Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7981958 | Synthetic resin emulsion powder Disclosed is a synthetic resin emulsion powder obtained by spray-drying a composition that comprises an emulsion (A) where the dispersoid is a polymer that having one or more unsaturated monomer units selected from ethylenic unsaturated monomers and dienic monomers,... | 07/19/2011 |
| 7767748 | Aqueous polymer dispersions containing amphiphilic block copolymers, method for producing said dispersions and the use thereof Aqueous polymer dispersions which are obtainable by emulsion polymerization of ethylenically unsaturated monomers in an aqueous medium in the presence of free radical polymerization initiators and stabilizers, amphiphilic polymers which comprise one or more hydropho... | 08/03/2010 |
| 7491766 | Aqueous emulsion and use thereof The present invention provides an aqueous emulsion having excellent polymerization stability and standing stability and a redispersible powder. Specifically, the present invention relates to an aqueous emulsion of a polymer obtained by polymerizing an acrylic monome... | 02/17/2009 |
| 7435773 | Resin composite and method for producing the same A resin composite having excellent tensile strength and a process for producing the composite are provided. The resin composite comprises a resin and aluminum hydroxide having an average primary-particle diameter of about 100 nm or smaller and has an index Y/X of 0.... | 10/14/2008 |
| 7358297 | Preparation of multimodal polymer dispersions using polymeric stabilizer, and use thereof A description is given of a process for preparing bimodal or multimodal polymers from olefinically unsaturated monomers in an aqueous medium. The process features the introduction as initial charge of selected mixtures of polymeric stabilizers and of at least... | 04/15/2008 |
| 7323510 | Method for the production of water-in-water polymer dispersions The invention relates to methods for manufacturing a water-in-water polymer dispersion containing polymer A and at least one polymer dispersant B, according to which monomers, which are dispersed in an aqueous phase containing water-soluble dispersant B, are subject... | 01/29/2008 |
| 7312272 | Food coating substance containing a softener-free aqueous copolymer poly(vinyl ester) dispersion, production and use thereof A novel food coating substance comprising a plasticizer-free aqueous copolymer poly(vinyl ester) dispersion of emulsion polymer, emulsifier, protective colloid and optionally other stabilizers is outstandingly suitable for the surface treatment or surface coating of... | 12/25/2007 |
| 7309729 | Aqueous additive systems for polymeric matrices Aqueous-form additive systems, and methods of blending the same with a matrix resin, are disclosed whereby acrylic-based impact modifier compositions, butadiene-based impact modifier compositions and acrylic-based processing aids are used in aqueous form without the... | 12/18/2007 |
| 7279438 | Coated insulation board or batt An insulation composite for attenuating energy or sound transmission has a body layer of insulating material with a roughly textured face and a uniform thickness solid cover layer permanently embedded in the body layer to a partial depth so that material of the body... | 10/09/2007 |
| 7273651 | Crackle finish A crackle finish, method of forming a crackle finish and a kit for forming a crackle finish. The crackle finish includes a base coat of latex paint or stain on a surface to be treated. A crackle coating is applied over the base coat and dried to tack dry or complete... | 09/25/2007 |
| 7253247 | Method of making aromatic dihydroxy diacid dihalides and precipitates resulting therefrom A method of making an aromatic dihydroxy diacid dihalide comprises forming a solution of an aromatic dihydroxy diacid in a solvent, contacting the aromatic dihydroxy diacid solution with a halogenating agent; heating the solution under an inert atmosphere to convert... | 08/07/2007 |
| 7241829 | Exfoliated polyolefin/clay nanocomposites using chain end functionalized polyolefin as the polymeric surfactant Polyolefin/clay nanocomposites with an exfoliated structure are prepared by a process which employs a specific chain end functionalized polyolefin that serves as the clay/polyolefin interfacial compatibilizer (or polymeric surfactant). The polyolefin contains a hydr... | 07/10/2007 |
| 7226563 | Ion-detecting sensors comprising plasticizer-free copolymers Plasticizer-free ion-detecting sensors for detecting a target ion in a sample are provided. The sensor comprises a plasticizer-free copolymer comprised of polymerized units of methacrylate monomers and a polymerizable ion exchanger, wherein the methacrylated monomer... | 06/05/2007 |
| 7220470 | Moisture repellent air duct products Water-resistant fibrous air duct insulation products and methods for making such products. The products may include a duct board or a duct tube including a first layer of resin-bonded fibrous mat having a second layer of durable, preferably non-woven, facing materia... | 05/22/2007 |
| 7214329 | Storage stable aqueous organic peroxide emulsions The invention relates to an aqueous organic peroxide emulsion comprising an anti-freeze agent, a protective colloid, and a plasticiser wherein the plasticizer is an ester having a ratio of the number of carbon atoms present in the pasticiser molecule (excluding arom... | 05/08/2007 |
| 7211640 | Pressure sensitive emulsion adhesive for over-laminating films, manufacturing method thereof and use thereof The present invention relates to an emulsion type adhesive applicable for over-laminating films, the preparation and the use thereof. The emulsion type adhesive comprises: (a) 60 to 99.5 parts per hundred of monomers of one or more alkyl acrylates containing 4-12 ca... | 05/01/2007 |
| 7175897 | Adhesive articles which contain at least one hydrophilic or hydrophobic layer, method for making and uses for same The present invention relates to an adhesive article which can be used as a layer in or a cover for various articles in which a hydrophilic or hydrophobic surface is desired. The adhesive article includes a base layer having a first surface and a second surface and ... | 02/13/2007 |
| 7138160 | Water soluble retention agent The use, for the manufacture of paper coating colors, of a copolymer water-soluble in a neutral or alkaline medium as an agent for simultaneously adjusting the water retention of the coating colors and the Brookfield viscosity of the said coating colors; a water-ret... | 11/21/2006 |
| 7109275 | Co-metering of organic initiators and protective colloids during polymerization reactions The invention pertains to a process wherein initiators and protective colloids are both metered to a polymerization mixture. This manner of metering allows for improved control of the polymerization rate and an improved reactor space-time yield, and the process will... | 09/19/2006 |
| 7094831 | Aqueous polymer dispersion An aqueous polymer dispersion prepared by free-radical polymerization of vinyl acetate in the presence of at least one ionic emulsifier, at least one free-radical initiator and at least one protective colloid, wherein the polymerization is carried out in the presenc... | 08/22/2006 |
| 7078448 | Polymer dispersion with a cross-linking resin, a method for producing the same and the use thereof The invention relates to a polymer dispersion which contains water, at least one polymer that has been produced by emulsion polymerisation, at least one protective colloid, at least one water-soluble acidic metallic salt and at least one cross-linking resin that is ... | 07/18/2006 |
| 7064159 | Pearlescent white paint composition containing a film-former and a solid material comprising mica, titanium dioxide and aluminum, and process for using same A pearlescent white paint composition and use thereof to provide a pearlescent finish on a vehicle. The paint composition is made up of a film-former and a solids material, the latter including mica, TiO2 and particulate metallic Al, in specific amounts. | 06/20/2006 |
| 7049360 | Water-soluble or water-dispersible (co) polymers of hydroxyalkyl (meth) acrylates, a process for their preparation, and their use as coating agent, binder and/or film-forming excipient pharmaceutical dosage forms The present invention relates to water-soluble or water-dispersible copolymers obtainable by free-radical polymerization of a) 80 to 20% by weight of hydroxy-C1–C6-alkyl (meth)acrylate and, where appropriate... | 05/23/2006 |
| 7037956 | Water-soluble resin, process for its production and water-soluble resin composition A water-soluble resin composition comprising a water-soluble resin and a colorant, which copolymer has a weight average molecular weight of at least 8,000 and is prepared by polymerizing an ethylenically unsaturated carboxylic acid monomer and a monomer copolymeriza... | 05/02/2006 |
| 7029725 | Process for providing barrier properties to porous substrates The invention relates to an improvement in a process for imparting barrier properties to porous substrates, such as, concrete, masonry products, and wood products. The process comprises the steps of: applying an aqueous based sealing composition comprising a polymer... | 04/18/2006 |
| 7026369 | Aqueous emulsion composition and adherent composition To provide an aqueous emulsion composition which has high adhesion strength for a wide variety of materials including molded products and affords sufficient wettability even for the object to be adhesive bonded of low surface polarity so that it can develop sufficie... | 04/11/2006 |
| 7015273 | Polymer complex coating agents, method for the production and use thereof The invention relates to water-dilutable binding agents and coating agents with particularly quick drying surfaces. The invention also relates to a method for the production and use thereof. The water-dilutable binding agents are based on polymer dispersions, which ... | 03/21/2006 |
| 7005168 | Starch-loaded polyvinyl alcohol copolymer film for packaging non-liquid product and method for making the same A water-soluble film for packaging a non-liquid product, a package employing the film, and methods of making the same, are disclosed. The film is made from a hydrolyzed copolymer of vinyl acetate and methyl acrylate in a range of from about 30 to about 95 percent by... | 02/28/2006 |
| 6984681 | Method for producing a carboxyl group containing rubber A method for producing a carboxyl group-containing rubber having good vulcanization characteristics and exhibiting good resistance to scorching, continuously and in good yield. A method for producing a dry rubber from a polyvinyl alcohol-containing latex of a... | 01/10/2006 |
| 6976537 | Method for decreasing lost circulation during well operation A method is provided for reducing lost circulation when aqueous, oil, or synthetic based drilling fluid is used. The method includes injecting two fluids into the well bore and lost circulation zone. The first fluid is an aqueous liquid containing at least one polym... | 12/20/2005 |
| 6967026 | Hard capsule A hard capsule which is made mainly of a polymer or copolymer obtained by polymerizing or copolymerizing at least one polymerizable vinyl monomer in the presence of polyvinyl alcohol and/or a derivative thereof. Unlike conventional hard capsules, this hard capsule c... | 11/22/2005 |
| 6964993 | Paper coating slip containing polyvinyl alcohol as a protective colloid A paper coating slip contains a polymer dispersed with polyvinyl alcohol as protective colloid in water (abbreviated to PVA-dispersed polymer). ... | 11/15/2005 |
| 6956070 | Water-soluble film and package using the same The present invention provides a water-soluble film which comprises a modified polyvinyl alcohol containing an N-vinylamide monomer unit in an amount of 1 to 10 mole percent, and a carboxyl group and a lactone group in a total amount of 0.020 to 4.0 mole percent in ... | 10/18/2005 |
| 6930143 | Acrylic latex composition An acrylic emulsion is disclosed. The emulsion comprises from about 30% to about 90% by weight of water, about 10% to about 70% by weight of an acrylic polymer, about 0.2% to about 10% by weight of a emulsifying agent, and up to 20% by weight of an organic solvent. ... | 08/16/2005 |
| 6927267 | High solids dispersion for wide temperature, pressure sensitive adhesive applications A pressure-sensitive adhesive polymer comprising a reaction product of a C1 to C20 alkyl (meth)acrylate, an ethylenically unsaturated carboxylic acid, a C2 to C8 hydroxyalkyl (meth)acrylate, a vinyl aromatic, optionally a ... | 08/09/2005 |
| 6905423 | Multi-layer golf ball The present invention relates to a golf ball that provides improved playing characteristics by providing a cushioning interface between a center and subsequent layers. The ball can include a center, a soft intermediate layer, and a cover, although various constructi... | 06/14/2005 |
| 6902766 | Two-part aqueous metal protection treatment A two-part metal protection composition includes: an aqueous metal treatment conversion coating component that includes an admixture of an acid and a coating forming component; and an aqueous protective coating component that is applied over metal treated with the a... | 06/07/2005 |
| 6902769 | Process for preparing coatings on porous and/or absorbent materials The present invention relates to a process for process for preparing a coating by a) applying to a porous and/or absorbent substrate a liquid coating composition containing at least one component having (meth)acryloyl groups and a ... | 06/07/2005 |
| 6899958 | Moisture barrier resins Moisture barrier resins comprising a film-forming, cross-linkable, partially hydrolyzed polymer and a cross-linking agent provide improved impermeability to moisture and extended release capabilities for various particles, substances and other core materials that ar... | 05/31/2005 |
| 6890975 | Water-redispersible polymer powders for building adhesive compositions A water-redispersible polymer powder based on protective colloid stabilized vinyl ester polymers for use in building adhesive compositions is provided. The vinyl ester polymers contain from 0.2 to 1.5% by weight, based on the overall weight of the vinyl ester polyme... | 05/10/2005 |