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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7413782 | Polymerizing binaphthalene derivatives Provided are a polymerizing liquid-crystalline compound of formula (1). In formula (1), Q1 to Q4 each independently represent a formula (2), a hydrogen atom, a halogen atom, an alkyl group or the like;... | 08/19/2008 |
| 7393569 | Polymerizable liquid crystal composition and polymer thereof A polymerizable liquid crystal composition containing compounds represented by the formula (1-1) and the formula (1-2), compounds represented by the formula (2-1) and the formula (2-2), and a compound represented by the formula (3-1): | 07/01/2008 |
| 7329368 | Temperature compensating chiral dopants The present invention relates to a chiral compound, and an article utilizing the same, represented by the following structures I-1, I-2, I-3, or 1-4: wherein the chiral compound demonstrates thermochromic tempera... | 02/12/2008 |
| 7323289 | Bottom anti-reflective coatings derived from small core molecules with multiple epoxy moieties Novel anti-reflective coatings comprising small molecules (e.g., less than about 5,000 g/mole) in lieu of high molecular weight polymers and methods of using those coatings are provided. In one embodiment, aromatic carboxylic acids are used as the chromophores, and ... | 01/29/2008 |
| 7319163 | Thyroid receptor antagonists for the treatment of cardiac and metabolic disorders This invention relates to novel compounds which are thyroid receptor ligands, preferably antagonists, and to methods for using such compounds in the treatment of cardiac arrhythmias, thyrotoxicosis and subclinical hyperthyrodism. ... | 01/15/2008 |
| 7314654 | Optically anisotropic element comprising discotic compound An optically anisotropic element comprises a discotic compound. The discotic compound has an oriented discotic plane. The discotic compound has a molecular structure including a discotic core and 3 to 20 combinations of ester bonds (—O—CO—) and 1- or 2-alkenyl... | 01/01/2008 |
| 7276625 | Process for production of a carboxylic acid/diol mixture suitable for use in polyester production In this invention, a process is provided by which a carboxylic acid/diol mixture suitable as starting material for a polyester production is obtained from a decolorized carboxylic acid solution without isolation of a substantially dry carboxylic acid solid. More spe... | 10/02/2007 |
| 7273641 | Optically anisotropic element comprising discotic compound An optically anisotropic element comprises a discotic compound. The discotic compound has an oriented discotic plane. The discotic compound has a molecular structure represented by the formula (I) of D(—O—CO—CR1═CR2—X—R3)... | 09/25/2007 |
| 7247742 | Recycling polyethylene naphthalate containing materials in a process to produce diesters A process for preparing a dialkylester of a naphthalenedicarboxylic acid comprising directing a liquid phase reaction mixture comprising a low molecular weight alcohol, a naphthalenedicarboxylic acid, a dialkylester of a naphthalenedicarboxylic acid, and a polyethyl... | 07/24/2007 |
| 7241855 | Method for the manufacture of polyesters A method is described for the manufacture of polyesters of aromatic dicarboxylic acids with aliphatic and/or cycloaliphatic dials, in which an aromatic dicarboxylic acid in the presence of a monocarboxylic acid or a mixture of a monocarboxylic acid present in a satu... | 07/10/2007 |
| 7235587 | Diesters containing two crylene or fluorene moieties, sunscreen compositions containing the same, and methods of photostabilizing a sunscreen compositions containing the same Diesters that include one or more of a crylene and/or a fluorene moiety, and sunscreen compositions including a mixture of a photoactive compound and one or more of a diester that includes one or more of a crylene and/or a fluorene moiety are described herein. Also ... | 06/26/2007 |
| 7226986 | Process for production of a carboxylic acid/diol mixture suitable for use in polyester production The present invention relates to a process by which a carboxylic acid/diol mixture is obtained from a carboxylic acid/solvent slurry without isolation of a substantially dry carboxylic acid solid. More specifically, the present invention relates to a process by whic... | 06/05/2007 |
| 7214760 | Process for production of a carboxylic acid/diol mixture suitable for use in polyester production The present invention relates to a process by which a carboxylic acid/diol mixture is obtained from a slurry or cake carboxylic acid product without isolation of a substantially dry carboxylic acid solid. More specifically, the present invention relates to a process... | 05/08/2007 |
| 7163956 | Substituted fullerene compositions and their use as antioxidants This patent discloses a substituted fullerenes, compositions comprising the same, and their use as antioxidants. The substituted fullerenes comprise a fullerene core (Cn) and at least one of: (i) from 1 to 6 (>CX1X2) groups bonded to the fuller... | 01/16/2007 |
| 7052743 | Chiral compounds and compositions containing the same The invention relates to a novel class of compounds useful as chiral dopants, which compounds are available in both enantiomeric forms. Another aspect of the invention relates to such compounds having a enantiomeric excess of one enantiomeric form, which are useful ... | 05/30/2006 |
| 7030053 | Catalyst composition comprising ruthenium and a treated silica support component and processes therefor and therewith for preparing high molecular weight hydrocarbons such as polymethylene A catalyst composition and a process of using a catalyst composition for preparing high molecular weight hydrocarbons, such as polymethylene, from a fluid containing hydrogen and carbon monoxide are disclosed. The catalyst composition contains ruthenium and a treate... | 04/18/2006 |
| 6962692 | Photostabilizers, UV absorbers, and methods of photostabilizing a sunscreen composition Polymers and compounds including a diphenylmethylene or a 9H-fluorene moiety; and sunscreen compositions including a mixture of a photoactive compound and any one of the foregoing derivatives are disclosed herein. Also disclosed are methods for stabilizing a sunscre... | 11/08/2005 |
| 6956129 | Polyhalogen-substituted cinnamic acids and cinnamic acid derivatives and a process for the preparation of polyhalogen-substituted cinnamic acids and cinnamic acid derivatives Polyhalogenated cinnamic acids and cinnamic acid derivatives are prepared by reacting diazonium salts accessible from polyhalogenated anilines with acrylic acid or acrylic acid derivatives in the presence of a homogeneous, palladium-containing catalyst at about −5... | 10/18/2005 |
| 6926887 | Photostabilizers, UV absorbers, and methods of photostabilizing a sunscreen composition Derivatives of fluorene, including diesters and polyesters of diphenylmethylenemalonic acid and derivatives of cyano(9H-fluoren-9-ylidene) acetic acid; and sunscreen compositions including a mixture of a photoactive compound and any one of the foregoing derivatives ... | 08/09/2005 |
| 6919473 | Photostabilizers, UV absorbers, and methods of photostabilizing a sunscreen composition Derivatives of fluorene, including ester derivatives of cyano(9H-fluoren-9-ylidene) acetic acid, and sunscreen compositions including a mixture of a photoactive compound and an ester derivative of cyano(9H-fluoren-9-ylidene) acetic acid are disclosed herein. Also di... | 07/19/2005 |
| 6835427 | Optically active compound and liquid crystal composition containing the compound An optically active compound containing 5,5′,6,6′,7,7′,8,8′-octahydro-1,1′-bi-2-naphthol of the general formula (1) as an asymmetric source, wherein n is an integer of 1 to 10, Y is a hydrogen atom, an alkyl gr... | 12/28/2004 |
| 6794533 | Single-crystalline film and process for production thereof An organic single-crystalline film useful as a functional film in various devices is produced by selecting a liquid crystal material having a good molecular alignment regularity, disposing the liquid crystal material between a pair of boundaries exerting a thickness... | 09/21/2004 |
| 6723870 | Method for producing anthracenes Disclosed is a method for producing anthracene of formula (II) below by mixing a reaction mixture with a primary alcohol, wherein the reaction mixture is a reaction mixture obtained by reacting a metal hydride with an anthraquinone of formula (I): ... | 04/20/2004 |
| 6699532 | Optically active compound and liquid crystal composition containing the compound An optically active compound of the general formula (1) useful as a chiral dopant, and use thereof for a liquid crystal composition, ##STR1## the above optically active compound having a remarkably large helical twisting power (HTP) of as large as 50 or m... | 03/02/2004 |
| 6569901 | Alkynyl-substituted propionic acid derivatives, their preparation and use The present invention relates to compounds of formula (I) ##STR1## The compounds are useful in the treatment and/or prevention of conditions mediated by nuclear receptors, in particular the Peroxisome Proliferator-Activated Receptors (PPAR).... | 05/27/2003 |
| 6541655 | Catalytic compositions and methods for asymmetric allylic alkylation Complexes of a selected class of chiral ligands with molybdenum, tungsten or chromium, preferably molybdenum, are effective as catalysts in highly enantioselective and regioselective alkylation of allylic substrates.... | 04/01/2003 |
| 6534677 | Non-crushable, non-friable, non-breakable carbon catalyst supports The present invention provides a carbon-containing catalyst support that includes at least a carbonaceous material nd a thermosetting or sinterable polymer. The components are mixed and the polymer sintered or thermoset to provide a non-crushable, non-fri... | 03/18/2003 |
| 6518451 | Diesters of naphthalene dicarboxylic acid A composition containing a diester of a naphthalene dicarboxylic acid having compound formula (I) for photochemically stabilizing dibenzoylmethane derivatives, absorbing UV radiation, imparting gloss and for stabilizing natural hair color and hair dyes ag... | 02/11/2003 |
| 6506928 | Dendrimeric fullerene derivatives, process for their preparation, and use as neuroprotectants The invention relates to dendrimeric fullerene derivatives in which the fullerene is linked to at least one dendron, wherein the or each dendron has at least one protic group which imparts water solubility.... | 01/14/2003 |
| 6319948 | Retinoid antagonists and uses thereof Retinoid antagonist compounds have been found to be useful in the prevention and/or minimization of surgical adhesion formation. Also provided by the invention are certain novel substituted (5,6)-dihydronaphthalenyl compounds which are retinoid antagonists and... | 11/20/2001 |
| 6284916 | Diesters of naphthalene dicarboxylic acid A hair-treating composition containing a diester or polyester of a naphthalene dicarboxylic acid having compound formula (I) or (II), or mixtures; for imparting gloss and/or hair color stabilization: ##STR1## wherein each R1, same or different,... | 09/04/2001 |
| 6274757 | Neuromuscular relaxants Alkoxy and/or acyloxy disubstituted and polysubstituted aralkyl and aralkenyl bis-quaternary ammonium derivatives of cyclic alkanol diesters have neuromuscular relaxant properties.... | 08/14/2001 |
| 6217793 | Acetylene compound, liquid crystal composition and liquid crystal element Provided are novel acetylene compounds which are useful as a component for a liquid crystal composition used for a liquid crystal element, a liquid crystal composition containing said compounds and a liquid crystal element using said liquid crystal compos... | 04/17/2001 |
| 6211398 | Process for the preparation of dialkyl esters of naphthalenedicarboxylic acids Disclosed is a process for the production and purification of dialkyl naphthalenedicarboxylate compounds wherein a crude naphthalenediacarboxylic acid is esterified with an alkanol such as methanol to produce a crude esterification product comprising dial... | 04/03/2001 |
| 6100374 | Method of purifying crude naphthalenedicarboxlic acid and process for preparing polyethylene naphthalate The process for preparing polyethylene naphthalate according to the invention is intended to obtain polyethylene naphthalate having a low impurity content from naphthalenedicarboxylic acid containing impurities. This process comprises the steps of: mixing... | 08/08/2000 |
| 6028211 | Composition and method for reducing fouling in process equipment used for manufacturing aromatic materials Methods for reducing the fouling of process equipment used in the manufacture of aromatic compounds such as dimethyl-2,6-naphthalenedicarboxylate are disclosed. The methods require treating manufacturing process streams with a metal complexing agent. ... | 02/22/2000 |
| 6018071 | Preparation of arthropodicidal ozadiazines A method for making arthropodicidal oxadiazines and intermediates which are racemic or enantiomerically enriched at their chiral center, the method for making the oxadiazines comprising reaction of an intermediate selected from ##STR1## wherein:... | 01/25/2000 |
| 5998471 | Acetylenes disubstituted with a 5 alkyl, aryl or heteroaryl substituted dihydronaphthyl group and with an aryl or heteroaryl group having retinoid-like biological activity Compounds of the formula ##STR1## the symbols have the meaning described in the specification.... | 12/07/1999 |
| 5962688 | Stereoselective deoxygenation reaction This invention relates to a key intermediate in the synthesis of an endothelin antagonist, the synthesis of this key intermediate and the synthesis of an endothelin antagonist using this intermediate in a stereoselective deoxygenation reaction.... | 10/05/1999 |
| 5837163 | Liquid crystal compounds A liquid crystal compound represented by formula (I): ##STR1## wherein R1 represents an alkyl group having from 3 to 18 carbon atoms; R2 represents an alkyl group having from 3 to 18 carbon atoms; X represents ##STR2## ... | 11/17/1998 |
