Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7343629 | Riding jacket A jacket that may be used in hot weather is disclosed. The jacket may be particularly useful for motorcycle and equestrian riders. The jacket is sufficiently fashionable and stylish such that it may be worn on other occasions as well. According to some aspects the j... | 03/18/2008 |
| 7340780 | Sports garment A sports garment including a pullover shirt having inner and outer lower layers. The inner lower layer is almost always worn tucked into pants to provide comfort and support to the wearer. The outer lower layer may be worn outside of the pants to provide the wearer ... | 03/11/2008 |
| 7246381 | Exercise suit The disclosed embodiments of exercise garments includes a torso portion adapted to substantially cover the torso of a user and one or more flaps. Each flap is secured substantially to a side of the torso portion. The exercise garment also includes at least one faste... | 07/24/2007 |
| 7240375 | Waistless underwear alternative secret pants shield A women's waistless and seamless clothing adherable underwear includes an oval pad made of a soft absorbent material, wherein the pad has double sided strips of adhesive tape with removable peel-off cover strips to attach to the inside crotch area of low slung cloth... | 07/10/2007 |
| 7234171 | Expandable material for use in a garment A protective garment having an expandable material incorporated therein is provided. The expandable material may be formed of a nonwoven fabric having a first fabric surface and a second fabric surface which is opposite the first fabric surface. A section of the fab... | 06/26/2007 |
| 7171695 | Ventilated garment with vent opening system A ventilated garment includes a body portion, a vent opening defined by the body portion, and a vent closure coupled to the vent opening. The vent opening has an opened configuration and a closed configuration, and the vent closure secures the vent opening in the cl... | 02/06/2007 |
| 7168098 | Display system for a garment The invention is directed to a garment comprising a first and second sleeves, a flap, and a pocket. The arms of a wearer are fitted through the first and second sleeves. The first and second sleeves have first and second openings, respectively. The flap is provided ... | 01/30/2007 |
| 7168103 | Height adjustable protective garment A height adjustable protective garment including an outer shell shaped to fit about the chest, torso and legs of a wearer and having a waist portion shaped to be located at or adjacent to a waist of a wearer. The garment further includes an adjusting strip having an... | 01/30/2007 |
| 7150668 | Buoyancy garment A clothing item such as a shirt is combined with a concealed and entrapped bladder which can be inflated in the event of an emergency. The shirt can be of fashionable appearance and the buoyance function disguised to make the buoyancy device more attractive to those... | 12/19/2006 |
| 7143453 | Reinforced undergarment A reinforced undergarment at least including underpants and, in certain embodiments, a pair of hose or stockings permanently or removably secured to the underpants so as to define a pair of pantyhose, wherein the undergarment, and particularly the underpants are for... | 12/05/2006 |
| 7140048 | Breathable article of clothing that resists insect bites An article of clothing includes, in one embodiment, four alternate layers made of an air permeable material such as cotton and a non-air permeable material such as polyethyleneterephalate. Two intermediate layers both include a plurality of throughholes therein cove... | 11/28/2006 |
| 7131147 | Pleated skirt A pleated skirt is disclosed which includes a waistband assembly having a rear segment and two front segments, and a composite pleated skirt assembly having front, side, and rear pleats attached to the waistband assembly, an adjustable pleat at each side of the skir... | 11/07/2006 |
| 7107628 | Safety filtration apparel Safety apparel and/or non-apparel items that filter from the air one or more airborne particles and/or undesired gasses to provide safety to a human and/or non-human from potentially unhealthy airborne particles. The apparel and/or non-apparel item at least partiall... | 09/19/2006 |
| 7089597 | Clothes for the upper half of body An upper body garment which selectively supports the muscles used during inhalation without hindering the movement of the spinal column. The upper body garment is constructed by stitching, to a shirt that adheres closely to the body, a plurality of band-form fabrics... | 08/15/2006 |
| 7076808 | Tactical flyers ensemble A tactical flyers ensemble includes a breathable full pressure half suit (“FPHS”) bladder worn as an undergarment beneath a coverall. The coverall has a lower section specially adapted to most effectively constrain the FPHS when the latter is pressurized under f... | 07/18/2006 |
| 7062789 | Outdoors sports apparel Outdoors sports apparel for protecting the body while participating in winter sports. In particular, a pant including pads for protecting the buttocks and hips from falls incurred while snowboarding. To attain buttock protection, a protective pad arranged from the l... | 06/20/2006 |
| 7056313 | Aesthetically improved side panels for disposable garment and methods of making the same A personal care garment having side seams with a discreet or aesthetically pleasing appearance. The side seams can extend from a waist opening to each of two leg openings between a front side panel and a back side panel. In one embodiment, a ribbon cover is attached... | 06/06/2006 |
| 7047569 | Child's cape coat A garment for children is provided having a body portion formed from a single piece of material in a simple geometric design. A generally curved body portion uses as few as four slits to form a front portion, back portion and opposing arm portions. A front slit can ... | 05/23/2006 |
| 7047568 | Two-part protective suit with connecting section A two-part protective suit, especially for protective purposes and/or for military purposes, such as a NBC protective suit or the like, with a jacket and trousers, the jacket having a peripheral edge which overlaps the trousers and is able to be joined to the trouse... | 05/23/2006 |
| 7039989 | Multi-track fastening system A multi-track fastening system having multiple tracks and a central slider or interchange. The central slider has angled openings and paths through which the tracks travel when the central slider is propelled along the tracks. Sliding the central slider along the tr... | 05/09/2006 |
| 7028342 | Garment having multiple layers A garment system includes a torso covering member and an upper back and shoulder covering member secured to the torso covering member by a fastener. The garment may include a plurality of torso covering members, each having a configuration different from each of the... | 04/18/2006 |
| 7024701 | Systems and methods for transformable sleeves Methods and systems for transforming a volume of material into sleeves by means of a transforming fastener. The transforming fastener has multiple tracks, each track having a pair of matable rows. A slider coupled to the rows transforms the volume of material into s... | 04/11/2006 |
| 7007309 | Dance tight stocking An improved dance tight and dance tight stocking. In accordance with one embodiment, the dance tight includes a leg portion in the form of a tubular fabric member terminating in a foot portion. The foot portion includes an open forefoot collar bordered by an elastic... | 03/07/2006 |
| 6993792 | Draft barrier system A draft barrier system having a sliding fastener that lets a user selectively alternate a volume of material between open and closed formations. When the sliding fastener closes the volume of material into the closed formation, insulation is compressed together to f... | 02/07/2006 |
| 6682879 | Camouflage pattern method and apparatus A pattern for camouflage and a method for making the pattern. Rely on photographic images arranged in a synthetic perspective relationship, appearing to extend toward the horizon. The photographic images are images of landscape features in a selected envi... | 01/27/2004 |
| 6298485 | Interchangeable three in one cycling jersey with hidden zippers An interchangeable three in one cycling jersey for providing a cyclist with a jersey vest, a vest with short sleeves and a vest with long sleeves. The cycling jersey allows the cyclist to quickly and conveniently convert the jersey vest using a pair of hi... | 10/09/2001 |
| 6282717 | One size fits all t-shirt An adjustable garment shirt for allowing different sized persons to be able to wear the shirt by allowing the wearer to be able to tighten and pull drawstrings together allowing multiple panel sections to cover different and varying sized bodies. Drawstri... | 09/04/2001 |
| 6282718 | Removable clothing A method is provided comprising the steps of placing a first shirt on, placing a second shirt over the first shirt, and removing the first shirt while the second shirt is on. The method may be further comprised of playing tennis after placing the first sh... | 09/04/2001 |
| 6122772 | Sleeve, gown assembly and gown cuff assembly An apparatus and method are disclosed for reducing or minimizing the particulates and other contaminants which may be brought into a restricted or clean room area. The apparatus and methods include a gown having positioning elements for keeping portions o... | 09/26/2000 |
| 6061832 | Nylon undergarment with elastic sleeve An undergarment system is provided including an elastic garment including a torso portion for covering a lower half of a torso of an individual and at least another portion integrally coupled to the torso portion for covering another part of the individua... | 05/16/2000 |
| 6049913 | Waterproof outer garment A waterproof outer garment comprises one piece of material wrappable around the wearer between the knees and the back, with edges overlapping and securable to one another by quick locking and quick release fasteners. The edges are securable in varying amo... | 04/18/2000 |
| 5920904 | Torso garment An apparatus for providing ease in dressing for patients with shoulder or arm problems, providing doctors with easy access to the injured area is disclosed. The apparatus shows a garment which unzips at the shoulder and down the side. The garment can eith... | 07/13/1999 |
| 5894600 | Transformable and/or metamorphosable garment The invention relates to a fully modular and evolutive transformable garment obtained by a combination amongst multiple combinations of a plurality of instantaneously removable modules (1-17) which is metamorphosable. According to the invention, the modul... | 04/20/1999 |
| 5864888 | Removable and convertible ski pants Convertible skiing pants are disclosed. The skiing pants comprise an upper pants portion or shorts, which includes a waist opening and respective leg openings. The leg openings of the upper pants portions are located around the knees of the skier. A pair ... | 02/02/1999 |
| 5687423 | Ventilated, flexible jacket having a means for interconnecting the cape and body portions A jacket or coat having a cape with sleeves with a portion extending down over a user's chest. A body portion covers the trunk and a portion of the chest. An attachment element is connected between the body portion and the cape.... | 11/18/1997 |
| 5630232 | Nether garment having a fly front and method of making same Drawers or briefs made from a knitted tube flattened to provide a front panel and a rear panel with a top waist opening and a pair of bottom leg openings. The front panel has a linear fly opening having a pair of fabric fly flaps coextensive in length wit... | 05/20/1997 |
| 5628064 | Separtable clothes including shirts Separatable clothes including a base panel for covering a part of the body, and a plurality of auxiliary panels detachably fastening to one another or to the base panel by zippers, hook and loop materials, and snaps for covering the limbs or a part of the... | 05/13/1997 |
| 5572742 | Garment for the disabled A garment for the disabled which may be removed while the disabled person remains sitting the garment comprises two major parts. A body which is openable in the back and a back panel that is attachable to the body of the garment so that the opening throug... | 11/12/1996 |
| 5564123 | Single piece upper garment for the physically challenged A single piece upper garment provides for ease of donning and removal by a physically challenged person and/or assistant or caretaker. The garment is formed of one or more sheets or sections of material in which all openings (neck, arms, and torso or trun... | 10/15/1996 |
| 5343564 | Protective body undergarment An insect-proof, form-fitting undergarment consisting of top and bottom parts formed of selected breathable material and having omnidirectional stretch properties, and which top and bottom parts may be securely joined at the waist to prevent insect entry.... | 09/06/1994 |