Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7374294 | Method and apparatus for improving image quality in a reflecting telescope A method and apparatus for improving image quality in a reflector-type telescope are provided, through utilization of one or more nozzles disposed about the periphery of a reflecting mirror of the telescope, for directing a flow of air from a backside of the mirror ... | 05/20/2008 |
| 7344258 | Forward view apparatus for motor vehicles Forward view apparatus (10) for a motor vehicle, to enable the driver of the vehicle to view an image of objects which are located forward of the apparatus (10), includes a housing (12) in which a rear view mirror (14) is located. A two-m... | 03/18/2008 |
| 7311405 | System and method for diverting air in a vehicle The present invention comprises a system and method for clearing an external driving mirror on a vehicle. The system and method comprise providing a stream of compressed air to clear water, dirt, and/or other substances from the reflective surface of an external dri... | 12/25/2007 |
| 7249858 | Heat storage equipment for mirrors Compact features provide faster and more efficient gathering and storage of a sufficient reservoir of heated water to heat a shaving mirror to non-fogging temperature. The features are arranged on the vertical surfaces of the mirror to enable water to enter the rese... | 07/31/2007 |
| 7148951 | Lithographic apparatus A lithographic apparatus includes a radiation system for providing a beam of radiation, and a first support for supporting a patterning device. The patterning device serves to pattern the beam of radiation. The apparatus includes a second support for supporting a su... | 12/12/2006 |
| 7145145 | Optical window for monitoring samples The invention is concerned with a material processing apparatus, e.g. a dryer such as a fluid bed dryer, for processing material, e.g. pharmaceuticals, in a compartment (12) having a wall (10). The wall has a window for transmitting radiation from an i... | 12/05/2006 |
| 7140740 | Vehicle side-view mirror water removal arrangement A vehicle side-view mirror water removal arrangement is easily retrofitted to vehicles having an existing source of compressed air and a side-view mirror with a reflective surface. The arrangement includes a valve having an input port connected to the existing sourc... | 11/28/2006 |
| 7128427 | Method and apparatus for fluid handling in immersion lithography Apparatus and method for a substantially distortion free immersion lithography is provided. The apparatus includes a lens element, an outlet for drawing immersion fluid towards the lens element, and a collector ring coupled to the central outlet for removing the imm... | 10/31/2006 |
| 7111996 | Stereo camera arrangement in a motor vehicle A stereo camera system in a motor vehicle, in particular for classifying objects and determining distance. In order to ensure secure installation and precise positioning of the camera system, in particular fixing of its lateral position, the camera system is provide... | 09/26/2006 |
| 7091470 | Purge air flow passage structure A purge air flow passage structure has an air flow passage for ventilating the purge air, a separation space that is provided in the air flow passage and separates dust in the purge air therefrom, and a filter that is provided in the air flow passage, is positioned ... | 08/15/2006 |
| 7070288 | Vehicle mirror device, method for manufacturing mirror device for vehicle, and vehicle In a vehicle door mirror device (10), an outer side surface (20B), with respect to a vehicle, of a projection (20) of a door mirror stay (16) is made to be flat. Further, an angle of the outer side surface (20B) with respect to a f... | 07/04/2006 |
| 7061576 | Exposure apparatus and method of cleaning optical element of the same An exposure apparatus includes a light source, which emits an exposure beam, an optical system including a casing and an optical element, the casing having a closed space and the optical element being disposed in the casing, a first supplier, which supplies an inert... | 06/13/2006 |
| 7057701 | Exposure apparatus An exposure apparatus for exposing a substrate to light via a mask. The apparatus includes a projection optical system configured to project a pattern of the mask onto the substrate, a cover configured to surround a path of light from the projection optical system t... | 06/06/2006 |
| 7052149 | Exterior vehicle mirror with auxiliary mirror having position marker indicating position of vehicle The present invention provides an outer mirrors installed in an automobile, that has a capability to be reset into a housing position, features to have auxiliary mirrors to percept and monitor the front wheels and thereabout, has a flexibility for well appreciated a... | 05/30/2006 |
| 7050148 | Optical unit, exposure apparatus, and device manufacturing method In a barrel of an optical unit a ring shaped support member is integrally arranged, and three projected portions are arranged on the upper surface of the support member. The projected portions support a lower surface of a parallel flat plate supported in direct cont... | 05/23/2006 |
| 7044610 | Method and apparatus for preventing debris contamination of optical elements used for imaging The imaging debris produced by imaging a media with a higher power laser is prevented from accumulating on an optical imaging element by establishing a substantially non-turbulent fluid flow across the optical element. The non-turbulent flow forms a barrier between ... | 05/16/2006 |
| 7025920 | Outside sideview mirror assembly with reduced wind noise A method of forming a composite shell member for a vehicular sideview exterior mirror assembly includes providing a decorative film substrate and a polymer resin. A shell is formed the decorative film substrate and the polymer resin to form the shell member. A disco... | 04/11/2006 |
| 7025468 | Variable mirror, optical apparatus and decentered optical system which include variable mirror, variable-optical characteristic optical element or combination thereof A variable mirror that is readily formable and can be readily and precisely changed into various configurations as desired. The variable mirror includes a mirror body formed of an elastic or flexible material and having one surface functioning as a reflecting surfac... | 04/11/2006 |
| 7000291 | Money clip A money clip comprising a generally flat housing having an internal cavity and an elastic band secured to the housing for encircling and holding a wad a paper money between the band and housing. A magnifying glass is normally concealed within the cavity and is pivot... | 02/21/2006 |
| 6996338 | Lens protection mechanism A lens protection mechanism, comprising: a rotating transparent disc; and at least one counter rotating object whose rotation substantially cancels out angular momentum caused by the rotation of the disc. ... | 02/07/2006 |
| 6970228 | Exposure method and system An exposure method and an exposure apparatus make it possible to easily supply a gas through which an exposure light beam is transmitted, to a space between a projection optical system and a substrate. A wafer is exposed with an image of a pattern on a reticle by ra... | 11/29/2005 |
| 6951396 | System and method for prevention of water condensation on hard surfaces A reflecting or transparent member such as a shower mirror having a hard surface is striated with a striating member sufficiently so that the surface is finely striated. The striating member has an abrasive surface that has a concentration of abrasives in the range ... | 10/04/2005 |
| 6930593 | Lane tracking system employing redundant image sensing devices A lane tracking system for a vehicle employing redundant imaging devices with different fields of view is disclosed. The imaging devices are oriented in generally opposite directions so glare or other harsh lighting hampering one imaging device will not affect the o... | 08/16/2005 |
| 6927907 | Viewing device A reference plate is situated on an optical axis of an eyepiece. The reference plate includes a first glass plate and a second glass plate. One surface of the first glass plate and one surface of the second glass plate are bonded. Cross hairs are formed on the bonde... | 08/09/2005 |
| 6890080 | Air purge system for optical sensor An air purge system for an optical sensor is disclosed. The air purge system includes a two sided lens having an optical sensor positioned on the first side and a fluid stream on the second side. The air purge system further includes, a plenum having an inlet, an ar... | 05/10/2005 |
| 6847431 | Method and device for controlling fluid flow in an optical assembly An optical assembly (222) for directing and/or focusing a beam of light energy for an exposure apparatus (10) includes an optical housing (240) and one or more optical elements (242) that cooperate to form an optical cavity (270) h... | 01/25/2005 |
| 6809811 | Protective shield for an instrument probe A shield is disclosed that is particularly useful for protecting exposed optical elements at the end of optical probes used in the analysis of hazardous emissions in and around an industrial environment from the contaminating effects of those emissions. The instant ... | 10/26/2004 |
| 6799335 | Omni-directionally adjustable rigid-arm fogless shower mirror A fogless mirror for use in showers includes a shower arm adapter having a tubular body attachable at one end to a shower arm and at the other end to a shower nozzle; a bore disposed longitudinally through the tubular body conveys warm water from the shower arm to t... | 10/05/2004 |
| 6796664 | Method and device for decontaminating optical surfaces A method and a device for decontaminating optical surfaces, in particular for decontaminating the surfaces of beam-guiding optics employing UV-radiation in a cleansing atmosphere. The wavelength of the UV-radiation employed falls within a range where oxygen strongly... | 09/28/2004 |
| 6786607 | Arrangement for storing and transporting at least one optical component In an arrangement for storing and transporting at least one optical component, it is the object of the invention to protect the optical components from contamination not only during their storage and transport, but also when installing them in operative condition in... | 09/07/2004 |
| 6749306 | Mirror drying device A device disposed to direct a stream of air across the reflective face of an exteriorly-mounted rear view mirror on an automotive vehicle. The device is especially adaptable to large trucks whose exterior mirrors are positioned in a way to create a vacuum on the ref... | 06/15/2004 |
| 6712413 | Anti-buffeting vehicle mirror assembly A mirror assembly is provided for use on an external surface of a vehicle having a mirrored surface disposed in an external shell and a mirror flag operably connected to the external shell for attachment to an external surface of a vehicle. The mirror flag includes ... | 03/30/2004 |
| 6672725 | Transpiration purged optical probe An optical apparatus for clearly viewing the interior of a containment vessel by applying a transpiration fluid to a volume directly in front of the external surface of the optical element of the optical apparatus. The fluid is provided by an external sou... | 01/06/2004 |
| 6667473 | Tablet monitoring system A monitoring system for adjusting a light source for a counting cell signal in a counting and dispensing system, which light deteriorates over time as a result of dust accumulation from the handling of pills, capsules, and tablets. The monitoring system u... | 12/23/2003 |
| 6641301 | Radiation detector with passive air purge and reduced noise A method and apparatus for maintaining a viewing window of a detector substantially clean includes enclosing the detector within a housing, and moving a target surface relative to the viewing window to create an airflow adjacent the viewing window. The ho... | 11/04/2003 |
| 6619805 | Latent heat actuated non-fogging shower mirror A condensation free mirror to be used in a shower environment consisting of a mirror substrate and a means for detachably mounting the mirror to a shower wall. The mirror assembly is designed for optimum heat retention in order to provide a condensation f... | 09/16/2003 |
| 6568414 | Arrangement for cleaning the mirror element of an outside rear view mirror An arrangement for cleaning the mirror element of an outside rear view mirror is disclosed. The arrangement includes a washing nozzle, which is disposed in the region of the outside rear view mirror on a motor vehicle and from which a jet of a cleaning li... | 05/27/2003 |
| 6538232 | Laser processor with scavenging of optical element A laser based processing machine incorporates in the path of a laser beam (7) at least one optical element (1) which has a surface (5) situated in the path of the laser beam (7) and a scavenging medium delivery device which flushes its surface in an essen... | 03/25/2003 |
| 6525882 | Hydrophilic mirror and method of producing the same A hydrophilic mirror comprising a glass substrate having on the main surface side thereof a layer having a refractive index n1 at 550 nm, a layer having a refractive index n2 at 550 nm, a tin oxide layer having a refractive index n3 at 550 nm, and an over... | 02/25/2003 |
| 6494584 | Ultraviolet optical device having an optical part with a gas sprayed thereon An ultraviolet optical device includes optical parts on which an ultraviolet ray is irradiated. Some or all of the optical parts are arranged in an envelope having a gas inlet port and a gas output port. In the envelope (9), a dry gas having an amount of ... | 12/17/2002 |