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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 510/434 - Polycarboxylic acid component, or acid anhydride or salt thereof (e.g., acrylic acid polymer, maleic anhydride, sodium citrate, etc.)


Subclass of Class 510 - Cleaning compositions for solid surfaces, auxiliary compositions therefor, or processes of preparing the compositions
Definition: Compositions which include a component which contains plural
No. of patents: 711
Last issue date: 08/26/2008


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NumberTitleIssue Date
5872093Detergent compostion
A detergent composition with excellent color care properties. The detergent composition comprises a dendritic macromolecule....
02/16/1999
5869441Bar compositions comprising novel chelating surfactants
The invention relates to bar compositions comprising an alkali metal salt of hydrophobically modified ethylenediaminetriacetic acid....
02/09/1999
5868964Caustic-stable modified polycarboxylate compound and method of making the same
A surfactant-modified polymer and method of making the same. The surfactant-modified polymer has a polycarboxylate backbone with non-ionic surfactant chemically associated therewith and is formed by the reaction of a reactant compound selected from the gr...
02/09/1999
5863345Methods for removing foreign deposits from hard surfaces using non-caustic cleaning composition comprising peroxygen compound and specific silicate
The present invention discloses an alkaline cleaning composition for cleaning heavily soiled surfaces such as food fryers, baking pans, high temperature pasteurizers, beer kettles and similar equipment that normally requires caustic soda based cleaners to...
01/26/1999
5861367Cleaning and disinfecting composition in microemulsion/liquid crystal form comprising aldehyde and mixture of partially esterified, fully esterified and non-esterified polyhydric alcohols
An improvement is described in the liquid crystal composition or the microemulsion compositions, which is especially effective in the removal of oily and greasy soil and having an evidenced grease release effect, contains an anionic detergent, an ethoxyla...
01/19/1999
5858954Microemulsion cleaning compositions containing surfactant
The invention relates to cleaning compositions in the form of microemulsions for cleansing the skin or for the manual cleaning of hard surfaces. These cleaning compositions consist of oil, water, surfactant and cosolvent. As surfactant, use is made of a s...
01/12/1999
5856288Polyalkylene glycol-polyglyoxylate block copolymer, its production process and use
A new block copolymer, which is excellent with regard to abilities such as dispersibility, chelatability, and scale inhibitability, includes a polyalkylene glycol structural unit and a polyglyoxylate structural unit. This block copolymer, for example, can...
01/05/1999
5854191Graft copolymers of unsaturated monomers and sugars, a process for the production and the use thereof
The present invention relates to water-soluble, acid-groups-containing graft copolymers which are at least partially biodegradable and are based on sugars and monoethylenically unsaturated carboxylic acids, sulfonic acids and/or phosphonic acids or the sa...
12/29/1998
5854197Cleaning compositions containing lime-soap dispersant and method of preparation
Cleaning compositions containing a lime-soap dispersant and a method of preparing liquid cleaning compositions containing lime-soap dispersants are disclosed. More specifically, cleaning compositions containing lime-soap dispersant polymers derived from m...
12/29/1998
5851979Pseudoplastic and thixotropic cleaning compositions with specifically defined viscosity profile
Pseudoplastic and thixotropic aqueous compositions comprise a detergent system containing an emulsion of at least two nonionic surfactants, preferably alkoxylated alcohols of the formula RO(E)e (p)p II where R is a hydrocarbon chain ...
12/22/1998
5851970Detergent composition
A detergent composition comprising an alkaline metal hydroxide, an alkaline metal salt of L-aspartic-N,N-diacetic acid, optionally a scale inhibitor and/or an alkaline metal salt of gluconic acid. This detergent composition is used for removing soils, sta...
12/22/1998
5851236Aqueous, concentrated polycarboxylic acid sodium salt solutions, their production and use
Aqueous, homogeneous 20 to 60% solutions (L) of mixtures of (A) copolymers of (x) (meth)acrylic acid with (y) maleic acid or maleic acid anhydride in the molar ratio (x)/(y)=0.7/1 to 7/1, with an average molecular weight Mw in the range of from 500 ...
12/22/1998
5851980Liquid hard surface cleaner comprising a monocarboxylate acid and an ampholytic surfactant having no carboxyl groups
Disclosed herein are hard surface cleaners and methods for creating and using them. The cleaners combine a monocarboxylic acid with an ampholytic surfactant having no carboxyl groups, in an aqueous solution. In one aspect, lactic acid, water, and sodium c...
12/22/1998
5849678Cleaning/sanitizing methods, compositions and/or articles for produce
Basic cleaning compositions using toxicologically-acceptable ingredients for cleaning fruits and vegetables are provided. Liquid formulations comprising detergent surfactant, such as oleate, alcohol ethoxylates, etc., and neutralized phosphoric acid are s...
12/15/1998
5846925Succinic acid derivative degradable chelants, uses and compositions thereof
Solutions comprising at least one polyamino disuccinic acid and one or more polyamino monosuccinic acids are useful in gas conditioning (preferably as the iron chelate). The copper chelates are also useful in electroless copper plating. Another aspect of ...
12/08/1998
5827810Phase stable, thickened aqueous abrasive bleaching cleanser
The invention provides a phase stable, thickened aqueous abrasive cleanser and a method for preparing it, said cleanser comprising: a) an effective amount of a cross-linked polyacrylate; b) an effective amount of at least one bleach-stable surfactant; c) an effecti...
10/27/1998
5824629Effervescent hair cleansing and care tablets
The invention relates to a hair cleansing and care agent in tablet form, wherein the tablet comprises a base compound which, upon contact with water, sets free a physiologically harmless gas, preferably CO2, and which is formed preferably with ...
10/20/1998
5821214Stable bleach-containing cleansing compositions with soft abrasives
A hard surface scouring cleaner composition comprises, by weight, (a) from 0.5 to 10% of soft abrasive particles, (b) from 0.5 to 2.5% of a chlorine-containing bleach, (c) from 0.2 to 3.0% of a thickening system comprising from 0.2 to 3.0%, based on the w...
10/13/1998
5821213Aqueous based solvent free degreaser composition comprising a ternary mixture of nonionic alkoxylates
An aqueous based, solvent free degreaser composition, has on a weight basis: a) about 0.5-10% of at least one alcohol alkoxylate with a fatty alcohol moiety selected from the group of compounds having the formula: ##STR1## wherein R is a C8
10/13/1998
5821208Aqueous cleaner for removing solder pastes
Printing applicators such as metal stencils and screens used to apply solder paste to printed circuit boards are cleaned to remove accumulated solder paste therefrom by an aqueous alkaline salt cleaner. The aqueous cleaner of the present invention compris...
10/13/1998
5814591Hard surface cleaner with enhanced soil removal
An aqueous hard surface cleaner with improved soil removal is provided and has, as components, the following: (a) either a nonionic or amphoteric surfactant with optionally, a quaternary ammonium surfactant, the total amount of the surfactants being prese...
09/29/1998
5804548Dry cleaning process and kit
Articles especially adapted for in-home dry cleaning comprise a carrier sheet which is impregnated with a cleaning composition. The articles are designed to be folded for packaging, and to be unfolded during use. The articles are provided with holes which...
09/08/1998
5804541Floor treating composition comprising a glycine N,N-diacetic acid
A floor stripper composition is provided, having a pH-value above 9.0, and comprising a soap, water and a glycine-N,N-diacetic acid compound, which is preferably methylglycine diacetic acid (MGDA). The diacetic acid is desirably in the form of a divalent ...
09/08/1998
5804540Personal wash liquid composition comprising low viscosity oils pre-thickened by non-antifoaming hydrophobic polymers
The present invention relates to aqueous-based personal wash compositions comprising hydrophobic, low viscosity (less than 1000 cp) emollient agents which have been specifically pre-thickened with defined polymer composition. Use of the specific thickener...
09/08/1998
5801133Effective alternative filter cleaner for biguanide treated recreational water systems
An aqueous, biodegradable acid-based cleaner employing a dicarboxylic acid selected from oxalic acid, malonic acid, and tartaric acid and a tricarboxylic acid selected from citric acid and ascorbic acid is disclosed. A method for cleaning a filter used to...
09/01/1998
5801139Process for making bar compositions comprising novel chelating surfactants
The invention relates to a process for making bar compositions comprising salts of hydrophobically modified ethylenediaminetriacetic acid....
09/01/1998
5789372Surfactant mixtures having improved surface-active properties
Surfactant mixtures having improved surface-active properties containing a) fatty acid-N-alkyl polyhydroxyalkylamides corresponding to formula (I): ##STR1## in which R1 CO is an aliphatic acyl radical containing 6 to 10 carbon atoms, R2
08/04/1998
5789369Modified polyacrylic acid polymers for anti-redeposition performance
A laundry detergent composition having antiredeposition properties comprising 0.01 to 20% of a hydrophilic copolymer by weight of the total surfactant in the laundry detergent composition wherein further, said hydrophilic copolymer comprises an unsaturate...
08/04/1998
5782991Surface treating process
A process and device for treating and repairing a hard surface consisting of a polymer film, such as a floor surface, are provided. The process comprises the steps of: (i) cleaning said surface with an aqueous cleaning product comprising 0.1-20% by weight...
07/21/1998
5783549Polycarboxylate polymers for retarding the gelation of sodium carbonate slurries
The present invention relates to a method for retarding the gelation of aqueous sodium carbonate slurries comprising adding to said aqueous sodium carbonate slurry a polycarboxylate polymer having the following structure: ##STR1##...
07/21/1998
5780416Acidic hard surface cleaning formulations comprising APG and propoxylated-ethoxylated fatty alcohol ether
A water-containing cleaning composition having a pH value of 3.0 to 6.5 containing 0.1% to 50% by weight of at least one alkyl glycoside corresponding to formula (I): R1 --O--›G!x wherein R1 is a branched or linear, saturated ...
07/14/1998
5776882Isotropic liquids incorporating hydrophobically modified polar polymers with high ratios of hydrophile to hydrophobe
The present invention relates to isotropic liquids in which hydrophobically modified polar polymers having much higher ratios of hydrophile:hydrophobe than previously possible can be incorporated into the compositions. The compositions comprise greater th...
07/07/1998
5776876Aqueous acidic filter cleaning composition for removing organic biguanide deposits
Effective, multi-use filter cleaning compositions include 5% to 60% of a strong acid, 1% to 40% of a surfactant, and 0.5% to 20% of a sequesterant/builder. The filter cleaning compositions optionally include 0.5% to 10% of a water soluble organic solvent,...
07/07/1998
5773401Detergent composition containing polycarboxylate agent having specifically defined parameters
Laundry detergent compositions comprise at least 10% detergent surfactant or at least 10% detergent builder system. The detergent builder system comprises a copolymer of maleic acid and acrylic acid having a molecular weight of from 5,000 to 15,000 and a ...
06/30/1998
5770548Rinseable hard surface cleaner comprising silicate and hydrophobic acrylic polymer
Disclosed are hard surface cleaners such as glass window cleaners. A silicate/hydrophobic acrylic polymer/surfactant composition is used to reduce water spotting, filming or streaking. These cleaners can also include a base and a sequestrant....
06/23/1998
5770555High alkali-containing cleaning concentrates
A process for preparing stable aqueous cleaning concentrate compositions containing high concentrations of alkali and polymers useful as scale-inhibiting cleaning additives is disclosed. Water-soluble polymer additives useful for preparing the stable clea...
06/23/1998
5763386Microemulsion all purpose liquid cleaning compositions comprising ethoxylated polyhydric alcohols with at least partial esters thereof, and optional dralkyl sulfosuccinate
An improvement is described in the liquid crystal composition or the microemulsion compositions which is more environmentally friendly and is especially effective in the removal of oily and greasy soil and having an evidenced grease release effect, contai...
06/09/1998
5759987Mixtures of nonionic ethers for use as rinse aids and/or cleaning hard surfaces
A rinse aid composition for hard surfaces containing a) mixed ethers corresponding to formula (I) ##STR1## in which R1 is a linear or branched, aliphatic alkyl or alkenyl radical containing 8 to 18 carbon atoms, R2 is a linear or br...
06/02/1998
5759980Car wash
A novel car wash composition substantially eliminates water-spotting. This novel car wash composition is comprised of: a surfactant package which is comprised of a first surfactant selected from the group consisting essentially of an anionic surfactant, a...
06/02/1998
5756443Detergent composition for hard surface
A detergent composition for hard surfaces includes (a) 0.1-30 wt. % of a cationic surfactant represented by the general formula (1) or (2): ##STR1## wherein R1 is a linear or branched alkyl or alkenyl group having 6-11 carbon atoms, R...
05/26/1998
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