Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6149850 | Addition of additives to polymeric materials A process for introducing additives into a polymer melt comprising dispersing at least one additive in an at least partially volatile liquid vehicle with a dispersant and a stabilizer for the dispersion; feeding the resulting dispersion to a vented extrud... | 11/21/2000 |
| 6099594 | Simultaneous finish-stripping and dyeing of synthetic fibers Synthetic fibers and synthetic fiber textile materials finished with mineral oil finishes, silicone oil finishes or both can be simultaneously stripped of these finishes and dyed in one liquor comprising as essential ingredients a) anionic and/or amphoter... | 08/08/2000 |
| 5635461 | Hair tinting shampoo which contains a direct dye and an anionic surfactant A hair tinting shampoo in an aqueous medium having good lathering properties, excellent color adsorptive capacity and outstanding skin compatibility contains at least one direct, semi-permanent hair dye and at least one anionic surfactant comprising at le... | 06/03/1997 |
| 5634949 | Prevention of fabric hand harshening on printing of dyeing cellulosic textiles Cellulosic textiles are printed or dyed with multiple hook reactive dyes without fabric hand harshening on using a reactive dye preparation containing 0.5 to 10% by weight of a surfactant and 0 to 10% by weight of an antifoaming agent.... | 06/03/1997 |
| 5476519 | Dye suspensions Water insoluble or sparingly soluble dyestuffs such as disperse dyes as concentrates for making up dyebaths or for use as printing pastes, and optical brightening agents for laundry detergents are formulated as stable suspensions in aqueous structured sur... | 12/19/1995 |
| 5152802 | Four component anionic and non-ionic surfactant composition for single bath and single stage dyeing of textile fibers A dyeing aid composition containing 1 to 60% by weight of a surfactant selected from (a) C8-24 alkyl or alkenyl alcohol sulfate, C14-18 alkane sulfonate and C10-14 alkyl benzenesulfonate; (b) castor oil containing 20-50 mo... | 10/06/1992 |
| 4803008 | Cleaning composition containing a colorant stabilized against fading An aqueous cleaning composition comprising a surfactant; up to about 50% of a higher boiling solvent, typically an alkyl ether of an alkylene glycol, said solvent introducing impurities into the composition in an amount and of a nature normally chemically... | 02/07/1989 |
| 4723961 | Process and agent for the one-bath reoxidizing and soaping of dyeings with vat or sulfur vat dyes with hypochlorite-releasing compounds and anionic detergents The alkaline reoxidation of vat and sulfur vat dyes by means of hydrogen peroxide is difficult to control and to keep constant. By using agents which split off hypochlorite in the heat, for example sodium N-chloro-p-toluenesulfonamide, at pH values above ... | 02/09/1988 |
| 4715863 | Process for dyeing hydrophobic fibre material from aqueous bath containing untreated disperse dye and to adjust the exhausted dye bath for further use A process is described for dyeing hydrophobic fibre material with unfinished disperse dyes from an aqueous liquor, which comprises dissolving one or more such dyes in water at a temperature of 50° to 150° C. by means of a surfactant or surfactant mixtur... | 12/29/1987 |
| 4525170 | Solid formulations of metal complex dyes The invention relates to solid formulations of metal complex dyes, which formulations are obtained by dissolving or suspending at least one metal complex dye in water with the addition of an anionic dispersant or mixture of dispersants, and 1 to 20% by we... | 06/25/1985 |
| 4501589 | Process for dyeing or printing sized textiles A process for dyeing or printing sized textiles comprising applying to the sized substrate a dyeing liquor or a printing paste which contains, in addition to the dyestuffs (i) a compound or a mixture of compounds selected from compounds having solubilizin... | 02/26/1985 |
| 4408995 | Process for dyeing or finishing textile fibre materials with foamed aqueous liquor containing ethylene oxide-propylene oxide block co-polymer A process for dyeing or finishing textile fibre material using foam, which process comprises applying to said materials an aqueous foam composition which, in addition to containing dye or finishing agent, contains a foamable system comprising water and at... | 10/11/1983 |
| 4385901 | Readily dispersible dye preparations The readily dispersible dye preparations contain water, one or more dyes insoluble or difficultly soluble in water, a nonionic dispersing agent and optionally further additives, and as anionic dispersing agent: (a) a dialkylsulfosuccinate, the alkyl groups of ... | 05/31/1983 |
| 4370144 | Two-phase organic solvent-water dyeing process for polyester fibers A process of dyeing textile fibres in which the fibre is contacted with a two-phase suspension comprising an active solvent containing dissolved dye and the necessary amount of a bulking inert substantially immiscible solvent, the active solvent under the... | 01/25/1983 |
| 4288226 | Process for slop-padding textile cellulose material A novel process for the continuous dyeing of cellulose textile material with anionic substantive dyes is disclosed. The process consists initially in applying to the cellulose material an aqueous liquor which, in addition to the dye, contains (A) 2.5 to 1... | 09/08/1981 |
| 4198204 | Short liquor dyeing process for piece goods, made from cellulose fibers, in rope form Process for dyeing mesh fabrics and woven fabrics, made from cellulose fibers and mixed yarns thereof, in rope form on a winch beck or jet dyeing apparatus by the exhaustion method at a short liquor ratio in the presence of at least one auxiliary, using a... | 04/15/1980 |
| 4191532 | Organic compounds Disclosed is a liquid dye concentrate for dilution down to form a dyebath for the dyeing of blend substrates comprising acid and cationic dyeable fibres, which concentrate comprises at least one acid dye, at least one cationic dye and, as auxiliary agents... | 03/04/1980 |
| 4121898 | Process for dyeing synthetic polyamide fibre materials In a process for dyeing synthetic polyamide fibre materials with metal-free acid dyestuffs a dye liquor is used which contains compounds of the formula ##STR1## wherein R1 represents an alkyl and/or alkenyl radical with 12-22 carbon a... | 10/24/1978 |
| 4110073 | Fluid and stable dispersions of anionic dyestuffs The present invention concerns new fluid and stable dispersions of anionic dyestuffs, containing (a) dispersed anionic dyestuff with a maximum particle size of 5μ, (b) a dispersing agent which comprises (i) a combination of at least two different anion-active disp... | 08/29/1978 |
| 4094634 | Anionic and nonionic emulsified optical brightener suspension with a hydrotropic agent Described are aqueous, stable, highly concentrated, finely dispersed, flowable preparations of dyestuffs and optical brighteners insoluble to difficultly soluble in water, which preparations have a low content of dispersing agent and a particle size small... | 06/13/1978 |
| 4072465 | Dyeing polyester fibers Polyester fibers are dyed with disperse dyes at temperatures above 100° C. in an aqueous liquor containing, as leveling agents, emulsions of aliphatic esters, nitriles or ketones each containing from 7 to 16 carbon atoms, level shades being obtained.... | 02/07/1978 |
| 4063880 | Concentrated disazo dye-surfactant solution An improved aqueous-organic solvent solution, having a pH between 10 and 13, of the disazo dye ##STR1## wherein X is a cation, preferably the sodium or lithium cation, having therein a combination of I. 0.1% to 10%, by total weight, of a particular a... | 12/20/1977 |
| 4052156 | Process for the continuous dyeing of wool with methyl taurino-ethylsulfone dyes A process for the continuous dyeing of textile materials consisting of or containing wool with reactive dyestuffs according to a steam fixation method, by impregnating the fibrous material at pH values of from 6.5 to 7.5 with an aqueous liquor containing ... | 10/04/1977 |
| 3960486 | Powdered, highly concentrated and stably dispersible dye formulations Powdered, highly concentrated and stably dispersible dye formulations which are substantially devoid of dye agglomerates, which contain dyes which are not soluble in water such as disperse dyes or vat dyes, anionactive dispersing agents and (as stabilizin... | 06/01/1976 |