Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7748490 | Hands-free powered mobility device An electrically operable wheelchair having a seat, a base with a pair of motors respectively coupled with the main support wheels, a position detection assembly, and a controller coupled with the position detection assembly and the motors for controlling wheelchair ... | 07/06/2010 |
| 7195096 | Pedal pusher A pedal pusher to provide for single handed manipulation of two (2) pedals of a motor vehicle, such as a golf cart, is disclosed. A first manipulation of the device in an arc range of motion controls a first pedal of the vehicle while a second manipulation of the de... | 03/27/2007 |
| 7107139 | Speed control device and counter for a motor vehicle A speed control device and counter for a motor vehicle includes an auxiliary accelerator member and a plurality of counters for analyzing the driving habits of an individual. The auxiliary accelerator member is moveable between an operational and an inactive positio... | 09/12/2006 |
| 7096984 | Electric vehicle An electric vehicle includes a motor, a first controller that controls the motor, a chargeable battery supplying electric power to the motor, a second controller connected to the battery that controls electric charge for the battery and electric discharge from the b... | 08/29/2006 |
| 7091875 | Wearable remote control According to embodiments of the present invention, a wearable remote control for controlling one or more devices comprises a mounting base coupled with a garment. A retainer base is coupled with the mounting base on an outside of the garment. A multi-directional joi... | 08/15/2006 |
| 7080710 | Wheelchair control sensor using movement of shoulders and wheelchair drive control apparatus using the same The present invention is a wheelchair control sensor for controlling a powered wheelchair for spinal cord-injured persons, who are incapable of using their hands, using movement of shoulders. The wheelchair control sensor includes two shoulder straps, two casings, t... | 07/25/2006 |
| 7040447 | Pedal pusher A pedal pusher to provide for hand manipulation of a pedal of a motor vehicle, such as a golf cart, is disclosed. Means are disclosed to provide for release of a substantial portion of the device where the pedal of the vehicle may be operated without substantial int... | 05/09/2006 |
| 6937929 | Force-feedback input device A force-feedback input device includes an operating unit manipulated by an operator, a detecting unit for detecting the operational state of the operating unit, a force-feedback unit for providing a force feedback to the operating unit, and a controlling unit for co... | 08/30/2005 |
| 6882267 | Device controller A device controller is provided which allows a vehicle occupant to confirm a device to be operated without looking an operation section. When a controller of a microswitch indicates a device such as a window regulator or a sun roof, a control circuit feeds a motion ... | 04/19/2005 |
| 6684969 | Changeable personal mobility vehicle An improved footrest system and an improved electrical switching device are disclosed for a personal mobility vehicle having a rotatable chair. The improved footrest system comprises a first and a second footrest plate pivotably mounted to a first and a s... | 02/03/2004 |
| 6593910 | Head control A head control comprises a control plate (13) operable by a user with his head and biasing means (9, 11) for biasing the control plate to a predetermined orientation. A joystick control (19) is operably connected to the control plate (13) such that moveme... | 07/15/2003 |
| 6267195 | Excavator operator cab An excavator operator cab (10) has an operator seat (12) and a control console (15) mounted beside the seat. A forward control stick (20) and a rear control stick (22) are positioned in the console (15) such that the rear control stick supports the arm of... | 07/31/2001 |
| 6148946 | Excavator operator cab An excavator operator cab (10) has an operator seat (12) and a control console (15) mounted beside the seat. A forward control stick (20) and a rear control stick (22) are positioned in the console (15) such that the rear control stick supports the arm of... | 11/21/2000 |
| 5664272 | Auto control pillow for cars, vans, trucks and tractors An Auto Control Pillow for cars, trucks, vans and tractors, has a hook and loop fastener material atop the pillow, with tube-like element placed beneath a soft foam filler and U shape plastic piece inserted within the plastic tubing for mounting onto a th... | 09/09/1997 |
| 4728939 | Steering wheel steering aid An aid to steering of a vehicle having directional control defined by rotation of a steering wheel consists of a wedge shaped member strapped to an operator's thigh, having a pliable, frictional surface material for mating with the outside rim of the stee... | 03/01/1988 |
| 4720120 | Wheel suspension for motor vehicle In a wheel suspension for a motor vehicle which comprises a subframe arranged transversely to the longitudinal direction of the vehicle and having a pair of laterally spaced front end portions to be fastened to the vehicle chassis and a pair of laterally ... | 01/19/1988 |
| 4503931 | Noise suppressing, air cooled enclosure for an engine A closed enclosure for a vehicle engine has an air inlet and an air outlet formed at its front and rear ends. Both air inlet and air outlet have sets of sound absorber blades for noiselessly admitting ambient cooling air into the enclosure and for noisele... | 03/12/1985 |
| 4413693 | Mobile chair A mobile self-propelled chair includes a frame having at its top a pivotally mounted passenger seat and captively mounting for rotation about various possible axes a relatively large sphere, which supports the principal weight of the chair and user. Auxil... | 11/08/1983 |
| 4324309 | Control system for legless operation of motor vehicles A control system for the legless operation of a motor vehicle includes a rod secured to the accelerator and extending toward the driver's seat with a linkage secured to the brake and extending generally along side the rod in such a manner that both the ac... | 04/13/1982 |
| 4093037 | Head actuated control apparatus for battery-powered wheelchair Head actuated control apparatus for use in controlling the motion of a battery-powered wheelchair is disclosed. The apparatus is designed for use by the quadriplegic patient and includes a rheostat-type controller mounted to the wheelchair headrest and pr... | 06/06/1978 |
| 4078627 | Wheelchair controls A control unit for a motorized wheelchair for an invalid the control unit having a part engageable with the occupants chin and being movable in a first direction in order to cause movement of the wheelchair in a forwards direction and in a second and thir... | 03/14/1978 |
| 3993154 | Wheelchair-mounted control apparatus A wheelchair mounted control system may be activated to enable propelling of the wheelchair at different predetermined speeds, to cause portions of the wheelchair to recline or be elevated, or to cause a signal to be generated to operate other apparatus s... | 11/23/1976 |