Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8172473 | Method for manufacturing a cosmetic applicator, an applicator, a package including the applicator, and a batch of applicators The applicator is made of a material that is compatible with the cosmetic. In the manufacturing method, a digital model of the applicator is prepared, the material is conditioned in a raw form that is capable of flowing, and the material in raw form is solidified in... | 05/08/2012 |
| 8118507 | Vibrating mascara applicator, system and kit A mascara applicator with vibrating applicator head. The head is caused to vibrate in a controlled manner through electromechanical urging. The frequency, amplitude and geometry of the vibrating head are sufficient to significantly alter the rheological properties o... | 02/21/2012 |
| 8070373 | Deformable mascara brush The mascara brush including a brush stick which is provided in a cap; a brush which is provided at the end of the brush stick; and an elevating bar which is connected to the brush stick in the manner of screw. The brush gets straightened to make eyelash voluminous w... | 12/06/2011 |
| 8021065 | Electrical mascara brush structure with variable speeds An electrical mascara brush structure includes a brush body having a chamber to hold an electrical motion component at one end and a brush rod with a brush at the other end. The electrical motion component includes a first shell and a second shell fully enclosing a ... | 09/20/2011 |
| 8007191 | Packaging and applicator device for a composition A packaging and/or applicator device may include: a first element including an axis and at least one slot extending almost perpendicularly to the axis, and a second element that is engaged, at least in part, inside the first element, and that is capable of turning r... | 08/30/2011 |
| 8007192 | Makeup applicator A makeup applicator is provided. The applicator includes a main body, a holding portion, a cushion sleeve, a shaft, a covering ring, an applying element and a rotating rod. The main body includes a vibration motor assembly and a case, the holding portion covers the ... | 08/30/2011 |
| 7985033 | Cosmetic application device A cosmetic application device includes the application stick and the application portion having the brush fixedly mounted at the end of the application stick by the cylindrical capsule, wherein corner portions of the inner surface and the outer surface of the capsul... | 07/26/2011 |
| 7972073 | Cosmetic product distributor applicator The mascara distributor applicator (1) includes: a) a container (3) including a neck (7) threaded externally and a chamber (5) extending in an axial direction with a side wall (6), b) an applicator (8) including a head (9... | 07/05/2011 |
| 7950863 | Cosmetic applicators containing heating elements Product applicators that are separable from a product reservoir and that heat a portion of product. A product applicator fitted with an electronic heating element capable of connecting to a low voltage power source. Most of the electric circuitry is incorporated int... | 05/31/2011 |
| 7946778 | Device for packaging and applying a composition and method of using same A device for packaging and applying a composition may include: a receptacle configured to contain the composition; an application element configured to apply the composition at least one wiper member configured to wipe the application element; and at least one adjus... | 05/24/2011 |
| 7927032 | Device for dispensing a cosmetic and/or care product A device for dispensing a cosmetic and/or care product includes a container having a free edge defining a product dispensing aperture. According to an example, the container has a longitudinal axis intersecting the dispensing aperture, a cap to be mounted on the con... | 04/19/2011 |
| 7922410 | Applicator and a packaging and applicator device An applicator may include a stem, a closure element configured to close a receptacle, and a bundle of bristles including a cross-section of elongate shape along a major axis thereof. The closure element may be at a first end of the stem. The bundle of bristles may b... | 04/12/2011 |
| 7845873 | Vibrating mascara applicator A mascara applicator with vibrating applicator head. The head is caused to vibrate in a controlled manner through electro-mechanical urging. The frequency, amplitude and geometry of the vibrating head are sufficient to significantly alter the rheological properties ... | 12/07/2010 |
| 7832954 | Vibrating device for applying makeup An applicator for applying a makeup composition. The applicator includes an applicator element configured to apply the makeup composition to one of nails, eyelashes, eyebrows, skin and lips, and a vibration source causing the applicator element to vibrate. The appli... | 11/16/2010 |
| 7766572 | Bottle for a cosmetic and a method of use A bottle comprising: a container containing a cosmetic; and an applicator including a tube that carries a first applicator head for applying cosmetic to a region of the body, the first applicator head being placed in front of the tube and being suitable for being di... | 08/03/2010 |
| 7758269 | Cosmetic product applicator for application by electrostatic deposit The applicator (1) intended for the application of a cosmetic product, such as mascara, on a part (20) of the human body (2), has an axial direction (10) and is characterized in that it comprises a device (6) for transferring the c... | 07/20/2010 |
| 7753609 | Cosmetic applicators containing heating elements Product applicators that are separable from a product reservoir and that heat a portion of product and a product applicator fitted with an electronic heating element capable of connecting to a low voltage power source. Most of the electric circuitry is incorporated ... | 07/13/2010 |
| 7712990 | Cosmetic applicators containing heating elements Product applicators that are separable from a product reservoir and that heat a portion of product and a product applicator fitted with an electronic heating element capable of connecting to a low voltage power source. Most of the electric circuitry is incorporated ... | 05/11/2010 |
| 7686528 | Device for packaging and applying a substance A device for packaging and applying a substance may include a receptacle for containing the substance and an applicator. The receptacle may include a first part and a second part, with the second part being turnable by a user relative to the first part. The second p... | 03/30/2010 |
| RE41156 | Notched brush and make-up device including this brush A brush has an elongate core, bristles fitted radially into this core, and at least one notch consisting of at least two secant faces defining by their intersection a trough line. The two faces are asymmetric and form an angle at any point of their intersection of b... | 03/02/2010 |
| 7581898 | Device for applying a substance Various embodiments of a device for applying a substance to, for example, eyelashes and/or eyebrows are disclosed. The device may include a support extending along a longitudinal axis, and a first row of teeth and a second row of teeth integrally formed as a single ... | 09/01/2009 |
| 7566184 | Packaging and applicator device A packaging and applicator device includes a receptacle containing a composition for application, a wiper member, and an applicator. The applicator includes a stem, an applicator element at a distal end of the stem, and a handle at a proximal end of the stem. The st... | 07/28/2009 |
| 7530752 | Applicator device for applying a substance A device for applying a substance may comprise a receptacle configured to contain the substance, an applicator comprising an application member configured to be inserted into the receptacle so as to become loaded with the substance, and a magnetizable or magnetic wi... | 05/12/2009 |
| 7524122 | Nail polish container and applicator cap A nail polish container and applicator cap comprising a reservoir for containing nail polish to be applied, an opening into the reservoir, an applicator cap for sealing engagement with the opening, the applicator cap operatively associated with an applicator brush, ... | 04/28/2009 |
| 7481592 | Method of applying makeup by means of a vibrating applicator An applicator for applying a makeup composition. The applicator includes an applicator element configured to apply the makeup composition to one of nails, eyelashes, eyebrows, skin and lips, and a vibration source causing the applicator element to vibrate. The appli... | 01/27/2009 |
| 7467906 | Packaging and applicator device for a cosmetic composition A packaging and applicator device may include an applicator portion. The applicator portion may include: a first receptacle for containing a composition to be applied; an applicator element mounted at one end of a stem that is secured to the first receptacle, at lea... | 12/23/2008 |
| 7465113 | Applicator including a sheath An applicator for applying a substance includes an applicator element (e.g., bristles). In some examples, the applicator may include a bundle of bristles having at least one of bristles of at least two kinds, bristles of non-circular cross-section, and bristles that... | 12/16/2008 |
| 7465114 | Vibrating mascara applicator, suitable compositions and method of use A mascara applicator with vibrating applicator head. The head is caused to vibrate in a controlled manner through electro-mechanical urging. The frequency, amplitude and geometry of the vibrating head are sufficient to significantly alter the rheological properties ... | 12/16/2008 |
| 7452151 | Device for packaging and application of a product A device for packaging and applying a product includes a container to hold the product, with this container having an opening at its upper end, a wiper element engaged at least partially in the opening, an applicator including an applicator element carried by a rod ... | 11/18/2008 |
| 7429141 | Applicator for makeup or beauty care products A packaging and applicator device which is particularly advantageous for a cosmetic product. The arrangement includes a container incorporating an aperture and a cap intended to close the container aperture. The cap is connected to an applicator by a rod and a resil... | 09/30/2008 |
| 7367078 | Disposal plunger-brush A “plunger-brush” is described and claimed. The plunger-brush includes a surface cleaning element at one end of a cylindrical member, which is used to sweep debris from a surface. The cylindrical member also bears a collar that closes a drain opening when the pl... | 05/06/2008 |
| 7364380 | Grooming/cleaning apparatus A cleaning apparatus includes a substrate with outward projecting bristles extending through a sheet or scrim impaled over the bristles. The substrate may be mounted on a support which may carry a handle. The sheets may be single sheets arranged in a stack over the ... | 04/29/2008 |
| 7358218 | Method for masking and removing stains from rugged solid surfaces Methods, compositions and kits for masking and subsequent removal of oil, grease, rust and other stains from a variety of rough solid surfaces, including, but not limited to stone, concrete, asphalt, stucco brick, and ceramic. The methods include coating the stains ... | 04/15/2008 |
| 7350997 | Packaging and applicator device for applying a substance, in particular a cosmetic A device for applying a substance may include: a receptacle for containing the substance, the receptacle including an opening at a top end; a wiper member engaged in part in the opening and including a collar extending beyond the top end of the receptacle, the colla... | 04/01/2008 |
| 7344327 | Applicator for cosmetic products A cosmetic applicator includes a stem, an applicator member disposed at a first end of the stem and a handle member disposed at a second end of the stem, the second end being situated opposite from the first end; the stem includes a flexible portion having shape mem... | 03/18/2008 |
| 7338477 | Apparatus for applying fluid in the eye A surgical hand tool, comprising a handle with a substantially elongated fluid guide extending away therefrom, which fluid guide terminates, at a distal end, in a brush head and is connectable, at a proximal end, to the fluid chamber accommodated in the handle, such... | 03/04/2008 |
| 7334584 | Profiled system for applying a cosmetic product, method for making same, and applicator assembly and assembling method for such an assembly In order to enable application of a calibrated dose of product deposited on the brush, the invention proposes an application system whereof the stem, the brush and the stripper have a similar type of profiled shape. A profiled system for applying a cosmetic product ... | 02/26/2008 |
| 7311457 | Nail polish container and applicator cap A nail polish container and applicator cap comprising a reservoir for containing nail polish to be applied, an opening into the reservoir, an applicator cap for sealing engagement with the opening, the applicator cap operatively associated with an applicator brush, ... | 12/25/2007 |
| 7311458 | Squeegee A squeegee apparatus having an elongated handle with a first end, a second end, and a sealing element between the first end and the second end. The apparatus also includes a cleaning member moveable with respect to the handle from a first position, where a longitudi... | 12/25/2007 |
| 7309182 | Liquid dispensing brush A cleaning apparatus includes a substrate with outward projecting bristles. The substrate may be mounted on a support which may carry a handle or on a media dispensing container. The handle is hollow to carry a dispensable media from a dispenser mounted on the handl... | 12/18/2007 |