Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8107023 | Projection displays A projection display which includes first and second waveguide elements, wherein the first waveguide element has a two input regions for injecting image bearing light into the first waveguide element. In this manner, the total field of view of the image to be displa... | 01/31/2012 |
| 8089568 | Method of and system for providing a head up display (HUD) A head up display (HUD) includes an image source, a first lens, a second lens, a focusing mirror, a polarizing beam splitter, a second beam splitter and a combiner. The first lens is disposed between the image source and polarizing beam splitter. The second lens is ... | 01/03/2012 |
| 7932960 | Integrator array for HUD backlighting An system for providing uniform and focused backlighting to a liquid crystal display (LCD) can be provided. The system can include at least one light source that emits light rays. The system can include at least one column having a first end positioned adjacent to t... | 04/26/2011 |
| 7855755 | Interior rearview mirror assembly with display A video mirror system for a vehicle comprising an interior rearview mirror assembly having a transflective electro-optic reflective element that transmits at least about ten percent of visible light incident thereon and reflects at least about sixty percent of visib... | 12/21/2010 |
| 7777819 | Display source A helmet mounted display 30 includes a display source 31 arranged to be directly imaged by a primary relay optical arrangement 32 having relay optical elements 33A, 33B and 33C. Light exiting the primary relay optical arrang... | 08/17/2010 |
| 7667783 | Head mounted display with curved display screen, curved tunable focus liquid crystal micro-lens and first and second curved black masks corresponding independently to one of the right and the left eye Systems, methods, apparatus and devices for head mounted stereoscopic 3-D display devices using the tunable focus liquid crystal micro-lens array eye to produce eye accommodation information. A liquid crystal display panel displays stereoscopic images and uses tunab... | 02/23/2010 |
| 7602450 | Heads-up display system A heads-up display system includes a liquid crystal display unit that can change optical characteristics in accordance with a video signal. The light modulated by the liquid crystal display unit is projected on a surface of a transparent plate that can reflect the l... | 10/13/2009 |
| 7599012 | Luminous display device In the rear of a liquid crystal display arranged with an inclination to a line of sight reflected by a concave mirror, a backlight and a focusing lens member are arranged in such a manner that the backlight and the focusing lens member are positioned on a plane perp... | 10/06/2009 |
| 7486341 | Head mounted display with eye accommodation having 3-D image producing system consisting of, for each eye, one single planar display screen, one single planar tunable focus LC micro-lens array, one single planar black mask and bias lens Systems, methods, apparatus and devices for head mounted stereoscopic 3-D display devices using the tunable focus liquid crystal micro-lens array eye to produce eye accommodation information. A liquid crystal display panel displays stereoscopic images and uses tunab... | 02/03/2009 |
| 7426343 | Holographic optical device, camera finder indication, and camera The present invention relates to a holographic optical element (8), a viewfinder display (5, 6, 7) of a camera (1) using thereof, and a camera (1). The purpose of the present invention is to show various superimposed displays for various ... | 09/16/2008 |
| 7425931 | Display unit of a helmet or a vehicle or an airplane A method of manufacturing a semiconductor device, comprises the steps of: forming a first insulating film on a first substrate; forming a second insulating film on the first insulating film; forming an amorphous silicon film on the second insulating film; holding a ... | 09/16/2008 |
| 7411637 | System and method for varying the reflectance or transmittance of light Device for transmitting light at variable intensity, the device including a front variable polarizer, polarizing incoming light at a first selected polarization level, in a first direction and a rear variable polarizer, optically coupled with the front variable pola... | 08/12/2008 |
| 7391575 | Image display apparatus An image display apparatus is disclosed, which is small and has a wide view angle. The apparatus comprises an optical system which introduces light beams from first and second image display elements to first and second observation regions. The system has a plane-sym... | 06/24/2008 |
| 7355796 | Automobile windshield for HUD system A simple reflecting layered structure is disclosed that is attached to, or incorporated into, an automobile windshield that allows a head-up-display (HUD) to be viewed through anti-glare, p-polarized sunglasses without double imaging and without substantial net alte... | 04/08/2008 |
| 7317496 | Liquid crystal display wiring pattern having gate lines and storage electrode lines A liquid crystal display comprises a first wiring pattern formed on a substrate. The first wiring pattern comprises a gate line, a gate electrode and a storage electrode line. A first insulating layer is formed on the first wiring pattern. A semiconductor pattern is... | 01/08/2008 |
| 7275831 | Display device A display apparatus for displaying at least one of images and data in a vehicle has a projection unit and a display surface, the projection unit being arranged on at least one of a vehicle roof and on a vehicle inside mirror. The display surface may be used to displ... | 10/02/2007 |
| 7255444 | Optical unit and projection-type image display apparatus using the same A technique according to the present invention allows a projection-type image display system to suppress the temperature rise of the polarization split devices and secure high image quality. Polarization split means has a polarization split device arranged in a medi... | 08/14/2007 |
| 7242446 | Liquid crystal display apparatus A liquid crystal display apparatus includes a liquid crystal display panel, a backlight source behind the liquid crystal display panel, and an optical filter interposed between the liquid crystal display panel and the backlight source for controlling a direction of ... | 07/10/2007 |
| 7242524 | Optical system for forming a real image in space An optical system (100, 200, 400, 500) that projects a real image (140, 412, 504) into space and includes one or more features located along the optical path that enhance the viewability of the real image. The optical system includes a converging eleme... | 07/10/2007 |
| 7239101 | A/V monitor mounting structure for vehicle An A/V monitor mounting structure for a vehicle allows a monitor installed on a center console of a vehicle to be received in the center console so that the monitor can be extended out of and retracted into the center console as the occasion demands. The A/V monitor... | 07/03/2007 |
| 7235920 | Display device and method of its manufacture A display device and method for its manufacture. In a display device with a first array of individual display elements and a second array of control transistors for the display elements, control transistors are formed from a semiconductor material with a large band ... | 06/26/2007 |
| 7226167 | Autostereoscopic display apparatus An autostereoscopic optical apparatus (10) for viewing a stereoscopic image comprising a left image to be viewed by an observer (12) at a left viewing pupil (14l) and a right image to be viewed by the observer at a right viewing pupil ( | 06/05/2007 |
| 7227515 | System and method for forming images for display in a vehicle A system is disclosed that includes a lens system that directs energy from a scene toward a detector and display unit coupled to the detector. The display unit forms an image using information received from the detector. The detector includes an array of detector el... | 06/05/2007 |
| 7206133 | Light distribution apparatus and methods for illuminating optical systems Various embodiments involving structures and methods for illumination can be employed, for example, in projectors, head-mounted displays, helmet-mounted displays, back projection TVs, flat panel displays as well as other optical systems. Certain embodiments may incl... | 04/17/2007 |
| 7203005 | Real image configuration for a high efficiency heads-up display (HUD) using a polarizing mirror and a polarization preserving screen An image display system includes a polarized image projection device, a polarization preserving transmissive diffusiver, and a polarizing reflector element as a non-blocking mirror (referred to as a “combiner”). The combination of a polarization preserving trans... | 04/10/2007 |
| 7198373 | Display apparatus using LCD panel A projection apparatus (10) has an illumination section (68) that provides at least a first, a second, and a third component wavelength illumination. At least two component wavelength modulating sections accept and modulate the component wavelength ill... | 04/03/2007 |
| 7180476 | Exterior aircraft vision system using a helmet-mounted display An improved multiple-sensor vision system for use on vehicles or aircraft. The system utilizes a plurality of fixed sensors, such as infrared sensors, that provide signals that are recorded on tape and/or stored in memory. A processor digitally samples the stored im... | 02/20/2007 |
| 7175321 | Projector systems A vehicle projection system relating to use of a light projecting system comprising at least one light projector adapted to project at least one decorative light design onto at least one exterior portion of a vehicle. The system preferably uses a laser projector and... | 02/13/2007 |
| 7177080 | Method and a device for bi-monocular image transfer A viewing arrangement includes an image generator having a single, two-sided display screen having a front and a back side which display a front image and a back image, respectively, of a translucent or transparent image generated by the image generator; two eyepiec... | 02/13/2007 |
| 7158096 | Compact, head-mountable display device with suspended eyepiece assembly A compact, lightweight, head-mountable display device is provided for transmitting an image to a user's eye. The device includes a projection system including a display attached at one end to a head-mountable support fixture. An eyepiece assembly is attached to a se... | 01/02/2007 |
| 7123418 | Head-up display with narrow band reflective polarizer A head-up display includes a projection system and a window having a target area where a reflective polarizer is positioned to reflect light from the projection system to a viewing area. Light from the projection system is p-polarized and strikes exposed window surf... | 10/17/2006 |
| 7101048 | Flat-panel projection display A flat-panel projection display comprises a slab waveguide having a preferably embossed diffraction grating on one face, a lens for directing light into an edge of the waveguide, and in the focal plane of the lens a liquid-crystal modulator for modulating the intens... | 09/05/2006 |
| 7090222 | Shaft sealing assembly for vacuum processing apparatus Herein disclosed is a shaft sealing apparatus which comprises a vacuum casing formed with a vacuum chamber, a driving shaft having an outer cylindrical surface and movably extending in the vacuum chamber of the vacuum casing, and a sealing ring in the form of an ann... | 08/15/2006 |
| 7088526 | Lens collimator and method of producing optical signals with reduced aberrations A lens collimator according to the present invention includes a plurality of lens elements bonded together. The lens elements, preferably three, each include spherical surfaces and are generally concentrically disposed relative to each other. The lens elements are a... | 08/08/2006 |
| 7034778 | Color head-up display, in particular for a vehicle In a color head-up display, in particular for vehicles, in which the light from a light source (2) is transmitted through an at least partially light-transmitting display (3) and can be projected onto a windshield, a multiplicity of red, blue and green... | 04/25/2006 |
| 7023594 | Electro-optic lens with integrated components A range finder device for use with a controller in an optical system is disclosed in accordance with one embodiment of the invention. The range finder device comprises a transmitter to produce a first beam of non-visible radiation for intersecting a perceived object... | 04/04/2006 |
| 7019715 | Head-mounted image display apparatus A head-mounted image display apparatus is provided with: an image display element; a projection optical system that projects an image displayed by the image display element, so as to be enlarged; a reflective screen onto which the image is projected by the projectio... | 03/28/2006 |
| 7002555 | Display comprising touch panel The display device with touch sensor according to the invention consists of an electrochromic cell known per se or a liquid crystal cell, which is located between two transparent plates, a transparent cover plate and a transparent support plate. A radiation source w... | 02/21/2006 |
| 7002534 | See-around type head mounted display device A see-around type head mounted display device is disclosed, which includes a display panel displaying an image restored from an image record medium, and tilted bar prism optics (TBPO) internally reflecting the light emitted from the display panel in total, and gener... | 02/21/2006 |
| 7001019 | Image observation apparatus and system An image observation apparatus is constructed to project image information displayed on an image display device for displaying the image information, onto a retina of an observing eye by a display optical system, thereby permitting an observer to observe the image i... | 02/21/2006 |