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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6711787 | Turn-lock fastener, especially for shoes The invention relates to a turn-lock fastener (2) for detachably adjusting and varying the effective length of at least one tensioning element (6) with a winding device which can be Actuated at least in a closing direction via a turning grip (13... | 03/30/2004 |
| 6640396 | Tensioning/releasing mechanism for a buckle device of a skate A buckle device for a skate comprises an adjustable receptor fixed to a side of an upper of a boot of a skate, a strap, and a tensioning/releasing mechanism. The tensioning/releasing mechanism comprises a base and a release arm. The base is fixed to anoth... | 11/04/2003 |
| 6622400 | Sports boot having a transversely adjustable tightening device A sports boot, especially a ski boot of the type having a tightening device adapted to keep two flaps close together and including a first portion constituted by an operating lever which has at least one connection element and is carried by a plate affixe... | 09/23/2003 |
| 6470537 | Footwear closure fastener replacement system A footwear closure fastener replacement system for permitting replacement of broken footwear closure fasteners so that the footwear does not have to be replaced. The footwear closure fastener replacement system includes a ladder assembly for mounting on a... | 10/29/2002 |
| 6467133 | Ice skate shoelace buckle device A buckle device for an ice skate shoelace comprises a buckle, a latch, a spring and a base. The latch is secured to the buckle in such a way that it may slide back and forth with respect to the buckle. A spring connects the buckle and the latch to maintai... | 10/22/2002 |
| 6412147 | Fastening device for footware A fastening device for footwear includes a base on footwear and a first hook extends from a top surface of the base. A locking member is pivotally connected the base and a recess is defined in an end of the locking member. The first hook extends through a... | 07/02/2002 |
| 6311372 | Buckle device for skates A buckle device for skates includes a base on a boot and two lugs extend from the base so as to pivotally connected to a lever member between the two lugs. A tubular member extends from a top of the base and a recess is defined in a top of the tubular mem... | 11/06/2001 |
| 5791021 | Cable fastener An adjustable fastening system is disclosed for cinching together first and second opposing cinching members, interconnected via a closed-loop cablecable assembly, or a cable assembly including a discrete-length cable. The cable assembly is cooperable wit... | 08/11/1998 |
| 5701639 | Securing device for footwear A securing device for footwear includes a receiving member pivotally connected to a base which is fixedly connected to the footwear and a stop extending upwardly therefrom, a toothed band having one end pivotally connected to the receiving member and the ... | 12/30/1997 |
| 5669116 | Shoe closure A shoe fastener with a rotary actuating element (35) that has a pulley (3) coupled thereto via a self-locking reduction gear which is in the form of an eccentric drive (10, 12). An unwinding gear is pivotally mounted in a housing (1) of the fastener and i... | 09/23/1997 |
| 5647104 | Cable fastener An adjustable fastening system is disclosed for cinching together first and second opposing cinching members, interconnected via a closed-loop cable assembly, or a cable assembly including a discrete-length cable. The cable assembly is cooperable with an ... | 07/15/1997 |
| 5592722 | Closure device, particularly for sports shoes Closure device particularly for sports shoes including a shell and a quarter and provided with a first flap and a second flap to be secured or with straps to be tensioned and secured. The device includes grip elements and at least one engagement element w... | 01/14/1997 |
| 5526555 | Fastening device, particularly for sports shoes Fastening device, particularly for fastening two flaps of a sports shoe, including an engagement element for being rigidly coupled to a first flap, a traction element, and a lever arm that is rotatably associated a with a first pivot interposed between a ... | 06/18/1996 |
| 5197165 | Lever structure particularly for ski boots A lever structure for securing one or more pressers and/or for closing the flaps of a ski boot, includes a device for the fine adjustment of the working length of one or more traction elements. The device includes at least one knob which can be accessed b... | 03/30/1993 |
| 5172454 | Securing device, particularly for footwear The device includes a base which is rigidly connectable with a first flap of an item of footwear; a pair of shoulders protrude from the base for the pivoting of a lever arm which is provided with a pivot for a support provided with a rachet system for eng... | 12/22/1992 |
| 5107608 | Safety releasing ski boot A ski boot for lessening the incidence of knee injuries when the boot exerts a forward directional force on the skier's leg and includes a foot portion and a leg element. The foot portion and the leg element are in a first essentially rigid support positi... | 04/28/1992 |
| 4905950 | Mounting assembly A mounting assembly for fire extinguishers which includes a bracket shaped to define a substantially V-shaped trough. A flexible strap is adapted to be wrapped tautly about the fire extinguisher and thereby hold it tightly in the bracket's trough. The str... | 03/06/1990 |
| 4802290 | Clamping device for shoes and boots In the case of shoes or boots, particularly a ski-boot, comprising an outer shell, an outer sole and an inner sole and, in the case of boots and ski-boots, an inner liner embracing the foot within the outer shell, the foot or the inner liner is clamped to... | 02/07/1989 |
| 4800659 | foot-clamping structure for shoes and boots In shoes and boots, in particular ski boots, at least one band-like member can be clamped against the foot or the liner containing whereby the foot is clamped to the shoe or the boot by means of a device readily actuatable and positioned in the front part... | 01/31/1989 |
| 4761859 | Ski boot adjustment device The securement and adjustment device includes a base member having an elongated slot adapted to be secured to a ski boot. A pulley having a sawtooth wheel coaxially secured thereto is rotatably mounted within the elongated slot and is also mounted for mov... | 08/09/1988 |
| 4555830 | Adjustment device for a ski boot A device for progressively adjusting the relative positions of two elements, comprising a rack (5), a control knob (4) rotatably mounted on a support (3) above the rack and having its lower face turned toward the latter, a spiral rib (15) centered on the ... | 12/03/1985 |
| 4546521 | Fastener for sports shoes A fastener for sports shoes, particularly for skiing boots or mountaineering boots, comprises a base member (1), which is adapted to be secured to one side part of the quarter of the shoe and is provided with a track (10), which extends in the direction i... | 10/15/1985 |
| 4541147 | Ski-boot fastening device with an adjustable-length tie rod for varying the tension of the fastening under load A ski-boot fastening device for allowing the fastening tension to be adjusted under load includes a ring or other similar hook means and a tensioning unit which acts on the hook means through a tie rod comprising a rod-shaped element having a section with... | 09/17/1985 |
| 4470206 | Ski boot with an elastically inclinable forward leg portion A ski boot consists of a foot portion and a leg portion connected in articulated relationship. A stiffening element at the front of the boot formed of resilient material has substantially the profile of the boot and is attached at least partially to the f... | 09/11/1984 |
| 4433457 | Buckle, notably for ski boots This fastener for closing two opposed closure flaps of a sports footwear, notably a ski boot, comprises on a first flap of the footwear a coupling member adapted to interconnect these flaps, means for anchoring one end of the coupling member to a catch me... | 02/28/1984 |
| 4424636 | Buckle fastener, notably for sports footwear This buckle fastener for ski boots or other sports footwear comprises a closing wireform adapted to be tensioned by a latch. The latch is pivoted to the end of an arm having its other end pivoted to one boot portion. In the closed position the latch is lo... | 01/10/1984 |
| 4411078 | Device for closing a slot in an upper or gaiter of a skiing boot To permit the closing of a slot (3) in an upper or gaiter (2) of a skiing boot, the confronting edge portions (4) defining the slot (3) carry outwardly protruding cams (5), which are formed with bearing holes (7), in which a U-shaped fastener (8) is pivot... | 10/25/1983 |
| 4407048 | Buckle for fastening together the parts of a shoe The buckle for fastening together the parts of a shoe comprises a tightening lever (1), which consists substantially of two parts (2, 3), which are displaceable relative to each other in the longitudinal direction of the tightening lever (1) and are guide... | 10/04/1983 |
| 4253217 | Lacing system for ski boots Lacing system for ski boots adapted to pull tight the boot flaps around a skier's foot by means of fastener devices comprising each a first over-center hooked latching lever arranged on one of two flaps of the boot uppers, and a connecting link secured to... | 03/03/1981 |
| 4250595 | Tool for opening and closing ski boots A hook-like tool for opening and closing the clamps on ski boots, overshoes and the like, providing leverage which is not otherwise obtainable when using the fingers. The device includes a handle member and an elongated member, the principal axis of which... | 02/17/1981 |
| 4190969 | Tension element for a ski boot fastener A tension element for a ski boot fastener having a wire, i.e. cable, formed into a U-shape. The ends of the cable are received in a tube also bent into a U-shape. The ends of the tube are compressed onto the cable to effect a securement therebetween. The ... | 03/04/1980 |
| 4121359 | Apparatus for releasably mounting closure buckles to ski boots Apparatus for releasably mounting closure buckles to ski boots, said apparatus including a mounting pad integrally molded with the shell of the boot and having an undercut interior surface for slidably engaging flanges depending from a buckle stand assemb... | 10/24/1978 |
| 4115905 | Fastener for shoes A retaining plate has at least two succeeding female detent means for receiving one end of a strap, which is received and retained at its other end in female detent means of a buckle. The female detent means in the retaining plate are covered by a cap, wh... | 09/26/1978 |
| 4112557 | Devices for fastening ski boots A device for fastening a ski boot is characterized in that it comprises a second unlocking lever having a positive action, pivoted to the rack or clamping lever and whose pivotal movement causes the disengagement of the engagement pin of the clamping leve... | 09/12/1978 |
| 4104766 | Closing system for ski boots The present invention involves a ski boot closure system for ski boats equipped with a quick-closing lever and associated rack system. This knuckle joint-type closing system for ski boots, brings the first and second boot flaps together, it includes at least o... | 08/08/1978 |
| 4095354 | Connector for a removable ski boot fastening loop A connector for a removable ski boot fastening loop embodies an engagement element for the loop on one side of the boot vamp and provided at its base with a guide and retaining groove into which the loop is removably inserted by forceable snapping.... | 06/20/1978 |
| 4083130 | Plastic ski boot shell with integral cable retaining structure A plastic ski boot shell having an opening for foot entry, a buckle on one side of the entry opening for engaging one portion of an endless locking cable, and cable retaining structure on the other side of the entry opening for engaging and retaining anot... | 04/11/1978 |
| 4068352 | Adjustable buckle for ski shoes An adjustable buckle for a ski shoe or the like and which is infinitely variable without the necessity of threaded bolts or similar adjusting mechanisms. The buckle includes a base plate for being secured to the shoe and which base plate has an upper and ... | 01/17/1978 |
