Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7718718 | Polylactic acid resin composition, process for producing the same, biaxially stretched polylactic acid film, and molded articles thereof A resin composition contains poly(lactic acid) and a cellulosic ester, a resin composition excellent in transparency, mechanical properties, and thermostability; a biaxially drawn film containing poly(lactic acid) and at least one compound selected from cellulosic e... | 05/18/2010 |
| 7348385 | Acrylate/methacrylate adhesives initiated by chlorosulfonated polymer An adhesive formulation including an acrylate monomer and/or a methacrylate monomer, a chlorosulfonated polymer resin, and a reducing agent. The adhesive also includes a cycloheteroatom zirconate or a cycloheteroatom titannate, which is utilized as a cure profile re... | 03/25/2008 |
| 7341623 | Substance mixture and a method for introducing at least one particulate active ingredient component into a liquid aqueous system A mixture of substances is designated for introduction into a liquid aqueous system and comprises at least one extremely finely divided active substance component that is designated for subsequent dissolution or dispersion in the liquid aqueous system. The mixture o... | 03/11/2008 |
| 7341643 | Method of making packaging material A packaging material, a method of making such a material, and a package made from such material, are disclosed. A substrate comprises at least one sheet of plastic material. An energy-curable coating is applied to one side of the substrate, which will be the outside... | 03/11/2008 |
| 7342050 | Method for preparing a lactic acid ester composition and use thereof as solvent The invention concerns a method for preparing a lactic acid ester composition based on a lactic acid composition involving a step of transforming the composition into a lactic acid oligomeric composition having a mean degree of polymerisation (DPM) ranging between 2... | 03/11/2008 |
| 7326742 | Wet type friction material The present invention provides a wet type friction material comprising a paper base material and binder, in which the paper base material includes silica having an average particle diameter of 1 to 10 μm and disc-shaped diatom earth, and the binder comprises a cure... | 02/05/2008 |
| 7279205 | Packaging material A packaging material, a method of making such a material, and a package made from such material, are disclosed. A substrate comprises at least one sheet of plastic material. An energy-curable coating is applied to one side of the substrate, which will be the outside... | 10/09/2007 |
| 7268180 | Surface tinting composition and method of use A tinting composition for tinting a surface which includes a solvent and a pigment selected from the group consisting of iron oxide, titanium dioxide, mica, calcium sodium borosilicate, organic constituent containing pigments, inorganic constituent containing pigmen... | 09/11/2007 |
| 7253221 | Compositions of cellulose esters and layered silicates and process for the preparation thereof A polymer composition of cellulose esters, plasticizer, a cellulose linked anhydride as a compatibilizer and organically modified clay. The composites have superior tensile and flexural strengths, modulus, dimensional stability and heat deflection temperature (HDT).... | 08/07/2007 |
| 7220301 | Ink, ink-jet recording process, recorded article, recording unit, ink cartridge, ink-jet recording apparatus fluorescence enhancing method and method of elongating life time of fluorescence Disclosed herein is an ink comprising (i) first and second organic compounds which are incompatible with each other; (ii) at least one of a compound exhibiting fluorescence properties and a coloring material exhibi... | 05/22/2007 |
| 7144105 | Ink, ink-jet recording process, recorded article, recording unit, ink cartridge, ink-jet recording apparatus, fluorescence enhancing method and method of elongating life time of fluorescence Disclosed herein is an ink including (i) first and second organic compounds which are incompatible with each other; (ii) at least one of a compound exhibiting fluorescence properties and a coloring material exhibit... | 12/05/2006 |
| 7098257 | Coating materials that can be cured thermally and by actinic radiation, and the use thereof Coating materials curable thermally and with actinic radiation, comprising (A) binder selected from the group consisting of random, alternating and block, linear, branched and comb polyaddition resins, polycondensation resins, and ... | 08/29/2006 |
| 7070843 | Highly reflective asphalt-based roofing membrane A prefabricated asphalt-based waterproof roofing membrane for use in a multi-ply asphalt-based commercial roofing system, e.g. a cap sheet that forms the exposed layer of a multi-ply built-up roofing system, is manufactured at a factory to have a highly reflective n... | 07/04/2006 |
| 7070844 | Highly reflective asphalt-based roofing membrane A prefabricated asphalt-based waterproof roofing membrane for use in a multi-ply asphalt-based commercial roofing system, e.g. a cap sheet that forms the exposed layer of a multi-ply built-up roofing system, is manufactured at a factory to have a highly reflective t... | 07/04/2006 |
| 7068427 | Projection screens, methods for forming a projection screen and projection screen kits A projection screen is formed of at least one screen layer comprising a non-interference pigment. Methods for forming a projection screen comprise the steps of: applying a primer composition onto the substrate to form a primer layer and applying a screen composition... | 06/27/2006 |
| 7060352 | Method of detackifying an edge face of a roll of tape using a radiation curable composition A method of detackifying an edge face of a roll of pressure sensitive adhesive tape, the method including coating an edge face of the roll of tape with a composition comprising acrylate oligomer, and polyetheracrylate oligomer, and curing the composition. ... | 06/13/2006 |
| 7056407 | Process to laminate polyolefin sheets to urethane The present invention relates to tufted goods comprising a greige good having fibers tufted into a primary backing, a precoat which is adhered to the back surface of the greige good, and a flexible film which is laminated to the back surface of the precoat. The flex... | 06/06/2006 |
| 7056970 | Decreasing allergenicity of natural latex rubber prior to vulcanization A method for reducing allergenicity of natural latex rubber. The natural latex rubber, prior to its vulcanization, is admixed with aluminum hydroxide to denature the antigenic protein thus reducing the total protein level considerably. Lignin or fumed silica can als... | 06/06/2006 |
| 7049355 | Low-odor, cold-curing (METH) acrylate reaction resin for floor coating, a floor coating containing the reaction resin, and a process for the preparation of the floor coating The present invention relates to a low-odor, polymerizable, cold-curing (meth)acrylate composition for floor coatings exhibiting low health hazards during application and consisting of (A) 50–100 wt % a (meth)acrylate; (B) 0–2 parts by weight per 1 part by weigh... | 05/23/2006 |
| 7029733 | Printed matter producing reflective intaglio effect A printed document or other device comprising a polymer substrate having a surface to which printed matter is applied, a reflective or brightly colored layer applied directly to said surface by means of a printing process, and a printed image applied to the reflecti... | 04/18/2006 |
| 6964989 | Peelable coating composition This invention relates generally to water resistant peelable protective and decorative clear or pigmented coating compositions and, more specifically, to solvent and aqueous based, polymeric coating compositions which form a protective and/or decorative coating on a... | 11/15/2005 |
| 6962643 | Method for sealing rocker cover A sealing method wherein sealing agent composition comprises: (A) organopolysiloxane having at least two silicon atom bonded alkenyl groups in one molecule; (B) organohydrogen polysiloxane having at least two silic... | 11/08/2005 |
| 6926951 | Laminate for gum packaging A laminate for gum packaging is defined. The laminate includes a metal layer, a polymer layer, a paper layer, and an electron beam cured coating. The laminate provides as good or better barrier properties as a conventional laminate for gum packaging. However, the la... | 08/09/2005 |
| 6916876 | Powdered thickener preparations based on polyurethane and their use for thickening aqueous systems The invention relates to a powdered thickener preparation based on polyurethane, which can be incorporated particularly well into water-based paints and lacquers and into other aqueous systems, and to their use as rheological additives for thickening preferably aque... | 07/12/2005 |
| 6902611 | Heat dissipating coating and method for decreasing the inner temperature of buildings and similar constructions A heat-dissipating aqueous coating composition and a method for making more comfortable the inner temperature of buildings, housings and the like, by applying a thin layer of said aqueous composition on the exterior surfaces of roofs and walls, which composition dis... | 06/07/2005 |
| 6815497 | Crosslinkable creping adhesive formulations Disclosed are adhesive formulations as creping process aids for producing an absorbent creped cellulosic sheet having a high level of surface-perceived softness that comprises continuously forming a web of cellulosic papermaking fibers, adhering said web to a therma... | 11/09/2004 |
| 6800593 | Hydrophilic polymer concentrates Disclosed is a hydrophilic, water soluble polymer concentrate for addition to aqueous liquids to enhance the properties thereof, particularly to increase the viscosity or decrease the fluid loss of well drilling and servicing fluids, the concentrate comprising a hyd... | 10/05/2004 |
| 6780918 | Process for the preparation of protective colloid-stabilized aqueous dispersions Process for the preparation of protective colloid-stabilized aqueous dispersions. ... | 08/24/2004 |
| 6750550 | Adhesive and semiconductor devices An adhesive composition for bonding semiconductor chips to their chip mounting components comprising a curable polymer composition comprising from 1 to 900 weight-ppm spherical filler having an average particle size of from 10 to 100 μm and a major axis-to-minor ax... | 06/15/2004 |
| 6723820 | Solvent soluble poly(urethane/urea) resins Solvent based poly(urethane/urea) resins suitable for formulating flexographic and gravure laminating printing ink and coating compositions formed from a poly(urethane) prepolymer solution made from a blend of polymeric diols and diols reacted with diisocyanates and... | 04/20/2004 |
| 6656857 | Integral composite wax-polymer membranes A composite barrier membrane coated on a substrate and membrane is formed by phase inversion technique utilizing a water-insoluble wax and a water-insoluble polymer dissolved in a solvent. The barrier membrane coated upon the substrate is used to control ... | 12/02/2003 |
| 6649683 | Solid matrices for surface-enhanced raman spectroscopy A method of forming a solid matrix for use with surface-enhanced Raman spectroscopy is described. The method comprises the steps of: admixing a colloidal metal solution with a polymeric support medium to form a suspension; optionally depositing said suspe... | 11/18/2003 |
| 6596069 | Glittering pigment and glittering coated film A glittering paint, not requiring formation of primer layer and/or clear top coat layer includes a coated film forming polymer, a glittering pigment comprising inorganic powder and a solvent, wherein the coated film forming polymer comprising a pigment ca... | 07/22/2003 |
| 6534155 | Photographic quality inkjet printable coatings An inkjet printing coating compositions and recording sheets having printable coating compositions on substrates which are suitable for photographic quality prints by inkjet printing technology, such as thermal and piezo. The recording sheet which compris... | 03/18/2003 |
| 6489393 | Surface tinting composition and method of use A tinting composition for tinting a surface which includes a solvent and a pigment selected from the group consisting of titanium dioxide, mica, and mixtures thereof.... | 12/03/2002 |
| 6451883 | Pressure Sensitive Adhesive Composition A pressure sensitive adhesive composition suitable for medical purposes comprising a rubbery elastomeric base and one or more water soluble or water swellable hydrocolloids, the adhesive composition comprising a substantially homogeneous mixture of 35-50%... | 09/17/2002 |
| 6437038 | Pressure sensitive adhesive composition A pressure sensitive adhesive composition suitable for medical purposes comprising a rubbery elastomeric base and one or more water soluble or water swellable hydrocolloids, the adhesive composition comprising a substantially homogeneous mixture of 15-60%... | 08/20/2002 |
| 6429240 | Water-borne resin treatment for fibrous materials, process of treating, and product produced thereby having improved strength under both ambient and wet/humid conditions A water-borne resin composition which can be readily applied to treat fibrous substrates at ambient temperatures and which provides enhanced strength and rigidity for the substrate under both ambient as well as wet or humid conditions is provided. Prefera... | 08/06/2002 |
| 6410642 | Adhesive and semiconductor devices An adhesive composition for bonding of semiconductor chips to their chip mounting component comprising a curable polymer composition that comprises a spherical filler having an average particle size from greater than 100 to 1,000 μm and an aspect ratio o... | 06/25/2002 |
| 6380283 | Enzyme, stabilizer and antioxidant treated natural rubber latex product and method of processing same A method of treating natural rubber latex to reduce the antigenic protein content includes enzyme treatment of the natural rubber latex and utilizing a chemical stabilizer of the type similar to branched dodecyl benzene sulphonic acid alone or in combinat... | 04/30/2002 |