Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8184067 | Nose bridge sensor Systems and methods for selecting an action associated with a power state transition of a head-mounted display (HMD) in the form of eyeglasses are disclosed. A signal may be received from a sensor on a nose bridge of the eyeglasses indicating if the HMD is in use. B... | 05/22/2012 |
| 8184068 | Processing objects for separate eye displays Disclosed are embodiments for methods and devices for displaying images. In some example embodiments, methods may include receiving data corresponding to an image with a processor. The image data may include at least one image object. In additional example embodimen... | 05/22/2012 |
| 8164543 | Night vision on full windshield head-up display A system to display graphical images upon a windscreen of a vehicle including night vision includes a transparent windscreen head up display, a night vision system, and an enhanced vision system system manager monitoring data from the night vision system, analyzing ... | 04/24/2012 |
| 8144076 | Display apparatus for displaying virtual image to driver A display apparatus has an image display unit that displays a virtual image by projecting an image light to a windshield, and an obstacle detector that detects an obstacle existing around the vehicle as well as a safety determination unit that determines safety of t... | 03/27/2012 |
| 8138990 | Display apparatus for display of unreal image in front of vehicle A vehicular display apparatus displays, as an unreal image at an on-road position in front of a vehicle, a bar-shaped image that indicates a distance from the on-road position to a spot for right/left turn in a guidance route. The unreal image is generated by using ... | 03/20/2012 |
| 8125405 | Wearable computer in a process control environment A wearable computer for use in a process control environment includes a central processing unit, a memory and a number of other or integral devices such as a display, a microphone, a video camera, a voice recognition unit and a remote communication device that commu... | 02/28/2012 |
| 8120548 | System, module, and method for illuminating a target on an aircraft windshield A present novel and non-trivial system, module, and method for illuminating a target on an aircraft windshield corresponding to a three-dimensional location outside of an aircraft. Navigation data and three-dimensional location data are provided to a control process... | 02/21/2012 |
| 8077117 | Electronic display device and method thereof An electronic image device and a driving method thereof. An image of one frame is displayed in a frame period divided into at least two periods including first and second periods. A barrier layer includes a first barrier driven during the first period and a second b... | 12/13/2011 |
| RE42992 | Chromatic planar optic display system A compact chromatic display system to be used by a viewer to view a virtual image including: (a) an output optical device, which enables the viewer to see through it a chromatic virtual image. (b) an input optical device. (c) an optical arrangement for directing lig... | 12/06/2011 |
| 7999760 | Method for a distortion-free display A method is provided for a distortion-free display of image elements, which are composed of computer-generated pixels and are reflected on a non-planar reflective surface, in particular a windshield of a motor vehicle. According to this method, pre-distorted image d... | 08/16/2011 |
| 7969383 | Interactive data view and command system A method and information system for capturing signals, for processing signals, and for providing signals at least partially based on, or bearing correlation to, the captured signals is disclosed. The information system includes a signal input unit, a wireless commun... | 06/28/2011 |
| 7920102 | Vehicular heads-up display system Vehicular heads-up display control techniques wherein content of a virtual display generated by the heads-up display system is controlled by actions of an occupant of the vehicle. The control device can be a voice-reception system which receives vocal commands from ... | 04/05/2011 |
| 7911783 | Portable computer with projecting function A portable computer with a projecting function includes a main body, a display module, a pivot, and a projection module. The display module is connected to the main body via the pivot and capable of rotating relative to the main body. The projection module is dispos... | 03/22/2011 |
| 7903048 | Information display apparatus and navigation apparatus In an information display apparatus such as a head-up display, while safety is being secured, visibility from a user is improved. Image data having an object such as an arrow showing an advancing direction or a road sign drawn on it are generated as information to b... | 03/08/2011 |
| 7898502 | Image display apparatus and head-mounted display Variation of the wavelength of the light emitted from a light source is reduced by a wavelength variation reduction mechanism. Hence, wavelength deviation of the intensity peak of the light emitted from the light source from the diffraction-efficiency peak of a holo... | 03/01/2011 |
| 7889153 | Projection-type display device and software program A projection surface on which a predetermined projection image is projected is provided; a writing surface on which an image can be drawn directly in a superimposing manner with a projection image displayed on the projection surface is provided; and a photography pa... | 02/15/2011 |
| 7889152 | Direct viewing type stereoscopic image display apparatus which can remove moire pattern A direct viewing type stereoscopic image display apparatus which can remove a moiré pattern is provided. The direct viewing type stereoscopic image display apparatus includes: a first memory which has a first field image signal divided from an image signal of one f... | 02/15/2011 |
| 7843403 | Compact, head-mountable display device with suspended eyepiece assembly A compact, lightweight, head-mountable display device is provided for transmitting an image to a user's eye. The device includes a projection system including a display attached at one end to a head-mountable support fixture. An eyepiece assembly is attached to a se... | 11/30/2010 |
| 7839355 | Vehicle display device having a wireless transmitter There is provided a display device for a vehicle having a seat. The display device includes an assembly housing adapted to mount at a rear portion of the seat. A receiver is adapted to receive at least one of video and audio signals from at least one external input ... | 11/23/2010 |
| 7821475 | Image display apparatus The image display apparatus is capable of reducing moire fringe when electric inverse-correction is performed on an image output to an image display element. The apparatus includes an optical system for observation of an image displayed on an image display element, ... | 10/26/2010 |
| 7817104 | Augmented reality apparatus and method An augmented reality apparatus and method in which the direction of a camera is adjusted to be consistent with a direction toward which a user faces and an augmented reality image is realized for a subject image incident from the adjusted camera direction. The augme... | 10/19/2010 |
| 7764247 | Adaptive heads-up user interface for automobiles An adaptive user interface presented on a heads-up display of an automobile is provided. The adaptive user interface comprises a number of display elements that may be presented in a variety of display states. The display state for each display element is determined... | 07/27/2010 |
| 7742013 | Integrated spectacles and display unit for computers and video A pair of data-specs is provided. The pair of data-specs includes a pair of spectacles adapted to be worn on the face of a person, and a projection unit coupled to the spectacles. The projection unit is adapted to display data received from a computer, or a televisi... | 06/22/2010 |
| 7719483 | Synthetic vision final approach terrain fading A method of removing synthetic vision terrain and objects from a graphical display when unsafe to rely on the synthetic vision terrain and objects is provided. The method comprises receiving current position data from at least one sensor, determining when to fade ou... | 05/18/2010 |
| 7696955 | Magnified display of head down information at optical infinity An information magnification system for providing enhanced display information for a display system for a vehicle. The display system is of a type that includes a first display and a second display. The information magnification system includes a user interface for ... | 04/13/2010 |
| 7679578 | Headrest mountable video system A video system comprises a base portion mounted in a vehicle seat headrest, and a door pivotally attached to the base portion, wherein the door includes a display and a media player mounted to the door. The media player may be one of a slot-type device and a clamshe... | 03/16/2010 |
| 7671822 | Optical unit for a head-up display The invention is directed to an optical unit for a head-up display comprising an image generator, a mirror and a cover plate which are arranged in a housing one behind the other in the direction of light propagation. The beam path is directed to a windshield. The in... | 03/02/2010 |
| 7667669 | Vehicle display device having a wireless transmitter There is provided a display device for a vehicle having a seat. The display device includes an assembly housing adapted to mount at a rear portion of the seat. A receiver is adapted to receive at least one of video and audio signals from at least one external input ... | 02/23/2010 |
| 7659868 | Head-up display apparatus and cover-mirror unit used for the same An object of the present invention is to provide a head-up display apparatus and a cover-mirror unit used for the same. A movable member 3′ of the cover-mirror unit stands up along a flat inner wall 1a1 of a housing 1a ... | 02/09/2010 |
| 7642990 | Method and device for guiding a user's head during vision training A head-guide for diagnosing or training vision of a user and methods of user thereof are disclosed. The head-guide may include a head-support for orienting a head of the user, a display-support for orienting a display. The head-guide may also include a guide-support... | 01/05/2010 |
| 7629946 | Display apparatus A display apparatus includes a reflector positioned for obstructing a front view of a driver by using an opaque material, a first imaging unit for imaging a front view of the vehicle, an image generation unit for generating a display image for a portion of the front... | 12/08/2009 |
| 7609229 | Image displaying apparatus A scanning image displaying apparatus capable of preferably adjusting a diopter is disclosed. The scanning image displaying apparatus includes a light source, a movable diffusing face, an imaging optical system for forming an image of the light source on the diffusi... | 10/27/2009 |
| 7605775 | Displaying optical system Disclosed is a displaying optical system including: a scanning member for deflecting a light emitted from a light source; a scanned surface on which an image is formed by the light deflected by the scanning member; an optical surface provided at a position common to... | 10/20/2009 |
| 7605774 | Enhanced vision system (EVS) processing window tied to flight path A head-up display (HUD) system for an aircraft is disclosed. The HUD comprises a computer receiving information representative of an aircraft flight path. The HUD also comprises a head-up display unit comprising a projector and a combiner. The combiner receives an i... | 10/20/2009 |
| 7605773 | Head-up display system and method for carrying out the location-correct display of an object situated outside a vehicle with regard to the position of the driver A head-up display system for representing an object of a space external to the vehicle, having a device for recording a position of a passenger of the vehicle and a device for the correct-location representation of the object with respect to the position of the driv... | 10/20/2009 |
| 7602352 | Flush-fitted instrument cluster for a motor vehicle A flush-fitted instrument cluster for a motor vehicle includes a first display device, a second display device, and a reflecting optical combination device. The first display device (2) displays a first image located in a direct field of vision (3) of ... | 10/13/2009 |
| 7598927 | Light-emitting device, driving support system, and helmet It is an object to provide a driving support system and a display device suitable for the driving support system. According to the driving support system, change in driver's mental and physical conditions can be caught instantaneously and a warning light emission di... | 10/06/2009 |
| 7576708 | Display apparatus A display apparatus includes a display panel that displays individual images in a plurality of viewing directions on a common screen, a parallax barrier that makes the individual images respectively visible from the plurality of viewing directions, a light guide pla... | 08/18/2009 |
| 7573439 | System and method for significant image selection using visual tracking Certain embodiments of the present invention provide a method and system for improved identification of significant images using visual tracking. Certain embodiments of the system include a visual tracking system capable of tracking a user gaze with respect to a dis... | 08/11/2009 |
| 7567222 | In-vehicle display apparatus and display control method therefor An in-vehicle display apparatus includes a display portion that respectively displays images on a first screen for a driver and on a second screen for a front passenger on a common display to be visible from a viewing angle of the driver and another viewing angle fr... | 07/28/2009 |