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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7850110 | Drag adjusting device for dual-bearing reel The drag adjusting device is provided with a pin member 70 arranged on a plate-like member 80 of a reel unit 1 such that it can be attached to and detached and such that its position can be changed. The pin member 70 serves to remember a ... | 12/14/2010 |
| 7429011 | Fishing reel with improved transmission efficiency A fishing reel with improved transmission efficiency is disclosed to include a shaft mounted in a casing, a spool sleeved onto the shaft, a brake pad mounted at one side of the spool, two disks mounted at two sides of the brake pad and rotatable by an external force... | 09/30/2008 |
| 7278599 | Double disc brake for brake pads of fishing reel A double disc brake for a fishing reel, comprising in combination a fishing reel assembly having a pin axle, acting as a stop and/or drive, two rotatable discs carried by the pin to rotate therewith, as fishing line is wound or payed out, said discs located proximat... | 10/09/2007 |
| 7175121 | Spinning reel sounding mechanism A second sounding mechanism includes a first member, a plurality of concave/convex portions that are formed on an inner peripheral surface of the first member to be spaced apart in the circumferential direction, a second member that is non-rotatably mounted on a spo... | 02/13/2007 |
| 7108214 | Drag control member attachment structure A drag control member attachment structure for a lever-drag type reel has a first cam member, a second cam member, a guiding portion, a guide fastening portion and a pivot support portion. The pivot support portion is disposed on an outer periphery side of the guide... | 09/19/2006 |
| 7104484 | Drag mechanism for a dual bearing reel A drag mechanism has a drag operation member, a first cam member that is arranged on the inner peripheral portion of the drag operation member, a second cam member that is disposed opposite the first cam member, a drag adjustment member that is relatively rotatably ... | 09/12/2006 |
| 6974100 | Magnetic brake for braking a line spool of a fishing reel An induction type magnetic brake for braking a line spool of a fishing reel having a frame, in which the line spool is supported rotatably about an axis of rotation, and two side plates which are mounted on the frame, the line spool having an end wall fixedly connec... | 12/13/2005 |
| 6964388 | Fishing reel A fishing reel includes a spool disk, a handle disk mounted coaxially and in juxtaposition with the spool disk, a winding handle or crank affixed to the handle disk, and a brake mechanism, including an actuator incorporated in the handle, for applying a drag braking... | 11/15/2005 |
| 6732965 | Fly fishing reel with a device for enabling or disabling a preset amount of drag A method and structure for forming a fly fishing reel having a device to engage or release a preset amount of drag from a spool of line. A spool of line is mounted on a spindle on the fly fishing reel. A drag mechanism is adapted to apply resistance against rotation... | 05/11/2004 |
| 6206311 | Baitcast fishing reel with discreting backlash control A braking apparatus for a fishing reel comprising: a side cover; a brake dial rotatably positioned in the side cover such that the brake dial is externally accessible and operable from outside of the side cover, the brake dial having a plurality of predet... | 03/27/2001 |
| 6152390 | Cartridge preset drag mechanism A preset cartridge system is disclosed wherein the drag knob moves Belleville washers within a separate cartridge located in the reel. The cartridge is acted upon by a drag lever. The springs in the cartridge preset system are compressed within the cartri... | 11/28/2000 |
| 5863007 | Spinning wheel having improved balance during reverse rotation A spinning reel of the rotor drag type, with which the rotor can be braked during line play-out, is equipped with a power transmission mechanism. The power transmission mechanism has a pinion gear that is rotatably supported by the reel body in only the l... | 01/26/1999 |
| 4442983 | Fishing reel with adjustable drum brake A reel for a fishing rod comprises a braking device consisting of a slider movable radially in relation to one of the cheeks of a drum on to which the line is wound, a flexible end of this slider exerting a braking effect which varies according to its rad... | 04/17/1984 |
