Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7422288 | Chair arm rest system A chair arm rest system containing a chair having a vertical chair member hingedly connected to a horizontal chair member. A base proximal to the vertical chair member is attached to the horizontal chair member. The arm rest post is spring-biased towards the horizon... | 09/09/2008 |
| 7311361 | Apparatus for simultaneously folding seat back and armrest An apparatus for simultaneously folding seat back and armrest, which comprises a seat assembly, a seat back assembly, a pivoting assembly, two armrests and an adjusting assembly. The seat assembly is mounted on a base of a chair. The seat back assembly is pivoted to... | 12/25/2007 |
| 6997513 | Chair for healthy sitting Disclosed is a supportive chair for sitting comfortably at low heights above and relative to the ground. Preferably, the chair comprises a primary seating surface and a secondary seating surface curving around the rear of the primary seating surface to provide addit... | 02/14/2006 |
| 6565155 | Chair A chair comprises an arm mechanism and a back mechanism each having an adjustment screw for releasably securing a sleeve and a shroud to a J-bar so that a height of either arm or back mechanism can be adjusted relative to the j-bar. Also, a protruded enla... | 05/20/2003 |
| 6523898 | Chair construction A chair includes a base having a control, and a seat and a back tilt bracket pivoted to the control for synchronous movement. An extension is adjustably supported on the back tilt bracket and is pivotally connected to a back support structure and a backre... | 02/25/2003 |
| 6508513 | Portable arm rest A portable arm rest having an adjustable u-shaped frame assembly, which snugly fits upon the rear side of a vehicle seat back. The u-shaped frame assembly has slots for arm members. Able to slide within the slots of the frame assembly, the arm members may... | 01/21/2003 |
| 6196632 | Chair, especially an office chair A chair, especially an office chair in which a one-piece backrest has forwardly extending arms engaging and secured to armrest portions of a tubular frame. The arms form the armrests for the chair.... | 03/06/2001 |
| 6164725 | Detachable passenger arm rest for two wheeled vehicles A bracket which is easily attached to the pre-existing backrest of a two wheeled vehicle for converting the passenger seat into an armchair.... | 12/26/2000 |
| 6109685 | Lounge chair The present invention is a lounge chair that may be used by a person to comfortably lie on her back or stomach while supporting her arms and/or hands. In one embodiment, the lounge chair comprises a median member having a first end portion and a second en... | 08/29/2000 |
| 5810438 | One piece molded seating structure A one piece molded seating structure includes a seat portion, a back portion, and a pair of resilient support members interconnecting opposite side regions of the seat portion to opposite side regions of the back portion. The support members flex when a u... | 09/22/1998 |
| 5586808 | Chair with lateral frame parts connected by transverse rods supporting seat and backrest A chair has two lateral frame parts, each one in the form of a single, continuous member of an elastically yielding material. Transverse rods are connected between the lateral frame parts. A seat is connected to at least one of the transverse rods and a b... | 12/24/1996 |
| 5547253 | Sit/stand adjustable, tower chair An adjustable, tower chair includes a five spoke rolling base having a central portion; and a tower including a lower portion mounted to the central portion of the base, and an upper portion extending upwardly with respect to the lower portion and off-cen... | 08/20/1996 |
| 5407249 | Armrest assembly An armrest assembly for attachment to a chair includes a base plate. The base plate can be secured, in a chair of the type including a (i) seat bottom cushion on which a person can sit, (ii) a pedestal assembly supporting the seat bottom cushion, and (iii... | 04/18/1995 |
| 5338094 | Flexible reclining chair An improved reclining chair has a continuous loop seat frame supported at each arm by a support fork. The seat frame loop extends symmetrically from an upper bearing portion around the seat back, then forward forming arm portions, then downward, then rear... | 08/16/1994 |
| 5317765 | Collapsible infant bath ring A bath ring is provided which is collapsible from a use to a storage position whereby the bath ring may be reconfigured to a compact configuration. The bath ring includes a base portion, a ring portion pivotally mounted to the base portion, a support post... | 06/07/1994 |
| 5275467 | Knockdown chair A knockdown chair kit may be assembled by the end user without glue, nails, rivets or other fasteners and is strong and durable enough to to support an adult human in regular use. The kit is fabricated by means of laser cutting. The chair is made out of p... | 01/04/1994 |
| 4421358 | Arm rest construction There is provided an arm rest assembly for a chair or the like, including an arm rest member and a support member which are pivoted together. The arm rest member has a top surface and the support member terminates below the top surface and is pivoted ther... | 12/20/1983 |
| 4252371 | Lounge chair There is provided a lounge chair with a seat portion and a back portion pivotally hinged to the seat portion. Two arm rest members are pivoted to the side edges of the back portion at intermediate locations, and a U-shaped support is provided for the forw... | 02/24/1981 |
| 4035019 | Armchairs having tubular frames An armchair is provided in which a central tubular frame member co-operates with two flanking tubular frame members so that portions of the central tubular member are joined to portions of the flanking tubular members to form armrests in the form of close... | 07/12/1977 |