Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8104638 | Swinging handle for a kitchen vessel A swinging handle, which may swing with respect to a wall of a kitchen vessel, comprises an U-shape end, having free arms facing the kitchen vessel, wherein, from each end portion of the U-shape arms, mutually facing swinging pivot pins project, said pivot pins bein... | 01/31/2012 |
| 8011530 | Articulating handle for space-saving cookware and method for using same An articulating handle for an item of cookware is provided. The articulating handle is configured for connection with the cookware through a hinge assembly. The handle may be locked into substantially horizontal position such as for use of the cookware, or a substan... | 09/06/2011 |
| 7360665 | Gift basket assemblies A basket assembly has an open top base container, a strap form handle having attachment clips at opposite ends snap-fitted into apertures on opposite wall portions of the base container adjacent the rim to upstand in bowed condition from the rim; a product/gift disp... | 04/22/2008 |
| 7318247 | Bucket combination A bucket combination has a bucket and a removable inner bucket and wringer that fit within it. The inner bucket fits on one side of the larger bucket, and has three loops with tabs that extend over an upper rim on the bucket and engage a lower edge section on the ri... | 01/15/2008 |
| 7287664 | Storage box handle A handle assembly includes a mounting bracket and a handle. The mounting bracket supports the handle which can pivot relative to the mounting bracket. The mounting bracket includes first and second mounting elements which prevent the handle from rotating more than a... | 10/30/2007 |
| 7090094 | Handle for cookware A handle for use with cookware that has a base and a lid defining a cooking chamber. The handle is pivotally mountable to cookware about a horizontal axis and moves between a lifting position and a stored position. The handle has a cam for raising an edge of the lid... | 08/15/2006 |
| 7039996 | Method and apparatus for replacing gripping member on wire bucket handle An apparatus and method for replacing the gripping member of the handle of a bucket. The replacement gripping member includes a plurality of interfitting pieces which can be installed on the handle of a bucket without requiring that the handle be removed from the bu... | 05/09/2006 |
| 6923485 | Ergonomic container A container for containing an amount material or another container. The container includes a support for engaging an arm of a user. The container also includes a handle. The apparatus also can employ an adjustable handle, adjustable from a first position to a second... | 08/02/2005 |
| 6834770 | Fuel inlet structure for vessel A fuel inlet structure is disclosed to include a hollow cylindrical casing for mounting in the deck of a vessel, a plug adapted to close the casing, a movable handle supported on a spring inside the plug and vertically movable between an extended operative position ... | 12/28/2004 |
| 6390297 | Carrying case for portable computer A carrying case for electronic equipment, such as a portable computer, includes back, front, top, bottom and side walls defining an interior including a compartment for receiving electronic equipment defined between a wall surface and a floating panel of ... | 05/21/2002 |
| 6389645 | Cashbox handle A cashbox (14) has a handle (2) which is movable from a storage position to a use position. The handle (2) is attached to the cashbox (14) by means allowing both pivotal and translational movement so as to allow a substantial space between the gripping po... | 05/21/2002 |
| 6230925 | Lightweight handle Disclosed is a light weight handle assembly adapted to transport a heavy duty container which may contain sensitive electronic components. The handle assembly of the present invention generally comprises a stationary bracket which mounts to a container wa... | 05/15/2001 |
| 6079590 | Grip device for a food cooking vessel, in particular a frying-pan A grip device for a food cooking vessel, in particular a frying-pan, having a root portion connected integrally to the vessel (e.g. by means of screws of rivets), and a grip portion defined by a one-piece element and rotatable as a whole, with respect to ... | 06/27/2000 |
| 6036204 | Wheeled hamper with pivotal handle A hamper (10) includes a body portion (11) having a front wall (15), a rear wall (16) and two side walls (17, 18) all extending upwardly from a bottom surface (14) to form an open top. A cover portion (12) is pivotally mounted to the body portion (11) to ... | 03/14/2000 |
| 5823385 | Container with two position handle A container having a two position handle with one end of the handle being rotatably received over a post projecting integrally from the container. The handle is selectively and releasably locked into a container-overlying bail position and a pouring posit... | 10/20/1998 |
| 5637420 | Self-latching handle for storage batteries A self-latching handle for storage batteries includes a cam mechanism formed integrally with the ends of the battery handle, the cam mechanism cooperating with the battery housing as the battery handle is rotated downwardly from a vertical attachment posi... | 06/10/1997 |
| 5558840 | Specimen cup holder A device for holding and positioning a specimen cup for collection of a biological specimen with a ring (18) with a handle (14) attached by a hinge (24). The ring (18) receives and securely supports a specimen cup. The hinge (24) allows the handle (14) to... | 09/24/1996 |
| 5544935 | Carrier apparatus Carrier apparatus includes a handle mounted for rotation about an axis and limited axial movement in a middle portion of the frame. The frame is pivotably mounted to the infant seat. The frame is a generally U-shaped pivotable member including a first arm... | 08/13/1996 |
| 5469986 | Fruit box A fruit box made of metal or synthetic resin is disclosed so as to be able to contain mainly fruits. The invention is made such that a box is formed to be wider at a top and narrower at a bottom thereof so that other similar boxes can be piled within one ... | 11/28/1995 |
| 5445425 | Offset handle apparatus for paint buckets An offset handle and bracket assembly for mounting a handle offset from center on a paint bucket includes a handle adjustably attached to a pair of opposing brackets on a paint bucket. The handle pivots on a first pin inserted in a hole in the bracket adj... | 08/29/1995 |
| 5421631 | Pail bailer There is disclosed a pail bailer having a continuous wall, an open top and a bottom that has a flood port formed therein and which is fitted with a flood screen and an internal flexible flapper valve overlying the flood port. The flapper valve is provided... | 06/06/1995 |
| 5396399 | Multi-purpose handle/prop for pen-based computer having overhanging front surface An improved handle/prop is provided for a pen-based computer wherein the handle/prop is pivotally mounted to opposite side edges of the computer. The handle/prop can be pivoted and locked into a plurality of different positions. These positions are select... | 03/07/1995 |
| 5370263 | Ladder caddy A ladder caddy (10) includes a rigid tray (12) and a ladder-engaging handle (14)which together define a generally rectangular mounting opening (80) positioned laterally adjacent a mounting side (38) of the tray. The mounting opening is of a size and shape... | 12/06/1994 |
| 5323290 | Multi-purpose handle/prop for pen-based computer An improved handle/prop is provided for a pen-based computer wherein the handle/prop is pivotally mounted to opposite side edges of the computer. The handle/prop can be pivoted and locked into a plurality of different positions These positions are selecte... | 06/21/1994 |
| 5270012 | Synethic apparatus for inspection of blood A blood analyzer system incorporates a conveyor for handling and transporting sample blood through at least one blood analyzer and an automatic blood smear generator under the control of a programmable controller. Blood samples are stored in sample contai... | 12/14/1993 |
| 5235495 | Pen-based computer with handle/prop having ratchet locking mechanism An improved handle/prop is provided for a pen-based computer wherein the handle/prop is pivotally mounted to opposite side edges of the computer. The handle/prop can be pivoted and locked into a plurality of different positions. In particular, these posit... | 08/10/1993 |
| 5169018 | Tackle box with lid-latching handle A tackle box has a box body with a hinged lid. The box body has a deeper front portion and a shallower back portion. Correspondingly, the lid has a deeper back portion and shallower front portion. The back portion of the box body carries a stack of interc... | 12/08/1992 |
| 5044513 | Holder provided with a lockable lid The invention relates to a holder provided with a lockable lid and a carrying handle connected with the holder, the ends of which carrying handle are attached to the holder wall, the ends of the carrying handle sticking eccentrically in openings of rotati... | 09/03/1991 |
| 4989744 | Portable container A portable container made in one piece of plastics, having a body portion; a cover portion hinged to the body portion; a handle portion including a main portion and leg portions, the leg portions being rotatively connected to the body portion, wherein the... | 02/05/1991 |
| 4982868 | Bail type pitcher for thin walled container A carrier assembly for thin walled containers is provided which includes upper and lower carrier portions. The lower portion includes an open-top bucket like member and the upper portion includes a pair of straps extending away from a container neck engag... | 01/08/1991 |
| 4874109 | Can holder A can holder that can be molded from plastic, preferably in two sections. One section comprises a collar for fitting around a container such as an aluminum can, said collar has two lugs on its outer surface and a locking tab in the collar between the lugs... | 10/17/1989 |
| 4714158 | Molded tool tray assembly A tool tray assembly for use in a tool chest is disclosed. The assembly includes a tray member, a rotatable, lockable handle attached to the tray member, and a storage box adapted to rest in the tray member.... | 12/22/1987 |
| 4611726 | Utility container configured for use with an open-topped vessel A utility container configured for use with an open-topped vessel, which container comprises a receptacle having an open top and a closed bottom and is configured to permit the receptacle to be received within the vessel. The container further has a depth... | 09/16/1986 |
| 4515419 | Electronic instrument with stand doubling as console cover A portable electronic instrument has a front console at which input/output functions are exposed. In order to protect the input/output functions when the instrument is being carried, a cover plate which is mounted to the instrument cabinet can be locked i... | 05/07/1985 |
| 4365725 | Basket with swing away double locking handle A market basket is provided with a U-shaped handle having outwardly projecting locking tabs. The locking tabs, each comprised of a support bar and a locking bar, are slidably and rotatably received in vertical slots in the side walls of the basket. With t... | 12/28/1982 |
| 4355597 | Bird feeder construction A bird feeder comprising a vertically disposed hollow housing having an opening in the upper end thereof and adapted to be closed by a closure cap. The feeder body is supported by a generally U-shaped bail having opposed legs connected to the body at the ... | 10/26/1982 |
| 4215789 | Basket with self-locking handle A merchandise basket is provided with a U-shaped handle with a pair of legs straddling the sides of the basket and terminating in opposed, inwardly directed feet. Necked portions of the feet slidably and rotatably engage slots in the side walls of the bas... | 08/05/1980 |
| 4133335 | Folding tray portable cooking unit A portable cooking unit of the type having dished fuel trays pivotally joined to a central frame for movement between raised fuel lighting positions and lowered cooking positions, and having removable grills comprises improved support means for supporting... | 01/09/1979 |
| 4023702 | Paint tray handle and roller support A handle for use in conjunction with a standard paint tray, which, while not requiring any alteration to the paint tray, provides a stable, rigid support for the tray allowing it to be carried with one hand. The handle itself, once mounted on the tray, ca... | 05/17/1977 |
| 3981044 | Receptacle handle assembly A handle assembly is disclosed for the basket of deep fat frying apparatus. The handle assembly includes a bracket mounted on the basket, and a handle unit including a handle member mounted on an attaching plate which is slidably supported by the bracket.... | 09/21/1976 |