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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 52/181 - Exposed embedded element or inserted filler


Subclass of Class 52 - Static structures (e.g., buildings)
Definition: Structure including (1) an element which is embedded in
No. of patents: 101
Last issue date: 02/07/2012


1      
NumberTitleIssue Date
8109050Flooring apparatus for reducing impact energy during a fall
A floor including a flooring plate and a plurality of spaced apart stiffening columns extending from an underside of the flooring plate. The columns remain substantially rigid up to a predetermined critical pressure and then buckle as the pressure increases. The col...
02/07/2012
8099915Modular floor tile with resilient support members
Modular floor tiles and modular floors are described herein. A modular floor tile may include a top surface layer, a plurality of edge surfaces, an interlocking mechanism for attachment to adjacent tiles, and a support system. The support system may additionally inc...
01/24/2012
7958681Modular floor tile with nonslip insert system
The principles described herein provide floor tiles and modular floors. The floor tiles include inserts that increase traction. The inserts may be removable and protrude from a top surface of the floor tiles. The tiles may include a locking system that allows adjace...
06/14/2011
7607265Multipurpose protective surface cover
A large-area protective covering system for installation in a staggered or grid configuration is provided comprised of a plurality of essentially identical large-area panels with honeycomb internal structures which have locking systems on the sides and ends for lock...
10/27/2009
7587865Modular floor tile with multi level support system
The principles described herein provide floor tiles and modular floors. Some embodiments of the floor tiles and modular floors include multiple levels of support. One of the levels of support may be a resilient level that compresses comfortably under a load. Another...
09/15/2009
7370452Mat assembly for heavy equipment transit and support
A mat assembly particularly suited for heavy equipment transit and support, such as roadway construction and the like. The mat assembly is made up of a number of structural members preferably having a “double I-beam” cross-sectional shape. Each I-beam has spaced...
05/13/2008
7303801Universal mat with removable strips
A rubber or plastic floor mat has a series of parallel upper ribs on its upper surface which define slots in which respective strips or carpeting or the like are removably held. The strips are retained along their lengths by retaining means which run continually or ...
12/04/2007
7257929Assembling module for floor or wall coverings
A module includes at least an associated two-layer structure with one first layer being a polymer base layer highly loaded with mineral fillers contributing to the rigidity of the module, and a second layer made from a printed polymer film defining the decorative pa...
08/21/2007
7258913Plastic fencing system reinforced with fiberglass reinforced thermoplastic composites
The present invention relates to a consolidated form of the commingled continuous filaments of glass fibers and polymeric fibers as reinforcement. The consolidation of the commingled fibers into composite reinforcement can be used in a continuous form or bulk moldin...
08/21/2007
7211310Thermoplastic planks and methods for making the same
A thermoplastic laminate plank is described wherein the thermoplastic laminate plank comprises a core, a print layer, and optionally an overlay. The core comprises at least one thermoplastic material and has a top surface and bottom surface wherein a print layer is ...
05/01/2007
7211314Mat
An improved mat is disclosed. Long and short legs support the mat and cause it to feel resilient although it is fabricated from hard rubber. The mat has drain holes on vertical surfaces. Ribs prevent the mat from embedding within grating. Grit is selectively placed ...
05/01/2007
7191568Modular safety surface and method for preparing the same
A modular safety unit having a skid resistant surface for use in a location where it is desirable to add a skid resistant surface for traction comprising a base made of resin, the base having a top side and a bottom side; an aggregate made from calcined bauxite, and...
03/20/2007
7169460Thermoplastic planks and methods for making the same
A thermoplastic laminate plank is described wherein the thermoplastic laminate plank comprises a core, a print layer, and optionally an overlay. The core comprises at least one thermoplastic material and has a top surface and bottom surface wherein a print layer is ...
01/30/2007
7162839Non-slip material
The invention provides a slip stopper which achieves a great slip stopping effect, and can be used for a location where a problem occurs if a through hole is opened therein. In a protruding portion that protrudes from the upper surface of a steel plate in the plate ...
01/16/2007
7132143Self-adhering modified bitumen underlayment for tile roofs
A self-adhering modified bituminous roofing tile underlayment material for tile roof assemblies that comprises an APP modified bitumen compound on the front side, and a factory-applied self-adhesive compound on the back side of a reinforcement carrier sheet, and gra...
11/07/2006
7115313Self-adhering modified bitumen underlayment for metal roofs
A self-adhering modified bituminous underlayment for metal roof assemblies that comprises an APP modified bitumen compound on the front side, and a factory-applied self-adhesive compound on the back side of a reinforcement carrier sheet, and a fabric at least partia...
10/03/2006
7108902Roll-up floor mat
A commercial floor mat has a plurality of aluminum rails arranged in closely spaced side-by-side relationship and connected together by hinged connectors beneath the rails. Each rail has a pair of downwardly facing grooves on its underside extending along respective...
09/19/2006
7063880Sheet material and manufacturing method and apparatus therefor
A method of manufacturing a single use processing substrate includes the step of extruding a first layer having ridges and troughs between the ridges. The method further includes the steps of placing a second layer into the troughs while the first layer is pliant an...
06/20/2006
7047699Sandwich plate stepped risers
A two-tired seating riser for a sports stadium comprises upper and lower metal plates bonded together by a solid elastomer core. The elastomer core has different thicknesses in the treads and rises. The lower tread has a lip portion in which the metal plates are fla...
05/23/2006
7029744High traction flooring laminate
The present invention relates to a laminate, preferably a flooring laminate suitable for use wherever traction is needed or desired, whether due to natural or man-made conditions either indoors or outdoors. The laminate can be applied over existing flooring. The lam...
04/18/2006
7007437Covers, systems and methods for covering deck components
Covers, systems and methods for covering boards and deck components, such as the floorboards, side rails, among other elongate structural deck components. In one embodiment, a system for covering a board includes at least one cover and at least two couplings. Each o...
03/07/2006
6968665Pool grating and a method of installation
A grate for a swimming pool structure is constructed by placing a multiple of grate bars in an elevated position above the gutter which is parallel to the pools edge including any curvatures. The grate bars follow the curvatures of the pool's edge. When in the eleva...
11/29/2005
6960273Process for renovation of a staircase
A process for the renovation of the steps of a staircase including step treads and risers, whereby, starting from the top step to be renovated, starting on the step tread thereof, a step tread plate provided with an impact section that protrudes beyond the step trea...
11/01/2005
6955021Covers, systems and methods for covering deck components
Covers, systems and methods for covering boards and deck components, such as the floorboards, side rails, among other elongate structural deck components. In one embodiment, a cover generally includes a top portion and a pair of opposed side portions downwardly depe...
10/18/2005
6948291Plastic slab bolster upper
A slab bolster upper for supporting rebar in a reinforced concrete structure while the concrete is poured and thereafter cures, is of molded plastic construction and is formed with horizontal and vertical voids that facilitate concrete placement and break up potenti...
09/27/2005
6933036Non-skid floor mat design
A non-skid floor mat for use in a golf car is provided to enable traction with one of a hard spike and a soft spike of a golf shoe. The non-skid floor mat includes a sheet of elastomeric material and nibs in the wall area of the mat. The nibs are sufficiently spaced...
08/23/2005
6925766Multilayer slip resistant sheet material
There is provided a sheet material having a walking surface with high slip resistance. The sheet material has a flexible structural layer laminated to a mesh layer which has interconnected reinforced strands and protruding nodes to impart a high coefficient of frict...
08/09/2005
6924015Modified bitumen roofing membrane with enhanced sealability
A self-adhering modified bituminous roof covering composite that comprises a thermoplastic (APP), elastomeric (SBS) or TPO modified bitumen compound on the front side, and a factory-applied self-adhesive compound on the back side of a reinforcement carrier sheet, wi...
08/02/2005
6919122Flexible composites with integral flights for use in high-temperature food processing equipment and methods for producing the same
A flexible composite with integral flights is provided and methods for making the same. The composite is made from, for example, silicone rubber, urethane rubber, polytetrafluoroethylene or other polymer. The composites are useful for making articles of manufacture,...
07/19/2005
6877292Continuous flexible spacer assembly having sealant support member
A spacer and sealant assembly comprising a stretchable sealant support member having a planar surface bounded by first and second edges wherein said first and second edges have at least one pleated portion, a plastic shim having at least one undulating portion in co...
04/12/2005
6866914Artificial stone having non-slip property
A novel artificial stone which contains an inorganic aggregate and a resin and has an uneven surface wherein the inorganic aggregate is exposed, wherein the average depth of concave grooves of the surface is in the range of 0.02 mm to 1.0 mm and the volume percentag...
03/15/2005
6763637Transition support for flooring material
A transition support for flooring material extending between a floor area of a high height and a floor area of a low height, said support being in the shape of a wedge with an attached flat section in the shape of a rectangular parallelepiped, the wedge having a thi...
07/20/2004
6696125Self-adhered modified bitumen roofing material
A self-adhering modified bituminous roof covering composite that comprises an APP modified bitumen compound on the front side, and a factory-applied self-adhesive compound on the back side of a reinforcement carrier sheet. A method of manufacturing such c...
02/24/2004
6594961Deck plank extrusion and retaining clip
A deck plank (12) readily attaches to an engagement clip (46) when force is applied over the plank. When a plurality of clips are attached to underlying joists in parallel with the joists, and a plurality of deck planks are oriented to the clip perpendicu...
07/22/2003
6579610Non stain flooring
A flooring material (1) comprises a base portion (2) having a coating portion (3) which imparts improved stain resistance to the flooring material (1) and is positioned in contact with an upper surface of the base portion (2). The coating portion (3) crea...
06/17/2003
6562738Apparatus for hiding a door key
An apparatus for hiding a door key including a door mat formed of either a plastic material or braided material such as hemp is disclosed. The door mat is rectangularly shaped with raised portions formed on the top surface. Different embodiments are shown...
05/13/2003
6451400Floor mat
There is provided a mat having multiple sets of pins, each set of pins being located within surrounding, characterized in that the pins do not extend significantly beyond the highest point of the surrounding. Thus the pins are protected by the surrounding...
09/17/2002
6427395Elongated covering member of extruded plastic suitable for flooring, decking, seating, and like uses
An elongated member suitable for flooring, decking, or seating, having a top plate formed as an extrusion of plastic material, wherein the top plate includes ribs constituted by protruding parts of parallel, spaced, elongated friction elements co-extruded...
08/06/2002
6347494Wood filled plastic building members and method of manufacture
An exterior building member includes an outer shell that is extruded slightly oversize out of a plastic compound such as polystyrene containing wood fill. The shell is filled with a rigid plastic foam such as rigid high density, low pressure polyurethane ...
02/19/2002
6296912Roofing material with fibrous mat
A roofing membrane material is disclosed. The material is characterized in that it includes a woven or non-woven fibrous mat having an adhesive asphalt coating, such as a two-layer asphaltic coating applied to one surface thereof. The asphaltic coating ca...
10/02/2001
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