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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7723437 | Soft thermoplastic vulcanizates from very low density polyethylene copolymers The invention is directed to a thermoplastic vulcanizate composition comprising a rubber and a very low density polyethylene copolymer. Furthermore, the invention is directed to a process for making said thermoplastic vulcanizate composition and articles comprising ... | 05/25/2010 |
| 7452941 | Terpene resin and hydrocarbon resin-based surfactants and aqueous dispersion of tackifier resins A process for preparing a surfactant, useful for dispersing tackifier resins in aqueous media, comprises reacting an α,β-unsaturated carboxylic acid or anhydride, or an ester thereof, with a terpene- or hydrocarbon-based resin to form an adduct, then reacting the ... | 11/18/2008 |
| 7442752 | Nobonene-ester based addition polymer and method for preparing the same The present invention relates to a norbornene based addition polymer, and more particularly to an addition polymer of norbornene based monomers containing an ester group. The present invention provides a norbornene-ester based addition polymer having a molecular wei... | 10/28/2008 |
| 7402624 | Graft copolymers with segmented arms and their preparation and use Graft copolymers with segmented (or block) arms and a process for preparing the same. Such polymers are particularly useful in formulating air-dry clear coat and color coat lacquers used in automotive refinishing. ... | 07/22/2008 |
| 7375178 | High refractive index thermoplastic polyphosphonates High refractive index, melt processable polyphosphonates and methods for preparing the same are provided. These polymers are particularly useful for optical and ophthalmic parts, such as lenses. A method of preparing optical and ophthalmic lenses by injection moldin... | 05/20/2008 |
| 7365130 | Cycloolefinic copolymer for high modulus film Cycloolefinic polymer compositions exhibiting an advantageous balance of dimensional stability, improved impact resistance and superior optical properties are provided. The cycloolefinic polymer compositions of the invention generally include at least one cycloolefi... | 04/29/2008 |
| 7354632 | Optical laminate Provided are: a long optical laminate prepared by laminating two obliquely stretched long phase-difference films so that the respective delayed-phase axes cross each other at a specified angle, while at least one of the two phase-difference films is a film containin... | 04/08/2008 |
| 7294363 | Methods of forming decorative veils Methods that apply decorative particles in-line in the manufacturing process to form a decorative structured mat or veil that is ready for direct commercial application. The decorative particles or decorative paint patterns should be of a size and/or color to be vis... | 11/13/2007 |
| 7288316 | Cycloolefin copolymer heat sealable films The present invention relates to a heat-sealable film which consists essentially of a cycloolefin copolymer (COC), the glass transition temperature (Tg) of the COC being within the range from 30 to 55° C. The film or sheet has excellent low temperature heat-sealing... | 10/30/2007 |
| 7265183 | High clarity, low friction polyethylene compositions for films A melt-blended polyethylene/COP composition suitable for making optically clear films with low coefficients of friction includes from about 70 to about 98 weight percent of a polyethylene resin and from about 2 to about 25 weight percent of a first COP resin compone... | 09/04/2007 |
| 7247389 | Heat-shrinkable films A heat-shrinkable film includes outer layers containing a polyester resin, and at least one inner layer being arranged between the outer layers and containing an olefinic resin including at least one ethylene-propylene-butene terpolymer. The film has an interlayer b... | 07/24/2007 |
| 7241903 | Metallocenes, use in catalyst system for producing olefin polymers A metallocene compound of formula (I): wherein M is zirconium, titanium and hafnium; X is a hydrogen atom, a halogen atom or a hydrocarbon radical; R1 is a linear C1-C20-alkyl radical; R2 is a hydrogen atom or hydrocarbon ... | 07/10/2007 |
| 7217463 | Machine direction oriented polymeric films and methods of making the same This invention relates to a film comprising a machine direction oriented polymeric film prepared from (A) at least one propylene homopolymer or copolymer or lend of two or more thereof, wherein (A) has a melt flow rate from about 6 to about 30 and (B) an olefin elas... | 05/15/2007 |
| 7208539 | Thermosetting resin composition, and prepreg and laminated board using the same The present invention relates to a thermosetting resin composition comprising: (1) a metal salt of a disubstituted phosphinic acid, and (2) a resin having a dielectric constant of 2.9 or less at a frequency of 1 GHz or more, and a prepreg and a laminated board using... | 04/24/2007 |
| 7199191 | Impact modifier compositions with improved flowability Physical blends of solid particulates of chlorinated polyolefins and elastomeric ethylene copolymers yield a blended product with anti-blocking characteristics superior to that defined by the weight proportion-based linear interpolation of either blend component. Th... | 04/03/2007 |
| 7157146 | Primer composition, coating method, and coated article A primer composition comprises (A) a vinyl copolymer obtained through copolymerization of (a-1) a UV-absorbing vinyl monomer, (a-2) an alkoxysilyl group-containing vinyl monomer, and (a-3) another copolymerizable monomer, (B) a curing agent, and (C) a thermoplastic ... | 01/02/2007 |
| 7122291 | Photoresist compositions The present invention provides for a photoresist composition comprising a mixture of two different copolymers. ... | 10/17/2006 |
| 7101939 | Ethylene/α-olefin copolymer made with a non-single-site/single-site catalyst combination, its preparation and use An ethylene/α-olefin copolymer comprising a component produced by a non-single-site polymerization catalyst and a component produced by a single-site polymerization catalyst, its preparation and use are described. The copolymer has an α-olefin content of 5 to 20 p... | 09/05/2006 |
| 7078164 | High throughput screen for identifying polymerization catalysts from potential catalysts A method is disclosed for screening potential catalysts for polymerization performance. The method includes the steps of reacting a potential catalyst with at least a first monomer under polymerization conditions, determining the polymerization performance of the ca... | 07/18/2006 |
| 7067083 | High refractive index thermoplastic polyphosphonates High refractive index, melt processable polyphosphonates and methods for preparing the same are provided. These polymers are particularly useful for optical and ophthalmic parts, such as lenses. A method of preparing optical and ophthalmic lenses by injection moldin... | 06/27/2006 |
| 7037994 | Acenaphthylene derivative, polymer, and antireflection film-forming composition Novel compounds acetoxymethylacenaphthylene and hydroxymethylacenaphthyleneare disclosed. A polymer prepared from these novel compounds containing a structural unit of the formula (3), wherein R1 is a hydroge... | 05/02/2006 |
| 7026031 | Tuft bind of urethane backed artificial turf The present invention relates to an improved process for the production of artificial turf, and the improved artificial turf. In accordance with this process, fibers are treated via corona discharge, tufted into a primary backing to form a greige good, and a precoat... | 04/11/2006 |
| 7019093 | Aqueous developable, photosensitive benzocyclobutene-based oligomers and polymers with high moisture resistance The invention is a photoswitchable benzocyclobutene-based polymer that while remaining aqueous developable, avoids the problem of significant moisture uptake. The oligomer or polymer comprises a polymeric backbone, benzocyclobutene reactive groups, and photoswitchab... | 03/28/2006 |
| 7015276 | Melt-moldable thermoplastic norbornene resin composition and molded article and optical film both comprising the same A melt-moldable, thermoplastic norbornene resin composition characterized by being obtained by compounding (A) a base polymer comprising a thermoplastic norbornene resin with (B) an olefin compound having a number-average molecular weight of 200 to 10,000 and a soft... | 03/21/2006 |
| 7009003 | Plastic composition A plastic composition including polymeric nanoparticles having a diameter of 1 to 100 nanometers, and a polymeric component. Also provided is a method for providing such a plastic composition. ... | 03/07/2006 |
| 6956075 | Halogenated elastomeric compositions having improved stability and green strength The present invention is a composition and a method of forming a composition, the composition comprising at least a halogenated elastomer and an amine or phosphine. An additional rubber component may be present in the composition of the invention. In one embodiment,... | 10/18/2005 |
| 6951898 | Cycloolefin copolymer resins having improved optical properties A cycloolefin copolymer resin having a Hunter b color value of less than 1.0, which resin comprises: (a) a first cycloolefin copolymer having a glass transition temperature of from about 100° C. to about 220° C. and an intrinsic ... | 10/04/2005 |
| 6924338 | Zwitterionic polymer blend materials A polymer blend for use in a biomedical application comprising: (A) a polymer A, bearing zwitterionic pendant groups; and (B) a hydrophobic addition polymer B, selected from the group consisting silyl(alk)acrylates, alkyl(alk)acrylamides, dialkyl(alk)acrylamides, an... | 08/02/2005 |
| 6916508 | Method of coating a plastic molding, ultraviolet-curable under coating for metal evaporation, and plastic moldings It is an object of the present invention to provide a method of coating a plastic molding which is appropriately applicable to various plastic substrates, an ultraviolet-curable under coating for metal evaporation, which is to be used in that method of coating, and ... | 07/12/2005 |
| 6906138 | Stringed instrument bow resin An improved stringed instrument bow resin made from synthetic hydrocarbon resin and optionally modified with olefinic and elastomeric polymers, fillers, plasticizers, colorants, and antioxidants. The composition is hypoallergenic, hydrophobic, non-corrosive, and res... | 06/14/2005 |
| 6900274 | Terpene resin-and hydrocarbon resin-based surfactants and aqueous dispersion of tackifier resins A process for preparing a surfactant, useful for dispersing tackifier resins in aqueous media, comprises reacting an αβ-unsaturated carboxylic acid or anhydride, or an ester thereof, with a terpene- or hydrocarbon-based resin to form an adduct, then reacting the a... | 05/31/2005 |
| 6900273 | Low-hygroscopicity low-birefringence resin compositions, molding material obtained therefrom, sheet or film, and optical part Low-hygroscopicity low-birefringence resin compositions. One of the compositions is a resin composition (a) comprising the following polymers (A), and (B) and/or (C). Another is a resin composition (b) comprising the following polymers (A), (B) and (H). Still anothe... | 05/31/2005 |
| 6806029 | Pattern formation material and pattern formation method A pattern formation material of this invention contains a base polymer including a first unit represented by Chemical Formula 1 and a second unit represented by Chemical Formula 2, and an acid generator: wherein R... | 10/19/2004 |
| 6780936 | Diene-modified propylene polymer nucleating agents This invention relates to compositions derived from polyolefins combined with a polymeric nucleating agent. The nucleating agent is specifically a diene-propylene copolymer. ... | 08/24/2004 |
| 6780938 | Reactor alloy of syndiotactic polystyrene having high impact resistance The reactor alloy of syndiotactic polystyrene according to the present invention is prepared by polymerizing vinyl aromatic monomer and rubbery elastomer and optionally polyphenylene ether under transition metal catalyst and cocatalyst, which comprises (a) 50-99% by... | 08/24/2004 |
| 6730736 | Alicyclyc structure-containing resin composition An alicyclic structure-containing resin composition comprising an alicyclic structure-containing resin (A) having a polar group in a proportion of 3 to 50 mol % based on the whole repeating unit in the resin, and a soft polymer (B), a varnish containing the resin co... | 05/04/2004 |
| 6716553 | Porous films and processes for the production thereof There are provided a porous film comprising a polymer composition comprising (a) a polymer having C═C double bond and an aliphatic ring having 5 to 10 carbon atoms in a main chain thereof; and (b) another resin; a porous film, wherein all or a part of C═C double... | 04/06/2004 |
| 6706814 | Monovinylidene aromatic polymers based on highly linear high molecular weight polybutadiene rubbers and a process for their preparation Disclosed are rubber-modified monovinylidene aromatic polymers with improved toughness and rigidity as well as a process for the preparation thereof. The polymer comprises a) a monovinylidene aromatic polymer matrix; and b) rubber particles dispersed t... | 03/16/2004 |
| 6706815 | Impact resistant rigid PVC compositions using hydrocarbon rubbers and chlorinated polyethylene as impact modifiers The present invention is specifically directed to improved polyvinyl chloride compositions having excellent impact strength. In particular, the impact resistant composition comprises a) a vinyl chloride polymer, b) at least one ethylene/alpha-olefin copolymer, said ... | 03/16/2004 |
| 6699937 | Rubber compositions containing hydroxyl groups The invention relates to rubber compounds that contain rubbers polymerized in solution with a secondary hydroxyl group content of 0.1 to 5 wt.- % that are not more than 4 carbon atoms away from the respective side chain end. The invention also relates to ... | 03/02/2004 |
