Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7997520 | Cable spool with height adjustment capability and method of performing the same A spool and method of adjusting the same are disclosed. The spool is configured to provide a retainer for cable. The may include an upper flange, a lower flange, a plurality of access slots, a center portion, and a plurality of support legs. The support legs are con... | 08/16/2011 |
| 7887002 | Cable storage apparatus and method A cable storage apparatus includes a standalone keyboard chassis having a first side and a second side opposite the first side; a plurality of keys on the first side; a recessed area defined by the second side; and a cable support mounted in the recessed area and se... | 02/15/2011 |
| 7387275 | Fishing leader dispenser A fishing leader dispenser having in combination a leader spool having leader wrapped thereon and a protective cover which resiliently fits over the leader on the leader spool. This leader spool includes a tubular hub having an enlarged central opening, a pair of sp... | 06/17/2008 |
| 7354320 | Wiring connection structure for bicycle There is provided a wiring connection structure for electrically connecting two electrical components that is easily made waterproof and can prevent poor insulation or falling off of a wiring. The wiring connection structure 60 for a bicycle is a structure fo... | 04/08/2008 |
| 7292287 | Structure and method for fixing electrical apparatus such as television To fix a TV (electrical apparatus mounted) having a power cord (insulated electric wire) to a DVD player (mounting body) when the TV is mounted on the DVD player, the DVD player is provided with a main body (a part of a main body) and a hook member fixed to the main... | 11/06/2007 |
| 7255299 | Fabric storage panel The fabric storage panel is a relatively small, thin, plastic plate particularly configured for the long term storage of relatively small lengths of fabric for home or similar occasional use. The plastic material is essentially chemically inert to fabric stored ther... | 08/14/2007 |
| 7243937 | Bicycle control apparatus A bicycle control apparatus comprises a mounting member structured to be attached to a bicycle, a control unit structured to be mounted to the mounting member and a battery unit structured to be detachably mounted to the control unit above the control unit. ... | 07/17/2007 |
| 7240473 | Lawn mower and starter cord guide for use with same A walk-behind lawn mower having a cord guide system for routing a recoil starter cord relative to a handle assembly of the mower. The guide system may include a cord guide operable to hold the starter cord to a non-interfering position such that a rear collection ho... | 07/10/2007 |
| 7237301 | Vacuum hose holder and method of use A hose holder includes a frame comprising first and second opposed cradles for supporting a vacuum hose wrapped thereabout. The frame is suitably sized for supporting long hoses, for example in the order of 35 feet or more, of the type typically associated with a ce... | 07/03/2007 |
| 7213771 | Soaker hose and ground anchor assembly A garden soaker hose and reel assembly includes a ground anchor on one end of the soaker hose which is rigidly fixed to the soaker hose. The reel has a special configuration to make the soaker hose easier to unwind from the reel and to wind back onto the reel. The s... | 05/08/2007 |
| 7168973 | Extension cord retention and plug retention system A retaining system including a power cord retaining system and a cord plug retaining system for use with a power tool. The power cord retaining system is configured for accommodating an extension cord and includes a cord capture formation for retaining the extension... | 01/30/2007 |
| 7140572 | Medical and power cord control and storage apparatus The invention provides an apparatus for conveniently storing and retrieving cords associated with electronic devices or other power devices. The apparatus comprises a plate having opposed top and bottom edges and opposed left and right edges. In one embodiment, for ... | 11/28/2006 |
| 7125277 | plug retention system A retaining system including a power cord retaining system and a cord plug retaining system for use with a power tool. The power cord retaining system is configured for accommodating an extension cord and includes a cord capture formation for retaining the extension... | 10/24/2006 |
| 7117984 | Vehicle diagnostic device housing assembly and method with cable wrap and clamp A method and apparatus for accommodating and retaining a communications cable of a vehicle diagnostic recorder device is provided. The apparatus is designed to house internal components of the vehicle diagnostic recorder device which communicate with an onboard cont... | 10/10/2006 |
| 7108544 | Cord retainer A cord retainer is utilized in association with a portable electrical device, such as a cellular phone or a portable disc player. The cord retainer includes a base which is connected with the electrical device or with a case for the electrical device. A flange is co... | 09/19/2006 |
| 7084607 | Battery charger having fixed ends for winding and releasing wires A battery charger having fixed ends for winding and releasing wires includes a box; an immovable axis provided at an inner wall of the box; a large turning wheel having a larger diameter and a small turning wheel having a smaller diameter disposed next to the large ... | 08/01/2006 |
| 7048222 | Cord storage device A lightweight, portable cord storage device is provided which is adapted to store and organize a cord member in a manner which prevents twisting, tangling, or crimping of the cord by wounding a selected cord around a pair of cord wounding posts utilizing a figure-ei... | 05/23/2006 |
| 7021955 | plug retention system A retaining system including a power cord retaining system and a cord plug retaining system for use with a power tool. The power cord retaining system is configured for accommodating an extension cord and includes a cord capture formation for retaining the extension... | 04/04/2006 |
| 7004785 | Cord wrap for clippers A cord wrap for use with a clipper is provided. The cord wrap accommodates a power cord associated with the clipper and has at least one retaining structure for retaining the power cord on the clipper. Provided on the at least one retaining structure is a cord chann... | 02/28/2006 |
| 6957978 | Cord retainer A cord retainer is utilized in association with a portable electrical device, such as a cellular phone or a portable disc player. The cord retainer includes a base which is connected with the electrical device and a flange which is connected with and extends from th... | 10/25/2005 |
| 6942173 | Cord storage device A device for storage of earpiece cords normally used with cellular telephones, portable radios and such. The device (8) includes an elongated base (11) with keeper tangs (10) on its top surface, each having outwardly pointing. The cord (4... | 09/13/2005 |
| 6902029 | Retractable ear protection device The invention disclosed provides an improved ear protection system comprising an ear protection device and an innovative stowage device. The stowage device is capable for inconspicuously securing the ear protection device to an easily accessible entity such as an ar... | 06/07/2005 |
| 6874632 | Storage device for coiled articles A storage device for coiled articles, such as electrical cords and hoses, includes a tubular plug adapted to be imbedded in a wall cavity. A spool is provided which is adapted to hold coiled articles. The spool is telescopically received within the tubular plug. The... | 04/05/2005 |
| 6854207 | Fishing line spool for jug fishing A fishing line spool with different sizes of female threads for removably attaching to a threaded neck of a plastic bottle to create a jug line used for jug fishing. The spool is removed from the bottle for storage. The spool is provided with a line spool area aroun... | 02/15/2005 |
| 6814328 | Spool apparatus and method for harnessing optical fiber to a circuit board An apparatus and method for retaining a length of fiber optic cable to a circuit board includes a spool-shaped retention apparatus. A body portion of the apparatus includes a channel formed about the periphery of the body portion for receiving and retaining a portio... | 11/09/2004 |
| 6691946 | Medical bowl for coiled devices The invention described herein relates to a medical bowl adapted to accommodate and retain a coiled medical device comprising: generally smooth cylindrical sidewall portion; a generally planar circular bottom portion; and a plurality of retention tabs ext... | 02/17/2004 |
| 6554218 | Cable management spool A cable management spool for storing a length of cable includes first and second rigid outer members that are movable relative to each other and define a gap of variable size therebetween. An intermediate member has at least one flexible flap, and the int... | 04/29/2003 |
| 6536699 | Medical and power cord control and storage apparatus The invention provides an apparatus for conveniently storing and retrieving cords associated with electronic devices or other power devices. The apparatus comprises a rectangular plate having opposed top and bottom edges and opposed left and right edges. ... | 03/25/2003 |
| 6523772 | Electric device with cord retainer for bicycle An electric device for a bicycle is provided that retains a cord to reduce or eliminate slack in the cord, which preferably extends between a pair of electric devices. At least one electric device includes a housing portion, a bobbin portion and a retaine... | 02/25/2003 |
| 6510583 | Cord retainer for vacuum cleaner A vacuum cleaner has a cord retainer for holding looped cord in a horizontal position against the housing of the vacuum cleaner. The cord retainer includes two cord locks that are pivotally mounted to the vacuum cleaner housing. The cord locks are limited... | 01/28/2003 |
| 6511010 | Optical fiber management installation appliance An apparatus and method for managing excess lengths of installed fiber optic cable. The apparatus is a specially designed routing spool that allows for optic fiber cables to be wrapped in individual slots of suitable radius to provide separation of cables... | 01/28/2003 |
| 6484349 | Handle assemblies for floor care devices and methods of using same Handle assemblies for floor care devices, and methods for using the same, are disclosed. In one embodiment, a handle apparatus includes a main member partially surrounding a cord retaining space that is adapted to receive a plurality of portions of a powe... | 11/26/2002 |
| 6481662 | Fiber optic cable winding assist tool A fiber optic cable winding assist tool for securing, routing, and storing fiber optic cables in optical communications systems that quickly and simultaneously lifts the retainer fingers of a mandrel, without breaking them, and releases the retainer finge... | 11/19/2002 |
| 6450436 | Portable electric appliance with cord holder A portable electric appliance (10) has a housing with recesses (20) in which posts (25) are mounted for movement between extended and retracted positions. The appliance power cord is wrapped about the posts for storage in their extended positions and held... | 09/17/2002 |
| 6434249 | Earphone wire winding box with coaxial and dual wheels An earphone wire winding box with coaxial and dual wheels has a communication wire, a big turning wheel with a longer outer diameter and a small turning wheel with a shorter outer diameter; both of the center holes thereof are respectively and lively join... | 08/13/2002 |
| 6398149 | Cable management system with adjustable cable spools The present invention teaches a cable management system for supporting and routing cables. The cable management system includes one or more cable supports attached to a support structure such as a wall or electronics cabinet. Each cable support includes o... | 06/04/2002 |
| 6206318 | Medical and power cord control and storage apparatus An apparatus for conveniently storing and retrieving cords associated with electronic devices or other power devices. The apparatus comprises a rectangular plate having opposed top and bottom edges and opposed left and right edges. In one embodiment, for ... | 03/27/2001 |
| 6164582 | Enhanced storage system for electrical appliances, powercords and adapters A storage system is provided for organizing, handling, and storing small electrical appliances with powercords and adapters, in an orderly and efficient manner for ease of access, and especially for handling and storing loose powercords. The system compri... | 12/26/2000 |
| 6076758 | Balloon weight A weight for a lighter-than-air balloon is disclosed. The weight includes a spool, adapted to receive a ribbon for attachment to the balloon, and a hook, including a ribbon catch and adapted to facilitate display of the balloon.... | 06/20/2000 |
| 6059215 | Hose rack for a pier pylon A hose rack for mounting around a portion of a round wood pier pylon. The hose rack adapted for receiving various sizes and lengths of a water hose. The water hose used for cleaning and maintenance around a boat and the boat dock. The hose rack includes a... | 05/09/2000 |