Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6960321 | Sterilization of fire sprinkler systems New and in-use fire sprinkler systems can be sterilized by employing antimicrobial gases. The gases include steam, oxygen, and chlorine. Water added to the system after sterilization can be sterilized to prevent the reoccurrence of microbiological contamination.... | 11/01/2005 |
| 6706145 | Aqueous adhesive dispersions and the use thereof in the production of multi-layered paper An aqueous adhesive dispersion comprising an adhesive polymer in dispersed form, an anionic or cationic polyelectrolyte, and optionally at least one polyalkylene glycol having a molar mass of 200 to 100,000 g/mol, and other additives; and a process for producing mul... | 03/16/2004 |