Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7901117 | Safety and construction trailer A safety trailer has semi-tractor hitches at both ends and a safety wall that is fixed to one side of the trailer. That side, however, can be changed to the right or left side of the road, depending on the end to which the truck attaches. A caboose can be attached a... | 03/08/2011 |
| 7365649 | Security device and methods for security device operation In one embodiment, a security device is disclosed. The device includes 1) a lighting fixture; 2) a number of lighting elements, mounted to the lighting fixture; and 3) a control circuit, programmed to vary the luminosity and duration of the drive currents provided t... | 04/29/2008 |
| 7334903 | Light source module and optical projection system A light source module is provided. The light source module includes a reflector, a light source, a transparent cover, a fluorescent material layer, and an optical lens. The light source is disposed inside the reflector, and the light source is suitable for emitting ... | 02/26/2008 |
| 7284881 | LED fixing device of a pixel module and method for manufacturing the same An LED fixing device of a pixel module for a sign board is provided. The LED fixing device is installed on a front side of an LED panel of a road sign board, facilitates the downward flow of rainwater, and prevents the rainwater from being introduced into a pixel mo... | 10/23/2007 |
| 7282968 | Data output driver and semiconductor memory device having the same A data output driver and a semiconductor memory device having the same are disclosed. This data output driver includes: a rising transition slope adjuster including a plurality of first delay units cascade-connected to each other and receiving data and generating de... | 10/16/2007 |
| 7275837 | Cake shroud This is a shroud for a cake in which a cake can be covered and then uncovered to add panache to any banquet or wedding. A means to illuminate the area around the device will also be provided. ... | 10/02/2007 |
| 7220014 | Quick mounting system for emergency lighting device An emergency lighting device adapted to be quickly and easily mounted and installed. In one embodiment, a mounting member of the device is first mounted to a desired structure and connected to an external power supply. Once mounted and completed, and emergency light... | 05/22/2007 |
| 7211011 | Arrow with chemical light source A nock or an arrow having a nock with a chemical light source allows an archer or hunter to more easily locate and retrieve an arrow that has been shot from a bow. The nock is inserted into an arrow, wherein the nock comprises a body having an end for receiving a bo... | 05/01/2007 |
| 7111952 | System to control daylight and artificial illumination and sun glare in a space An illumination maintenance system for maintaining a desired illumination profile in a space throughout at least a portion of a day where the illumination sources include daylight and artificial light, the system comprising a first sensor for sensing an illumination... | 09/26/2006 |
| 7070306 | Assembly for mounting a self-supporting spotlight on a stretched ceiling An assembly for mounting a self-supporting spotlight to a tensioned ceiling, the assembly comprises a reinforcing washer stuck to the front face of the sheet forming the ceiling, and a spotlight having at least one bulb and a spotlight collar suitable for fastening ... | 07/04/2006 |
| 6918686 | Assembled lamp retaining device An assembled lamp retaining device comprises a lamp seat, a limiting structure and a lamp rod. In the limiting structure, a pin passes through an upper locking hole of the lamp seat, a limiting block and a tension spring above the limiting block so as to confine the... | 07/19/2005 |
| 6716497 | Heat-resistant scattering-preventing composite materials A heat resistant scattering-preventing composite material is produced by applying, to a substrate, a material comprising a fluorine-containing ethylenic polymer having functional group which is prepared by copolymerizing (a) 0.05 to 30% by mole of at least one of fl... | 04/06/2004 |
| 6601959 | Projector device wherein the incidence angle of the illumination light is made variable depending on whether the projector device is in a used or unused state The thickness of the projector device can be reduced by making the direction of irradiation of a digital micromirror device (DMD) with illuminating light by an illuminating optical system variable depending on whether the projector device is used or not u... | 08/05/2003 |
| 6508556 | Projection display apparatus Disclosed is a projection display apparatus in which the optical axis of a lamp and that of an optical unit can be easily made coincide with each other irrespective of dimensional variations of component parts. A lamp holder (32) is movably attached to a ... | 01/21/2003 |
| 6332696 | Traffic light lens cover A lens cover for covering the lens of a traffic signal when the signal is not in service. The lens cover is made of a black polyethylene flat tubing which is cut and sealed on one end and has an open end to fit over traffic light lens shields. The lens co... | 12/25/2001 |
| 6315431 | Pull chain with light A pull chain light assembly that attaches to a pull chain for the lamp portion of a ceiling fan. The pull chain light assembly is actuated by a light sensitive switch that turns on a light emitting diode when the amount of light in a room falls below a pr... | 11/13/2001 |
| 6273578 | Illuminated multiple electrical outlet strip with pull-out handle for outdoor use A socket stand for outdoor use includes a plurality of individual sockets provided with shielding covers and a conical sustainer for permitting the stand to be removably mounted on the ground. The stand also includes a pull lever and photo emission equipm... | 08/14/2001 |
| 6264344 | Canopy luminaire assembly A luminaire assembly comprises a lower portion for receiving a light emitting source and an upper housing that stores the electrical components of the luminaire. The lower portion has a base portion disposed against the canopy with a latch attachment port... | 07/24/2001 |
| 6224225 | Mobile phone in-call indicator with rotatably adjustable ornamental cover A mobile phone in-call indicator for connecting to an antenna of a mobile phone is provided. The in-call indicator mainly includes a lower base having a lower bolt part and an externally threaded head, an upper base screwed to the threaded head of the low... | 05/01/2001 |
| 6079843 | Barbecue grill artificial lighting apparatus A lighting apparatus for a barbecue grill including a common gas supply, a grill pit, a grilling surface, and grill control means for regulating a flow of gas from the gas supply, the lighting apparatus including: a lighting enclosure including: a mountin... | 06/27/2000 |
| 5969593 | Animal warning system employing ultrasonic sounds and infrared or ultraviolet light flashes A Warning system in combination with a vehicle in which ultrasonic sound and ultraviolet is beamed in advance of the moving vehicle on a thoroughfare so that said sound and light may be heard and seen by an animal ahead of the moving vehicle to induce the... | 10/19/1999 |
| 5842780 | Pull chain lampholders for mounting upon outlet boxes A pull chain outlet box lampholder which is assembled at the factory and does not require the mating of parts of dissimilar material in the field. A body member has a recess in its rear face to accept a switch assembly. A bore in the neck of the body memb... | 12/01/1998 |
| 5467228 | Light control device A photosensitive element is adjustably mounted on a device, including a base frame having a flat base and a ball socket perpendicularly extended from the flat base and defining a half-round recess, the flat base having a center through hole through the ce... | 11/14/1995 |
| 5309338 | Rotatable lighting equipment A lighting device includes a housing disposed on a base for accommodating perfume having a fragrance, a casing disposed on the housing for accommodating an electric fan in order to circulate the fragrance of the perfume from the housing toward the casing ... | 05/03/1994 |
| 5264997 | Sealed, inductively powered lamp assembly A lamp assembly (10) for use with equipment such as construction vehicles and heavy trucks that are subjected to prolonged, intense vibrations. The lamp assembly of this invention includes a socket (14) formed by a shell (42). A sealed enclosure, in the f... | 11/23/1993 |
| 5228767 | Headlight lens with external light sensitivity A headlight lens is fabricated from photochromic glass so that the headlight is not noticeable during daylight hours when subjected to ultraviolet light. At night, in the absence of ultraviolet light, the lens is transparent and emits the light from insid... | 07/20/1993 |
| 5150963 | Christmas tree light receptacle apparatus A torroidal ring member including a central bore is arranged to receive a Christmas tree therethrough above the Christmas tree support base. The torroidal ring includes an outer cylindrical wall concentric with an inner cylindrical wall, with the outer cy... | 09/29/1992 |
| 4916584 | Display for use in combination with a brake light in the rear window of an automobile A display which is in the form of a sheet of transparent material having imprinted on one side thereof the upper portion of a head of an animal and having on the other side a layer of a non-permanent adhesive. The display is mounted on the rear window of ... | 04/10/1990 |
| 4777568 | Low-inertial beam direction lighting system The present invention provides a light display system for projecting a double-pattern light display. A luminaire holding the lamp and light control devices and projecting a primary first light beam is fixed to a first housing that in turn is nonrotatably ... | 10/11/1988 |
| 4733332 | Illuminating device This invention provides an illuminating device characterized in that the device comprises a light-transmitting rod for transmitting the light incident on one end thereof toward the otehr end, a diffusion pattern formed on the outer peripheral surface of t... | 03/22/1988 |
| 4729071 | Low-inertial beam direction lighting system The present invention provides a light display system for projecting a double-pattern light display. A luminaire holding the lamp and light control devices is fixed to a first housing that in turn is nonrotatably mounted mounted to a control bar. A second... | 03/01/1988 |
| 4669035 | Headlamp aim cap A headlamp lens having at least one of its aiming pads provided with an aim cap and a method for bonding the aim cap to the aiming pad.... | 05/26/1987 |
| 4651262 | Lighting device When examing visually uneven surfaces the problem is the disappearing of the areas remaining in the shade from the picture. To the lighting device in accordance wiht the invention for illumination of and elimination of shades from uneven surface (1) belon... | 03/17/1987 |
| 4187533 | Submersible fishing lamp assembly A fisherman's appliance to aid in attracting fish to a baited fish hook or artificial lure having a pair of spaced non-transparent circular plates between which is disposed an electric lamp bulb for directly illuminating surrounding water in which the app... | 02/05/1980 |
| 4149224 | Instant savior A personal security device incorporated into a conventional flashlight for informing a person, by remote control means, who is outside the door of the house, and indicating by a picture, whether it is a man, woman or child, the picture appearing on a view... | 04/10/1979 |
| 4120026 | Method of mixed illumination Beautifully and balanced colored shadows can be cast of an object by using a lamp for emitting colored light in the range yellow to red, a lamp for emitting green colored light and a lamp for emitting colored light in the range violet to blue to give inte... | 10/10/1978 |