Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8092315 | Methods and apparatus to indicate impact of an object In one embodiment, an apparatus includes a substrate layer having a first and second sides, and at least one thermochromic compound layer to generate a set of temporary marks. The set of temporary marks is configured to include a first temporary mark at a first impa... | 01/10/2012 |
| 7371184 | Putter head The present invention provides a putter head which includes a putter head body which has a portion thereof connected to a distal end of a putter shaft; a laterally extending putter face which is formed on a front portion of the putter head body; a strip-like longitu... | 05/13/2008 |
| 7311612 | Golf club head with bi-polar magnetic impact detectors A golf club head with multiple cells of magnetically held pins is disclosed. The cells are placed on the sweet spot on the head of the golf club. The pins within the cells are set to extend beyond the face of the golf club and maintained in position with a bi-polar ... | 12/25/2007 |
| 7238124 | Golf teaching system and method The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling. The tee le... | 07/03/2007 |
| 7166035 | Systems and methods for fitting golf equipment A golf equipment fitting system that uses advanced technology to not only objectively identify the optimum equipment for the golfer, but to also identify and help correct swing flaws so that the golfer can achieve optimum performance on the golf course. Thus, in one... | 01/23/2007 |
| 7134967 | Training aid that generates an impression on a hitting instrument A training aid that is attached to a hitting instrument such as a golf club. The training aid comprises and opaque and malleable material that is configured to be deformed upon impact with a ball. Additionally, the training aid comprises a deformable sheet that is a... | 11/14/2006 |
| 7086956 | Apparatus and method for recording the impact location between a golf ball and a golf club An apparatus and method for recording an impact location between a golf ball and a golf club is disclosed. The apparatus includes a recording member having a recording surface. The recording surface is disposed on one side of the recording member for recording the i... | 08/08/2006 |
| 7077765 | Light-based golf swing trainer A golf swing training device includes a pad having a light-reactive material on one side of the pad, and an indicator having a light source capable of striking the light-reactive material on the pad and creating a visual representation of the light on the pad. The p... | 07/18/2006 |
| 7059970 | Golf club alignment device A golf club alignment device for aiding a user in striking a golf ball with a golf club having a head, shaft and handle. The alignment device includes a body having first and second ends. A clamp portion extends from the first end of the body and is adapted for resi... | 06/13/2006 |
| 7056223 | Method for producing golf clubs that are individually adapted to the respective height of golf players The invention relates to a method for producing golf clubs that are individually adapted to the respective height of golf players. According to the invention, a test person firstly executes, with a test club whose distance from the floor (H) corresponds to the dista... | 06/06/2006 |
| 7037965 | Golf balls comprising glass ionomers, ormocers, or other hybrid organic/inorganic compositions A golf ball comprising a core and a cover layer, wherein at least one of the core or cover layer comprises a hybrid material that contains fatty acid-modified glass ionomers, an ormocer or other inorganic-organic materials. ... | 05/02/2006 |
| 6997822 | Golf teaching system and method The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling. The tee le... | 02/14/2006 |
| 6941818 | Equipment for disclosing pressure The invention relates to equipment such as for detecting and providing visual confirmation of pressure thereon, e.g. from an impact, which comprises an article having a sandwich construction with a pressure-disclosing layer (3) comprising a liquid crystal, th... | 09/13/2005 |
| 6913544 | Divot practice mat A golf or divot practice mat, comprising a base element and a mark retaining surface operably secured or mounted to the base element. The mark retaining surface may be a no carbon required paper, carbon paper, or wax containing surface, and has one or more simulated... | 07/05/2005 |
| 6832964 | Golf teaching system and method The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling. The tee le... | 12/21/2004 |
| 6692382 | Golf tee marking system and method of use The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling.... | 02/17/2004 |
| 6648770 | Training golf iron A swing training golf iron has a solid metal linear shaft attached to an iron golf head and a hand grip. The side of the shaft facing the iron golf head has linear indicia located between the head and grip to provide visual orientation of the angular orie... | 11/18/2003 |
| 6585604 | Swing thing This invention is for someone who wants to exercise, self-teach or teach the golf swing. The object is to make contact with the "sweet spot" portion center of the club head. Using this will tone the rhythm of his or her body to a consistent swing posture.... | 07/01/2003 |
| 6506131 | Golf tee marking system and method of use The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling.... | 01/14/2003 |
| 6361449 | Golfer's swing tracer A device to trace and record the path of a golfer's swing comprising a golf club, a refillable reservoir tube for water or other flowable material, and a mat with blotter-like surfaces; the reservoir tube having a small diameter orifice at its lower end a... | 03/26/2002 |
| 6344004 | Golf tee marking system and method of use The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling.... | 02/05/2002 |
| 6312344 | Golf training aid A golf training aid designed to give a golfer a multi-sensory practice experience by providing sound, smell and a visual measure of how the club struck the ball at impact. The invention uses cap strips placed in the club face starting with the largest siz... | 11/06/2001 |
| 6309315 | Golf tee marking system and method of use The present invention involves a golf tee coated with colored coatings that when struck with a golf club leave a marking that easily identifies where the ball was struck on the club face and the path of the swing, but does not come off in normal handling.... | 10/30/2001 |
| 5779556 | Golf club point of impact and relative club velocity indicator A golf club point of impact and relative club velocity indicator for recording the relative velocity and location at which the head of a golf club impacts a golf ball includes: a. a heat sensitive chemical top coating for providing a permanent black image... | 07/14/1998 |
| 5620376 | Golf swing training device A golf swing training device including a shaft, a club head connected to an end of the shaft, and a liquid-receiving chamber having an inlet and an outlet orifice. The outlet orifice is of a sufficient size so as to release a liquid by capillary action du... | 04/15/1997 |
| 5609530 | Dynamic lie determination device and method An impressionable medium, such as a element 56, is secured to an impact face 30 of a head 22 of a golf club 20. Alterations, such as grooves 46, are formed in a surface 42 of a target object 40. The object 40 is placed on a level surface such as a surface... | 03/11/1997 |
| 5605509 | Golf training device A training/playing aid for clamping on the shaft of a golf club for use in the measurement of movement in degrees that a golfer comes over the top of the ball at impact. Upon measurement of this movement, the training/playing aid is adjusted making it pos... | 02/25/1997 |
| 5597361 | Golf club strike indicator A self-adhesive indicator which adheres to a golf club face to provide an indication of the point of impact of the golf ball on the club face is provided. It consists of a sandwich of various layers--a layer of pressure-sensitive adhesive on the bottom, f... | 01/28/1997 |
| 5470071 | Golf swing training device A golf swing training device comprising a shaft and a club head connected to an end of the shaft. The club head has a liquid-receiving chamber formed therein. This chamber has an inlet and an outlet orifice. The outlet orifice is of a sufficient size so a... | 11/28/1995 |
| 5467538 | Method and apparatus of determining golfer's effective putter loft An apparatus for practicing a method of determining the effective putter loft of a golf putter as swung by a particular golfer in which the putter has a curved face unit placed on the hitting surface and the putter is then swung by such particular golfer ... | 11/21/1995 |
| 5142309 | Golf club impact recording system A system is disclosed for recording the location on a golf club where the club head impacts a golf ball. A recording medium is attachable to the club head prior to swinging the golf club and is removable from the club head after one or more impacts agains... | 08/25/1992 |
| 5120064 | Golfers' swing tracing training aid A golf swing training device made up of a markable sheet, a club with a head and a handle, a marker supported on the club adjacent the central axis of the club and a spring. The spring urges the marker toward the sheet along a path parallel to the central... | 06/09/1992 |
| 5120358 | Golf practice aid The determination of the point of impact on a golf club face with a golf ball is facilitated through the use of a flowable chalk compound placed on the ball at the intended point of contact with the club face. The flowable chalk compound includes a homoge... | 06/09/1992 |
| 5033746 | Golf club ball-impact marker A device for marking the point of impact of a golf ball on the face of a golf club. The marker (8) is comprised of an outer translucent sheet (10) which adheres to an underlying sheet (18) in areas where pressure is applied such as that resulting from the... | 07/23/1991 |
| 4974851 | Golf club impact making device and method A method and apparatus for registering a point of impact of a ball against a surface of a hitting implement. A multilayered impact indicator is releasably affixed to the striking surface of the implement. Each of the layers of the indicator have identical... | 12/04/1990 |
| 4932662 | Golf club lie angle evaluation device A means and method for testing the lie angle of a golf club to see if it is suitable for use by an individual golfer. A golf ball is situated on a support surface and addressed by a golfer holding a traial golf club whose lower surface has received in abr... | 06/12/1990 |
| 4676508 | Method and means for determining golf ball impact A method and apparatus for determining the point of impact of a golf club head on a golf ball such as one having an outer coating of polyurethane resin containing aluminosilicate and titanium dioxide, such as for use in improving a golfer's swing. A golf ... | 06/30/1987 |
| 4637616 | Marking projectile A projectile for being thrown by hand and for marking its point of impact, for example for use in "survival" games has a relatively dense resiliently deformable rubber core, compressible surrounding layer loaded or impregnated with a pulverulent marking m... | 01/20/1987 |
| 4596392 | Practice ball for golfers A practice ball for use in simulated golf driving has a claylike, energy-absorbing, deformable core normally substantially spherical, surrounded by an open-work or knit fabric carrying a powder readily dislodged upon impact of said pellet with a hard surf... | 06/24/1986 |
| 4509757 | Golf swing diagnosing device A swing diagnosing device utilizes a recording plate having an indicating surface fitted to the front surface of a supporting plate attached to a base plate, and a rotary ball is borne by a cover fixed to the base plate. A shaft pipe projecting out of an ... | 04/09/1985 |