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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7425592 | Water-based ink for ink jetting and ink jet recording method A water-based ink for ink jetting and ink jet recording method, in which stable jetting, clearness of the recorded matter, high density recording, water resistance, and friction resistance are well-balanced, and being useful for ink for various types of ink jet reco... | 09/16/2008 |
| 7363978 | Methods of using reactive surfactants in subterranean operations Novel uses of reactive surfactants in treating subterranean formations and/or proppant particulates are provided. In one embodiment, the present invention provides a method comprising: providing a treatment fluid that comprises a base fluid and a reactive surfactant... | 04/29/2008 |
| 7338608 | Solid-liquid separation of oil-based muds This invention relates to a method of achieving a solid-liquid separation of an oil-based mud comprising the step of contacting said oil-based mud with a water-in-oil emulsion comprising a polymer derived from at least one water-soluble monomer, where the polymer is... | 03/04/2008 |
| 7238648 | Viscoelastic surfactant fluids and related methods of use Viscoelastic surfactant based aqueous fluid systems useful as thickening agents in various applications, e.g. to suspend particles produced during the excavation of geologic formations. The surfactants are zwitterionic/amphoteric surfactants such as dihydroxyl alkyl... | 07/03/2007 |
| 7217762 | Process for the preparation of monodisperse polymer particles A process for the preparation of monodisperse polymer particles which are formed by contacting monomers with aqueous dispersions comprising monodisperse swellable seed polymers/oligomers, and initiating polymerization in the presence of a steric stabilizer. The resu... | 05/15/2007 |
| 7199185 | Use of reactive polymeric surfactants in the formation of emulsions Reactive polymeric surfactants are disclosed, and their use in processes for preparation of microcapsules, and in stabilising emulsions. The surfactants are random graft polymers or block copolymers which contain both hydrophobic and hydrophilic units and in which t... | 04/03/2007 |
| 7173085 | Salt sensitive aqueous emulsions This invention relates to aqueous emulsions comprising a water-dispersible copolymer which is non-dispersible in aqueous solutions containing 0.5% or more of an inorganic salt, comprising acidic ethylenically unsaturated monomers and ethylenically unsaturated monome... | 02/06/2007 |
| 7112623 | Coating composition for the manufacture of printable coated paper and board, component of the coating composition and process for the manufacture of paper and board A coating mix for the production of coated paper and board is described in form of an aqueous dispersion with a solids content of 50 to 80% consisting of pigments, binders, and additives. The coating mix exhibits thixotropic flow characteristics and is characterized... | 09/26/2006 |
| 7081512 | Treatment of resins to lower levels of CPD-producing species and improve gelation stability A process for treating a composition containing a polyamine-epihalohydrin resin that has a low level of CPD-producing species and good gelation stability is disclosed. A polyamine-epihalohydrin resin is prepared with a ratio of epihalohydrin:amine of less than about... | 07/25/2006 |
| 7026418 | Emulsion polymerization process utilizing ethylenically unsaturated amine salts of sulfonic, phosphoric and carboxylic acids Disclosed is an improved method of making polymers. The method utilizes at least one ethylenically unsaturated monomer and at least one polymerizable surface active agent. The polymerizable surface active agent is capable of co-polymerization with traditional monome... | 04/11/2006 |
| 7026369 | Aqueous emulsion composition and adherent composition To provide an aqueous emulsion composition which has high adhesion strength for a wide variety of materials including molded products and affords sufficient wettability even for the object to be adhesive bonded of low surface polarity so that it can develop sufficie... | 04/11/2006 |
| 6964994 | Polyreactions in non-aqueous miniemulsions The invention relates to a method of conducting polymerization in nonaqueous miniemulsions. ... | 11/15/2005 |
| 6919402 | Pigment dispersants having anionic functionality for use in anodic electrocoat compositions The present invention provides a compound having anionic functional groups that is useful as a pigment dispersant in waterborne coating compositions, particularly in anodic electrocoat compositions. The compound comprises an acrylic backbone having a stabilizing sub... | 07/19/2005 |
| 6908888 | Viscosity reduction of viscoelastic surfactant based fluids Methods and compositions are disclosed for controlled addition of components that decrease the viscosity of the viscoelastic surfactant fluids or for controlled changes in the electrolyte concentration or composition of the viscoelastic surfactant fluids. One aspect... | 06/21/2005 |
| 6894110 | Preparation of water soluble polymer dispersions from vinylamide monomers The present invention relates to a novel process for the production of a water soluble polymer dispersion from vinylamide monomers, and, more particularly, polymers formed from N-vinylformamide monomers. ... | 05/17/2005 |
| 6893722 | Cationic, amino-functional, adhesion-promoting polymer for curable inks and other plastic film coatings, and plastic film comprising such polymer A cationically stabilizable amino-functional polymer having a number-average molecular weight of >3000, exists in the presence of water as a solution or stable emulsion only when the pH is ≦8. Upon drying the polymer contains ethenically unsaturated moieties selec... | 05/17/2005 |
| 6867251 | Polymer dye particles and process for making polymer dye particles This invention relates to a process for making polymer-dye particles comprising, in order: I) forming a colorant mixture comprising a water insoluble dye and an organic medium containing at least one ethylenically-unsaturated monom... | 03/15/2005 |
| 6844410 | Preparation of an aqueous copolymer solution The present invention provides a process for preparing aqueous copolymer solutions by polymerizing ethylenically unsaturated compounds in the presence of foam inhibitors. ... | 01/18/2005 |
| 6710128 | Process to produce an aqueous composition A process is provided to produce an aqueous composition. The process comprises shearing a mixture to produce a mini-emulsion and polymerizing said mini-emulsion in the presence of an initiator to produce the aqueous composition; wherein said mixture comprises at lea... | 03/23/2004 |
| 6696517 | Use of copolymers based on acrylamidoalkylsulfonic acids as thickeners in preparations comprising organic solvents The invention relates to the use of copolymers consisting essentially of a1) 1 to 50% by weight of the repeat structural unit of the formula (1): ##STR1## where n is an integer from 2 to 9 or a2) 1 to 50% by weight of a mixture of the repeat structural... | 02/24/2004 |
| 6686417 | Surfactant composition for inverse emulsion polymerization of polyacrylamide and process of using the same Polyacrylamide is made by inverse emulsion polymerisation using an oil phase including at least one ester based oil, particularly a vegetable oil, using a primary emulsification system including a polymeric carboxylic surfactant; a low HLB emulsifier; and... | 02/03/2004 |
| 6683129 | Salt sensitive aqueous emulsions This invention relates to aqueous emulsions comprising a water-dispersible copolymer which is non-dispersible in aqueous solutions containing 0.5% or more of an inorganic salt, comprising acidic ethylenically unsaturated monomers and ethylenically unsatur... | 01/27/2004 |
| 6664326 | Aqueous dispersions Aqueous dispersions of cationic water-soluble polymers are provided, as well as processes for making and methods of using the same.... | 12/16/2003 |
| 6649691 | Wet adhesion monomer and derived copolymers for latex paints The reaction of unsaturated carbonates such as vinyl ethylene carbonate with N-aminoethylimidazolidone (TAM) under mild conditions generates a mixture of two vinyl and hydroxy functional imidazolidone carbamates which polymerize readily into acrylate or v... | 11/18/2003 |
| 6632873 | Two-part polyurethane adhesives for structural finger joints and method therefor One aspect of the present invention is an adhesive composition formed from two packs. One pack includes an isocyanate-functional prepolymer formed by reacting a polyisocyanate with an alcohol (e.g., polyol). The isocyanate equivalents from the polyisocyan... | 10/14/2003 |
| 6608124 | Aqueous dispersions Aqueous dispersions of cationic water-soluble polymers are provided, as well as processes for making and methods of using the same.... | 08/19/2003 |
| 6602951 | Use of hydroperoxides as regulators in polymerizations The invention provides for the use of non-copolymerizable hydroperoxides of the formula R--O--O--H as regulators in the free-radically initiated polymerization of ethylenically unsaturated monomers, where R is H, a C1 -C18 -alkyl rad... | 08/05/2003 |
| 6596379 | Polymers stabilized by water-soluble, cationic, amino-functional polymer, and plastic film coated with same A cationically stabilized emulsion polymer is disclosed which comprises a combination of at least one polymerizable monomer which is uncharged or positively charged in an aqueous solution having a pH between 1 and 8, polymerized in the presence of at leas... | 07/22/2003 |
| 6596808 | Structural anaerobic adhesive compositions with improved cure speed and strength Anaerobic adhesive compositions, the reaction products of which demonstrate improved cure speed and bond strength are disclosed. A high percentage of ultimate bond strength is reached within the first hour of room temperature cure. Higher ultimate bond st... | 07/22/2003 |
| 6566472 | Binder formulations based on aqueous polymer dispersions Binder formulations based on aqueous polymer dispersions having a minimum film-forming temperature of below 10° C. and comprising at least one binder polymer P in the form of an aqueous dispersion comprising at least one anionic emulsifier and at least o... | 05/20/2003 |
| 6559221 | Silane-containing polymer dispersions for tile cements An aqueous polymer dispersion, wherein the dispersion contains from 0.0001 to 1 mol of a hydrolyzable silicon group and from 0.0001 to 1 mol of a urea or thiourea group, based, in each case, on 100 g of the polymer present in the dispersion.... | 05/06/2003 |
| 6548605 | Aqueous emulsion composition and adherent composition An aqueous emulsion composition that has high adhesion strength for a variety of materials so that it can be used for the adhesive bonding of even molded products and an adherent composition containing the aqueous emulsion composition. The aqueous emulsio... | 04/15/2003 |
| 6531561 | Polymers, the process for their preparation and the invert latexes containing them Linear, branched or crosslinked polymer, capable of being obtained by polymerization of N-alkylacrylamide, in which the alkyl radical is linear or branched and comprises from 1 to 6 carbon atoms, with one or more monomers chosen from cationic monomers, mo... | 03/11/2003 |
| 6525113 | Process for producing cross-linked polyallylamine hydrochloride The present invention relates to a process for preparing a cross-linked pollyallylamine hydrochloride. The process involves mixing polyallylamine hydrochloride, water, a hydroxide or alkoxide, and a water-miscible organic solvent or co-solvents, to a reac... | 02/25/2003 |
| 6426383 | Preparation of water soluble polymer dispersions from vinylamide monomers The present invention relates to a novel process for the production of a water soluble polymer dispersion from vinylamide monomers, and, more particularly, polymers formed from N-vinylformamide monomers.... | 07/30/2002 |
| 6414080 | Inverse emulsion polymer and production thereof Disclosed herein is an inverse emulsion polymer composition comprising a copolymer or copolymer salt of N,N,-dimethylacrylamide and 2-acrylamido-2-methylpropane sulfonic acid or acid salts thereof, having a Brookfield viscosity of less than 20,000 Cps at ... | 07/02/2002 |
| 6399702 | Butadiene polymer latex An aqueous composition that includes (A) a butadiene polymer latex that is prepared by an emulsion polymerization in the presence of a styrene sulfonate stabilizer and (B) a phenolic resin. A preferred aqueous butadiene polymer latex is one that is prepar... | 06/04/2002 |
| 6316544 | Aqueous paint composition An aqueous paint composition comprising a polymeric binder and a particulate non-film-forming solid in which; (i) at least 20% by weight of the polymeric binder is a thickener which is an, amine or acid functional, acrylic addition polymer which is at least ... | 11/13/2001 |
| 6258460 | Coating compositions prepared with a sterically hindered alkoxylated silane A coating composition having increased block resistance comprising a polymer prepared by emulsion polymerizing at least one ethylenically unsaturated non-carboxy functional monomer, from 0.01 to 2 pphm of a sterically hindered alkoxylated silane monomer, ... | 07/10/2001 |
| 6225395 | Aqueous stable dispersions based on water-soluble polymers containing a cationic dispersant comprising hydrophobic units Water-in-water dispersions based on water-soluble polymers can be prepared using a polymer dispersant containing hydrophobic units. The dispersions of the invention are stable on storage and are of low viscosity.... | 05/01/2001 |
