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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 349/11 - Heads-up display


Subclass of Class 349 - Liquid crystal cells, elements and systems
Definition: Subject matter wherein a liquid crystal cell is utilized
No. of patents: 139
Last issue date: 01/31/2012


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NumberTitleIssue Date
8107023Projection displays
A projection display which includes first and second waveguide elements, wherein the first waveguide element has a two input regions for injecting image bearing light into the first waveguide element. In this manner, the total field of view of the image to be displa...
01/31/2012
8089568Method of and system for providing a head up display (HUD)
A head up display (HUD) includes an image source, a first lens, a second lens, a focusing mirror, a polarizing beam splitter, a second beam splitter and a combiner. The first lens is disposed between the image source and polarizing beam splitter. The second lens is ...
01/03/2012
7932960Integrator array for HUD backlighting
An system for providing uniform and focused backlighting to a liquid crystal display (LCD) can be provided. The system can include at least one light source that emits light rays. The system can include at least one column having a first end positioned adjacent to t...
04/26/2011
7855755Interior rearview mirror assembly with display
A video mirror system for a vehicle comprising an interior rearview mirror assembly having a transflective electro-optic reflective element that transmits at least about ten percent of visible light incident thereon and reflects at least about sixty percent of visib...
12/21/2010
7777819Display source
A helmet mounted display 30 includes a display source 31 arranged to be directly imaged by a primary relay optical arrangement 32 having relay optical elements 33A, 33B and 33C. Light exiting the primary relay optical arrang...
08/17/2010
7667783Head mounted display with curved display screen, curved tunable focus liquid crystal micro-lens and first and second curved black masks corresponding independently to one of the right and the left eye
Systems, methods, apparatus and devices for head mounted stereoscopic 3-D display devices using the tunable focus liquid crystal micro-lens array eye to produce eye accommodation information. A liquid crystal display panel displays stereoscopic images and uses tunab...
02/23/2010
7602450Heads-up display system
A heads-up display system includes a liquid crystal display unit that can change optical characteristics in accordance with a video signal. The light modulated by the liquid crystal display unit is projected on a surface of a transparent plate that can reflect the l...
10/13/2009
7599012Luminous display device
In the rear of a liquid crystal display arranged with an inclination to a line of sight reflected by a concave mirror, a backlight and a focusing lens member are arranged in such a manner that the backlight and the focusing lens member are positioned on a plane perp...
10/06/2009
7486341Head mounted display with eye accommodation having 3-D image producing system consisting of, for each eye, one single planar display screen, one single planar tunable focus LC micro-lens array, one single planar black mask and bias lens
Systems, methods, apparatus and devices for head mounted stereoscopic 3-D display devices using the tunable focus liquid crystal micro-lens array eye to produce eye accommodation information. A liquid crystal display panel displays stereoscopic images and uses tunab...
02/03/2009
7426343Holographic optical device, camera finder indication, and camera
The present invention relates to a holographic optical element (8), a viewfinder display (5, 6, 7) of a camera (1) using thereof, and a camera (1). The purpose of the present invention is to show various superimposed displays for various ...
09/16/2008
7425931Display unit of a helmet or a vehicle or an airplane
A method of manufacturing a semiconductor device, comprises the steps of: forming a first insulating film on a first substrate; forming a second insulating film on the first insulating film; forming an amorphous silicon film on the second insulating film; holding a ...
09/16/2008
7411637System and method for varying the reflectance or transmittance of light
Device for transmitting light at variable intensity, the device including a front variable polarizer, polarizing incoming light at a first selected polarization level, in a first direction and a rear variable polarizer, optically coupled with the front variable pola...
08/12/2008
7391575Image display apparatus
An image display apparatus is disclosed, which is small and has a wide view angle. The apparatus comprises an optical system which introduces light beams from first and second image display elements to first and second observation regions. The system has a plane-sym...
06/24/2008
7355796Automobile windshield for HUD system
A simple reflecting layered structure is disclosed that is attached to, or incorporated into, an automobile windshield that allows a head-up-display (HUD) to be viewed through anti-glare, p-polarized sunglasses without double imaging and without substantial net alte...
04/08/2008
7317496Liquid crystal display wiring pattern having gate lines and storage electrode lines
A liquid crystal display comprises a first wiring pattern formed on a substrate. The first wiring pattern comprises a gate line, a gate electrode and a storage electrode line. A first insulating layer is formed on the first wiring pattern. A semiconductor pattern is...
01/08/2008
7275831Display device
A display apparatus for displaying at least one of images and data in a vehicle has a projection unit and a display surface, the projection unit being arranged on at least one of a vehicle roof and on a vehicle inside mirror. The display surface may be used to displ...
10/02/2007
7255444Optical unit and projection-type image display apparatus using the same
A technique according to the present invention allows a projection-type image display system to suppress the temperature rise of the polarization split devices and secure high image quality. Polarization split means has a polarization split device arranged in a medi...
08/14/2007
7242446Liquid crystal display apparatus
A liquid crystal display apparatus includes a liquid crystal display panel, a backlight source behind the liquid crystal display panel, and an optical filter interposed between the liquid crystal display panel and the backlight source for controlling a direction of ...
07/10/2007
7242524Optical system for forming a real image in space
An optical system (100, 200, 400, 500) that projects a real image (140, 412, 504) into space and includes one or more features located along the optical path that enhance the viewability of the real image. The optical system includes a converging eleme...
07/10/2007
7239101A/V monitor mounting structure for vehicle
An A/V monitor mounting structure for a vehicle allows a monitor installed on a center console of a vehicle to be received in the center console so that the monitor can be extended out of and retracted into the center console as the occasion demands. The A/V monitor...
07/03/2007
7235920Display device and method of its manufacture
A display device and method for its manufacture. In a display device with a first array of individual display elements and a second array of control transistors for the display elements, control transistors are formed from a semiconductor material with a large band ...
06/26/2007
7226167Autostereoscopic display apparatus
An autostereoscopic optical apparatus (10) for viewing a stereoscopic image comprising a left image to be viewed by an observer (12) at a left viewing pupil (14l) and a right image to be viewed by the observer at a right viewing pupil (
06/05/2007
7227515System and method for forming images for display in a vehicle
A system is disclosed that includes a lens system that directs energy from a scene toward a detector and display unit coupled to the detector. The display unit forms an image using information received from the detector. The detector includes an array of detector el...
06/05/2007
7206133Light distribution apparatus and methods for illuminating optical systems
Various embodiments involving structures and methods for illumination can be employed, for example, in projectors, head-mounted displays, helmet-mounted displays, back projection TVs, flat panel displays as well as other optical systems. Certain embodiments may incl...
04/17/2007
7203005Real image configuration for a high efficiency heads-up display (HUD) using a polarizing mirror and a polarization preserving screen
An image display system includes a polarized image projection device, a polarization preserving transmissive diffusiver, and a polarizing reflector element as a non-blocking mirror (referred to as a “combiner”). The combination of a polarization preserving trans...
04/10/2007
7198373Display apparatus using LCD panel
A projection apparatus (10) has an illumination section (68) that provides at least a first, a second, and a third component wavelength illumination. At least two component wavelength modulating sections accept and modulate the component wavelength ill...
04/03/2007
7180476Exterior aircraft vision system using a helmet-mounted display
An improved multiple-sensor vision system for use on vehicles or aircraft. The system utilizes a plurality of fixed sensors, such as infrared sensors, that provide signals that are recorded on tape and/or stored in memory. A processor digitally samples the stored im...
02/20/2007
7175321Projector systems
A vehicle projection system relating to use of a light projecting system comprising at least one light projector adapted to project at least one decorative light design onto at least one exterior portion of a vehicle. The system preferably uses a laser projector and...
02/13/2007
7177080Method and a device for bi-monocular image transfer
A viewing arrangement includes an image generator having a single, two-sided display screen having a front and a back side which display a front image and a back image, respectively, of a translucent or transparent image generated by the image generator; two eyepiec...
02/13/2007
7158096Compact, head-mountable display device with suspended eyepiece assembly
A compact, lightweight, head-mountable display device is provided for transmitting an image to a user's eye. The device includes a projection system including a display attached at one end to a head-mountable support fixture. An eyepiece assembly is attached to a se...
01/02/2007
7123418Head-up display with narrow band reflective polarizer
A head-up display includes a projection system and a window having a target area where a reflective polarizer is positioned to reflect light from the projection system to a viewing area. Light from the projection system is p-polarized and strikes exposed window surf...
10/17/2006
7101048Flat-panel projection display
A flat-panel projection display comprises a slab waveguide having a preferably embossed diffraction grating on one face, a lens for directing light into an edge of the waveguide, and in the focal plane of the lens a liquid-crystal modulator for modulating the intens...
09/05/2006
7090222Shaft sealing assembly for vacuum processing apparatus
Herein disclosed is a shaft sealing apparatus which comprises a vacuum casing formed with a vacuum chamber, a driving shaft having an outer cylindrical surface and movably extending in the vacuum chamber of the vacuum casing, and a sealing ring in the form of an ann...
08/15/2006
7088526Lens collimator and method of producing optical signals with reduced aberrations
A lens collimator according to the present invention includes a plurality of lens elements bonded together. The lens elements, preferably three, each include spherical surfaces and are generally concentrically disposed relative to each other. The lens elements are a...
08/08/2006
7034778Color head-up display, in particular for a vehicle
In a color head-up display, in particular for vehicles, in which the light from a light source (2) is transmitted through an at least partially light-transmitting display (3) and can be projected onto a windshield, a multiplicity of red, blue and green...
04/25/2006
7023594Electro-optic lens with integrated components
A range finder device for use with a controller in an optical system is disclosed in accordance with one embodiment of the invention. The range finder device comprises a transmitter to produce a first beam of non-visible radiation for intersecting a perceived object...
04/04/2006
7019715Head-mounted image display apparatus
A head-mounted image display apparatus is provided with: an image display element; a projection optical system that projects an image displayed by the image display element, so as to be enlarged; a reflective screen onto which the image is projected by the projectio...
03/28/2006
7002555Display comprising touch panel
The display device with touch sensor according to the invention consists of an electrochromic cell known per se or a liquid crystal cell, which is located between two transparent plates, a transparent cover plate and a transparent support plate. A radiation source w...
02/21/2006
7002534See-around type head mounted display device
A see-around type head mounted display device is disclosed, which includes a display panel displaying an image restored from an image record medium, and tilted bar prism optics (TBPO) internally reflecting the light emitted from the display panel in total, and gener...
02/21/2006
7001019Image observation apparatus and system
An image observation apparatus is constructed to project image information displayed on an image display device for displaying the image information, onto a retina of an observing eye by a display optical system, thereby permitting an observer to observe the image i...
02/21/2006
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