Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7243920 | Slotted game board and gaming table A gaming table for supporting cards and gaming pieces such as dominos. The gaming table has game boards that include first and second major surfaces and first and second sets of slots. The first set of slots is sized and configured for supporting gaming pieces like ... | 07/17/2007 |
| 7223170 | Game in which clips are stored on a DVD and played during the course of the game A media game that employs a method for randomly shuffling through a large set of video and/or audio clips stored on readable media using a media player, such as a DVD player, is disclosed. In addition to the readable media, the game also includes a game board, movea... | 05/29/2007 |
| 7218311 | Sequential image advancing system (the S.I.A.S.) The present invention is a computerized image-viewing device that allows the user to sequentially advance or reverse stored images by voice recognition and/or other sounds wherein the voice recognition means is electronically coupled with different colored buttons l... | 05/15/2007 |
| 7156396 | Collapsible game table A folding game table having a collapsible construction is disclosed. The folding game table has a plurality of table top portions interconnected with at least one hinge and movable between an extended position and a folded position. At least one rail is configured t... | 01/02/2007 |
| 7156395 | Table game A table game has a center piece and a plurality of end pieces that removably attach to the center piece. Each player has chips and takes turns depositing the chips in the end pieces around the board. When the last deposit made by a player makes a special color combi... | 01/02/2007 |
| 7111844 | Stackable magnetic-plate game piece design A method for designating the attributes of a character in a game: providing a plurality of replaceable stackable pieces in which each stackable pieces in which each piece represents a attribute of the character/creature in play. A dynamic game piece representing a c... | 09/26/2006 |
| 6935630 | Portable game board A first portable game board is formed by a combination of a collapsible table and at least one panel connectable to the table and having at least one game board pattern disposed on a first side of the panel. A second portable game board is formed by a combination of... | 08/30/2005 |
| 6926278 | Game table having a pivoting table section for chess and backgammon and having storage compartments therein A game table for playing different types of games. The game table includes a frame section having a centrally-located opening with a rotatable table section mounted therein. The game table further includes a pair of pivot pins for rotating the table section being co... | 08/09/2005 |
| 6857633 | Castle blocks board game A game for children has buildable structures, movement measurement devices for measuring game piece movement and projectile range values, structural unit guides to aid in construction of the buildable structures, and movable game pieces. ... | 02/22/2005 |
| 6837493 | Mountain and cave role playing game A mountain and cave game, using a game board which depicts both a cave and a mountain, played by two teams who can either explore the cave or climb the mountain with the goal of exiting the cave or reaching the top of the mountain. Each team has a team marker which ... | 01/04/2005 |
| 6776414 | Original universal board A universal game board having a plurality of pieces to configure various game boards accordingly for the game to be played. Stacked plates are used to vary the elevation of the playing surface as needed. Board bases are maintained by table frame assemblies and are c... | 08/17/2004 |
| 6736398 | Modular board game apparatus A modular board game apparatus has a segmental playing surface comprising pairs of segments which are variously configured to provides a surface whose shape and playing area may be changed according to the requirements of a particular game. The segments facilitate v... | 05/18/2004 |
| 6679494 | Checkerboard cookie package game A checkerboard confectionary game that includes a box with a checkerboard pattern disposed on one surface to form a game board and a checkerboard pattern formed on a side surface such that multiple boxes can be positioned to form stacks of boxes with a ch... | 01/20/2004 |
| 6634646 | Portable game table A portable game table having a protective outer surface when in the closed position. The portable game table includes a game table having an outer surface and a case configured to attach to the game table. A portion of the outer surface of the game table ... | 10/21/2003 |
| 6620063 | Hop scotch game 2 A portable hop scotch game board has a single game board of hop scotch on one side and on the opposite side of the same board a double game of hop scotch is laid out. There are also pockets, used for the scotch throwing piece, attached to the corners and ... | 09/16/2003 |
| 6578848 | Game with moveable play space A game with moveable play space. The invention allows any user playing the game to modify the play space at any number of given times and in response to any number of different conditions. Certain spaces (tiles or blocks) within the play space are wildcar... | 06/17/2003 |
| 6485019 | Multilevel changing game Multiple playing levels in a stacked multilevel game, appear with unique indicia on different playing levels, and these indicia provide different pathways of movement for game pieces between multiple apertures which extend through the multiple playing lev... | 11/26/2002 |
| 6471207 | System and method for playing a game of knowledge and wagering A method is provided for allowing an active player and a plurality of opposing players to play a game by taking turns in an alternating manner. The method includes the step of providing a question to be answered by an active player. The opposing players t... | 10/29/2002 |
| 6431548 | Game playing apparatus A compact game playing apparatus that is easy to carry and use when traveling. The apparatus contains an elongate sheet coupled to two spindles. A plurality of game playing surfaces are printed on the elongate sheet, and rotation of the spindles operate t... | 08/13/2002 |
| 6402143 | Apparatus and method for playing a game A board game apparatus for a game that requires exercise of both judgement and ability to solve problems, simulates a capitalist system and provides players with opportunity to trade off potential reward against risk according to their ability to solve pr... | 06/11/2002 |
| 6367798 | Word game A word game and method of playing the word game. The word game has a plurality of letter indicator members, each having a letter indicia corresponding to a selected letter or choice of letter, each letter indicia being assigned a predetermined point value... | 04/09/2002 |
| 6361048 | Game board apparatus and method of playing same A game board requiring strategy and providing the element of chance includes a playing surface having a fixed path section and a path altering section providing a route from at least one area to at least one finishing area and including a plurality of gam... | 03/26/2002 |
| 6332613 | Board game Apparatus for playing a game comprises a board and plurality of playing pieces for placement on the board during play of the game for tracking the progress of the game. The board is demarcated into a number of playing areas. Each playing area is subdivide... | 12/25/2001 |
| 6257575 | Vertically adjustable squares on a game board assembly A plurality of vertically adjustable squares on a game board assembly having 1) a game board frame assembly provided with a bottom wall section and side wall sections defining an open cavity therebetween; and 2) a plurality of actuator square assemblies m... | 07/10/2001 |
| 6164650 | Board game An add-on board game is disclosed which permits transitions between new and existing boards based on random factors. The game includes a variety of new features including travel cards, random penalties and bonuses, and different mechanisms for traveling a... | 12/26/2000 |
| 6120030 | Tabletop having multiple indoor game layouts A tabletop having multiple indoor game layouts includes a base member and a cover member. The base member has a bottom wall provided with a first indoor game layout thereon, and a surrounding wall extending upwardly from a periphery of the bottom wall. Th... | 09/19/2000 |
| 6102397 | Computer interface apparatus for an amusement device A device and method for interconnecting a computer or similar central processing unit with the physical structure of an amusement device so that the computer can participate during play. The device can be embodied within the amusement device or can be use... | 08/15/2000 |
| 5988636 | Multi-game table top system A new multi-game table top system for providing a table top which converts into a multi-game recreational area allowing multiple people to utilize said table top for recreational purposes such as golf, soccer, or hockey, and thereafter reverting to the ta... | 11/23/1999 |
| 5913517 | Chess game apparatus A chess board/box housing having a top wall of a chess board pattern with a prehistoric scene superimposed over 64 alternately colored white and dark green playing squares, arranged to selectively receive groupings of specific dinosaur chess pieces. The p... | 06/22/1999 |
| 5839960 | Table for playing a game of chance A table for the playing of a game of chance includes an upper transparent leaf including designations which upon illumination delineate areas for the playing of a selected game of chance, and a lower leaf disposed below the upper leaf having a plurality o... | 11/24/1998 |
| 5803458 | Memory maze game A maze game, comprising a game board having a grid that defines a plurality of spaces. The spaces each have a colored dot, each dot either white, black, or red. The dots are covered by a playing piece during normal game play. The playing pieces each have ... | 09/08/1998 |
| 5749583 | Apparatus and method of playing an expanded chess game A new Apparatus and Method of Playing An Expanded Chess Game for adding new challenges to the traditional game of chess and increasing the interest in the game of chess. The inventive device includes a rectangular game board having a playing surface consi... | 05/12/1998 |
| 5732947 | Sliding checkerboard The invention is a gameboard consisting of movable rows of squares of two alternating colors. The surface of the gameboard has the appearance of a checkerboard, with extra squares of each side of the playing field. Each player has the option of altering t... | 03/31/1998 |
| 5727787 | Adaptive game board providing multiple game paths This disclosure is directed to a game board, one embodiment incorporating a carrying case which encloses a stack of inserts. While the inserts appear differently, they all provide game playing paths thereon to simulate running, swimming and other sporting... | 03/17/1998 |
| 5709385 | Sports board game A sports board game played on a substantially flat surface includes a rotatable platform and a plurality of interchangeable game boards, the game boards having a plurality of regions colorfully identified thereon. The board game also includes game pieces,... | 01/20/1998 |
| 5639090 | Geoboard with movable pins A geoboard has a board member with a plurality, advantageously four edges. An array of holes which is preferably in the form of a matrix, is provided in the board member for receiving slidably mounted push-up pins. Each push-up pin has upper and lower pos... | 06/17/1997 |
| 5588654 | Game playing apparatus A compact game playing apparatus that is easy to carry and use when traveling. The apparatus contains an elongate sheet coupled to two spindles. A plurality of game playing surfaces are printed on the elongate sheet, and rotation of the spindles operate t... | 12/31/1996 |
| 5566945 | System for playing variety of games A square-shaped game card cooperating with a windowed and shuttered card holder is disclosed. The card is printed with plurality of sets of characters related to a variety of games or subjects. The card can be selectively positioned within the card holder... | 10/22/1996 |
| 5505455 | Game with subterranean passageway grid A board game which contains a plurality of tokens that are moved among various slots of a board. The tokens may fall through some of the slots and disappear from the game. The board game includes a first board that has a plurality of slots. The slots are ... | 04/09/1996 |
| 5499818 | Mystical astrological predictive-type board game A mystical astrological predictive-type board game including a deck of teliotarotarcane cards including a first sub-deck of minor tarot cards, a second sub-deck of minor shustah cards, a third sub-deck of major tarot cards, a fourth sub-deck of premium ca... | 03/19/1996 |