Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
Make the Most of Our Site
See this month's Top Inventors and Most Cited Patents.
Stay on top of the latest innovations by subscribing to an RSS feed.
Registered users: Manage your profile.
| Number | Title | Issue Date |
| 7927172 | Game call holder A holder for a cylindrical game call or other object. A pair of opposed cooperating jaws made of acrylonitrile butadiene stryene or other spring material resiliently hold the call. A member is detachably attachable to a tree trunk or other structure, and the jaws ar... | 04/19/2011 |
| 7785169 | Turkey call An apparatus, kit and method are provided for a turkey call having an outer ring attached to a pot of a turkey call device such that an internal sounding board in the pot is free to vibrate and undampened by a user's grasp when a user scrapes the surface of the stri... | 08/31/2010 |
| 7727046 | Beating appliance for cheering A beating appliance (1) for cheering easy to beat and suitable for carrying, comprising a body portion having a plurality of tubular members (10), (20), and (30) reduced in diameter from one end to the other end in the longitudinal direct... | 06/01/2010 |
| 7438624 | Game attractant A device for generating sounds associated with movements of animals, the device including a movable member operatively associated with a motion generation system and configured to be set in a desired motion by the motion generation system, and an extension assembly ... | 10/21/2008 |
| 7387232 | Riding crop An improved riding crop that allows a horseback rider to retain the crop on her hand without needing to tightly grip the crop includes a rod having opposite ends, a clapper fixed at one or both ends of the rod, a grip fixed to the rod or slidably retained on the rod... | 06/17/2008 |
| 7354355 | Golf club head or other ball striking device with modifiable feel characteristics Ball striking devices, such as golf club heads (including putter heads), include devices within and/or otherwise engaged with the ball striking head that allow users to selectively change the sound and/or other aspects of the “feel” associated with using the bal... | 04/08/2008 |
| 7347762 | Turkey calls A box-type turkey call has not only a pin that pivotally interconnects the call's base to the call's paddle-like actuator but also a fastener that allows endless disconnection and re-connection of the actuator-to-base connection. That way, the actuator can be rolled... | 03/25/2008 |
| 7299798 | Friendly fire archery bow Friendly fire archery bow, is the solution for the archery bow hunter to remain undetected while shooting at game animals. Or being detected without being recognized as the enemy. This archery accessory is a way to disguise the noise an archery bow makes when fired.... | 11/27/2007 |
| 7252571 | Deer rattle A device for the simulation of the sound of interacting antlers which comprises a plurality of bound rods encircling a cam rod, and wherein the cam rod is attached to a crank, and wherein the crank extends from its attachment to the cam rod to facilitate manipulatio... | 08/07/2007 |
| 7169009 | Game call striker This invention is a striker for a friction game call that comprises two or more separate pegs. When the pegs are moved against a slate or other plate surface, a multiple-pitched call sound is made. ... | 01/30/2007 |
| 7169010 | Block and gavel with the intention to relieve stress novelty-kit A simulated Judge's traditional courtroom gavel appartatus, comprising a sounding-block modified with a preferred plurality of nine cubes, bearing some fifty-four different graphic indicia (one upon each facet), a possibly stressful-situation sensitive word reading ... | 01/30/2007 |
| 7163431 | Toy percussion instrument with tethered striker A toy percussion instrument that is characterized by a novel method of attaching a tether to a striker and/or main instrument body. The new location of attachment enables compliance with stringent safety standards without detracting from the playability of the toy i... | 01/16/2007 |
| 7158717 | Apparatus for altering a temperature state of a liquid within a container and method of use An apparatus for altering a temperature state of a liquid within a container and method of use are disclosed. In one form, an apparatus includes an oval housing having a top portion, a bottom portion, and a middle portion having a front side and a rear side. The sai... | 01/02/2007 |
| 7138908 | Engine starter for remote-control toy car An engine starter adapted to substitute for the traction rope type engine starter of the engine of a remote-control toy car is constructed to include a casing covered with a cover plate to hold a cushion, a driven bevel gear, a driving bevel gear, a locating block a... | 11/21/2006 |
| 7029362 | Game attractant A device for generating sounds associated with movements of animals, the device comprising a movable member operatively associated with a motion generation system and configured to be set in a desired motion by the motion generation system, and an extension assembly... | 04/18/2006 |
| 7001238 | Clapping apparatus A clapping apparatus preferably having a knob like handle securely fastened to a clapping plate. The clapping plate preferably having a recessed area with air holes placed though the clapping plate enabling air to fill the void created when two contacting clapping p... | 02/21/2006 |
| 6957471 | Cleaning rings for insulator driven by wind A wind driven cleaning ring apparatus for removing dirt on electrical insulators used in electric systems. The cleaning ring apparatus includes spaced apart bowl members supported on a cylindrical ring member by being sleeved over the ring member or formed integral ... | 10/25/2005 |
| 6955582 | Leg mounted turkey pan call with opposing sound ports A system and method for generating game sounds in a directionally adjustable manner which includes a friction pan call of the type having a circular flat top playing surface and a plurality of holes on generally opposing sides of a substantially cylindrical sound ch... | 10/18/2005 |
| 6942539 | Sound quality box call An improved sound quality box call. The box call comprises a box and a paddle. The box has a pair of longitudinal walls, a sounding chamber between the walls, and a pair of longitudinally extending upper arcuate edges on the walls respectively. The paddle has a lowe... | 09/13/2005 |
| 6929528 | Wild game call A wild game call of the box and striking plate variety is provided that can easily produce superior sound variety, sound quality, and volume control with minimal user input. The invention comprises a box with a base portion and substantially vertical sidewalls, whic... | 08/16/2005 |
| 6905061 | Method of making a golf club head A method of making a titanium golf club head includes steps. One adopts Ti-4-6 Titanium alloy as SPDF material under isothermal forging conditions, sets the SPDF temperature at between 870-970 degrees Celsius, while heating the molds and workpieces simultaneously in... | 06/14/2005 |
| 6872118 | Game call device A frictional-type game calling apparatus, wherein a striking plate is adapted to be frictionally contacted by a striker for reproducing the mating, gathering, and feeding calls of wild turkeys. The present apparatus and method allows for easy, one-handed operation, ... | 03/29/2005 |
| 6834610 | Reminder device The present invention is a device for use by individuals as a task reminder. The device includes an audible sound producing rattle and one or more message boards coupled with the rattle and adapted to carry a message for the user. Whenever the user walks or otherwis... | 12/28/2004 |
| 6817922 | Noise maker configured as a sports article A noise maker for sports enthusiasts having two identical sections shaped to replicate the appearance of a sports article such as a baseball. The sections each have an inner and outer shell defining sound chambers. The sections are joined at a common grip. When one ... | 11/16/2004 |
| 6805608 | Directionally adjustable turkey pan call A system and method for generating game sounds in a directionally adjustable manner which includes a friction pan call having a plurality of holes on generally opposing sides of a sound chamber wall, and a method whereby holes are successively closed in an increment... | 10/19/2004 |
| 6780079 | Elevated game call with attachment feature A unitary game call having a platform with legs, that can be affixed to a limb of a hunter. When retained, the game call's bottom face, or sound emanating surface, is maintained in a position elevated from the hunter's limb by the legs depending from the platform. F... | 08/24/2004 |
| 6716031 | Interactive learning apparatus responsive to striking An interactive learning apparatus is disclosed. In one embodiments, the interactive learning apparatus comprises: (a) a housing; (b) an impact sensor unit in the housing; (c) a processor and memory unit operatively coupled to the impact sensor unit; (d) a display un... | 04/06/2004 |
| 6695674 | Game call friction material A game call friction material is disclosed. Airfloated clay powder is heated to a temperature of greater than approximately 1112° F. to form a calcined clay powder that is then mixed with water and a carrier such as plaster and set to form a solid mass. ... | 02/24/2004 |
| 6682393 | Noisemaker The present invention is an improved noisemaker. In particular, it is a cylindrical noisemaker containing two sets of commingled particles having a predetermined tonality. The noisemaker comprises a cylinder containing a first set of particles. Each parti... | 01/27/2004 |
| 6676479 | Turkey call A turkey call including a hollow box forming a sound chamber and having a thin slate plate mounted in alignment with an opening or slot in a cover of the box and which slate resonates when vibrated by motion of a striker.... | 01/13/2004 |
| 6669529 | Turkey call In a turkey call, the gripping force of the sounding block on the vibratory rod is controlled, so that the length of the rod which protrudes from the resonant chamber of the sounding block can be adjusted by hand while in the field.... | 12/30/2003 |
| 6669528 | Single hand actuated friction type box call A compact one-handed thumb actuated friction type turkey call is formed generally of a rectangular, elongated hollow wooden sound chamber box assembly having longitudinally opposed side walls with a double longitudinally convex bottomed striker pivotally ... | 12/30/2003 |
| 6640742 | Device for producing signal tones by means of chimes suspended from a shared oscillating carrier plate The invention relates to known signal appliances comprising chime tubes which are fixed in a circle and chime by means of a centrally mounted, motor-driven striking element. The aim of the invention is to use a novel arrangement that omits striking elemen... | 11/04/2003 |
| 6616504 | Directionally adjustable turkey pan call A system and method for generating game sounds in a directionally adjustable manner which includes a friction pan call having a plurality of holes on generally opposing sides of a sound chamber wall, and a method whereby holes are successively closed in a... | 09/09/2003 |
| 6599168 | Two finger turkey call A turkey call apparatus includes a first portion with a slate pad mounted on a backing panel, which is mounted on an index finger using an elastic band. A second, U-shaped portion has a base integral with spaced apart legs, the terminal edges of which sup... | 07/29/2003 |
| 6540582 | Multi-tool apparatus for friction game cells A multi-tool apparatus for friction game calls includes a main body sized to house at least three surface treatment implements. The surface treatment implements may include a stone, a diamond surface, an abrasive pad, chalk, and a lined cavity for conditi... | 04/01/2003 |
| 6512169 | Combination maraca-guiro musical instrument A hand-held, gourd based percussion instrument, has a modified guiro gourd with two maraca gourds extended outwardly therefrom. A hollow, elongate guiro gourd is modified by having its ends removed and replaced with light-bulb shaped maracas with the sphe... | 01/28/2003 |
| 6506092 | Method and apparatus for enhancing an applause A method and apparatus for enhancing an applause is described. The present invention acts as a container for food or beverages and once the food or beverage is consumed may be converted into an apparatus to enhance an applause or boo. One embodiment of th... | 01/14/2003 |
| 6443803 | Tunable turkey call This game call is named The Tunable Turkey Call. It contains several features new to turkey calls. This game call will give its user: improved sound and amplification; the benefit of multiple tuning options for the game call; the benefit of being able to ... | 09/03/2002 |
| 6370807 | Combined firearm gunstock and game call device Game call devices include a sound propagation horn to assist in the propagation of the simulated sound of the game's call. The game call device and sound propagation horn are most preferably attached to a portion of a firearm stock. In particularly prefer... | 04/16/2002 |