Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7694969 | Casino wagering game of three-dice football A wagering game simulates competitive events and terminology. The game is played by: a player placing at least one wager to play in the wagering game; casting three dice to generate a random event, the three dice consisting of two dice whose exposed nu... | 04/13/2010 |
| 7686304 | Methods and devices for on-the-roll sports games An approach to realistically schematizing professional team sports embodied as board games, and particularly a preferred embodiment schematizing American football, baseball and basketball, as well as soccer, ice hockey and golf. One key to the realistic play of the ... | 03/30/2010 |
| 7431297 | Card game device, card data reader, card game control method, recording medium, program, and card A card game apparatus includes a large-size panel display, a main control unit that controls screens on the large-size panel display, and a plurality of terminal apparatuses that are communicably connected to the main control unit. A game player purchases an integra... | 10/07/2008 |
| 7371165 | Card game program and card game machine A card game program has a routine for displaying areas of a player and an opponent, each being comprised of a plurality of hexes, a routine for displaying selective disposition of card on the hex, a routine for removing for displaying remove of a card between the he... | 05/13/2008 |
| 7354040 | Game and system for nostalgically replicating baseball and a method for playing a baseball game An educational game and system for nostalgically replicating a baseball game and a method for playing a baseball board game are provided. Two players alternate between the roles of batting and fielding. A series of cards from one deck are turned to advance players a... | 04/08/2008 |
| 7341250 | Dice game The present invention relates a board game that utilizes a game board that has constructed thereon a field grid accommodating two players. The field grid is further defined to removably receive designations for position, roll amount and score for each player. The ro... | 03/11/2008 |
| 7293771 | Basketball board game A board game combining an element of chance (via a random event generator, such as a die) with strategy to decide the outcome of the game. Game pieces are moved along a numerically sequenced series alternating in a pattern from inside a dividing line to outside of t... | 11/13/2007 |
| 7232128 | Football board game A board game simulating a football season is played by two or more players according to the general rules of the game of “Fantasy Football.” The board game uses a game board with indicia thereon resembling a football field. A game path is formed on the game boar... | 06/19/2007 |
| 7207562 | Suits and ladders game A wagering game between a dealer and one or more players involving one or more decks of cards, a betting board and player markers. The betting board has four columns of betting places, each column corresponding to one of four card suits, said betting places being ar... | 04/24/2007 |
| 7204487 | Bumper soccer A board game for at least two individuals to play. The board game is a modified form of soccer that uses roofing nails pounded into a flat surface as “players,” a marble as a soccer ball, and a pair of Popsicle sticks as shooters. In addition, an elastic band is... | 04/17/2007 |
| 7194396 | Simulation device A simulation device capable of displaying still images of a three-dimensional model of a machine such as a robot in the midst of an operation of the machine and simulating the operation from a start to the midst of the operation. The simulation device receives histo... | 03/20/2007 |
| 7182343 | Football board game A football board game may be played with a football board, a pair of dice, and a coin or other device suitable as a marker. The coin is placed on a starting position, each player rolls a die, and the resulting die values are compared to determine the amount by which... | 02/27/2007 |
| 7159867 | Sports related board game A board game comprising a game board representative of a sport playing field having a plurality of spaces. The board game includes a first set of tokens to be deployed on the game board representing a first team of sport players; a second set of tokens to be deploye... | 01/09/2007 |
| 7156734 | Systems and methods for resolving a hand of blackjack that results in a push Systems and methods are provided for resolving a hand of blackjack played by a player. If it is determined that the hand of blackjack has resulted in a push, then it is determined if the player has won the hand of blackjack based on a random outcome. For example, a ... | 01/02/2007 |
| 7147225 | Board game A genuine fully bordered portable polymer enclosure game board, provided with non secured, multiple polymer human imaged soccer figurines, to be disposed in a random pattern determined by the player and allowing for directed movement, inserted with a micro magnetic ... | 12/12/2006 |
| 7080838 | Method and apparatus for a dice game This invention consists of a unique entertaining board game where the total value of two dice of different colors or with a recognizable difference, one designating possible single value numerals, (1 through 6), and the other values of possible numerals, times ten, ... | 07/25/2006 |
| 7036820 | Football board game and method of playing A football board game and method of playing are disclosed. The football caricatures are provided on a chess-like board with each caricature having designated to it chess-like maneuvers. Scoring and methods of winning are also disclosed. ... | 05/02/2006 |
| 7017910 | Card game A game, including a plurality of Message Cards. In another aspect, a method of playing a card game, including providing a plurality of Message Cards to each player and each player in his or her turn providing one or more Message Cards from his or her hand to one or ... | 03/28/2006 |
| 6905121 | Apparatus and method for selectively permitting and restricting play in a card game Play of a game is controlled using an indicator card. The indicator card is optionally the size and shape of a playing card and may include indicia thereon. The indicator card is inserted into a randomized stack of playing cards. From the top of the stack to the ind... | 06/14/2005 |
| 6899331 | Construction toy American Football game The invention disclosed herein generally concerns a construction toy American Football board-type game arrangement assembled using construction toy bricks and played using a series of rules based on conventional American Football. The game of the invention comprises... | 05/31/2005 |
| 6851199 | Football measuring device and method A football measuring device has a handle, a chain segment extending from the handle, and a bar mounted perpendicular to the handle. A removable clip is placed on the chain segment to mark the displacement of the football relative to the first down position. ... | 02/08/2005 |
| 6715758 | European football game The method of playing football game is the succession of actions characterized by the following: the two players in turn are rolling dice and moving by one move one of their player pieces across the squares of the game board, which are not occupied by other player p... | 04/06/2004 |
| 6464224 | Board game A board having yard markings representing a football field, with a hole at each yard marking, for detachably insertion of pins representing the scrimmage line, and the 10-yard line from the scrimmage line. Dice are rolled for determining the kind of play ... | 10/15/2002 |
| 6431982 | Video game system using radar picture Using a game system, an operator performs a virtual play in which soccer player characters on a virtual field are divided into two teams that compete to handle a ball and to carry the ball into a rival-team goal. The system includes game progress control ... | 08/13/2002 |
| 6428006 | Simulated football board game A simulated football board game includes a board resembling a miniature football field formed by a matrix of squares defining a playing field and opposing end zones, offensive player pieces, defensive player pieces and an element representing a football. ... | 08/06/2002 |
| 6331005 | Tactical tennis An apparatus for playing a tennis game having a rectangular grid containing axes of abscissas and ordinates. Dice are used to determine if a player may serve into and/or into and through the appropriate advantage or deuce courts. Dice are also used to det... | 12/18/2001 |
| 6322073 | Football board game A football board game is disclosed. The board game includes a board formed in a rectangular configuration of two essentially square halves pivotably coupled together at a fold line. A playing surface has a central indicia with separate words on each side ... | 11/27/2001 |
| 6213468 | Game A board game comprising: (i) a board (13) defining a playing area (24) divided into two halves (20, 22) each of which is subdivided into regions (1-12) each bearing an indicia; (ii) a playing piece for movement between the regions; (iii) means for randoml... | 04/10/2001 |
| 6112128 | System and method for predicting the outcome of college football games A system and method which uses statistical analysis of college football games to predict an outcome is comprised of a unique combination of objective, quantitative factors. The system and method accounts for when in the college football season the contest... | 08/29/2000 |
| 5913518 | Method of playing a learning game A game for entertainment as well as learning. The game is provided on a case which also serves as a storage container. One side of the case has a field of play that simulates a real life game. Game pieces are provided on the other side and include questio... | 06/22/1999 |
| 5906370 | Method of playing a soccer board game A method for playing a soccer card game. The method includes, providing a deck of kicking cards and a deck of playing cards. At least a portion of the kicking deck and the playing deck carries instructions for their use in the progress of a soccer game. A... | 05/25/1999 |
| 5833237 | Kinetic dice and numbered playing cards A game piece, or die, includes two flattened ends on either side thereof. Designated numbers, playing card symbols, and/or letters are marked or placed on the flattened ends to provide various game combinations. The die is dropped onto a hard, flat playin... | 11/10/1998 |
| 5769419 | Football board game A football board game including a playing field board having the outline of a football field formed on a substantially flat surface thereof; a ball marker; six decks of playing cards; thirty dice; an outcome chart; two card placement mats each having six ... | 06/23/1998 |
| 5762338 | Football game An amusement device for simulating the strategy and results of a real football game is provided. The football game includes a backfield section and a downfield section. The offensive team selects running plays by selecting a starting rush position along a... | 06/09/1998 |
| 5755441 | Football board game A board game simulating professional football. The game apparatus includes a board having one hundred individual positions corresponding to the yard lines of the actual game and two scoring zones sandwiching the hundred positions, a marker for indicating ... | 05/26/1998 |
| 5746431 | Question and answer football game A question and answer football board game is disclosed which provides a complete game for individual institutions and/or teams. Players compete by answering questions which are inscribed on play cards (14) which are divided into categories according to pr... | 05/05/1998 |
| 5496036 | Football card boardgame The Football Card Boardgame is designed with two football fields that have a dry erase board surface. The players will have their own playing field going the opposite direction of each other. Each player will have three offensive possessions per quarter. ... | 03/05/1996 |
| 5494284 | Track guided football game board A game board for simulating a football game. The inventive device includes a main panel having lateral panels pivotally attached to opposed longitudinal sides thereof. A track extends along a center of the main panel and supports a ball member for longitu... | 02/27/1996 |
| 5451050 | Interactive board game The present invention relates to apparatus for an interactive board game which closely resembles American football, together with the method of playing the game. A game board is included which is marked off with hash marks in a manner similar to American ... | 09/19/1995 |
| 5423550 | Football game A football game wherein a game board includes an outer row of instructional spaces and a plurality of rows of apertures, wherein a player is directed about the instructional spaces to direct play along the instructional spaces and movement along the apert... | 06/13/1995 |