Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7308839 | Accelerator pedal device An accelerator pedal device according to the present invention includes: a pedal lever that is provided so as to be rotatable with respect to a vehicle body; a pedal member that is actuated by being stepped upon by a driver; a rotation support device that rotatably ... | 12/18/2007 |
| 6931962 | Foot or hand operated control A control has a pivotal part with an operating surface that can be depressed by a person's foot or hand, with pivoting being sensed by a pivot sensor. A spring-operated mechanism urges the pivotal part toward an initial position while allowing it to pivot in both cl... | 08/23/2005 |
| 5086891 | Single pedal vehicle braking and acceleration control system A mechanism for a single pedal control of both the brake and acceleration systems of automotive vehicles comprising a pedal, a tension-producing assembly, a pedal vertical positioner, and a coupling device for applying pressure to a piston of a vehicle ma... | 02/11/1992 |
| 4887701 | Motor control-brake device Motor control-brake device having a pedal (1) connected at its upper part with a plunger (7) for the motor controlling device and connected at its lower part with a plunger (4) connected with the brake means. Plunger (4) is provided with a cam surface eng... | 12/19/1989 |