Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4016261 | Therapeutic composition and method of therapeutically treating warm blooded animals therewith The invention provides a novel therapeutic composition comprising a pharmaceutically acceptable carrier containing a therapeutically effective amount of an ethereally monosubstituted monosaccharide having the general formula S--O--Y, wherein S is the resi... | 04/05/1977 |
| 4011389 | Glycoside polyethers To obtain nonionic surfactants having solubility and stability in relatively strong aqueous solution of caustic, salt or other electrolytes, corn starch or a similar source of glucose units is reacted with an alcohol containing up to about 4 carbon atoms ... | 03/08/1977 |
| 4007230 | Antioxidant composition for stabilizing polyols Synergistic antioxidant compositions consisting of certain hindered phenols such as 2,4-dimethyl-6-octyl phenol and 4,4'-bis (,-dimethylbenzyl) diphenyl amine are useful to stabilize polyether polyols against oxidative degradation and preven... | 02/08/1977 |
| 3985728 | Carboxymethylated materials derived from wood molasses and process for making same There is disclosed herein carboxymethylated wood molasses and a process for producing this material in an aqueous system to produce an oligomeric, ligno-carbohydrate material useful as a detergent builder, herbicide dispersant, corrosion control agent and... | 10/12/1976 |
| 3972868 | Method for selectively guiding and limiting the reactions of hydroxyl compounds The present invention relates to a method for producing, from a hydroxyl compound, a sequence of metal derivatives, which are subsequently made to react selectively for a certain purpose. The present invention relates to a method for selectively guiding r... | 08/03/1976 |
| 3957922 | Process for preparing an oxyalkylated product and reaction product thereof An oxyalkylated product useful for making polyurethane foams is prepared by reacting an alkylene oxide with a heated mixture of a phenol and a non-phenolic active hydrogen compound, at least one of which can be halogenated, in the presence of a catalyst c... | 05/18/1976 |
| 3956273 | Modified agarose and agar and method of making same A modified agarose or agar containing alkylated, alkenylated, acylated or hydroxyalkylated agarose in which the alkyl, alkenyl, and acyl groups contain from 1 to 3 carbon atoms and the hydroxyalkyl groups contain from 1 to 4 carbon atoms, which modified p... | 05/11/1976 |
| 3941769 | Process for the preparation of saccharose-hydroxy alkyl ethers A process for the preparation of saccharose polyethers which makes saccharose polyethers with a high functionality easily available. This is accomplished by subjecting mixtures of saccharose, a small quantity of water, a small quantity of a low molecular ... | 03/02/1976 |