Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8176518 | Systems and methods for providing fantasy sports contests based on subevents Fantasy sports contests based on segments of a single sports event. A segment or subevent may be a portion of a single sports event. The users choose a roster of selections to form an fantasy sports contest team roster. Fantasy points are awarded to the user for the... | 05/08/2012 |
| 8151304 | Digital downloading jukebox system with user-tailored music management, communications, and other tools A digital downloading jukebox system including a mechanism for delivering custom services to a recognized user, including services for creating playlists, communicating with others, accessing other features, etc. is provided. In some exemplary embodiments, after a u... | 04/03/2012 |
| 8132211 | Information processing apparatus displaying indices of video contents, information processing method and information processing program In order to quicken switching of indices and reduce the time required for display after switching, a mobile phone includes a video content specifying portion to specify at least one video content, an index element generating portion to generate a thumbnail for a vid... | 03/06/2012 |
| 8132212 | Enhanced television services A method and system to permit TV viewers to interact with program content broadcast over a subscriber network, such as cable, satellite, internet, or cellular telephone. The details of the ability for the viewer to interact is embedded as data in the program signal.... | 03/06/2012 |
| 8117246 | Registering, transfering, and acting on event metadata A technique and associated mechanism is described for registering event metadata at a first site, transferring the event metadata to a second site using a portable module, and processing the event metadata at the second site. A user can register the event metadata a... | 02/14/2012 |
| 8091107 | Methods and apparatus for presenting a digital video work customized to viewer preferences Methods for producing a digital video work to be presented in potentially viewable scenes with the ability to customize the scene sequences presented to individual viewers based upon expressed or imputed viewer preferences, and to the articles on which such work is ... | 01/03/2012 |
| 8079048 | System and method of scheduling an event related to an advertisement A method of scheduling an event related to an advertisement includes transmitting media content to a set-top box. The media content includes an advertisement having a selectable reminder indicator related to the advertisement. The method further includes receiving a... | 12/13/2011 |
| 8046804 | Media user interfaces using metadata from different sources A navigation interface display system generates a navigation element that organizes television programming data in an easy-to-use manner. The navigation element employs a hierarchical display protocol for a plurality of selection items that represent the various tel... | 10/25/2011 |
| RE42357 | Interactive applications An interactive broadcast system comprising a plurality of user interfaces each comprising a local clock signal generator. Each user interface delivers interactive applications to a respective user with reference to its respective local clock signal. A central contro... | 05/10/2011 |
| 7793322 | Electronic program guide with super-program sequence An interactive television program guide system with digital storage is provided. The program guide gives users the ability to store information associated with recorded programs in a directory in the digital storage device thereby providing easy access to program in... | 09/07/2010 |
| 7707609 | System and method for dynamically scheduling quasi on-demand programming in a broadcast television network Quasi on-demand programming is dynamically scheduled in a broadcast television network to improve customer service, enhance programming flexibility and increase the value proposition of the service provider. A Program Offer including a “delivery window” for each... | 04/27/2010 |
| 7673317 | Method and apparatus for generating an interactive radio program A method and system for the creation of interactive radio programming. A moderator of an interactive radio program uses a moderator client to digitize and transmit a radio program with enhanced content to a moderator server through a wide area network. The moderator... | 03/02/2010 |
| 7657910 | Distributed electronic entertainment method and apparatus A distributed electronic entertainment method and apparatus are described. In one embodiment, a central management resource is coupled to multiple out-of-home venues through a wide area network (WAN). The central management resource stores content and performs manag... | 02/02/2010 |
| 7506352 | User interface for interactive television systems An interactive television system displays a television program having an associated channel. The system also displays an interactive television mode indicator if the displayed television program supports an interactive television mode. The interactive television mod... | 03/17/2009 |
| 7493643 | Program guide system with video-on-demand browsing An interactive television program guide system is provided in which a viewer may direct a television to simultaneously display a selected television program and a program guide display. A viewer may use the program guide display to browse available video-on-demand (... | 02/17/2009 |
| 7444663 | Menuing system for controlling content delivery within a video distribution system A menuing system for a video distribution system provides an interactive display to allow a user to select and control the delivery of program material. A central host computer processes initial request for service from users and maintains a database of currently av... | 10/28/2008 |
| 7440999 | Imprint client statistical filtering A method, system, API and computer product for adapting reverse data channel (RDC) utilization by selectively restricting the reporting of statistics data from client devices using a client-side filter adapted in response to configuration data from a file or other s... | 10/21/2008 |
| 7437750 | Data transceiving system and method therefor An object is to perform retrial processing according to the allowable volume on communication lines made available at response information receiving equipment. A broadcast unit 140, when broadcasting video and audio, includes retrial information in that broad... | 10/14/2008 |
| 7437749 | Interactive subscription television terminal A system for providing interactive services in a subscription television system includes a system controller for controlling the interactive services, a video signal source for transmitting a video signal and a subscriber terminal for receiving a downstream transact... | 10/14/2008 |
| 7434246 | Systems and methods for automatic personalizing of channel favorites in a set top box A set top box for use in interactive television systems includes a generation engine and a display engine. The generation engine automatically stores channel favorites in a channel favorites table. The generation engine may include cumulative viewing time for each c... | 10/07/2008 |
| 7426331 | Method and system for programming recordings through SMS-CB transmission and programming terminal equipment The method for programming recordings is applied to a recorder device containing a videogram medium and connected to a programming terminal equipment unit located in an area covered by one or more radio cells of a cellular radiotelephony network. The terminal equipm... | 09/16/2008 |
| 7418672 | Integrated content guide for interactive selection of content and services on personal computer systems with multiple sources and multiple media presentation A integrated content guide for multiple sources is provided with hyper-text type links to allow for the selection of various programs. The hyper-text links are provided for a transmitted and then stored digital bit stream. This allows for the embedding within the co... | 08/26/2008 |
| 7395547 | System and method for providing user-defined media presentations A media system including memory to store media information that characterizes the media and a processor configured by the memory to provide a user interface to enable a user to define a media presentation from the media information. The processor is configured by th... | 07/01/2008 |
| 7386221 | Playback of interactive programs A method for playing back a program which includes one or more interactive applications. A program which is stored, either in the form of a data stream or as a set of files is played back from a storage device. When playback is started, applications which are detect... | 06/10/2008 |
| 7378984 | Audio visual system On a display (100) end, maker codes and device codes are read from all STBs (110˜112) connected to the display (100) to create a connected-device table. When a user presses a button on a remote controller, the display receives a remote control ... | 05/27/2008 |
| 7373589 | Keyword creation method and its apparatus A keyword creation method and its apparatus to simply create keywords in user's retrieving a desired item of information from a vast amount of information. The habitual situation characteristics and the degree of typical liking tendency of a user are calculated on t... | 05/13/2008 |
| 7373652 | Server-centric search function in an interactive program guide Techniques for searching a program guide database. In accordance with a method, one or more search criteria (e.g., keywords) are received and a request for a search is then sent, along with the search criteria, to a head end of an information distribution system. In... | 05/13/2008 |
| 7370016 | Music distribution systems Music is blanket transmitted (for example, via satellite downlink transmission) to each customer's user station where selected music files are recorded. Customers preselect from a list of available music in advance using an interactive screen selector, and pay only ... | 05/06/2008 |
| 7370342 | Method and apparatus for delivery of targeted video programming A system residing preferably in a television set-top box monitors the television watching habits of one or more viewers and creates one or more profiles for each viewers descriptive of various characteristics of each viewers, including television watching preference... | 05/06/2008 |
| 7367043 | System and method for generating metadata for programming events Metadata for a programming event may be generated by receiving descriptive information and timing information for the programming event and analyzing this information to determine category goodness of fit scores for the programming event corresponding to categories ... | 04/29/2008 |
| 7353187 | Methods and systems for storing predetermined multimedia information An apparatus for storing predetermined multimedia information is provided. The apparatus includes a telephony messaging platform and first and second storage locations contained in the telephony messaging platform. The predetermined multimedia information is stored ... | 04/01/2008 |
| 7352952 | System and method for improved video editing There is provided herein an invention that utilizes a themed template which is designed to assist novice video editors quickly compose a complete video work which memorializes a particular familiar occasion, such as, for example, a birthday, a wedding, a trip to the... | 04/01/2008 |
| 7343617 | Method and apparatus for interaction with hyperlinks in a television broadcast A system and method of adding hyperlinked information to a television broadcast in which an interactive content icon is used. The broadcast material is analyzed and one or more regions within a frame are identified. Additional information can be associated with a re... | 03/11/2008 |
| 7340762 | Method and apparatus for broadcasting, viewing, reserving and/or delayed viewing of digital television programs Methods and apparatus are provided for a digital television service where a Preview Program is transmitted along with associated Broadcast Scheduling Information (BSI) so that a viewer can easily reserve an associated Main Program for later viewing and/or recording.... | 03/04/2008 |
| 7336681 | Data format and data transfer A signal format that can be accessed, as a file, by the computer on which it is stored is provided with a plurality of concatenated content packages. The content package comprises System, Picture, Audio and Auxiliary Items. The System, Picture, Audio and Auxiliary I... | 02/26/2008 |
| 7334251 | Management of television advertising A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter. ... | 02/19/2008 |
| 7334250 | User interface for interactive television systems An interactive television system displays a television program having an associated channel. The system also displays an interactive television mode indicator if the displayed television program supports an interactive television mode. The interactive television mod... | 02/19/2008 |
| 7319806 | Audiovisual system which uses metadata to allow user-initiated jumps from point to point within multiple audiovisual streams An audiovisual system receives audiovisual data and includes a system controller and a storage device to store at least a portion of the audiovisual data for later playback. The audiovisual system further includes a marking module to create metadata in response to a... | 01/15/2008 |
| 7320134 | System and method for cable operator control over enhanced programming A system and method are described for allowing cable operators to actively block, pass through, modify, append, filter, or replace triggers corresponding to various forms of enhanced content being transmitted across a cable system. Accordingly, cable operators may o... | 01/15/2008 |
| 7313804 | Broadcast program transmission/reception system, method for transmitting/receiving broadcast program, program that exemplifies the method for transmitting/receiving broadcast program, recording medium that is readable to a computer on which the program is recorded, pay broadcast program site, CM information management site, and viewer's terminal The broadcast program transmission/reception system includes a pay broadcast program site containing pay broadcast programs, multiple CM information management sites each of which stores multiple commercials, multiple viewer's terminals, and a commercial sponsor sit... | 12/25/2007 |