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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8162807 | Exercise machine with multi-function user engagement device An exercise machine has a main frame and a user support movably mounted relative to the main frame for movement between a start position and an end position during an exercise. At least one multi-function user engagement device is movably mounted relative to the fra... | 04/24/2012 |
| 8147390 | Weightlifting system A weightlifting system includes a first frame member that extends along a longitudinal axis. The first frame member includes a front face, a first side face, a second side face and a multiple of opposed pairs of openings disposed along the longitudinal axis. Each of... | 04/03/2012 |
| 8147389 | Adjustable weight-loaded dip-chin machine An adjustable weight-loaded dip-chin machine. Dip bars and chin bars with means for vertical adjustment are mounted on columns, which in turn are mounted on a base. An arm is pivotally attached to the base, and weights can be added to an arm spindle attached to the ... | 04/03/2012 |
| 8128538 | Exercise assemblies having foot-retaining apparatus Exercise assemblies having apparatus that retain the feet of a user during an exercise are disclosed. In one embodiment, an exercise assembly includes a load, and a support assembly operatively positioned relative to the load and including a base assembly. A force-t... | 03/06/2012 |
| 8075459 | Adjustment device for a training machine The present invention relates to an adjustment device (2) for a training machine (1), especially a triceps extension or a biceps curl, for strengthen training and rehabilitation, having an arm or elbow rest member (50, 51) and pivotably connecte... | 12/13/2011 |
| 8052584 | System and method for determining a resistance level for training a muscle group for maximum power generation An apparatus and method evaluate the power of a muscle group of a user by measuring velocities of an engagement assembly coupled to a resistance element and moved by the user at a highest achievable velocity through a selected number of exercise strokes at each of t... | 11/08/2011 |
| 7998036 | Functional training exercise apparatus and methods Exercise apparatus and methods having adjustable frame members are disclosed. In one embodiment, an exercise assembly includes a load, a support assembly, and a force transferring assembly. The support assembly includes a pair of outwardly extending frame members co... | 08/16/2011 |
| 7993251 | Pectoral fly exercise machine A pectoral fly exercise machine which is designed for performing exercises similar to a free weight pectoral fly exercise has a stationary main frame, a user support frame pivotally mounted on the main frame, a user engagement device or exercise arm assembly pivotal... | 08/09/2011 |
| 7985167 | Total body strengthening and toning workstation and method of using same A stand-alone exercise apparatus includes a seat to support a user in a position thereon, and upper and lower body exercising assemblies which are configured for activation either sequentially or simultaneously to permit the concurrent exercising movement of his or ... | 07/26/2011 |
| 7981011 | Combination exercise machine A combination exercise machine comprises a movable platform assembly to perform leg presses and extended leg calf raises, a movable user support assembly which includes an adjustable brace pad assembly to perform seated isolated calf raises, a multi-function handle ... | 07/19/2011 |
| 7976442 | Apparatus for exercising multiple body parts An exercise apparatus for exercising multiple body parts includes a frame and a front user bearer assembly which is angularly and height adjustable relative to the frame. The front bearer assembly is mounted to a guide for guiding upward and downward movement of the... | 07/12/2011 |
| 7938761 | Multi axes exercise apparatus An apparatus and method for an exercise apparatus is disclosed that includes a base structure, a multiple axes pivotal mechanism disposed adjacent to the base structure, and an arm. The arm further includes a distal end portion and a proximal end portion with a long... | 05/10/2011 |
| 7918771 | Weightlifting system with omni directional weight arms A weightlifting system includes a weight arm system which may include various arm systems such as an incline arm system or a decline arm system. The weight arm system includes a weight arm mounted to a bracket assembly through an omni directional pivot system to per... | 04/05/2011 |
| 7892153 | Training apparatus A training apparatus trains shoulders, arms, and a rear parts without hardening of the muscles, muscle pain and fatigue. It includes a seat part 2, a load application part 3 with load adjustment, right and left guide poles 4 extending vertically... | 02/22/2011 |
| 7811211 | Single apparatus converging/diverging exercise machine Principles of exercise machine construction, an exercise machine, components of an exercise machine, and methods related to exercising on or constructing an exercise machine that allows for the performance of multiple different exercises, where the user utilizes rel... | 10/12/2010 |
| 7794372 | Leg press exercise machine with self-aligning pivoting seat A leg press machine has a floor engaging main frame, a user support pivot, a user support assembly pivotally mounted on the main frame via the user support pivot, and a pivotally mounted exercise arm assembly having a main exercise arm and a user engaging footplate.... | 09/14/2010 |
| 7785238 | Training machine for strengthen training and rehabilitation A training machine for strength training and rehabilitation comprising has pull or press devices, which are arranged to be moved backwards and forwards while a pre-determined number of weights in a weight package is arranged to be lifted and lowered, alternatively, ... | 08/31/2010 |
| 7775945 | Arm assembly for exercise devices Aspects of the present invention involve an exercise device with an arm assembly that provides linear, converging, and/or diverging hand grip motions during use and also has an adjustable starting position. The arm assemblies described and depicted herein include ar... | 08/17/2010 |
| 7775946 | Multifunctional trainer for strength training The invention relates to a multifunctional trainer for strength training. The trainer comprises a body (1), a counterforce unit (2) for generating a counterforce to resist the exercise movements, a set of movement arms (31, 3 | 08/17/2010 |
| 7766802 | Rowing exercise machine with self-aligning pivoting user support A rowing or mid-row exercise machine has a main frame and a user support frame pivotally mounted relative to the main frame for rotation between start and end positions. The user support frame supports spaced positions on a user's body in the same relative orientati... | 08/03/2010 |
| 7758479 | Loading device for exercise machines A loading device for an exercise machine includes a lever arm and a nitrogen gas compression spring in a force triangle that provides easy adjustment of the resistive load presented to a user. The nitrogen gas compression spring and the selected portion of the lever... | 07/20/2010 |
| 7717833 | Adjustable, reversible exercise apparatus with converging and diverging motion Disclosed are adjustable exercise machines, apparatuses, and systems. The disclosed machines, apparatuses, and systems typically include an adjustable, reversible mechanism that utilizes pivoting arms and a floating pulley. The disclosed machines, apparatuses, and s... | 05/18/2010 |
| 7717832 | Shoulder press exercise machine A shoulder press exercise machine has a main frame, a user support frame movably mounted on the frame for supporting a user in an exercise ready position, at least one exercise arm movably mounted on one of the frames and movable between a start position in which ha... | 05/18/2010 |
| 7686746 | Training apparatus A training apparatus 1 includes a seat part 2, a load application part 3 having an adjustable load, right and left guide poles 4 extending vertically with a predetermined interval so that the seat part 2 centered between the guide ... | 03/30/2010 |
| 7682295 | Multiple resistance curves used to vary resistance in exercise apparatus Changing resistance patterns in an exercise machine is accomplished by moving a cable pivot point within a channel. The channel may take the form of numerous shapes. Multiple shapes may comprise one continuous channel. The placement of the pivot point and surroundin... | 03/23/2010 |
| 7666123 | Upper torso exercise machine The subject invention provides an upper body exercise machine with increased joint range of motion along with more consistently applied torque to the joint throughout the entire range of exercise. The exercise machine includes dual axis, dual hinge mechanisms enabli... | 02/23/2010 |
| 7641602 | Weightlifting system with positionable handles A weightlifting system includes a weight arm system having a handle which may be mounted in one of a multitude of clocked positions. A handle engagement member extends radially from the handle adjacent the end section and includes a multitude of radially extending e... | 01/05/2010 |
| 7608023 | Exercise machine An exercise machine comprises an element for an application of a force by a user, a plurality of weights for countering the force applied on the element, which can be stacked on one another, a load regulator which in turn comprises a pulling bar, the pulling bar is ... | 10/27/2009 |
| 7608022 | Leg press and abdominal crunch exercise machine An exercise machine composed of a frame, a first four bar linkage system, a second four bar linkage system, and a means for transferring an incident force from the legs of a user is disclosed. The first four bar linkage system is operably mounted on the frame and op... | 10/27/2009 |
| 7553263 | Calf extension weight training machine An exercise machine for exercising the calf muscles of a seated exerciser includes: a frame configured to rest on an underlying surface; a seat assembly mounted on the frame on which the exerciser sits; a movement arm pivotally interconnected with the frame forwardl... | 06/30/2009 |
| 7537551 | Bidirectional resistance apparatus for exercise equipment Bidirectional resistance apparatus for exercise equipment are disclosed. An example exercise apparatus comprises a resistance source coupled to a cable between first and second ends of the cable, a rotational resistance mechanism coupled to the first and second ends... | 05/26/2009 |
| 7479096 | Muscle training machine for the whole body A machine for training the muscles of a user's body, comprising a main body; a right-use and a left-use arm member extending from the main body at least higher than the user's hips; a right and a left rotational member, which are each established on the respective r... | 01/20/2009 |
| 7476184 | Exercise machine with independently adjustable arms An exercise machine comprises a frame, a pair of arms pivotally mounted to the frame so as to be rotatable about a first axis to perform exercise, a resistance element connected to the arms to provide resistance for performing exercise and a path adjustment mechanis... | 01/13/2009 |
| 7470221 | Upper extremity portable exercise machine A portable exercise machine for performing upper extremity exercises including seated chest press, seated-row, seated triceps pull down, and modified seated abdominal crunches. It has two adjacent vertical pieces and one opposing taller vertical piece, each attached... | 12/30/2008 |
| 7396319 | Inner and outer thigh exercise machine An inner and outer thigh exercise apparatus has a framework, and a seat and backrest mounted on the framework. Right and left leg supports are pivotally mounted on the framework about spaced apart pivot shafts relative to the seat and are interconnected with one ano... | 07/08/2008 |
| 7387595 | Exercise machine using lever mounted selectorized dumbbells as exercise mass This invention relates to an exercise machine having an exercise station that includes an exercise bench and one or more exercise implements for allowing a user to perform one or more exercises. An adjustable exercise mass assembly is oriented perpendicularly to the... | 06/17/2008 |
| 7384381 | Exercise arm assembly for exercise machine An exercise arm assembly for mounting on an exercise machine frame has a main arm, a swing arm, and a handle. The main arm has a first end for pivoting on a frame of the machine to pivot about a first pivot axis. The swing arm has a first end pivoted to the second e... | 06/10/2008 |
| 7381172 | Leg elevator system A device for support and elevation of the lower extremities. More specifically, the invention is a leg elevator that provides calibrated, adjustable support for the upper leg, the lower leg and the foot. The leg elevator is adjustable to many different positions thr... | 06/03/2008 |
| 7377884 | Exercise apparatus There is provided an exercise machine in which resistance to movement of an actuation member, such as a handle, is provided and that resistance is able to be varied through the course of a single repetition of a series of repetitive exercises. The variation of resis... | 05/27/2008 |
| 7367927 | Methods and apparatus for supporting selectorized dumbbells Various exercise systems include first and second selectorized dumbbell assemblies; and a frame having first and second weight supports to support respective dumbbell assemblies. Generally speaking, the systems assume multiple configurations to facilitate both use a... | 05/06/2008 |
