Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6994733 | Electrochemical method and system for dyeing and highlighting hair A method for electrochemically dyeing, highlighting or tinting hair is provided which includes first applying to the hair an oxidative dye precursor mixture containing a primary intermediate having a standard Redox potential that is less than about 1V. This precurso... | 02/07/2006 |
| 6835210 | Electrochemical method and system for dyeing hair A method for electrochemically dyeing hair is provided which includes first applying to the hair an oxidative dye precursor mixture containing a primary intermediate having a standard Redox potential that is less than about 1V. This precursor mixture on the hair is ... | 12/28/2004 |
| 6523547 | Hairdressing comb A hairdressing comb for use in tipping treatments. Each tooth comprises a root portion extending away from the comb's main body and a further tooth portion extending away from the root portion, the further portion being spaced from and generally parallel ... | 02/25/2003 |
| 6457476 | Applicator for applying liquid products to hair An applicator assembly for applying liquid product to the hair. The applicator assembly has an applicator that further base and multiple tines extending from the base. Opposite the tines, the base has a liquid distribution cavity. At least some of the tin... | 10/01/2002 |
| 6446637 | Angled tooth applicator, system and method of product application An applicator includes an application element configured to apply a product to eyelashes and/or eyebrows. The application element includes a support, and at least one row of teeth extending from the support. At least one of the teeth includes a base havin... | 09/10/2002 |
| 6412496 | Eyelash product applicator, applicator system and method An applicator, applicator system and method of using an applicator for applying a product to the eyelashes include an application element disposed on the end of a stem. The application element includes a core and a plurality of consecutive teeth alternate... | 07/02/2002 |
| 6279582 | Hairbrush having a brush seat provided with slidable bristles thereto A hairbrush includes a handle body formed with a hollow brush seat on one end. The brush seat has a bottom wall, and defines a bristle accommodating space above the bottom wall. The bottom wall is formed with a row of bristle holes therethrough. A flexibl... | 08/28/2001 |
| 6079420 | Highlighting comb A comb for treating hair which is simple to use effectively by either a professional hair stylist or a non-professional. The comb includes tines, the free ends extending to form an arcuate plane, and forwardly deepening retaining areas between adjacent ti... | 06/27/2000 |
| 6047704 | Self-fixing multi-comb hair-curler with retention channels A multi-comb hair-curler which has a body which includes a plurality of combs. One of the combs has pyramidal or conical teeth whose tips are distant from the body, with the teeth including at least once along their length, and on their opposite face, a n... | 04/11/2000 |
| 5947130 | Highlighting comb A comb for treating hair which is simple to use effectively by either a professional hair stylist or a non-professional. The comb includes tines, the free ends extending to form an arcuate plane, and forwardly deepening retaining areas between adjacent ti... | 09/07/1999 |
| 5819758 | Combination brush and complementary cleaning comb A combination brush and cleaning comb to remove hair and other debris from the bristles. The cleaning comb is specially sized to have teeth that are complementary or slightly larger than the space between the bristles, allowing for minimal effort when cle... | 10/13/1998 |
| 5771904 | Bristles for a hairbrush The invention is directed to bristles for a hairbrush, in particular for employment in an appliance for personal use as, for example, a curling iron, a curling brush, a hair dryer or the like, including a bristle base (3) and a bristle head (5). In this a... | 06/30/1998 |
| 5655551 | Method of use of an applicator tool for hairdressing lotions and the like A method of use of an applicator for hair lotions. The applicator has a flat, solid blade that is shaped like a comb. This blade does not have teeth like a comb normally has. One embodiment of the applicator does have a series of small curved teeth, simil... | 08/12/1997 |
| 5472456 | Electrophoretic apparatus and method for applying therapeutic, cosmetic and dyeing solutions to hair A method of introducing therapeutic, cosmetic, and dyeing agents in buffer medium created by the electrophoretic flow of these solutions into the hair. The result is to increase the therapeutic effect of treatments for the hair including hair growth and r... | 12/05/1995 |
| 5018542 | Instrument for selectivity separating strands of hair A comb for selectively separating strands of hair for individual treatment includes an elongated base and a plurality of teeth positioned at spaced-apart locations along the length of the base. Each tooth includes a shaft which extends outwardly from the ... | 05/28/1991 |
| 3992336 | Shaped article for conditioning hair fabricated from quaternary nitrogen-containing cellulose ether Articles for conditioning hair have been fabricated by blending water soluble polymers with water insoluble polymers to form interpenetrating networks so that the water soluble polymer can be extracted from the article when wet or when brought in contact ... | 11/16/1976 |