U.S. patents available from 1976 to present.
U.S. patent applications available from 2005 to present.

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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 386 - Television signal processing for dynamic recording or reproducing

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131 Subclasses


Subclasses list

Definition

This class deals with apparatus and corresponding processes for processing a sequence of images, in which the light variation composing the images may change with time (e.g., natural "live" scenes) for dynamic recording or reproducing of the sequence of images.

The processing involves the following steps: (a) Receiving a sequence of images from a local (e.g., camera, etc.) or remote source (e.g. broadcasting station, satellite, cable, etc.); (b) Converting the received sequence of images into a form suitable for dynamic storage, which form may or may not be reproduced later; or (c) Converting retrieved information from a dynamic storage medium into a sequence of images.

This class also deals with apparatus or processes for recording a single still or frame video using a dynamic recording device having relative movement between a transducer and a medium.

SUBCOMBINATION OF TELEVISION SIGNAL PROCESSING FOR DYNAMIC RECORDING OR REPRODUCING:

(1) This class includes apparatus and corresponding processes for making copies or editing of a recorded sequence of images falling within the above definition. (2) This class includes dynamic storage medium having magnetic or optical properties. (3) This class includes both black and white or color sequences of images.

 
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