Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5291032 | Fiber optic evanescent wave fuel gauge and leak detector using eccentric core fibers An optical fiber evanescent wave fuel sensor, employing a light source with a wavelength selected to be at the strong infrared absorption lines of the fuel, typically hydrocarbons. The amount of light leaking from the optical fiber is an exponential funct... | 03/01/1994 |
| 4711126 | Sensor for the measurement of the refractive index of a fluid and/or phase boundary between two fluids by means of visible or invisible light A sensor for the measurement of the refractive index of a fluid and/or phase boundary between two fluids comprises a light guide in the form of a rod; one end of the rod is connected to both a light source and a detection element and the other end of the ... | 12/08/1987 |
| 4045668 | Method and apparatus for immiscible liquids measurement A device for measuring the proportion of a first liquid in a lower refractive index second liquid with which the first liquid is immiscible, such as oil in water. An unclad optical fiber, having an index of refraction between those of the two liquids but ... | 08/30/1977 |