Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8156626 | Tab removal device A tab removal device for efficiently and securely removing tabs from objects such as soda or beer cans. The tab removal device generally includes a handle and a trigger member which are pivotally secured to each other in a crossing manner by a pivot member. A bias m... | 04/17/2012 |
| 7979968 | Roofing membrane puller and method of use A membrane puller for pulling a sheet of membrane material over an underlying surface has a frame with a lever arm pivotally attached to the frame for pivotal movement between a first position and a second position. A foot actuatable clamp assembly is carried by the... | 07/19/2011 |
| 7650677 | Tool apparatus and method for efficient attachment of hardware components A tool and method is provided for installing nut-clips or like components, wherein safety and ease of installation are significantly improved over the prior art, and installation time is substantially reduced. A useful embodiment is directed to apparatus for use in ... | 01/26/2010 |
| 7634845 | Automotive suspension tool An automotive tool serving as a pinch bar and lever for gripping an automotive suspension workpiece between first and second tool elements and an extended handle for increasing force to free the workpiece from its fastened position. Alternately, the first and second... | 12/22/2009 |
| 7587800 | Releasable pry bar An apparatus for releasably attaching a pushing tool to one work piece such that a pushing force can be applied to a second work piece and allow alignment of the two work pieces for joining the work pieces together. ... | 09/15/2009 |
| 7523533 | Pipe joiner A pipe joiner includes a power assembly and first and second attachment retainers, each retainer configured to accept a pipe claw. A frame supports the first and second attachment retainers. The power assembly is coupled to the frame in such a manner that operating ... | 04/28/2009 |
| 7367098 | Removing tool removing a protection strip of car A tool for removing a protection strip of car comprises mainly a handle, a stem part and a shovel blade; the stem part has an elongate straight rod with a S-shaped plate at one end thereof; the outer end of the S-shaped plate at one end thereof; the outer end of the... | 05/06/2008 |
| 7363798 | Flexible extension for pulling tools A flexible extension device that can be mounted between a fastener installation tool and a pulling head. The device can flex over a range up to about 45 degrees and can operate under tensile and compressive loads required for installing fasteners. It includes adapte... | 04/29/2008 |
| 7356926 | Removal tool and method of removing a bearing assembly A compact removal feature comprises a plurality of recesses, such as radius slots, on an inner diameter (ID) of a bearing inner ring. The removal tool can engage the removal feature and remove the entire bearing assembly without damage to the parts. The placement of... | 04/15/2008 |
| 7353578 | Cap tip detaching apparatus for welding machine A cap tip detaching apparatus for a resistance welding machine that detaches a cap tip fitted to a shank of the resistance welding machine. The apparatus includes a pawl portion including a fixed pawl and a movable pawl. The fixed pawl extends in a direction orthogo... | 04/08/2008 |
| 7337648 | Clamp and repair tool A tool for gripping, clamping or holding an object, wherein the tool has a handle portion, a linkage portion and a working portion, and wherein the working portion includes two workpiece contacting surfaces, at least one of the surfaces shaped to generally conform t... | 03/04/2008 |
| 7325287 | Apparatus for minimizing registration errors when mounting plate cylinders in an optical disc printing system An apparatus for minimizing registration errors when mounting a plate cylinder in an optical disc printing system is provided. The apparatus comprises a locating member attached to an end of an imaging drum in the printing system, facing away from a drive member in ... | 02/05/2008 |
| 7322084 | Spring extension tool A spring extension tool comprises a tool body and a tool positioning member. The tool body has two spaced apart fingers at a first end thereof and a lever attachment structure adjacent a second end thereof. The spaced apart fingers define a channel therebetween. A s... | 01/29/2008 |
| 7284555 | Manicuring implement and instruments including same A manicuring implement includes a shaft and an operative head arranged at an end of the shaft and having first and second fixed jaws defining an indentation therebetween. The first jaw has a straight inner surface forming one side of the indentation and an outer sur... | 10/23/2007 |
| 7255047 | Vehicle carrying rail road car and bridge plate therefor A rail road car has a deck for carrying wheeled vehicles. The rail road car can be coupled to other rail road cars of the same type. Bridge plates are provide that permit wheeled vehicles to be conducted between adjacent rail road cars. The bridge plates have one en... | 08/14/2007 |
| 7240741 | Knock-on sweep structure and tools therefor Sweep retaining structure includes a spring wire retainer with a base supported in a groove on the underside of the wedge support which mates with a stem portion of the sweep. The wedge support is apertured, and a central curved portion of the retainer passes throug... | 07/10/2007 |
| 7232112 | Staple removing bit especially for upholstery A staple removing tool comprises a shaft having a working end at which opposed sloped surfaces are formed, such that shaft, in side elevation, the working end of the shaft substantially comes to a pointed end. A notch is formed in the forward end of the tool, and a ... | 06/19/2007 |
| 7231700 | Hand tool for removing push nuts The hand tool embodying this invention allows push nuts to be quickly and easily removed from axle rods and other shafts. The tool has a specialized head welded to a long handle. The tool head includes an end socket head and an extractor. The socket head has an open... | 06/19/2007 |
| 7228609 | Extractor To extract a bushing from a housing, a number of cylindrical engaging elements are inserted in the bore of the bushing. The elements are clipped together by clips and have a lip which bears on the bushing end surface. An extractor head pushes on the elements to forc... | 06/12/2007 |
| 7225515 | Steel joining tool A new tool that connects horizontal bar to vertical bar and disconnects same. V-shaped cut or slots in tip locks in vertical bar opening at a desired angle. Wheel sets on horizontal bar and pushes down to lock into vertical bar. Set tool upside down on bottom of hor... | 06/05/2007 |
| 7222404 | Trim clip installation tool and method A tool and process for installing a trim clip to a mounting surface. The tool includes a handle attached to a grasping portion. The grasping portion is provided with a base that is adapted for insertion into a hollow pocket that exists within the trim clip. A pair o... | 05/29/2007 |
| 7194915 | Lever connector test fixture A universally adjustable tool for measuring the force required to throw the lever of a lever-type, two-part, electrical connector. The tool comprises a handle, a base bar to which the handle is slideably attached, and a pair of legs having adaptors to permit the too... | 03/27/2007 |
| 7188509 | Tool and method for adjusting a door hinge A tool for aligning a door hinge with the edge of the door to which it is mounted comprising a bar having a wrench on each end of the bar. The faces of each jaw of the respective wench are contoured to fit around a single knuckle of the hinge. The bar has a slit arr... | 03/13/2007 |
| 7185409 | Installation tool for irrigation emitter barbs with cutter A tool installs barb emitters in irrigation tubing. The tool has a cradle which receives irrigation tubing and a punch mounted opposite the cradle. The punch has a first cylinder and a second cylinder telescopically received within the first cylinder. The first cyli... | 03/06/2007 |
| 7181819 | Ductmate clip setter A compact, easy-to-use, hand tool which is made for the use of installing “Ductmate Clips” on Heating and Air Conditioning sheet metal ductwork utilizing a “Ductmate”, “TDC”, or “TDF” assembly system. The tool is further used in the removal of said ... | 02/27/2007 |
| 7152293 | Thee hinge pin remover This is a device use for removing a hinge pin from its hinge assembly safely, quickly, and easily, using lever action instead of the traditional hammering or banging. This device is placed over the top of the door hinge, where it rests by grabbing the head of the hi... | 12/26/2006 |
| 7114233 | Engine cover puller A device for facilitating the separation and removal of an engine cover from a sealing surface on an engine. The engine cover puller may reduce or eliminate the deformation of an engine cover during its removal and allows for its potential reuse. In addition, the en... | 10/03/2006 |
| 7089887 | Water wall fit up tool The water wall fit up tool will fit a wide range of tube panel sizes such as ⅞ inch through 3¼ inch tube sizes. It uses the adjacent tubes to force the tube panel into alignment. One unit can fit up two tubes yet can be used in conjunction with two or more tools.... | 08/15/2006 |
| 7082662 | Method and apparatus for installing sectional flooring A sectional flooring installation device allows carpet installation teams to quickly remove and install sectional carpeting in locations that have multitudes of the bookshelf assemblies, for example, libraries. The sectional flooring installation device includes a b... | 08/01/2006 |
| 7076851 | Hand tool for inserting and removing rail fastenings A hand tool designed for installing and extracting the elastic fastenings of railroad rails. The hand tool comprises a base body, mounted movably to the underside of which is an active part which acts on the fastening that is to be inserted or removed. A rotating he... | 07/18/2006 |
| 6994322 | Frozen vehicle door puller A frozen vehicle door puller comprising a key ring, a finger plate, an eyelet, a finger handle, a body, and a hook. Preferably, the finger handle is slightly larger in diameter than the body in order to provide a comfortable grip for the user's fingers, and the over... | 02/07/2006 |
| 6976405 | Detachment tool A detachment tool for use in detaching a detachable part from a two-part article having a fixed part and a detachable part. The detachment tool uniquely enables persons having impaired motor skills, persons having hand muscular difficulties and persons suffering fro... | 12/20/2005 |
| 6964092 | Cutting edge cart A cutting edge cart is disclosed that provides an improved means for replacing the replaceable cutting edges on bladed equipment such as road graders and snow plow. The cart allows a single user to retrieve, transport, and position a replacement cutting edge relativ... | 11/15/2005 |
| 6957478 | Motor vehicle utility tool A tool for disconnecting the air and electrical connections between a motor vehicle and a trailer or a utility hookup station includes a handle and a forked portion. A spring-mounted push bar extends away from the handle and abuts the electrical connection socket of... | 10/25/2005 |
| 6957476 | Tool for a knock-on sweep structure A sweep removal tool includes a pair of claws with angled surfaces conforming to the top edge of the sweep stem to locate the tool and help distribute sweep removal impact forces. A retainer depressor centered below the claws moves the retainer to a release position... | 10/25/2005 |
| 6951049 | Extractor, in particular for extracting center pins An extractor is provided for extracting a pin or another component which is pressed into a hole and protrudes from the hole with a cylindrical section. The extractor has a gripping element, which has a tubular basic body, is axially adjustable in a guide tube and is... | 10/04/2005 |
| 6948700 | Telescoping demolition tool A demolition tool for impact hammering, impact pulling and prying is provided which includes an elongate handle defining a passage extending therethrough and first and second rods inserted at respective ends of the handle. The first rod is slidably engaged within th... | 09/27/2005 |
| 6941628 | Bead-forming tool The invention comprises tools for forming beads on one or more filaments using a malleable material for the bead. The tools exert bead-forming forces radially inward toward the filament and axially along the filament toward the center of the bead. The tools comprise... | 09/13/2005 |
| 6925697 | Guard rail tool A Guard Rail Tool for installing guard rails along a road or a highway. A fixed claw and a rotatable claw are mounted on opposite sides of a fixed handle which presses against the guard rails when a rotatable handle is closed against the fixed handle. ... | 08/09/2005 |
| 6922880 | Hinge pin-removing tool A hand tool is adapted to remove a hinge pin from a hinge on a door or the like. The hinge pin is pushed out of the hinge by application of force to one end of the hinge pin in a direction that is aligned with the longitudinal axis of the hinge pin. The hand tool in... | 08/02/2005 |