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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8007548 | Pretreatment fluid and method of making and using the same A pretreatment fluid includes an effective amount of a fluorinated surfactant and a vehicle. The fluorinated surfactant is selected from at least one non-ionic fluorinated surfactant, at least one ionic fluorinated surfactant, and combinations thereof. The effective... | 08/30/2011 |
| 7442214 | Dye composition comprising at least one non-ionic associative polymer and process for dyeing keratin fibers using same The present disclosure relates to a dye composition comprising at least one dye, at least one fatty alcohol, at least one fatty acid ester, at least one surfactant chosen from non-ionic surfactants and anionic surfactants and at least one non-ionic associative polym... | 10/28/2008 |
| 7431740 | Oxidation dyeing composition for keratinous fibers comprising an associative polymer and a pearling agent The invention concerns a composition for dyeing keratinous fibers, in particular human keratinous fibers and more particularly hair, comprising, in a medium suitable for dyeing, at least an oxidation dye and at least an associative polymer, characterized in that it ... | 10/07/2008 |
| 7431742 | Hair coloring kits and methods of use thereof The present invention relates to hair colouring kits and methods of use thereof which comprise an oxidative component, a colouring component, a conditioner component and a colour refresher component. The kits and methods of use thereof allow for the delivery of the ... | 10/07/2008 |
| 7429276 | Composition for coloring of keratin fibers The present invention concerns a composition for the dyeing keratin fibers especially human hair on the basis of an oxidation dyestuff precursor system reacting with peroxide and comprising additionally anionic direct dyes which provides long-lasting, intensive, vib... | 09/30/2008 |
| 7425235 | Color compositions and methods of manufacture The present invention includes a paint or coating composition comprising an organic pigment or dye complexed to the surface of a layered or fibrous inorganic clay. A wide variety of paint colors can be obtained by varying the pH during the preparation as well as by ... | 09/16/2008 |
| 7422608 | Color enhancing shampoo composition The present invention concerns a shampoo composition with color enhancing effect and showing optimum hair conditioning properties, especially shine, softness and good manageability. Composition comprises at least one cleansing and lathering surfactant, at least one ... | 09/09/2008 |
| 7419510 | High aqueous oxidation haircolor system The invention provides an oxidation hair color system consists essentially of a dye phase and a developer phase, wherein the dye phase includes: a) a water soluble nonionic surfactant; b) a water soluble anionic polymer; c) water; d) oxidation dye intermediate; e) d... | 09/02/2008 |
| 7416567 | Cosmetic composition for keratinous substrates with triarylmethane compounds The invention relates to a method of imparting color onto keratinous substrates involving contacting said substrate with a composition comprising: at least one triarylmethane dye molecule chosen from polymeric triarylmethane dye molecules, copolymeric triarylmethane... | 08/26/2008 |
| 7410505 | Composition for the oxidation dyeing of keratin fibers, comprising at least one oxidation dye, at least one associative polymer, and at least one aminosilicone Disclosed herein is a composition for the oxidation dyeing of keratin fibers, for example of human keratin fibers, such as the hair, containing, in a medium that is suitable for dyeing, a) at least one oxidation dye, b) at least one associative polymer, and c) at le... | 08/12/2008 |
| 7402181 | Pre-treatment composition for colouring hair This invention relates to a pre-treatment composition comprising at least one organopolysiloxane especially polysilicone-9 and to a process for application of the said composition, which has an acidic pH and is applied to hair, especially damaged hair, prior to hair... | 07/22/2008 |
| 7393365 | Process and kit-of-parts for improved hair conditioning after coloring bleaching or perming The present invention relates to the field of hair care. More specifically, the present invention relates to the conditioning of hair after it has been oxidised in a coloring, bleaching or perming treatment. Superior conditioning is obtained by providing a cationic ... | 07/01/2008 |
| 7374581 | Dye composition containing a particular cationic hydrazone direct dye, dyeing process, use and multi-compartment devices The invention relates to a dye composition for dyeing human keratin fibres and more particularly the hair, comprising a particular direct cationic hydrazone dye of formula (I) and also to processes for dyeing human keratin ... | 05/20/2008 |
| 7374582 | Conditioning cream color base having improved color deposition properties The present invention is directed to a process and composition for dyeing hair, the composition containing: (a) greater than about 10% by weight, based on the weight of the composition, of at least one fatty acid alkanolamide; (b) at least one C6-C36... | 05/20/2008 |
| 7364594 | Dyeing composition for keratinous fibres comprising an associative polymer and a polymer with acrylamide units, dialkyldiallylammonium halide, and vinylic carboxylic acid The invention concerns a composition for dyeing and in particular oxidation dyeing of keratinous fibers, in particular human keratinous fibers and more particularly hair, comprising, in a medium suitable for dyeing, at least an oxidation dye and/or a direct dye and ... | 04/29/2008 |
| 7364595 | Composition for hair bleaching or hair dyeing Provided is a hair bleach or dye composition containing an amino-modified silicone, a highly polymerized silicone having a number-average degree of polymerization of 1000 or greater, a cationic polymer and an oxidizing agent. The hair bleach or dye compositio... | 04/29/2008 |
| 7341604 | Highly affine cosmetic agent The cosmetic composition for cosmetically treating parts of the body comprising keratin-containing material includes one or more conventional cosmetic auxiliary ingredients and a cosmetically active compound, which is prepared by covalently bonding peptide linker mo... | 03/11/2008 |
| 7338534 | Oxidation dyeing composition for keratinous fibres based on amphiphilic polymers of at least an ethylenically unsaturated monomer with sulphonic group and comprising a hydrophobic part The invention concerns an oxidation dyeing composition for keratinous fibres, in particular for human keratinous fibres and more particularly hair, comprising, in a medium suited for dyeing, at least an oxidation dyeing agent, and also at least an amphiphilic polyme... | 03/04/2008 |
| 7335236 | Enhancing the colour perception of artificially coloured hair The invention herein encompasses the use of aminosilicones to enhance the colour perception of artificially coloured hair. Also encompassed are compositions, a method of use, a kit-of-parts and an article of manufacture. ... | 02/26/2008 |
| 7329699 | Composition containing oil, structuring polymer, and coated silicone elastomer, and methods of making and using the same The invention relates to a composition, preferably a care and/or treatment and/or make-up composition for keratin and keratinous materials in general (including the skin, hair, nails, scalp, and/lips of human beings, keratinous fibers, etc.), containing an oil, a st... | 02/12/2008 |
| 7329287 | Oxidation dye composition for keratin fibers, comprising at least one oxidation dye, at least one associative polymer, at least one nonionic cellulose-based compound not comprising a C-Cfatty chain, and at least one cationic polymer with a charge density of greater than 1 meq/g and not comprising a C-Cfatty chain The present invention relates to a composition for the oxidation dyeing of keratin fibers, for example of human keratin fibers such as the hair, containing, in a medium suitable for dyeing: a) at least one oxidation dye, b) at least one associative pol... | 02/12/2008 |
| 7326256 | Composition for the oxidation dyeing of keratin fibers, comprising at least one non-oxyalkenylated fatty alcohol, at least one oxidation dye, at least one associative polymer, and at least one amide of an alkanolamine and a C-C fatty acid Disclosed herein is a composition for the oxidation dyeing of keratin fibers, for example of human keratin fibers such as the hair, comprising, in a medium suitable for dyeing, a) at least one oxidation dye; b) at ... | 02/05/2008 |
| 7306632 | Leave-in color conditioner The invention is directed to novel hair dye compositions, novel leave-in conditioners, and novel leave-in conditioners with a hair coloring effect. Hair dye compositions, leave-in conditioners, and leave-in conditioners with hair coloring effect may include a styren... | 12/11/2007 |
| 7306630 | Composition comprising at least one coupler chosen from 2-chloro-6-methyl-3-aminophenol and addition salts thereof, at least one oxidation base, and at least one associative polymer comprising at least one C-Cfatty chain A composition comprising at least one coupler chosen from 2-chloro-6-methyl-3-aminophenol and addition salts thereof, at least one oxidation base and at least one associative polymer comprising at least one C8-C30 fatty chain; the use of the co... | 12/11/2007 |
| 7303588 | Composition for dyeing keratinous fibers, comprising at least one polycarboxylic acid or a salt, ready-to-use composition comprising it, implementation process and device The present invention relates to a composition for dyeing a keratinous fiber, comprising, a) at least one oxidation base or direct dye or a mixture thereof, b) at least one particular polycarboxylic acid compound or a salt thereof, and c) at least one suitable mediu... | 12/04/2007 |
| 7300473 | Composition for dyeing keratin fibers with a cationic direct dye and a thickening polymer The invention relates to a composition for dyeing fibers such as the hair, comprising at least one cationic direct dye of given formula, and which also contains at least one thickening polymer chosen from the group comprising: —nonionic amphiphilic polymers compri... | 11/27/2007 |
| 7300470 | Dye composition comprising 2-chloro-6-methyl-3-aminophenol, at least two oxidation bases chosen from para-phenylenediamine derivatives and at least one associative thickening polymer The present disclosure relates to a composition for oxidation dyeing keratin fibers, for instance, human keratin fibers such as the hair, comprising 2-chloro-6-methyl-3-aminophenol as a coupler, para-phenylenediamine or para-tolylenediamine as at least one first oxi... | 11/27/2007 |
| 7297167 | Composition useful for the oxidation dyeing of keratin fibres, containing a polyoxyalkylenated carboxylic acid ether, a mono- or polyglycerolated surfactant and an unsaturated fatty alcohol The invention relates to a composition useful for the oxidation dyeing of keratin fibres, in particular of human keratin fibres and more particularly the hair, containing, in a medium that is suitable for dyeing, at least one oxidation dye, wherein it also comprises... | 11/20/2007 |
| 7294153 | Caring oxidation coloring agent in a tube Keratinic fibers are colored by a two-component composition for coloring keratinous fibers comprising a first preparation (A) comprising at least one oxidation dye precursor and a second preparation (B) comprising at least one care component, wherein the two prepara... | 11/13/2007 |
| 7294152 | Dyeing composition comprising at least one fluorindine compound for the dyeing of keratinic fibers, dyeing process comprising the composition and compound The present disclosure relates to a specific direct dye compound that is a fluorindine derivative, and dyeing compositions comprising at least one derivative of the compound and at least one polymer. A process for dyeing keratin fibers with the defined compositions ... | 11/13/2007 |
| 7276088 | Hair coloring and cosmetic compositions comprising carbon nanotubes The invention provides new hair colorant and cosmetic compositions comprising carbon nanotubes that have either been chemically functionalized or physically modified to increase their affinity for hair. ... | 10/02/2007 |
| 7276087 | Dye composition comprising 2-chloro-6-methyl-3-aminophenol as coupler, para-aminophenol and 3-methyl-4-aminophenol as oxidation bases and at least one associative thickening polymer The present disclosure relates to a composition for oxidation dyeing keratin fibers, for instance human keratin fibers such as the hair, comprising 2-chloro-6-methyl-3-aminophenol as at least one coupler, para-aminophenol as at least one first oxidation base, 3-meth... | 10/02/2007 |
| 7267696 | Composition for dyeing keratinous fibers, comprising a hydroxycarboxylic acid or a salt, ready-to-use composition comprising it, implementation process and device The present invention relates to a composition for dyeing keratin fibers, comprising, in a medium that is suitable for dyeing, a) at least one oxidation base and/or at least one direct dye, and b) at least one particular hydroxycarboxylic acid or a salt thereof. The... | 09/11/2007 |
| 7261743 | Dicationic compounds for dyeing human keratin fibers, and compositions comprising them The present disclosure relates to the process of dyeing human keratinous fibers, such as the hair, with at least one specific direct dye in cosmetic compositions. Also disclosed herein are the direct dyeing and lightening compositions comprising said compounds, and ... | 08/28/2007 |
| 7250064 | Dye composition comprising at least one fluorescent dye and a non-associative thickening polymer for human keratin materials, process therefor, and method thereof The disclosure relates to a composition comprising at least one fluorescent dye and at least one non-associative thickening polymer, to processes using such a composition, and to devices comprising such a composition. The disclosure also relates to processes ... | 07/31/2007 |
| 7247173 | Tinting agent in tubes Keratinic fibers are dyed with a two-component agent for tinting and/or dyeing keratinic fibers comprising a first preparation (A) comprising at least one direct-absorbing dye and/or at least one precursor of a nature-analogous dye, and a second preparation (B) cont... | 07/24/2007 |
| 7232468 | Abrasion resistant and drapeable nonwoven fabric A method of forming abrasion resistant nonwoven fabrics by hydroentanglement includes providing a precursor web. The precursor web is subjected to hydroentanglement on a three-dimensional image transfer device to create a patterned and imaged fabric. Treatment with ... | 06/19/2007 |
| 7226486 | Ready-to-use bleaching compositions, preparation process and bleaching process Ready-to-use compositions for bleaching human keratin fibers, such as hair, comprising i) at least one anhydrous bleaching composition, in paste form, comprising at least one peroxygenated salt, at least one alkaline agent and from 1% to 35% by weight of at least on... | 06/05/2007 |
| 7226961 | Thermochromic golf ball Disclosed is a thermochromic golf ball with a one- or multi-piece structure, which comprises a thermochromic compound. The thermochromic golf ball reversibly changes between two different color states with temperature. The thermochromic golf ball may be white when i... | 06/05/2007 |
| 7220285 | Pulverulent composition for bleaching human keratin fibers A pulverulent composition for bleaching human keratin fibers, and more particularly the hair, comprising at least one peroxygenated salt, at least one polymer chosen from nonionic and anionic amphiphilic polymers, wherein said at least one polymer comprises at least... | 05/22/2007 |
