Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5210897 | Pulling over and toe lasting machines For accurately positioning a shoe upper on its last preliminarily to a pulling over and toe lasting operation, the machine comprises an optical scanning system (20) by which, in cooperation with a central processor unit (22), coordinate axis values can be... | 05/18/1993 |
| 5063629 | Heel support device with reduced movement of support A heel support device for use in a shoe making machine for lasting the toe and sides of a shoe upper tensioned over a last seated on a last support includes a heel support movable along a fixed guide of the machine. A drive moves the heel support along th... | 11/12/1991 |
| 5025521 | Shoe lasting machine A wiper assembly (120, 220) for a pulling over and toe lasting machine provides for variation of the configuration of the continuous wiping surface (146, 246) and of the leading edge (144, 244) of the wiper assembly. This is achieved by each wiper plate a... | 06/25/1991 |
| 4949416 | Adhesive applicator device The device has a continuous adhesive-applying surface which is made up from a plurality of elements, articulated so as to enable the configuration of the surface to be varied by varying the relationship between the elements. More particularly, the element... | 08/21/1990 |
| 4945593 | Automatic determination of coordinates of the operating path of an adhesive-applying nozzle in an adhesive applicator for a shoe machine The supports (9; 35) by which adhesive-applying nozzles (6) are supported in a shoe machine, e.g. a cement lasting machine, for tracking movement along opposite portions of a shoe bottom (5), are provided with mountings (34) by each of which either such a... | 08/07/1990 |
| 4833749 | Heel support device for supporting a last without movement thereof A heel support device for use in a shoe making machine for forming the toe and sides of a shoe upper tensioned over a last seated on a last support include a guide fixed with respect to the machine. A heel support member is mounted for movement guided by ... | 05/30/1989 |
| 4777685 | Machine for pulling over and lasting toe portions of shoe uppers In a hydraulically operated pulling over and toe lasting machine both the operative position of the heel support (26), i.e. in which it holds the shoe by engagement with its heel end, and the position from which it initially moves to engage the shoe (the ... | 10/18/1988 |
| 4653133 | Shoe machine In a lasting machine shoes are supported with one end aligned with end lasting instrumentalities arranged to operate at that one end, and with the other end thus offset to the longitudinal center line of the instrumentalities (and thus of the machine). Th... | 03/31/1987 |
| 4649584 | Pulling over and toe lasting machine In a pulling over and lasting machine in addition to a toe pincer there are provided two sets of side pincers, each set being mounted on a support pivotal about an axis extending heightwise of the shoe bottom and passing through or adjacent the toe pincer... | 03/17/1987 |
| 4627124 | Device for supporting the last on a toe lasting machine The invention relates to a device for supporting the last in a toe lasting machine in which the last, with its sole facing down, is supported on a last support and is held with its heel portion on a heel support carrier which can be adjusted to the length... | 12/09/1986 |
| 4608723 | Apparatus for lasting footwear Apparatus for lasting footwear comprising a wiper assembly which lays the lasting margin about the insole which prior to lasting is pressed against the last by an adhesive injector plate. By a control the movement of the wiper assembly is arrested in an i... | 09/02/1986 |
| 4530124 | Device for toe and ball lasting of a shoe unit A device for toe and ball lasting a shoe unit consisting of a last with a shoe upper superimposed thereon and an insole arranged on the last bottom comprises main wipers seated above the shoe support for linear movement and pivotal movement about a fulcru... | 07/23/1985 |
| 4280242 | Segmented lasting wiper A machine for pulling and lasting a shoe upper has a lasting wiper comprised of adjustable segments, to permit one set of wipers to last a complete range of shoe sizes and shapes. The wiper segments are all adjustable about a common pivot point, and are h... | 07/28/1981 |
| 4213221 | Wiper motion stop A machine for pulling and lasting a shoe upper has a mechanism for adjusting the amount of rotational travel of lasting wipers on a wiper head which move toward and rotate against the shoe during the lasting operation. The mechanism comprises a rotatably ... | 07/22/1980 |