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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8172725 | Jaw exerciser A jaw exerciser is provided. The jaw exerciser includes an elongated first portion having a first cross-sectional area, wherein the elongated first portion is configured to be inserted into the mouth, and includes an outer surface adapted to be engaged and clenched ... | 05/08/2012 |
| 8105210 | Jaw relaxation exercise appliance A jaw relaxation exercise appliance and method of use to relieve the symptoms of the temporal mandibular joint (TMJ), such as limited opening and jaw pain, that is inexpensive and easy to use. The appliance may be form fit to each user and is designed to be a partia... | 01/31/2012 |
| 7998029 | Article, assembly and method for rehabilitating cranial (facial and neck) muscles A patient supporting rehabilitating article for providing muscle restoration or restructuring and which includes a body and at least one weighted object arranged upon the body and being positioned at patient specific location during bi-direction repetitive movement ... | 08/16/2011 |
| 7887461 | Lip strengthening device A facial muscle strengthening and lip strengthening device comprises a primary hinge attached to two articulating arms and biased to a predetermined position. Lip-engaging members are attached to the articulating arms opposite the primary hinge and are also attached... | 02/15/2011 |
| 7775938 | Exerciser for muscles that protract and depress the mandible An exerciser for muscles that protract and depress the mandible. A headpiece is adapted to fit around an upper rearward portion of a human head. A chin strap extends around the chin and is coupled to the headpiece at such an angle that the chinstrap is urged against... | 08/17/2010 |
| 7662066 | Facial and neck muscle exerciser The present invention is a way to exercise the face and neck by choosing a resistance strength by a user by locating a at least one dot on a tension adjuster barrel or lining up at least two orifices. The user will place end cups of the face and neck exercise device... | 02/16/2010 |
| 7476180 | Exercise apparatus for the jaw and facial muscles An exercise apparatus for the jaw and facial muscles has a pair of unshaped plates sized to fit within a human mouth has front, back, left, and right edges, and upper and lower sides is disclosed. A connection means at the back edge can be a hinge. There can be inne... | 01/13/2009 |
| 7462132 | Exercise device for facial muscles An apparatus for exercising facial muscles. A first embodiment includes two arms, each having an end portion with a hole wherein is disposed a bifurcated pad assembly having an upper and a lower pad. Each pad is adapted to receive teeth and has a surface attached to... | 12/09/2008 |
| 7438667 | Oral-lever resistance exercise device An oral exercise device that is portable, that has adjustable resistance and that allows the tongue to perform isotonic exercises in an environment that closely approximates the natural configuration of the tongue and the mouth to improve disorders of speech and swa... | 10/21/2008 |
| 7416516 | Reducing facial aging and appliance therefor A method of reducing facial aging in a person, having an upper and lower jaw bearing anterior or posterior teeth, comprises: a) providing a mass produced universal dental appliance, which appliance comprises at least one part, the ... | 08/26/2008 |
| 7384377 | Method and apparatus for training facial muscles to reduce wrinkles Method and apparatus for training facial muscles to reduce wrinkles employs a flexible stretchable membrane held in contact with the skin over a muscle group while manipulating a hand-held device with a motorized rotary brush over the membrane, so that the bristles ... | 06/10/2008 |
| 7238144 | Facial and neck muscle exercising device A facial and neck muscle exercising device for positioning against opposite corners of a person's mouth at the opening thereof to strengthen and tone facial and neck muscles. The exercising device includes a pair of mouth spreading arms each having an elongate slide... | 07/03/2007 |
| 7238145 | Oral-lever resistance exercise device An oral exercise device that is portable, that has adjustable resistance and that allows the tongue to perform isotonic exercises in an environment that closely approximates the natural configuration of the tongue and the mouth to improve disorders of speech and swa... | 07/03/2007 |
| 7214064 | Implement for speech therapy A method and implement for use in speech therapy to assist with teaching a patient to correctly produce sounds, especially /r/ sounds, designed to be used in a human mouth to support tongue tip and made of a palatable, non-toxic substance such as wax or candy. ... | 05/08/2007 |
| 7156774 | Reducing facial aging and appliance therefor A mass produced universal dental appliancee (1) comprises two parts, the parts intended in use to contact the posterior teeth on respective opposite sides of either the upper or lower jaw, each part comprising a composite structure comprising: ... | 01/02/2007 |
| 7153237 | Apparatus for enhancing exercises and methods of using same The present invention relates to an apparatus for enhancing isometric and/or isotonic exercises and methods of using same. In particular, the apparatus for enhancing isometric exercises includes a substantially rigid annular exercising assembly which is placed in a ... | 12/26/2006 |
| 7134986 | Facial muscles exercising method and apparatus A facial muscles exercising apparatus includes horizontally oriented dynamic resistance means for providing dynamic resistance to facial muscles that are exercised in a horizontal direction, vertically oriented dynamic resistance means for providing dynamic resistan... | 11/14/2006 |
| 7101314 | Facial weights for total facial muscle toning and development The invention consists of steel-bead weighted facial exercise weights designed in varying shapes, sizes, and weights. The weights are designed so that they are placed over the face providing resistance against the intended group of facial muscles to be developed. Th... | 09/05/2006 |
| 7083548 | Isometric exercise mouth tool A soft, flexible, pliable one-piece isometric exercise mouth tool for conditioning facial muscles to be used for cosmetic and medical purposes. The isometric exercise mouth tool has a hollow body portion and a stem or handle for holding the body portion in the desir... | 08/01/2006 |
| 7077652 | Cheek and lip retractor for dentistry The cheek and lip retractor for dentistry comprises respective cheek portions and lip portions for the upper and lower lip, the lip portions comprising a lip shield and mucous pads which are separate and spaced apart from the lip shield, the cheek portions and lip p... | 07/18/2006 |
| 7059332 | Dynamic oral-exercise method A method of correcting parafunctional behavior of the mandibular complex by engaging in a vertical measurement of the mouth followed by stretching open the mouth even further at least once followed by inserting an anti-occluding device between the teeth and retainin... | 06/13/2006 |
| 7010973 | Method and apparatus for improving accuracy in ultrasonic echo ranging systems A method and apparatus for calibrating and/or improving the accuracy of time of flight ranging or level measurement systems. A correction factor is determined and applied to the calculated receive times for echo pulses in response to a change in the amplitude of the... | 03/14/2006 |
| 7000615 | Anti-airway obstruction strap A strap is disclosed for a human user. The strap includes a support for the chin of the user, a first support for a first mandible of the user, a second support for the second mandible of the user, and means for securing the strap to the head of the user. The first ... | 02/21/2006 |
| 6966319 | Anatomical mouthpiece with retaining wings system and method A mouthpiece includes a wall having an anterior section and a plurality of posterior sections. Retaining wings are coupled to the anterior section. The retaining wings conform to the anatomy of the user's buccal vestibule. The method of customizing the mouthpiece in... | 11/22/2005 |
| 6923761 | Retractors Retractors discussed herein include lip retractors that have four channel retainers to retain four portions of the lips. The four channel retainers are attached to four resilient members, which are adapted to bias the four channel retainers outwardly away from one a... | 08/02/2005 |
| 6663545 | Portable and multi-purpose exercise device The present invention is an exercise device comprising a flexor and a board. The present invention is also an exercise device comprising a flexor and an insert. The flexor has two arms, each of which has an end. The corresponding ends, one from each arm, ... | 12/16/2003 |
| 6607549 | Oral rehabilitation device An oral rehabilitation device for helping patients to expand oral cavity includes a body for prying the upper and lower jaws open and at least one pressure-resistant blade held in the body to expand the oral cavity to an extent desired. The body may also ... | 08/19/2003 |
| 6524225 | Maxillary occlusion muscles-exerciser, cheek muscles-exerciser, cheek and mouth muscles-exerciser A jaw, jowl and neck exercise kit to exercise the following muscles: masseters, temporalis, pterygoids, digastric, depressor anguli oris, depressor labii inferioris, mentalis, platysma and suprahoid muscles: mylohyioid, hyoglossus, geniiohyiod, geniogloss... | 02/25/2003 |
| 6524262 | Oral lip and chin muscle rehabilitating device Oral lip and chin muscle rehabilitating device made of flexible material and having an annular open shape in accordance with the configuration of human oral lips. One side of the upper edge of the opening is formed with a recessed upper lip rest section e... | 02/25/2003 |
| 6514176 | Apparatus for enhancing isometric exercises and methods of using same The present invention relates to an apparatus for enhancing isometric exercises and methods of using same. In particular, the apparatus for enhancing isometric exercises includes a substantially rigid annular exercising assembly which is placed in a user'... | 02/04/2003 |
| 6471621 | Method of treatment of groups of muscles in an orofacial region by using an inflatable rubber balloon as logopedic aid A method of treatment of groups of muscles in orofacial region, of the respiratory system, and of retaining and support system of a body of a patient and including providing a logopedic aid having at least one rubbed balloon and a plurality of valve mouth... | 10/29/2002 |
| 6413231 | Device to assist in therapy of patient who has limited jaw opening A device to be held in the mouth of a patient who has limited jaw opening and to assist in the therapy. The device has a frame with opposite side members having adjustable lengths. A rotatable knob drives a threaded screw to change the tension applied to ... | 07/02/2002 |
| 6406404 | Facial muscle exercising device A facial muscle exercising device is designed for insertion between the lips of a person's mouth. The facial muscle exercising device is comprised of a pair of lip-engaging members disposed in longitudinal separation from each other. Each of these lip-eng... | 06/18/2002 |
| 6406405 | Flared and weighted facial muscle exercising device A facial muscle exercising device has flared and weighted lip-engaging members biased apart by a compressed coil spring. The lip-engaging members include exposed ends that extend longitudinally outwardly away from the user's face and which have a sufficie... | 06/18/2002 |
| 6361475 | Jaw exercising device A jaw exercising device which includes an outer frame having spaced apart cross members and an inner frame with spaced apart cross members coupled to the outer frame for movement therealong and outwardly extending blades for engaging the jaws of a patient... | 03/26/2002 |
| 6277053 | Chin and face toning strap A chin and face toning strap including an elongated strap portion dimensioned for wrapping underneath a chin and atop head of a user. The elongated strap portion is constructed of an elastic material. The strap portion has a chin portion that is positiona... | 08/21/2001 |
| 6248043 | Facial exercise device with adjustment for variable resistance An exercise device for exercising muscles of the face, jaw and neck, featuring an elongated strap with two releasably attachable ends and an elastic portion to provide resistance for muscle exercise. A visible scale to determine the force provided by the ... | 06/19/2001 |
| 6203471 | Oral lip and chin muscle rehabilitating device As oral lip and chin muscle rehabilitating device made of flexible material and having an annular open shape in accordance with the configuration of human oral lips. One side of the upper edge of the opening is formed with a recessed upper lip rest sectio... | 03/20/2001 |
| 6179747 | One piece face and neck exerciser A one piece face and neck exerciser (10), specifically configured to tone the muscles of the forehead, face, chin and neck, comprising a head band (12) to which two elongated beginners head resistance bands (88) are attached into head grooves (20) extendi... | 01/30/2001 |
| 6152857 | Apparatus for exercising the face and neck Apparatus for exercising the face and neck comprises a frame with multiple perforations in its upper and lower parts for fastening flexible bands of various size and elasticity horizontally, vertical or at angles to produce elastic resistance fields for r... | 11/28/2000 |
