Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7960476 | Acrylic resin composition An acrylic resin composition containing the following acrylic resins (1) and (2): an acrylic resin (1) containing a structural unit (a) derived from a monomer (a) and a structural unit (b) derived from a monomer (b); | 06/14/2011 |
| 7425594 | Copolymer of glycidyl ester and/or ether with polyol A copolymer and a process of making the copolymer are disclosed. The copolymer is produced from reacting a glycidyl ester and/or ether with a polyol comprising a functionality of at least 2 wherein at least 50% by weight of the copolymer comprises a minimum of 3n+X ... | 09/16/2008 |
| 7423002 | Method of neutralizing a stain on a surface Compositions, methods, apparatuses, kits, and combinations are described for neutralizing a stain on a surface. The compositions useful in the present disclosure include a composition that is formulated to be applied and affixed to a surface. If desired, the composi... | 09/09/2008 |
| 7381772 | Toughened poly(lactic acid) compositions Toughened poly(lactic acid) resin compositions comprising poly(lactic acid) and an impact modifier comprising an ethylene copolymer made from monomers (a) ethylene; (b) one or more olefins of the formula CH2═C(R1)CO2R2, ... | 06/03/2008 |
| 7371795 | Polymer mixture and the utilization thereof for injection molded parts The invention relates to a polymer mixture based on the (meth)acrylate (co)polymer components a), b), c), and/or d) according to claim 1, where a test specimen produced from the polymer mixture simultaneously has the following properties: ... | 05/13/2008 |
| 7342071 | Clearcoat paint composition A coating composition including a copolymerization product of a mixture of monomers including one or more carbamate-functional monomers and (meth)acrylic monomers, some having carboxylic acid-functionality. The monomer mixture is essentially free of hydroxyl monomer... | 03/11/2008 |
| 7335699 | Copolymers containing aminoplast units and use thereof as a dispersing agent or stabilizers A description is given of water-soluble aminoplast ether copolymers of the following structural type: wherein Z is a glycoluril central unit, B is a radical of an essentially water-insoluble polymer and R1 is a radical of a... | 02/26/2008 |
| 7329360 | Oil recovery and environmental cleanup compositions comprising a polyethylene/vinyl acetate copolymer This invention relates to improvements in products and processes for cleaning up oil, chemical, or other hydrocarbon spills, and cleaning up the environment where such spills have occurred. In one aspect of the invention, there is provided an adsorbent polymeric com... | 02/12/2008 |
| 7304114 | Processes for preparing tougheners for thermoset compositions Liquid rubbers that are ordinarily immiscible in liquid thermoset resins can be made miscible by the addition of at least one non-functional aromatic end-group to the polymer chains of such liquid rubber compositions. Such addition may be initiated by high-temperatu... | 12/04/2007 |
| 7288595 | Polyether carbamate compounds, compositions containing such compounds, and methods related thereto The present invention provides a reaction product having polyether carbamate groups formed from (A) polyoxyalkylene amine, and (B) cyclic carbonate, in an equivalents ratio ranging from 1:0.5 to 1:1.5. Further provided is a process for preparing the aforementioned r... | 10/30/2007 |
| 7183354 | Room temperature curable functionalized HNBR coating The coating for substrates or materials, preferably elastomers or elastomers bonded to metal. The coating composition comprises (a) a functionalized hydrogenated copolymer comprising at least one repeat unit derived from a conjugated diene monomer; preferably includ... | 02/27/2007 |
| 7160973 | Urethane polymers that reduce the effect of polylactone linkages A composition comprising a reaction product of a diisocyanate, a chain extension agent having at least difunctional reactivity with an isocyanate, and a material comprising a blend of i) a primary carbamate material having at least one functional group reactive with... | 01/09/2007 |
| 7155866 | Cementitious exterior sheathing product having improved interlaminar bond strength The present invention provides exterior building products, such as roofing and siding, shake, shingles, siding, sheathing, panels, planks, vertical siding, soffit panels, fencing, decking, fascia, corner posts, column corners and trim boards in which a plurality of ... | 01/02/2007 |
| 7141626 | Fiberglass non-woven catalyst The present invention relates to novel catalysts for use with a fiberglass non-woven binder. The catalyst can be a Lewis acid, an organic acid salt, a free-radical generator, or a mixture thereof. The catalyst provides stronger bonding, increased crosslinking densit... | 11/28/2006 |
| 7125606 | Carboxylic acid modified aminoplast crosslinkers and powder coating compositions containing such crosslinkers A crosslinking agent that is an ungelled reaction product of (a) an aminoplast resin and (b) a carboxylic acid-containing compound wherein the crosslinking agent is essentially free of reactive carboxylic acid groups and has a glass transition temperature of at leas... | 10/24/2006 |
| 7091278 | Aqueous two-component coating compositions Aqueous coating compositions comprising A) at least one water-dilutable (meth)acrylate copolymer with a hydroxyl value of 200 to 280 mg KOH/g and B) at least one polyisocyanate cross-linking agent with free isocyanate groups, the (meth)acry... | 08/15/2006 |
| 7087683 | Sulfonamide modified aminoplast crosslinkers and powder coating compositions containing such crosslinkers A crosslinking agent that is an ungelled reaction product of (a) an aminoplast resin and (b) a compound having active hydrogen groups reactive with the aminoplast resin such that the crosslinking agent is essentially free of functional groups reactive with an aminop... | 08/08/2006 |
| 7060357 | Powder coatings containing symmetrical additives A coating composition contains solid particulates of a mixture of an aminoplast crosslinking agent, a solid polymer having functionality reactive with the aminoplast crosslinking agent, and a crystalline, carbamate-functional additive. The crystalline, carbamate-fun... | 06/13/2006 |
| 7041379 | Room temperature curable X-HNBR coating Elastomer coating composition are disclosed which cure at room temperature, and form highly flex-resistant, durable, and flexible protective layer on elastomers and provides excellent adhesion to elastomeric and metal substrates. The coating is a solvent solution of... | 05/09/2006 |
| 7025794 | Anionic phthalic acid ester compounds and stain resistant compounds This invention relates to compounds of formula: wherein A is an unsaturated alkylene moiety; B the residue of a polyol wherein one hydroxyl moiety is esterified with one carboxyl moiety of the phthalic acid moiety; D is... | 04/11/2006 |
| 6998438 | Toughened plastics and preparation thereof The present invention provides plastics with high toughness and the preparation thereof. The plastics with high toughness, which have the balance of stiffness and toughness, stable properties and good processability, are obtained by blending the rubber particles hav... | 02/14/2006 |
| 6998364 | Process for the formation of urethane via transcarbamation The invention concerns a novel catalyst for forming urethanes. Said catalyst is characterized by the general formula: MY3−q[Z]q, wherein: Z is the radical corresponding to the anion of a super acid whereof the Hamett constant is at least equa... | 02/14/2006 |
| 6992149 | Use of carbamate-modified aminoplast resins to improve the appearance and performance of powder coatings A powder coating composition comprising at least about 0.1% by weight of a reaction product of an aminoplast and a compound having one carbamate group has improved smoothness. ... | 01/31/2006 |
| 6984694 | Oligomeric chain extenders for processing, post-processing and recycling of condensation polymers, synthesis, compositions and applications The invention provides chain extenders made from epoxy-functional (meth)acrylic monomers and styrenic and/or (meth)acrylic monomers. The invention further provides polymeric compositions made from the chain extenders and plastic articles made from the compositions. ... | 01/10/2006 |
| 6916877 | Coating composition including a water-based copolymer cross-linking with a water-dispersible cross-linking agent, method of preparing the same, and a cured film thereof The present invention is directed to a curable, water-based coating composition utilized in waterborne coating systems such as a waterborne primer system. The coating composition is the reaction product of a water-dispersible cross-linking agent and a water-based co... | 07/12/2005 |
| 6908976 | Polymer-grafted stretchable cotton A solution for forming a graft substrate containing a graft initiator, a catalyst for activating the graft initiator, a polymerizable silicon softener, and at least one additional prepolymer, each of the softener and the prepolymer which includes a functional group ... | 06/21/2005 |
| 6894121 | Cement dispersants comprising graft copolymers Cement dispersants made of graft copolymers of a specified type and/or their salts are produced by using as an intermediate product allyletherester monomers prepared by an esterification reaction of α-allyl-ω-hydroxy-polyoxyalkylene refined so as to have peroxide ... | 05/17/2005 |
| 6870003 | Process for production of modified thermoplastic resin and modified thermoplastic resins A process for producing modified thermoplastic resin by subjecting a thermoplastic resin to a modifying reaction in a molten state, comprising performing the modifying reaction using carbon dioxide as the reaction medium, wherein carbon dioxide is used in a proporti... | 03/22/2005 |
| 6812302 | Polymerizing alkyl acrylate(s) in presence of aromatic initiator to form aromatic group-terminated liquid rubber A process for preparing a liquid rubber composition comprises: (a) Forming a reaction mixture of (i) from 1.0 to 99.999 weight percent of the reaction mixture of at least one C1-C20 | 11/02/2004 |
| 6812313 | Non-functional aromatic end group-containing polymer A polymer comprises polymer chains having a glass transition temperature of less than 25° C. and a weight average molecular weight of less than 20,000 wherein the polymer chains contain at least one non-functional aromatic end-group. The polymer is miscible in the ... | 11/02/2004 |
| 6730740 | Aqueous cross-linkable polymer composition for use in coatings and process for producing the same The invention pertains to an aqueous cross-linkable polymer composition comprising: W a) a water-soluble first polymer comprising acid groups, which is at least partially neutralized with a volatile base; b) a dispersion of a substantially water-insolu... | 05/04/2004 |
| 6723789 | Composition comprising polymers having a star structure, the polymers, and their use A composition, comprising, in a physiologically acceptable medium, at least one polymer with a highly specific ordered structure is disclosed. These compositions find a specific application in the field of caring for or making up keratinous fibers, in particular as ... | 04/20/2004 |
| 6713182 | Aminoplast-based crosslinkers and powder coating compositions containing such crosslinkers Provided is a crosslinking agent which is the ungelled reaction product of a polyester polyol and an aminotriazine compound having one or less non-alkylated NH bond per triazine ring. The polyester polyol is the reaction product of a cycloaliphatic polyol and a cycl... | 03/30/2004 |
| 6692733 | Composition comprising polymers having a star structure, the polymers, and their use A composition, comprising, in a physiologically acceptable medium, at least one polymer with a highly specific ordered structure is disclosed. These compositions find a specific application in the field of caring for the skin, in particular of the face, a... | 02/17/2004 |
| 6642299 | Urea-formaldehyde resin binders containing styrene acrylates and acrylic copolymers An aqueous binder composition containing a urea-formaldehyde resin modified with an additive comprising (1) styrene acrylic acid or styrene acrylate, (2) an adduct of styrene, maleic anhydride, and an acrylic acid or acrylate or (3) a physical mixture of ... | 11/04/2003 |
| 6579934 | Reactive extrusion process for making modifiied biodegradable compositions The present invention is a hydrolytically modified, biodegradable polymer and a method of making a hydrolytically modifiable a biodegradable polymer. In a preferred embodiment, the invention is a method of grafting polar groups onto biodegradable polymers... | 06/17/2003 |
| 6512048 | Cathodic electrocoat having a carbamate functional resin The invention provides a polymer (a) having a polymer backbone having appended thereto at least one carbamate functional group, the polymer represented by randomly repeating units according to the formula: ##STR1## R1 represents H or CH3 | 01/28/2003 |
| 6494990 | Paper or board with surface of carboxylated surface size and polyacrylamide A paper or board is coated with a composition comprising from 30-95 parts by weight of a synthetic, carboxylated surface size containing at least about 40 mole percent of hydrophobic groups and at least about 25 mole percent of carboxylated groups such as... | 12/17/2002 |
| 6489396 | (Meth)acrylate ester-based resin composition The present invention provides a novel (meth)acrylate ester-based resin composition which, for example, exhibits various good properties such as weather resistance, heat resistance, water resistance, acid resistance, alkali resistance, warm water resistan... | 12/03/2002 |
| 6476124 | Composition comprising polymers having a star structure, the polymers, and their use A composition, comprising, in a physiologically acceptable medium, at least one polymer with a highly specific ordered structure is disclosed. These compositions find a specific application in the field of caring for or making up keratinous fibres, in par... | 11/05/2002 |