top, a bottom, a first edge, a second edge, a tongue member configured to be received within a groove member of an adjacent flooring member, the tongue member extending generally perpendicular from the first edge and having ... | 06/24/2003 |
| 6572480 | Polygon universal joint A universal joint adapted to interconnect a pair of rotating shafts at an angle relative to one another including a first member and a second member wherein the first member has a first longitudinal axis and includes an elongated semi-spherical head havin... | 06/03/2003 |
| 6564849 | Handle for a utility tool A handle for a tire bead breaking tool is disclosed, comprising an elongate shaft having a gripping portion, a shield portion, and a working portion at a forward end. The working portion is configured having an oblong cross-section comprising protruding o... | 05/20/2003 |
| 6565280 | Fastening mechanism for connecting a sports attachment to a sports shaft A fastening mechanism for connecting a sports attachment to a shaft is provided. The fastening mechanism comprises an aperture formed in the shaft. A fastening member is mounted to the sports attachment with at least a portion of the fastening member rece... | 05/20/2003 |
| 6514005 | Apparatus for installing a material which is processed by using chemicals A member coupling device is provided for use with a treatment apparatus which uses chemicals. The member coupling device is formed with a tapered hole including a tapered hole portion which diverges toward an opening. A tapered implant is inserted into th... | 02/04/2003 |
| 6413005 | Fastener having a self-centering and self-aligning capability for one-sided insertion and tightening on a slat floor A fastener for securing objects to a slat floor, having a self-centering and self-aligning capability. A first embodiment comprises a body formed of a durable material and having a top surface, a lower surface, at least one side surface, and a central hol... | 07/02/2002 |
| 6406209 | Upper lid alignment apparatus for hatchback reaction cabin An upper lid alignment apparatus for hatchback reaction cabin includes at least three sets of mating members. Each mating member has a protruding active member located on a side wall of an upper lid and a receiving member located on a side wall of a table... | 06/18/2002 |
| 6398451 | Mounting arrangement Apparatus is disclosed for mounting a spring to a connecting arm forming a portion of a vehicle wheel suspension in which the apparatus includes a connector affixed to the end of the spring and disposed on one side of the connecting arm, a lock disposed o... | 06/04/2002 |
| 6397548 | Radius tongue and groove profile A tongue and groove profile for a construction panel wherein the tongue protrudes and extends outwardly from a first edge of the panel to a head portion. A shoulder portion of the tongue has two radiused convex or concave sides which intersect and merge w... | 06/04/2002 |
| 6357959 | Boltless connector The present invention relates to the connection of removable and replaceable equipment to a structural member. The invention is particularly advantageous in environments where there is vibration or movement, such as with a tractor-trailers, railroad freig... | 03/19/2002 |
| 6355901 | Welding electrode connecting adapter A connecting adapter configured to mate on opposite ends with a standard adapter shank and a standard welding electrode of the resistance type. The connecting adapter is a hollow body with male and female connecting portions. The male portion, integral wi... | 03/12/2002 |
| 6305867 | Connection for the sections of a separable guide tube and of a drive shaft disposed therein A connection is provided for the sections of a separable guide tube and of a drive shaft disposed therein. Shaft sections of the drive shaft are interlockingly coupled together, wherein the ends of the shaft sections interengage one another. One of the sh... | 10/23/2001 |
| 6231265 | Self-aligning subsea latch mechanism A latching assembly includes a first mating portion and a second mating portion disposed adjacent and rotationally restrained relative to the first mating portion. A first cam member having a first cam profile is mounted on the first mating portion. A sec... | 05/15/2001 |
| 6193430 | Quasi-kinematic coupling and method for use in assembling and locating mechanical components and the like A quasi-kinematic coupling for mating components (mechanical parts, surfaces, assemblies and the like) employing mating sets of surface of revolution, (conical) grooves and cooperative surface of revolution (spherical/conical) protrusions for establishing... | 02/27/2001 |
| 6152646 | Fastening device The invention relates to a device for fixing a plastic housing of an adjuster device for motor vehicles at a fastening point formed by a through hole in a supporting part of the vehicle body. A second plastic housing is mounted on the side of the through ... | 11/28/2000 |
| 6098722 | Versatile implement system A versatile implement system utilizing a single implement structure that is capable of being utilized as a grain planter, row crop planter, tiller or anhydrous applicator. The inventive device includes a conventional implement frame, a bracket, a pair of ... | 08/08/2000 |
| 6099196 | Taper lock rebar splice joint A splice for concrete reinforcement bars includes two diametrically opposed half-shells spanning the aligned ends of the rebars. The half-shells interlock with upset bar ends to hold the bars together. An internally tapered sleeve is forced axially over t... | 08/08/2000 |
| 6098365 | Radius tongue and groove profile A tongue and groove profile for a construction panel wherein the tongue protrudes and extends outwardly from a first edge of the panel and has a chamfered head. The head expands from the chamfered edge to a neck and merges into a shoulder portion. The sho... | 08/08/2000 |
| 6067701 | Method for forming a work hardened modular component connector A method for forming a work hardened modular component connector for use in orthopedic surgery. This method includes machining a member which forms a portion of the orthopedic implant into an initial configuration having an oversized region. Work hardenin... | 05/30/2000 |
| 6032425 | Flooring system A portable floor system has a plurality of modular floor sections each formed by floorboards and a subfloor for support and each having either a tongue or a groove at its periphery. A plurality of spaced-apart floor joists extend downwardly from the subfl... | 03/07/2000 |
| 6010274 | Method and apparatus for attaching a stud to a member A method and apparatus for attaching a steel stud to an aluminum member is disclosed. An aluminum member comprising a bore is provided, along with a steel stud, the stud comprising a tapered portion. An aluminum collar comprising a tapered bore for receiv... | 01/04/2000 |
| 5954476 | Snap-fit blower housing assembly and seal method A blower housing body is disclosed comprising a housing body and housing cover. The housing body and housing cover are provided with mating surfaces that provide the ability to releasably lock the housing cover to the housing body to allow ease of disasse... | 09/21/1999 |
| 5924235 | Fishing rod lock system The present invention comprises a fishing rod lock system. The system includes a generally cylindrical male insert. The male insert has a cylindrical exterior extent with a central cylindrical bore for receiving the inboard end of the upper fishing rod se... | 07/20/1999 |
| 5894610 | Shower rod mounting assembly A shower rod mounting assembly for conveniently securing a shower rod between opposing walls of a bath while maintaining an appealing appearance. The assembly consists of a mounting bracket which can be secured to the wall and includes a pair of coaxial t... | 04/20/1999 |
| 5882178 | Impeller and shaft coupling An improved compressor shaft and impeller for an overhung centrifugal compressor are disclosed that enable the hydraulic attachment and release of the impeller and shaft. The shaft and impeller are also keyed together to enhance their torsional load carry... | 03/16/1999 |
| 5860759 | Connector for frame members A pair of steel counterpart pieces, of steel, each being integral, and including a backing element, a side blade element, and a hook element. The side elements are on opposite side edges respectively of the backing elements. The pieces are mounted on fram... | 01/19/1999 |