Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8132573 | Curling iron with retractable heat shield A curling iron operable to protect a portion of the user's skin that is adjacent the heating element from incidental contact with the heating element. The curling iron further includes a handle that is integrally mounted to the heating element. A shield is slidably ... | 03/13/2012 |
| 6631725 | Moisture-controlled flexible hair curler A flexible hair curler formed from a gel of crosslinked polyacrylamide including a humectant, and encased in a moisture-permeable flexible sheath, preferably of fabric.... | 10/14/2003 |
| 6098635 | Motorized, rotating hair brush A rotating hair brush has several dividers between some of the rows of bristles. The dividers prevent hair from being tangled in the bristles as the brush rotates. The dividers also help smooth the hair and absorb and transfer back to the hair heat from a... | 08/08/2000 |
| 5983903 | Hair iron A hair iron is provided which includes a hair curling body having an outer peripheral surface on which hairs are wound, a clip for holding the hairs between the inner surface of the clip and the outer peripheral surface of the hair curling body and a heat... | 11/16/1999 |
| 5628332 | Hair care device A device and method for destroying parasites present in a mass of hair or fur growing from a skin surface, the device being composed of a handling body adapted to be gripped by a user; a comb fixed to the body and composed of a plurality of teeth, the tee... | 05/13/1997 |
| 4866249 | Safety device for hair curling heating irons to prevent burns A hair styling curler including a handle supporting an electrically heated barrel and having a manually pivotal curling clamp is provided with a safety device for preventing burns. The safety device includes a plurality of spaced non-heat conductive ribs ... | 09/12/1989 |
| 4403622 | Device for use in straightening or relaxing hair, and method therefor This invention relates to a device for use in straightening or relaxing overly-curly or wavy, unmanageable hair, using caustic compositions which can irritate the scalp or skin if brought into contact therewith. The device includes a planar base member or... | 09/13/1983 |
| 4258733 | Method for permanent waving and means for practicing this method An improved method for the permanent waving of hair only in the vicinity of its root by enveloping the portion of the hair not to be treated with a flexible and impermeable protective sheet in a fluid-tight manner so as to shield it from action of the per... | 03/31/1981 |