Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4541426 | Dressing A dressing suitable for application to lesions of the skin comprises a conformable apertured film. The film consists of two layers laminated together, the first layer which is the lesion contacting layer is formed from a material which swells in contact w... | 09/17/1985 |
| 4530353 | Unitary adhesive bandage Adhesive bandages comprising a pad area and adjacent adhesive-coated areas are prepared from a single sheet of heat-fusible bandage material, preferably a nonwoven batt material, by overlapping the center portion of the material in a Z-fold to form a trip... | 07/23/1985 |
| 4491479 | Shaped semi-solid articles The invention relates to the formation of a semi-solid article by providing a mixture of monomeric aliphalic or aliphatic polyhydroxy compound and the polymeric polyhydroxy compound which is insoluble in the polyhydroxy compound at room temperature, but i... | 01/01/1985 |
| 4460642 | Water-swellable composite sheet of microfibers of PTFE and hydrophilic absorptive particles A composite sheet material is highly absorbent toward aqueous fluids including blood and exudate and comprises a polytetrafluoroethylene fibril matrix and hydrophilic absorptive particles enmeshed in the matrix. The composite sheet material is useful as a... | 07/17/1984 |
| 4360021 | Absorbent article An absorbent article comprising a cover sheet and a backing sheet, the cover and backing sheets being attached in areas without the use of water-insoluble adhesives to form pockets in which a fluid absorbent material is stored. The absorbent article is fo... | 11/23/1982 |
| 4360015 | Multilayer absorbent structure A multilayer absorbent bandage and process for making the same having two absorbent layers separated by a grid material and covered on one side by an exterior layer which contacts the wound surface and on the other side by a moisture resistant barrier. Th... | 11/23/1982 |
| 4334530 | Indicia-bearing adhesive bandages Novel adhesive bandages having indicia or markings indicating the direction of removal without reopening or otherwise impairing healing of the wound covered thereby.... | 06/15/1982 |
| 4316457 | Process for producing orthopedic structures and a thermoplastic linear polyurethane for use in such process A process for producing a rigid orthopedic cast in which a bandage material is provided which is impregnated or coated in the form of webs or sheets with a solvent solution of a polyurethane prepolymer, a bifunctional chain-extender and a catalyst. The pr... | 02/23/1982 |
| 4289125 | Polymeric sheets Polymeric sheets having on one or both sides a fabric texture and, optionally, a network of elongated channels in the interior of the structural framework of the sheets. In one embodiment, the sheets comprise a plurality of interbonded continuous polymeri... | 09/15/1981 |
| 4245630 | Tearable composite strip of materials A composite strip material comprising at least a backing layer, an adhesive layer on a surface thereof, and a removable protective layer over and contacting and peelably adherent to at least part of the adhesive layer; wherein each layer is finger-tearabl... | 01/20/1981 |
| 4212296 | Bandage with protective member A bandage comprising, a pressure-sensitive tape strip having a central portion, and a pair of opposed end portions extending from the central portion for securing the bandage to a patient. The bandage has a protective member having a back surface secured ... | 07/15/1980 |
| 4192300 | Bandage with integrated applicator The invention concerns a bandage having an applicator attached to the backing of the bandage and disposed to extend vertically from the top surface of the bandage to permit pressure to be applied downward against the backing or the centrally disposed abso... | 03/11/1980 |
| 4185626 | Material detectably by X-rays X-ray detectable filament of elastomeric material for incorporation in a surgical dressing, including an X-ray opaque substance in sufficient proportions to render the filament detectable by X-rays, the filament incorporating throughout its length a conti... | 01/29/1980 |
| 4175557 | Polymeric sheets Polymeric sheets having on one or both sides a fabric texture and, optionally, a network of elongated channels in the interior of the structural framework of the sheets. The sheets comprise a plurality of interbonded continuous polymeric ribs extending in... | 11/27/1979 |
| 4094316 | Adhesive bandage with reusable applique A combined adhesive bandage and applique in which a selectively removable applique is applied to the adhesive backing strip of an adhesive bandage serving the threefold function of 1) increasing the attractiveness of the bandage; 2) providing a decorative... | 06/13/1978 |
| 4051848 | Synthetic skin wound dressing A wound dressing which acts as a temporary synthetic skin is provided for the eventual healing of tissue partially or completely denuded of skin. The dressing is a unitary structure which is stretchable in two dimensions and is comprised of an outer compo... | 10/04/1977 |
| 4043331 | Fibrillar product of electrostatically spun organic material A product comprising a mat of fibers prepared by electrostatically spinning an organic material and collecting the spun fibers on a suitable receiver.... | 08/23/1977 |
| 3986505 | Emergency burn treatment pack A first aid package for emergency use in the field for treating and transporting seriously burned patients. The first aid package comprises a soft resilient water absorbent foam material placed on a flexible waterproof outer covering having a pair of inte... | 10/19/1976 |