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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8163078 | Pigment spacing An improved pigment spacing composition and method of manufacture. A coating composition wherein the pigment particles are spaced more uniformly resulting in improved coating properties. In another embodiment, the present invention relates to a composition having na... | 04/24/2012 |
| 7837781 | Colorants comprising tin and rare earth elements A pigment of empirical composition (TiO2)a(ZnO)b(SnO)c(SnO2)d(RExOy)e(AEO)f(MuOv)g wherein | 11/23/2010 |
| 7727323 | Pigment spacing An improved pigment spacing composition and method of manufacture. A coating composition wherein the pigment particles are spaced more uniformly resulting in improved coating properties. In another embodiment, the present invention relates to a composition having na... | 06/01/2010 |
| 7316741 | Ceramic colorants in the form of nanometric suspensions Described herein are ceramic colorants consisting of suspensions of particles of nanometric dimensions, their production and use. ... | 01/08/2008 |
| 7288217 | Electroconductive compound in flake form and electroconductive composition An electroconductive compound in a flake form, characterized in that it comprises a titanium oxide which has an average long diameter of 1 to 100 μm and an average thickness of 0.01 to 1.5 μm, and contains potassium in an amount of 0.3 to 5 wt % in terms of potass... | 10/30/2007 |
| 7169222 | Multilayer interference pigments Multilayer interference pigment consisting of a transparent carrier material coated with alternating layers of metal oxides of low and high refractive index, the difference in the refractive indices being at least 0.1, which is obtainable by alternate coating of the... | 01/30/2007 |
| 6939818 | Strippable glass fiber wall covering An improved strippable glass fiber wall covering and process for its formation are provided. Initially, both sides of a glass fiber fabric are coated with a first coating applied from an aqueous dispersion of starch binder and polymeric latex binder. In a preferred ... | 09/06/2005 |
| 6758895 | Particulate mineral materials A particulate hydrous mineral suitable for use as an opacifying pigment, filler or extender has a shape factor which is greater than S, where S is defined by Equation 1 as follows: S=(d50/0.036)+20 Equation 1; | 07/06/2004 |
| 6730156 | Clustered particle dental fillers A filler comprising a substantially amorphous cluster comprising non-heavy metal oxide particles and heavy metal oxide. The filler can be mixed into a hardenable resin to provide radiopaque dental materials having desirable strength and aesthetic character. ... | 05/04/2004 |
| 6689205 | Multilayer interference pigments Multilayer interference pigment consisting of a transparent carrier material coated with alternating layers of metal oxides of low and high refractive index, the difference in the refractive indices being at least 0.1, which is obtainable by alternate coa... | 02/10/2004 |
| 6677041 | Platy potassium titanate, process for producing the same, and friction material Platy potassium titanate having a mean major diameter of 1-100 μm and a mean aspect ratio of 3-500 and obtainable by subjecting magnesium or lithium potassium titanate to an acid treatment to thereby prepare platy titanate, immersing the platy titanate i... | 01/13/2004 |
| 6616746 | Titanium dioxide pigment and method for production thereof The titanium dioxide pigment of this invention has on the titanium dioxide particle surface a coating layer comprising a polyhydric alcohol and a hydrolysis product of an aminosilane compound, has a dispersibility of not more than 20 kg/cm2 as ... | 09/09/2003 |
| 6576052 | Titanium dioxide pigment, process for producing the same, and resin composition containing the same The titanium dioxide pigment of the present invention comprises titanium dioxide particles, the coating layer containing the aluminum phosphate compound and the coating layer containing the hydrolyzate of the organosilane compound, on the surface of the p... | 06/10/2003 |
| 6451102 | Pigment modification improving handling characteristics The present invention is directed to a process for producing a master batch of pigment, comprising mixing a pigment having a high aspect ratio, embedded in a material increasing bulk density of the pigment, with a plastic so as to produce a dispersion of ... | 09/17/2002 |
| 6387498 | Bright metal flake based pigments A flake-based pigment is provided having improved specular reflectance characteristics in the visible wavelength range. The flake-based pigment has a plurality of core flake sections each formed of a central reflector layer and dielectric support layers o... | 05/14/2002 |
| 6383638 | Bright metal flake based pigments A flake-based pigment is provided having improved specular reflectance characteristics in the visible wavelength range. The flake-based pigment has a plurality of core flake sections each formed of a central reflector layer and dielectric support layers o... | 05/07/2002 |
| 6270566 | Process for colouring building materials A process is disclosed for coloring building materials with inorganic pigments in the form of microgranulates. The granulates comprise one or more pigments and one or more compounds selected from boron, aluminum, silicon, titanium, zinc and tin.... | 08/07/2001 |
| 6193794 | Goniochromatic luster pigments based on multiply coated iron oxide platelets The iron oxide platelets comprise at least one layer packet comprising A) a colorless coating having a refractive index nࣘ1.8, and B) a colorless coating having a refractive index nࣙ2.0.... | 02/27/2001 |
| 6045609 | White pigments stabilized against UV radiation by an oxidizing agent The invention features in particular white mineral pigments in the form of fine particles having increased stability against solar ultraviolet radiation, characterised in that the pigment particles are coated with an oxidising agent. It is useful in the f... | 04/04/2000 |
| 6004391 | Pigments for the production of purple ceramic decoration, process for the production thereof and use thereof Purple pigments according to the invention based on a stovable support material, in particular a glass frit, having a coat applied by coprecipitation of an oxide hydrate of one or more elements from the range comprising Al, Si, Sn, Pb, Ti, Nb, Ta, Sc, Y, ... | 12/21/1999 |
| 5972359 | Skin care compositions and method of improving skin appearance Disclosed are topical compositions which provide good coverage of skin imperfections, e.g., pores and uneven skin tone, while retaining a natural skin appearance. The compositions contain a particulate material having a refractive index of at least about ... | 10/26/1999 |
| 5972097 | Method of manufacturing inorganic pigment The invention provides a method for producing colorful inorganic pigments, which comprise complex oxides of various elements, which have good weather resistance and good heat resistance, and which are widely used in colorants for ceramics and in colorants... | 10/26/1999 |
| 5961710 | Inorganic pigment granules process for their production and their use The invention relates to granules of inorganic pigments, a process for their production using several auxiliary substances by compacting and their use in many technical fields.... | 10/05/1999 |
| 5939054 | Sunscreen compositions comprising a mixture of titanium and/or zinc oxide particles, method of preparing the same and use thereof A sunscreen composition containing a synergic mixture of titanium and/or zinc oxide particles, characterized in that said particles are incorporated in paste-forming oils and/or esters and/or fatty alcohols and/or ethers selected so as to provide a wettin... | 08/17/1999 |
| 5914101 | Zinc oxide dispersions A stabilised aqueous dispersion of particulate zinc oxide comprises water, a stabilising agent and zinc oxide, the particles of which are coated with dense amorphous silica. Useful stabilising agents include cellulose ethers which contain quaternary ammon... | 06/22/1999 |
| 5876493 | Stabilization of inorganic pigments in aqueous media A method for stabilizing inorganic pigments in aqueous media and waterborne coating compositions is provided. The method comprises forming a pigment treatment composition of a polyester havng an acid number between 15 mg KOH/g and 50 mg KOH/g or a phospha... | 03/02/1999 |
| 5776239 | Hydrothermal process for making ultafine metal oxide powders An ultrafine titanium dioxide powder is disclosed that can be produced by hydrothermal treating an amino titanium oxalate composition. Ultrafine titanium dioxide powders are useful in cosmetic and other applications for controlling exposure to ultraviolet... | 07/07/1998 |
| 5766336 | Colored pigments based on oxide-nitrides, the preparation and use thereof Colored pigments are provided from the green-yellow to red spectrum based on oxide-nitrides with two or three different cations Q, R and S in the crystal lattice, wherein the nitrogen to oxygen atomic ratio is determinative for the color. These pigments c... | 06/16/1998 |
| 5749959 | Dark coating with low solar infrared absorbing properties A stable dark or moderately dark opaque exterior coating constituted of pentations and binder materials having low solar absorbing properties capable of visual and infrared camouflage. The pigmentations and binder materials may be selected for the proper... | 05/12/1998 |
| 5690916 | Skin-color adjusting method, skin-color adjusting composition and colored titanium oxide coated mica used therefor In order to make a hyperchromic portion of the skin, which has been caused by nevus, angioma, red face, spots, freckles, and the like, inconspicuous, a material having as a transmitted light component, a color gamut which is a complementary color for the ... | 11/25/1997 |
| 5611852 | Stabilized conductive pigment A stabilized conductive pigment based on aluminum-doped zinc oxide which, for stabilizing the electric conductivity, contains an alkaline earth metal titanate or an oxide of an element from group III or IV.... | 03/18/1997 |
| 5609852 | Sunscreen with coated microfine particles The preparation of metal oxide particles having a dye lake precipitated onto their surface in a dye lake:metal oxide ratio of between 10:90 and 80:20 and the use of such particles in cosmetic and toiletry formulations are described.... | 03/11/1997 |
| 5567754 | Pigments with improved dispersibility in thermoplastic resins Thermoplastic concentrates comprising inorganic pigments, such as titanium dioxide, treated with a partial ester polyol and unsaturated monocarboxylic acid treating agent, of the formula R(OH)x COOR', wherein R is an alkyl or aryl radical conta... | 10/22/1996 |
| 5496403 | Process for preparing inorganic pigments of particular particle size Inorganic oxide pigments (ceramics) are prepared by mixing the starting materials in the presence of water and in the presence or absence of assistants, drying and subsequent calcining in a rotary furnace by processing the starting materials in the presen... | 03/05/1996 |
| 5456749 | Anti-discoloring pearly luster pigment and method of preparing the same Disclosed is an anti-discoloring pearly luster pigment of white titanium dioxide-coated mica grains wherein; (a) the surfaces of the titanium dioxide and/or titanium oxide hydrate coated mica particles are coated with from 1 to 7 parts by weight, to 100 p... | 10/10/1995 |
| 5389140 | Electrodeposition paint composition An electrodeposition paint composition which contains a titanium oxide pigment coated with 1 to 10% by weight of an zinc compound in terms of metal zinc based on the titanium oxide. It is possible by use of the composition to form a coating film excellent... | 02/14/1995 |
| 5338353 | Method for production of powder of fine inorganic particles A method for the production of powder of fine inorganic particles excellent in dispersibility in various solvents from a slurry of said fine inorganic particles containing water, which method comprises preparing a slurry as a raw material by incorporating... | 08/16/1994 |
| 5296285 | High emittance low absorptance coatings An aluminum or aluminum alloy substrate having a low absorptance high emittance two-layer coating produced by first anodizing the substrate to form an anodic coating, followed by applying a topcoat of an inorganic white paint on the anodic coating, such d... | 03/22/1994 |
| 5198026 | Colored zinc powder, its method of production and method for producing colored article Zinc powder, which contains a coloring element, e.g., Ti, Mn, or V, is heated to a temperature of from 350° to 700° C. so as to oxidize the surface of the powder and hence to develop such colors as brown, navy blue, blue, greenish-brown, green, and coff... | 03/30/1993 |
| 5114486 | Pigments A new process for the production of pigments suitable for use in paper laminates has been developed in which a metal oxide is treated with a water-soluble salt of zinc and a phosphate or phosphoric acid and subsequently with an alkali metal aluminate in s... | 05/19/1992 |
