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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8129453 | Method for preparing thermoplastic elastomer composition Provided is a thermoplastic elastomer composition, which includes a halogenated isoolefin/para-alkylstyrene copolymer rubber dispersed in a polyamide resin in order to improve the fatigue durability of a polyamide resin, while maintaining high flowability of the pol... | 03/06/2012 |
| 8119709 | Acoustic waveguide array An acoustic (sound or ultrasound) wave transmitter having a plurality of waveguides is described, and a method of making such a transmitter is described. Each waveguide can have a cladded core. The cladded core is capable of transmitting acoustic wave energy from a ... | 02/21/2012 |
| 8093319 | Esterified fatty acids for PVC plasticization At least one esterified fatty acid, particularly a fatty acid from tall oil that undergoes a Diels-Alder reaction or a fatty acid from oleic sunflower oil that undergoes an epoxydation reaction, is used as a PVC plasticizer, particularly for floor coverings. ... | 01/10/2012 |
| 8053501 | Curable composition, cured product thereof, molded product thereof and use as fuel cell separator A curable composition comprising: (A) a hydrocarbon compound having a plurality of carbon-carbon double bonds, and (B) a carbonaceous material. The hydrocarbon compound may preferably be 1,2-polybutadiene. The curable composition may be used for a fuel cell separato... | 11/08/2011 |
| 8026302 | Polyvinyl alcohol resin composition and films A PVA resin composition is provided which is excellent in melt-formability and free from emanation of odor in a melt-forming process, and is capable of providing a product free from residual odor, a highly transparent film and a laminate film having higher interlaye... | 09/27/2011 |
| 8017677 | Plasticizer for resin and resin composition containing the same A compound having a particular structural formula containing plural alkyl groups connected to each other, such as 9-methylenenonadecane, 2-decyl-2-octyloxirane and the like, is mixed in a resin composition for sealing. Accordingly, a resin composition without surfac... | 09/13/2011 |
| 7902279 | Composition, article, and associated method A composition includes a polymer precursor and a coupling agent composition capable of bonding to a filler having a corresponding binding site. The polymer precursor includes cycloolefin and the coupling agent has at least one functional group that is an epoxy, an a... | 03/08/2011 |
| 7816432 | Curable composition, cured product thereof, molded product thereof and use as fuel cell separator A curable composition comprising: (A) a hydrocarbon compound having a plurality of carbon-carbon double bonds, and (B) a carbonaceous material. The hydrocarbon compound may preferably be 1,2-polybutadiene. The curable composition may be used for a fuel cell separato... | 10/19/2010 |
| 7745521 | Acoustic waveguide plate An acoustic (sound or ultrasound) wave transmitter having a plurality of waveguides is described, and a method of making such a transmitter is described. Each waveguide may have a cladded core. The cladded core is capable of transmitting acoustic wave energy from a ... | 06/29/2010 |
| 7745522 | Acoustic waveguide plate with nonsolid cores An acoustic (sound or ultrasound) wave transmitter having a plurality of waveguides is described, and a method of making such a transmitter is described. Each waveguide may have a cladded core. The core may be a liquid such as water, alcohol or mineral oil. Alternat... | 06/29/2010 |
| 7700675 | Plasticized poly vinyl chloride compositions The invention relates to plasticizer compositions for polyvinyl chloride resins. A plasticized polyvinyl chloride resin contains (a) 100 parts by weight of at least one polyvinyl chloride resin and (b) 0.1 to 200 parts by weight of a plasticizer compounded with the ... | 04/20/2010 |
| 7553894 | Cold-shrink article and method of making cold-shrink article An elastomeric composition that includes a fluorelastomer and an epichlorohydrin. The elastomeric composition can be formed into cold-shrink articles that are resistant to tearing at elevated temperatures. ... | 06/30/2009 |
| 7473724 | Preparation of silica reinforced polyisoprene-rich rubber composition and tire with component thereof This invention relates to the preparation of a cis 1,4-polyisoprene rubber-rich rubber composition containing precipitated silica which has been pre-treated with a fatty alcohol and/or epoxidized soybean oil together with an organosilane containing polysulfide coupl... | 01/06/2009 |
| 7405249 | High flow polyester composition, method of manufacture, and uses thereof A high flow polyester composition is disclosed, which comprises at least one polyester, at least one flow enhancing ingredient of structure (III), wherein R3 is a C1-C20 alkyl group optionally having one or more ... | 07/29/2008 |
| 7405250 | High flow polyester composition, method of manufacture, and uses thereof A high flow polyester composition is disclosed, which comprises at least one polyester, at least one flow enhancing ingredient of structure (III), wherein R3 is a C1-C20 alkyl group optionally having one or more ... | 07/29/2008 |
| 7375158 | Thermoconductive curable liquid polymer composition and semiconductor device produced with the use of this composition A thermoconductive curable liquid polymer composition including (A) a curable liquid polymer, (B) a filler made from a thermally-elongatable shape-memory alloy, and (C) a thermoconductive filler other than (B). A semiconductor device having a semiconductor element g... | 05/20/2008 |
| 7364612 | Printing ink, and decorated sheet obtained using the same The invention provides a printing ink for printing on a decorated sheet for application to integral molding of synthetic resin, which is less capable of curling the decorated sheet and less susceptible to run during molding. The printing ink comprises a compound hav... | 04/29/2008 |
| 7364672 | Low loss prepregs, compositions useful for the preparation thereof and uses therefor In accordance with the present invention, we have developed compositions useful for the preparation of prepregs, laminates, and the like having excellent performance properties. Invention compositions comprise a combination of a first component (i.e., a low loss, lo... | 04/29/2008 |
| 7354656 | Floor covering made from an environmentally friendly polylactide-based composite formulation Polymeric materials and products, including sheet flooring materials prepared from the polymeric materials, and processes for preparing the polymeric materials, are disclosed. The polymeric materials include a polylactic acid-based polymer in combination with plasti... | 04/08/2008 |
| 7338730 | Conductive curable resin composition and separator for fuel cell There is provided a conductive curable resin composition comprising (A) a curable resin composition comprising an elastomer with a Mooney viscosity (ML1+4 (100° C.)) of 25 or greater at 2-80 wt % and (B) a carbon material, with a weight ratio of componen... | 03/04/2008 |
| 7338994 | Rheology-modified thermoplastic elastomer compositions for extruded profiles Rheology-modified, gel-free thermoplastic elastomer compositions comprising a melt blend of an ethylene/α-olefin polymer and a high melting polymer such as polypropylene or a propylene/α-olefin copolymer wherein the rheology modification is induced by a combinatio... | 03/04/2008 |
| 7335807 | Solventless liquid isoprene compounds In one embodiment, this invention relates to a solventless liquid isoprene compound. The compound includes a liquid isoprene rubber. The compound also includes a curing agent selected from sulfur and/or sulfur donors. The curing agent is present in an amount of at l... | 02/26/2008 |
| 7329698 | Conductive curable resin composition and separator for fuel cell There is provided a conductive curable resin composition comprising (A) a curable resin composition comprising an elastomer with a Mooney viscosity (ML1+4 (100° C.)) of 25 or greater at 2-80 wt % and (B) a carbon material, with a weight ratio of componen... | 02/12/2008 |
| 7311972 | Filled epoxy resin compositions An encapsulant is described for an optoelectronic device or optical component, which provides a coefficient of thermal expansion of less than 50 ppm/° C., with a variation of less than ±30%, and further provides an optical transmittance of at least 20% at a wavele... | 12/25/2007 |
| 7282527 | Stabilization system for halogen-containing polymers A method is disclosed for stabilizing a halogen-containing polymer wherein the method comprises adding to said polymer a thermally stabilizing amount of a mixture comprising at least one polyalkylene glycol and at least one metal salt of a strong acid selected from ... | 10/16/2007 |
| 7276570 | Compositions for golf equipment Golf balls comprising thermoplastic, thermoset, castable, or millable elastomer compositions are presently disclosed. These compositions comprise at least one polymer having a plurality of amide linkages and a plurality of anionic moieties attached thereto. These co... | 10/02/2007 |
| 7265195 | Compositions for golf equipment Golf balls comprising thermoplastic, thermoset, castable, or millable elastomer compositions are presently disclosed. These compositions comprise at least one polymer having a plurality of amide linkages and a plurality of cationic moieties attached thereto. These c... | 09/04/2007 |
| 7256249 | Compositions for golf equipment Golf balls comprising thermoplastic, thermoset, castable, or millable elastomer compositions are presently disclosed. The compositions comprise at least one regioselective polyisocyanate having an asymmetric structure and comprising at least a first NCO group and a ... | 08/14/2007 |
| 7253242 | Compositions for golf equipment Golf balls comprising thermoplastic, thermoset, castable, or millable materials are presently disclosed. The materials have a rebound height percentage of greater than 60% and are formed from compositions comprising at least one resilient polyamine polydiene and/or ... | 08/07/2007 |
| 7253245 | Compositions for golf equipment Golf balls comprising thermoplastic, thermoset, castable, or millable elastomer compositions are presently disclosed. These elastomer compositions comprise reaction products of polyisocyanates and telechelic polymers having isocyanate-reactive end-groups such as hyd... | 08/07/2007 |
| 7249621 | Rubber composition and tire with component of diene-based elastomer composition with corncob granule dispersion This invention relates to a rubber composition and tire having at least one component of a rubber composition comprised of at least one diene-based elastomer, to the exclusion of butyl type elastomers, which contains an internal dispersion of corncob granules. Such ... | 07/31/2007 |
| 7244192 | Rubber composition for golf ball The present invention provides a rubber composition for obtaining golf ball having good processability, excellent rebound characteristics and excellent durability. The present invention relates to a rubber composition for golf ball comprising a base rubber, a co-cro... | 07/17/2007 |
| 7241507 | Hydrolysis-stable film comprising a polyester with a hydrolysis stabilizer and process for its production and its use The invention relates to a hydrolysis-stable polyester whose thickness is preferably in the range from 0.4 to 500 μm. The film comprises polyester and at least one hydrolysis stabilizer and is distinguished by its low hydrolysis rate. The invention furthermore rela... | 07/10/2007 |
| 7229697 | Hydrolysis-stable film comprising a polyester with a hydrolysis stabilizer and process for its production and its use The invention relates to a hydrolysis-stable polyester film comprising a polyester, whose thickness is preferably in the range from 0.4 to 500 μm. The film comprises polyester and at least one hydrolysis stabilizer and is distinguished by its low hydrolysis rate. T... | 06/12/2007 |
| 7208537 | Self-priming chromate free corrosion resistant coating composition and method A self-priming rapid curing chromate free corrosion resistant coating composition based on a random polyvinyl terpolymer and an alkyd resin with a hydroxyl number between 80–200 in association with a mineral acid catalyst, at least one organic solvent and a drying... | 04/24/2007 |
| 7202290 | Modified asphalt compositions A modified asphalt composition is provided comprising at least one plastomer, at least one elastomer, at least one crosslinking agent and asphalt. More specifically, a modified asphalt composition is provided comprising an oxidized polyethylene, a styrene-butadiene-... | 04/10/2007 |
| 7186767 | Poly(ester) carbonate molding compositions A thermoplastic molding compositions having improved stress cracking resistance is disclosed. The composition contains A) 40 to 99.5 parts by weight of at least one branched resin selected from a first group consisting of aromatic ... | 03/06/2007 |
| 7179400 | Stabilization composition for halogen-containing polymers The invention is a stabilizer composition for halogen-containing polymers, comprising a carrier material of the general formula CaxAl2(OH)2(x+2)HPO3.m H2O, wherein x is a number from 2 to 12 and m is a number fr... | 02/20/2007 |
| 7169842 | Elastomer compositions for use in a hydrocarbon resistant hose A heat tolerant, pressure resistant elastomeric composition comprising a blend of a first ethylene-vinyl ester copolymer and a second copolymer selected from the group consisting of chlorosulfonated polyethylene (CSM), chlorinated polyethylene (CPE), polychloroprene... | 01/30/2007 |
| 7163912 | Lubricant compositions containing an overbased amorphous alkaline earth metal salt as a metal protectant Lubricant compositions are made containing, as a metal protectant additive, an overbased amorphous alkaline earth metal salt of fatty acid. The additive is added in either a liquid or powdered form to the base oil in the composition. The overbased additive in the lu... | 01/16/2007 |
