Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6738642 | Communication device and method of operating communication device There is provided a communication device including (a) a device body, (b) an operator formed with the device body, (c) a displaceable section which is displaced by the operator, (d) a displacement detector which transmits a control signal in accordance with displace... | 05/18/2004 |
| 6731957 | Wireless communication device capable of saving battery power by switching communication mode A PDC/PHS phone has both PDC communication function and PHS communication function. The PDC/PHS phone switches its communication mode from a PDC communication to a PHS communication which is less power consuming than the PDC communication, when its built-in battery ... | 05/04/2004 |
| 6728533 | Clock for mobile phones In a mobile phone having a clock display therein, wherein the mobile phone is in wireless communication with a base station located in a time zone having a current local time (CLT), and wherein the base station transmits a control signal having carried therein at le... | 04/27/2004 |
| 6725020 | Helmet with incorporated communication system A helmet with incorporated communication system including a helmet dimensioned for being positioned on a head of a motorcyclist. The helmet has a communications system incorporated therein comprised of a speaker and a microphone. A control panel is secured to a moto... | 04/20/2004 |
| 6697642 | Wireless communications apparatus Apparatus for a wireless communication network, comprises: a directional beam antenna, an antenna controller for directing said directional beam antenna in an optimum signal quality beam direction, and coding means operable at two or more coding rates, to... | 02/24/2004 |
| 6694143 | System for using a local wireless network to control a device within range of the network This invention provides a communication device that is capable of interacting with a local wireless communication system when the communication device is within range of the local wireless communication system for controlling operating characteristics of ... | 02/17/2004 |
| 6687513 | Device for attaching portable phones to vehicle A device includes a pair of arms attached to a housing for securing a portable phone to vehicles, a circuit board received in the housing and having two or more couplers for coupling to a microphone, a speaker, and for allowing the users to speak and to r... | 02/03/2004 |
| 6684063 | Intergrated hearing aid for telecommunications devices A system integrates a hearing aid with devices such as wireless telephones, advantageously avoiding radio frequency (RF) interference. In one embodiment, a processor transforms an electrical signal to compensate for a hearing impairment. The function used... | 01/27/2004 |
| 6675006 | Vehicle-mounted system A vehicle-mounted system comprising a security device and an emergency communication service unit has the following features. (1) An LED capable of emitting light in two colors is provided in the security device. (2) The security device and the emergency ... | 01/06/2004 |
| 6650903 | Method and apparatus for interactive audience participation at a live spectator event A method provides interactive audience participation at live spectator events. The method includes providing each spectator with an interactive device that presents a promotional message and includes a user interface, broadcasting audio programming to the... | 11/18/2003 |
| 6549756 | Mobile digital communication/computing device including heart rate monitor A mobile client device, such as a wireless mobile or a palm sized personal digital assistant, is provided with a number of sensors and companion programming instructions/circuitry to generate a heart rate reading for a user holding the device. The sensors... | 04/15/2003 |
| 6546232 | Mobile telephone with a GPS receiver and EKG electrodes A mobile telephone with a housing (1), a transmitter, at least one receiver, a call number memory, and keys (2) located on the housing. The keys (2) include at least one emergency key (5) which is rendered prominent in size and/or color relative to the ot... | 04/08/2003 |
| 6535750 | Radio apparatus, especially a mobile telephone The mobile or portable telephone includes a circuit board (15); a battery compartment (5) for a battery (20) located on a first side of the circuit board (15) and a pivotable card receptacle (10) for a telephone card arranged on the first side of the circ... | 03/18/2003 |
| 6507280 | Device for mounting a communication unit to a helmet To provide a device capable of firmly mounting a radio communication unit to a helmet in a simple manner without impairing the beauty and handleability of the helmet when the radio communication unit is detached from the helmet. The device for mounting a ... | 01/14/2003 |
| 6507729 | Luminescent external dialer for mobile phone A luminescent external dialer for mobile phone primary includes a main unit and an external dialer. The main unit is connected to a mobile phone and having a voice-control circuit of hand-free set and a mobile phone charger circuit while the voice-control... | 01/14/2003 |
| 6504580 | Non-Telephonic, non-remote controller, wireless information presentation device with advertising display The annunciator includes a visual display, wireless receiving circuitry for receiving, from a host device, data including selected information to be displayed, and software and/or hardware for maintaining the selected information displayed on the visual d... | 01/07/2003 |
| 6501945 | Cellular phone with an insulating envelope for preventing leakage of electromagnetic radiation The present invention provides a cellular phone comprising: a housing having front and rear casings wherein the rear casing comprises a metallic layer coated on an inner side of the rear casing for insulating electromagnetic radiation, a circuit board ins... | 12/31/2002 |
| 6496685 | Portable phone with imbedded battery A portable phone has an outer casing with opposite upper and lower walls, one of the walls having an opening for access to the interior of the casing, and a lid removably mounted in the opening for normally closing the opening. A main circuit board is mou... | 12/17/2002 |
| 6493542 | Arrangement at a mobile telephone The present invention relates to an arrangement at a cellular mobile telephone apparatus (1), comprising a protective hatch or flip (2) pivotably arranged on a housing (3) of said apparatus (1). The flip (2) is pivotable around an axis and arranged to at ... | 12/10/2002 |
| 6490438 | Mobile phone having an improved shielded device A case structure of the present invention having an improved EMI shielding comprises a front case, a rear case and a PCB having ground traces and a plurality of electronic components thereon, a conductive elastic member. The front and rear case are made o... | 12/03/2002 |
| 6490465 | Mobile telephone status menu with antenna position indication A mobile telephone displays a status menu on a mobile telephone display. The status menu includes an antenna position status that indicates if an antenna for the mobile telephone is properly positioned. The mobile telephone continually updates the antenna... | 12/03/2002 |
| 6490437 | Telephone-holder mounting support for motor vehicles A telephone-holder mounting support for vehicles including a mounting surface for a telephone-holder, charger adapter or similar object, an arrangement for securing the mounting support inside a vehicle and a cigarette lighter socket.... | 12/03/2002 |
| 6490435 | Flip cover and antenna assembly for a portable phone A flip cover and antenna assembly for a portable phone is disclosed as being rotatably coupled to a main housing thereof. The flip cover and antenna assembly includes a first flip cover housing, a second flip cover housing matable with the first flip cove... | 12/03/2002 |
| 6490439 | Lighted antenna for transceiver device A transceiver device and method thereof for sending signals to and receiving signals from another device via a wireless connection and for providing information about the wireless connection to a user. An antenna coupled to the transceiver is visible to t... | 12/03/2002 |
| 6490436 | Battery pack removing device A portable telephone comprises: a battery pack detachable from a portable telephone body, the battery pack including: a recess in a head section thereof; a hook formed in a bottom section thereof; and a back protrusion on the back of said head section, th... | 12/03/2002 |
| 6487396 | Electronic device and a control means An electronic device which comprises a first housing part (2, 3), provided with a first inner surface (2a, 3a) and a first outer surface (2b, 3b), a second housing part (2, 3), provided with a second inner surface (2a, 3a) and a second outer surface (2b, ... | 11/26/2002 |
| 6487397 | Electronic device with housing supplement The invention relates to an electronic device having a housing, which has a housing wall with openings for control elements and/or display elements. An external wall element, which at least partially covers the housing wall, is detachably connected to the... | 11/26/2002 |
| 6484015 | Portable telephone antenna A portable telephone which includes a directional antenna is provided. The directional antenna is designed such that it can be positioned for use so that its beam is substantially parallel to the direction of received electromagnetic energy, thereby incre... | 11/19/2002 |
| 6484019 | Combined computer keyboard and radio apparatus A combined computer keyboard and radio apparatus for use with a computer having a CPU contained in a housing comprising a keyboard housing, the keyboard housing is separate from the computer CPU housing and a plurality of alphanumeric keys are mounted in ... | 11/19/2002 |
| 6484016 | Device for connecting a main board with an LCD Module in a folder type portable radiotelephone A device for connecting a main board with an LCD module in a folder type portable radiotelephone which includes a body element having the main board, a folder having a speaker unit, the LCD module and a hinge arm, and a hinge disposed in the hinge arm for... | 11/19/2002 |
| 6484021 | Avalanche victim locating transceiving apparatus A rescue transceiver apparatus for transmitting a signal to and receiving a signal from another rescue transceiver apparatus is provided. The apparatus comprises a housing and a radio signal transmitter for the transmission of a radio signal in a transmit... | 11/19/2002 |
| 6480159 | Antenna structure for PDA mobile phone An antenna structure for a PDA mobile phone, wherein, an insulating main body of the antenna structure comprises a cap and a seat; the cap has a coil receiving chamber and a passage juxtaposed with the chamber; the seat is provided with a hole at a positi... | 11/12/2002 |
| 6476776 | Satellite adaptive antenna system A satellite adapted antenna system has at least spaced apart first and second elements (104, 106), the first and second elements (104, 106) having substantially a common first polarization. A third element (108) has a second polarization that is opposite ... | 11/05/2002 |
| 6477356 | Sounding-body holding device A sounding-body holding device comprises: a cover 1 having turn stoppers of a sounding body 3 and a fitting portion for receiving pawls of a holding member in a fitting manner; a cushion 2 having a net attached to the side thereof which is brought into cl... | 11/05/2002 |
| 6477357 | Customizable wireless device having stackable modules A wireless device such as a wireless telephone includes stackable modules. Each of the modules provides an independent wireless device function. Each of the modules stacks onto and connects to at least one of the other modules. Each of the modules include... | 11/05/2002 |
| 6470175 | Flip-up type portable phone and hinge mechanism thereof A flip-up type portable phone and a hinge mechanism for opening and closing a flip cover of such a flip-up type portable phone. A speaker is mounted in the interior of the flip cover, so that the space for occupying the speaker is eliminated from a phone ... | 10/22/2002 |
| 6469910 | Electronic device with a variable keyboard An electronic device includes a display and a keyboard having a fixed part and a movable part. The movable part moves between an open position and a closed position. The size of the electronic device remains unchanged when the movable part is in the open ... | 10/22/2002 |
| 6470174 | Radio unit casing including a high-gain antenna A radio unit casing (401) for a portable radio unit with an integrated antenna array capable of operating in a satellite communication mode. The antenna array comprises a number of adjacent co-operating antenna array surfaces arranged to be conformaly int... | 10/22/2002 |
| 6470176 | Battery packs that facilitate acoustic communications and radiotelephones incorporating same Handheld radiotelephones are provided with battery packs that facilitate the transmission of a person's voice to internally mounted microphones. A radiotelephone housing end portion is provided with an aperture that is in acoustic communication with an in... | 10/22/2002 |
| 6466769 | Mounting structure of key pressing device A key pressing device is formed of an elastic member in a generally L-shape, and an engagement claw is formed on a bottom wall portion of the elastic member, and a hinge is formed on upstanding leg portions of the elastic member, and a key button is forme... | 10/15/2002 |