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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8210590 | Double hinge storage pocket A trim panel assembly for an automotive vehicle having a pocket door that is moveable between a reduced width position and an increased width position. The trim panel assembly includes a panel having a recessed portion. A pocket door is mounted over at least a porti... | 07/03/2012 |
| 8056951 | Interior fitment part of a vehicle, motor vehicle door with an interior fitment part and method for the production of an interior fitment part Disclosed is an interior fitting part for a vehicle, comprising a wall part (12) that has a first side (21) facing the interior (IR) in the properly mounted state thereof, an opposite second side (22), and an edge (23) that extends betwee... | 11/15/2011 |
| 7832781 | Map pocket close-out as integrated pelvic bolster for vehicle door An integrated combined extended map pocket close-out and pelvic bolster component for attachment to a door trim substrate used in a vehicle door is disclosed. The component comprises a map pocket close-out portion, a pelvic bolster portion, and a bridge connecting t... | 11/16/2010 |
| 7823947 | Interchangeable speaker pocket A storage compartment for mounting on a trim panel of an automobile door. The trim panel includes an aperture configured to receive a speaker assembly. The storage compartment includes a rear wall, a side wall bounding the rear wall to define a storage cavity and ha... | 11/02/2010 |
| 7594686 | Automotive door trim map pocket umbrella holder An automotive door comprising a door trim member (10) with a map-receiving pocket (12) that is defined by a back member (16) that is secured to the door trim member and an inner member (14) that is secured to the back member with an umbre... | 09/29/2009 |
| 7360818 | Structure of auxiliary tail gate of vehicle A structure of an auxiliary tail gate, to open and close a main cargo area when it is impossible to provide enough space to move a main tail gate because another vehicle or obstacle is parked or placed near, and to store small cargo separately from the main cargo ar... | 04/22/2008 |
| 7347470 | Mechanism for securing a grab handle to an armrest An armrest assembly secured to a substrate comprising an armrest having a cavity and at least one tee lock, a grab handle having a least one side wing, and wherein the grab handle is secured to the cavity of the armrest by operatively engaging the at least tee lock ... | 03/25/2008 |
| 7328825 | Secured dynamic storage compartment for vehicle door This application is directed to a dynamic storage compartment for modifying the interior space of a vehicle, either as originally equipped or as an after-market modification, so as to provide a means for providing enhanced storage capacity for a vehicle which is cha... | 02/12/2008 |
| 7299892 | Door trim speaker grille with electroluminescent lamp and injection molding method of making same A door trim speaker grille with an electroluminescent lamp for use with an audio speaker of a vehicle. The electroluminescent lamp is positioned for emitting visible light through sound passages in the speaker grille. In certain embodiments of the invention, the ele... | 11/27/2007 |
| 7287885 | Automotive storage compartment having an electroluminescent lamp and method of making the same An automotive storage compartment includes a compartment body defining a cavity and having an opening for accessing the cavity. The compartment body includes a first connecting member integrally formed therein. The storage compartment further includes a cover having... | 10/30/2007 |
| 7265306 | Flip pack switch assembly with electroluminescent lamp and injection molding method of making same A switch flip pack for the interior of an automobile comprising a door trim panel with a switch panel carrying at least one electrical switch, a flip cover pivotally attached to the switch panel, and a electroluminescent lamp mounted to the flip cover. The flip cove... | 09/04/2007 |
| 7249795 | Flag storage compartment in a hearse Disclosed herein is a compartment conveniently situated in the rear compartment of a hearse for storing the flags that are frequently magnetically attached to the roofs of vehicles in a funeral procession. Vehicles displaying these flags are typically accorded certa... | 07/31/2007 |
| 7244383 | Method of forming a vehicle component A method of manufacturing a vehicle trim panel having a storage compartment includes providing a first mold assembly comprising a first mold section and a second mold section, wherein the first mold assembly defines a first cavity. A second mold assembly is provided... | 07/17/2007 |
| 7243949 | Structural member for vehicle body and frame assembly including internal air tank A structural member for use in a vehicle body and frame assembly includes an internal air tank for supplying pressurized air to an auxiliary device, such as an active suspension for the vehicle. The internal air tank may be generally cup-shaped, including a closed e... | 07/17/2007 |
| 7237933 | Door trim bolster with electroluminescent lamp and injection molding method of making same An automotive interior component including an electroluminescent lamp capable of emitting visible light. The electroluminescent lamp of the component may integrally molded with a polymer body to define a unitary assembly. The interior component may be, for example, ... | 07/03/2007 |
| 7226102 | Storage structure for vehicular tray A storage structure for a vehicular tray includes a housing internally defining a receiving space configured to store contents, the housing being formed as an integral unit, a base plate closely disposed on a lower panel of the housing, the base plate being formed a... | 06/05/2007 |
| 7192074 | Automotive compartment having an integrated spring mechanism and method of making the same An automotive assembly having an integrated spring mechanism. The assembly includes a first member and a second member pivotally coupled to the first member and moveable between a first and second position with respect to the first member. The assembly further inclu... | 03/20/2007 |
| 7178623 | Operator control assembly An operator control assembly for a work machine has an armrest, an operator interface, and a base common to the armrest and operator interface. The operator interface has at least one control device. An electronic control module is in communication with the operator... | 02/20/2007 |
| 7165779 | Convertible combination utility/camper tow trailer The present invention features a combination utility/camper tow trailer capable of being converted between a first utility functioning configuration or position, a second utility functioning configuration or position, and a sleep functioning configuration or positio... | 01/23/2007 |
| 7159893 | Tent assembly for use with utility trailers and vehicles The present invention features a combination utility/camper trailer capable of being converted between a first utility functioning configuration or position, a second utility functioning configuration or position, and a sleep functioning configuration or position vi... | 01/09/2007 |
| 7150550 | Automotive map pocket having an electroluminescent lamp and method of making the same An automotive interior trim assembly having a map pocket with an electroluminescent lamp. The trim assembly comprises a trim panel and a housing that forms at least a portion of the map pocket. The housing is coupled to the trim panel to define a cavity having an op... | 12/19/2006 |
| 7147416 | Cargo restraint straps for automobiles A flexible cargo restraining straps mounted on the sidewalls of the rear cargo area of an automotive vehicle to receive and restrain small cargo items from moving about the rear cargo area of the vehicle. The divider members are positionable along the longitudinal l... | 12/12/2006 |
| 7144060 | Damper assembly for a glove box A damper assembly for a glove box includes a fixing member attached to the rear part of a glove box, the fixing member having a fitting protrusion, and a damper having a fitting piece, through which the fitting protrusion is inserted, whereby the number of the parts... | 12/05/2006 |
| 7121699 | Control panel with light source for control illumination A control illumination apparatus having at least one control and a movable cover positionable over the at least one control. At least one light source is connected to the cover and illuminates an exterior surface of the at least one control with the cover in an open... | 10/17/2006 |
| 7111894 | Automobile door structure An automobile door structure of this invention is formed by joining an outer panel and inner panel to each other. The inner panel has an opening portion. A resin-made carrier plate which supports accessories of a door is attached to the inner panel so as to cover th... | 09/26/2006 |
| 7100242 | Swingable armrest with unlocking element A hinged structure for an armrest, table or shelf, e.g. in a motor vehicle or a rail vehicle, in which a body is connected by the hinge with a support and a disengaging element on the body is cammed out of engagement with the hinge arm when the body is swung upwardl... | 09/05/2006 |
| 7086816 | Support system for frame of vehicular cargo net A cargo-net frame is supported on a cover of a motor vehicle trunk by two different supports each having a body fitted through the covering and having an outer portion formed with an annular outwardly projecting shoulder bearing inward against an outer face of the c... | 08/08/2006 |
| 7073843 | Trim panel assembly and method of manufacture A trim panel assembly and a method of manufacture. The trim panel assembly includes a trim panel and a backplate. The trim panel includes a speaker grill that allows sound to transmit from a speaker into the interior of a vehicle. The backplate is attached to the tr... | 07/11/2006 |
| 7065829 | Damper device A damper device applies damping force to a movable body assembled on a fixed body. The damper device includes a damping part, a clutch case attached to one of the fixed body and the movable body in a state having received the damping part, and a rack part moving or ... | 06/27/2006 |
| 7063367 | Pocket structure in slide door A pocket structure which is a door pocket provided at a slide door in a van type vehicle, and which makes it possible to facilitate removal of small articles and makes it possible to reliably store large-sized books and the like is provided. A pocket opening ... | 06/20/2006 |
| 7032954 | Automotive ashtray and method for making the same The present invention provides for an improved automotive ashtray, and to a two shot molding method for making the same, having a reduced number of parts and that is adapted to be coupled to a substrate of an interior trim assembly, e.g. a door panel, in a vehicle. ... | 04/25/2006 |
| 6971698 | Storage pocket assembly for a vehicle door trim panel A vehicle trim component defining a storage pocket for mounting on a door panel is formed from first and second portions integrally attached to one another by a living hinge, to initially form a clamshell-type structure. The first portion defines a back wall of the ... | 12/06/2005 |
| 6971827 | Apparatus for retaining objects on mounting surfaces The apparatus includes at least one net member having opposed surfaces and the mounting surface includes one of a plurality of hook members and a plurality of loop members. One of the surfaces of the at least one net member includes the other of the plurality of hoo... | 12/06/2005 |
| 6926332 | Articulating storage compartment Disclosed is a low cost articulating map pocket or storage compartment that requires few manufacturing steps. The articulating map pocket provides for a closed locking detent feature and in one preferred embodiment a full open locking detent feature also. ... | 08/09/2005 |
| 6923492 | Impact absorbing structure for a vehicle side door An impact absorbing structure for a vehicle side door which opens and closes an opening formed in a side part of a vehicle, the side door including: a door main body which has a door inner panel and a door outer panel joined to the door inner panel; and a door sash ... | 08/02/2005 |
| 6921492 | Motor vehicle with a cargo space and cargo space door A motor vehicle, especially a passenger utility vehicle, e.g., a station wagon or SUV with a cargo space (3) which is located in the rear (2) of the vehicle, a cargo floor (16) which can be extended rearward, a cargo space door (4) for op... | 07/26/2005 |
| 6880874 | Storage receptacle for use in automotive door lining A storage receptacle is usable in a map pocket without requiring an intermediate adapter ring. The storage receptacle only uses part of the storage space within the map pocket, and leaves the rest of the space available for maps or other personal items. The receptac... | 04/19/2005 |
| 6789831 | Control panel for a vehicle This invention relates to a control panel for a vehicle interior. The control panel includes a housing defining a recess formed therein. A panel is pivotally attached to the housing at a pivot axis. The panel has at least one control mechanism mounted thereon. The p... | 09/14/2004 |
| 6746067 | Control panel for a vehicle This invention relates to a control panel for a vehicle interior. The control panel includes a housing defining a recess formed therein. A panel is movably attached to the housing, such as by a pivot. The panel has at least one control mechanism mounted thereon. The... | 06/08/2004 |
| 6739640 | Control panel for a vehicle This invention relates to a control panel for a vehicle interior. The control panel includes a housing defining a recess formed therein. A panel is movably attached to the housing, such as by a pivot. The panel has at least one control mechanism mounted thereon. The... | 05/25/2004 |
